Using Digital Coupons to Monetize Earned, Owned, & Paid Media
Using Digital Coupons to Monetize Earned, Owned, & Paid Media
Using Digital Coupons to Monetize Earned, Owned, & Paid Media
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SoBe Wine & Food FestivalChallengeBring elements of theevent <strong>to</strong> people at homeso they can participateand feel a part of theBarilla experienceSolutionPost-event recap email with coupon downloadsent <strong>to</strong> entire email database.“We came… we ate…we want <strong>to</strong> share![….]To celebrate our first big event of the year, we’veincluded a coupon just for you“Results• Total Email universe(received): 260k• Open Rate: 31%• Click Rate: 43%• 18k coupons Printed($1off pasta + sauce)24
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