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Population growth 2010-2020 Demographics 44 People, millions 8 000 7 000 6 000 5 000 4 000 3 000 2 000 1 000 0 +12% +2% World Children 0-4 yrs 2010 2020 , +7% Women 15-49 yrs +33% +11% >65 yrs Other CMD 2011
Growth High potential in markets with low penetration Penetration in mature markets around 35% 45 Usage of hygiene products Units/capita/year Units/child/year Units/woman/year North America Kg/capita/year Western Europe Eastern Europe Latin America Asia CMD 2011
Page 1 and 2: 1 SCA Capital Market Day 2011 Jan J
Page 3 and 4: SCA Group Sales split 2010 3 Forest
Page 5 and 6: Leading market positions Global and
Page 7 and 8: Incontinence care Market shares Cov
Page 9 and 10: Consumer tissue Market shares Manpa
Page 11 and 12: Strategic focus areas � Cost redu
Page 13 and 14: Decreased net debt And improved deb
Page 15 and 16: Growth SCA’s growth markets 15 La
Page 17 and 18: Sustainability as a business driver
Page 19 and 20: Strategic focus areas 19 CMD 2011
Page 21 and 22: SCA Packaging � Net sales of SEK
Page 23 and 24: Strategic priorities 23 � Focus c
Page 25 and 26: Business integration Paper supply p
Page 27 and 28: Innovation Strengthens customer off
Page 29 and 30: SCA Forest Products Forest Europe
Page 31 and 32: Publication papers Deliveries of FS
Page 33 and 34: Solid-wood products Increased share
Page 35 and 36: Forest Strategic focus Forest Deliv
Page 37 and 38: Energy Strategic focus Wind power B
Page 39 and 40: SCA Hygiene business Mats Berencreu
Page 41 and 42: Leading market positions Global and
Page 43: Growth potential for hygiene produc
Page 47 and 48: Driving growth and efficiencies 47
Page 49 and 50: More Brand, Less Brands �Harmoniz
Page 51 and 52: Innovation Strengthens market posit
Page 53 and 54: SCA Tissue Europe � Net sales of
Page 55 and 56: Consumer tissue � Finalized brand
Page 57 and 58: Consumer tissue brand migration Str
Page 59 and 60: Sustainability as a business driver
Page 61 and 62: Personal Care Europe � Net sales
Page 63 and 64: Grow TENA to >50% � Drive and sha
Page 65 and 66: Build Retailer brand partnerships w
Page 69 and 70: 69 SCA Americas Sune Lundin, Presid
Page 71 and 72: North America Strong SCA market pos
Page 73 and 74: Sales & distribution Customers 73 C
Page 75 and 76: Leading Innovations Strengthens mar
Page 77 and 78: Increased value added sales Drives
Page 79 and 80: 79 SCA Asia Pacific Ulf Söderströ
Page 81 and 82: Strategic focus � Geographic and
Page 85 and 86: 85 SCA Jan Johansson, President and
Page 87: Johan Karlsson, VP Investor Relatio

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