MKT 578 Week 6 Learning Team Project Public Relations Plan PAPER.pdf

MKT 578 Week 6 Learning Team Project Public Relations Plan PAPER
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Resources: University Material: Public Relations Learning Team Project; Week Two Problem
Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations
Planning Paper
Prepare a plan of 3,500 to 5,000 words based on the organizational scenario described in the
Learning Team’s Weeks Two and Five assignments, as well as the Individual assignment for
Week Three. This assignment incorporates the prior three project installments, while integrating
new information relevant to developing and implementing a public relations response or
campaign for the selected scenario.
Include the following in the plan:
The detail discussed in prior papers, with applicable additions, changes, deletions, explanations
per previous feedback, regarding organizational background, the problem or opportunity facing
the organization, the publics and target audience(s), the objectives targeted by the campaign, the
research requirements, and the public relations tactics
Additional public relations messages delivered via web-based and social media
A thorough discussion regarding projected costs and how expense will be managed to keep the
effort within budgeted constraints
A discussion of the crisis management implications inherent to the scenario
Contingency plans for potential information that has yet to be disclosed regarding the scenario or
another potential event that could compound the severity of the existing scenario