interpretation

e v a l u a t i n g s i g n e f f e c t i v e n e s s
Johnson, D. R., & Swearingen, T. (1992). The effectiveness of selected trailside sign texts
in deterring off-trail hiking at Paradise Meadow, Mount Rainier National Park.
In H. H. Christensen, D. R. Johnson & M. H. Brooks (Eds.), Vandalism: Research,
prevention and social policy (pp. 251–264). Portland, OR: USDA Forest Service,
Pacific Northwest Research Station.
Knobloch, S., Patzig, G., Mende, A.-M., & Hastall, M. (2004). Affective news: Effects
of discourse structure in narratives on suspense, curiosity, and enjoyment while
reading news and novels. Communication Research, 31(3), 259–287.
Korn, R., & Jones, J. (2000). Visitor behavior and experiences in the four permanent
galleries at the Tech Museum of Innovation. Curator, 43(3), 261–281.
Lackey, B., Ham, S., & Quigley, H. (2002). Message catalog: Human-bear messages in
Yosemite Valley. Moscow, ID: University of Idaho.
Lackey, B. & Ham, S. (2003). Contextual analysis of interpretation focused on humanblack
bear conflicts in Yosemite National Park. Applied Environmental Education
and Communication, 2(1), 11–21.
Lackey, B. & Ham, S. (2004). Assessment of communication focused on human-black
bear conflict at Yosemite National Park. Journal of Interpretation Research, 8(1),
25–40.
Lang, A. (2000). The limited capacity model of mediated message processing. Journal of
Communication, 50(1), 46–70.
Lee, Y. H., & Mason, C. (1999). Responses to information incongruency in advertising:
The role of expectancy, relevancy, and humor. Journal of Consumer Research, 26(2),
156–169.
Liu, J. H., & Sibley, C. G. (2004). Attitudes and behavior in social space: Public good
interventions based on shared representations and environmental influences.
Journal of Environmental Psychology, 24, 373–384.
Madison, J. S. (2008). Yosemite National Park: The continuous evolution of humanblack
bear conflict management. Human-Wildlife Conflicts, 2(2), 160–167.
McLuhan, M. (1967). The medium is the message. New York: Bantam Books.
Moscardo, G. M. (1996). Mindful visitors. Annals of Tourism Research, 23(2), 376–397.
Moscardo, G., Ballantyne, R., & Hughes, K. (2007). Designing interpretive signs:
Principles in practice. Golden, CO: Fulcrum Publishing.
O’Keefe, D. (2003). Message properties, mediating states, and manipulation checks:
Claims, evidence and data analysis in experimental persuasive message effects
research. Communication Theory, 13(3), 251–274.
Petty, R. E., McMichael, S., & Brannon, L. A. (1992). The elaboration likelihood model
of persuasion: Applications in recreation and tourism. In M. J. Manfredo (Ed.),
Influencing human behavior: Theory and applications in recreation, tourism, and
natural resources management. Champaign, IL: Sagamore Publishing.
v o l u m e 15, n u m b e r 1 35