MKT 571 Week 6 Quiz/Uoptutorial
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<strong>MKT</strong> <strong>571</strong> <strong>Week</strong> 6 <strong>Quiz</strong><br />
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1. Which of the following is true regarding a marketing audit?<br />
2. A marketing audit typically best cinducted by a(n)<br />
3. Which of the following is likely to be an important trend in marketing in the future?<br />
4. Straight extension of the product means<br />
5. Which of the following is an example of a communication metric used for measuring the<br />
performance of marketing plans?<br />
6. A PR practitioner may be subject to conspiracy in these situations: when the practisioner<br />
participates in illegal action, counsels or guides the illegal policy, takes part in it, or<br />
7. The marketing audit reviews six components of the overall marketing arena including the<br />
marketing environment, marketing strategy, marketing organization, marketing systems,<br />
marketing productivity and
8. A--------------------is a comprehensive, systematic, independent, and periodic examination of a<br />
company’s or buisness unit’s marketing environment, objectives, and activities, with a view to<br />
determining problem areas and oppurtunities and recommending a plan of action to improve the<br />
company’s marketing performance.<br />
9. ------------------------is the process by which firms assess the effects of their marketing<br />
activities and programs and make necessary changes and adjustments.<br />
10. Your firm has decided to enter the international with your product called Trema, a combination<br />
of a pocket organizer and cell phone. Even though the product has been a huge success in the<br />
home country, market research suggests some changes amy be required before it can be<br />
intruduced in Europe. Your CMO is of the opinion that the product requires certain extra features<br />
and the product will also have to be marketed differntly. Your CMO is advocating<br />
11. The purpose of strategic control is to<br />
12. The purpose of profitability control is to<br />
13. -------------------is an obligation to act in a way expected of a resonable person.<br />
14. Rising customer expectaions, evolving employee goals and ambitions, and tighter government<br />
legislation and pressure are driving companies to<br />
15. A Cucci bag sells for $120 in italy and $240 in the United States due to the differnces in the<br />
costs of distributing the product in the two countries. This phenomenon is called a(n)<br />
16. Marketing effectiveness rating instruments and marketing audits are approches to
17. Cadbury’s “Sports for Schools” promotion offered sports and fitness equipment for schools in<br />
exchange for vouchers. The problem was that the public and media saw a preverse incentive for<br />
children to eat more chocolate, a product associated with obsity. Which of the following best<br />
summarizes Cadbury’s problem?<br />
18. Which of the following refers to the ability to meet humanity’s needs harming future<br />
generations?<br />
19. Which of the following is an example of a distributiin metric used for measuring the<br />
performance of marketing plans?<br />
20. Which characteristic of a marketing audit is described by the methodical evaluation of the<br />
macro- and micromarketing environments, objectives and strategies, and activities?<br />
21. To protect a creative work from being published in any other manner, a company or author<br />
would--------------- the material.
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