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Strategic focus � Strengthen positions and increase growth in main markets and emerging markets � Increase the number of global brands � Increase the pace of innovations � Efficiency improvements 42 CMD 2011
Growth potential for hygiene products � Global population growth � An aging population � Increased market penetration � Higher disposable income � Customers and consumers demand more comfort and sustainability Global market size for hygiene products: SEK 675bn 43 CMD 2011
Page 1 and 2: 1 SCA Capital Market Day 2011 Jan J
Page 3 and 4: SCA Group Sales split 2010 3 Forest
Page 5 and 6: Leading market positions Global and
Page 7 and 8: Incontinence care Market shares Cov
Page 9 and 10: Consumer tissue Market shares Manpa
Page 11 and 12: Strategic focus areas � Cost redu
Page 13 and 14: Decreased net debt And improved deb
Page 15 and 16: Growth SCA’s growth markets 15 La
Page 17 and 18: Sustainability as a business driver
Page 19 and 20: Strategic focus areas 19 CMD 2011
Page 21 and 22: SCA Packaging � Net sales of SEK
Page 23 and 24: Strategic priorities 23 � Focus c
Page 25 and 26: Business integration Paper supply p
Page 27 and 28: Innovation Strengthens customer off
Page 29 and 30: SCA Forest Products Forest Europe
Page 31 and 32: Publication papers Deliveries of FS
Page 33 and 34: Solid-wood products Increased share
Page 35 and 36: Forest Strategic focus Forest Deliv
Page 37 and 38: Energy Strategic focus Wind power B
Page 39 and 40: SCA Hygiene business Mats Berencreu
Page 41: Leading market positions Global and
Page 45 and 46: Growth High potential in markets wi
Page 47 and 48: Driving growth and efficiencies 47
Page 49 and 50: More Brand, Less Brands �Harmoniz
Page 51 and 52: Innovation Strengthens market posit
Page 53 and 54: SCA Tissue Europe � Net sales of
Page 55 and 56: Consumer tissue � Finalized brand
Page 57 and 58: Consumer tissue brand migration Str
Page 59 and 60: Sustainability as a business driver
Page 61 and 62: Personal Care Europe � Net sales
Page 63 and 64: Grow TENA to >50% � Drive and sha
Page 65 and 66: Build Retailer brand partnerships w
Page 69 and 70: 69 SCA Americas Sune Lundin, Presid
Page 71 and 72: North America Strong SCA market pos
Page 73 and 74: Sales & distribution Customers 73 C
Page 75 and 76: Leading Innovations Strengthens mar
Page 77 and 78: Increased value added sales Drives
Page 79 and 80: 79 SCA Asia Pacific Ulf Söderströ
Page 81 and 82: Strategic focus � Geographic and
Page 85 and 86: 85 SCA Jan Johansson, President and
Page 87: Johan Karlsson, VP Investor Relatio

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