02.09.2015 Views

MKT 571 Week 6 Team Assignment Investor Pitch Presentation (New Product Launch Marketing Plan, Part III)/Uoptutorial

Pitch your Learning Team's new product to the class using a Microsoft庐聽PowerPoint庐 presentation of 10-15 slides. Include the following key components from your New Product Launch Marketing Plan: Executive summary Situational analysis Market growth potential and competitive analysis Segmentation, target market, and positioning Pricing and distribution strategies Marketing communication plan Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense) Intended marketing objectives for Y1, Y2, and Y3聽 Implementation milestones Evaluation and control metrics and methodology to measure performance Contingency planning The class will act as a group of potential investors, and will provide feedback on whether they would invest in the new product your team has prepared to launch for your marketing plan. Click the Assignment Files tab to submit your assignment.

Pitch your Learning Team's new product to the class using a Microsoft庐聽PowerPoint庐 presentation of 10-15 slides. Include the following key components from your New Product Launch Marketing Plan:
Executive summary
Situational analysis
Market growth potential and competitive analysis
Segmentation, target market, and positioning
Pricing and distribution strategies
Marketing communication plan
Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
Intended marketing objectives for Y1, Y2, and Y3聽
Implementation milestones
Evaluation and control metrics and methodology to measure performance
Contingency planning
The class will act as a group of potential investors, and will provide feedback on whether they would invest in the new product your team has prepared to launch for your marketing plan.

Click the Assignment Files tab to submit your assignment.

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The class will act as a group of potential investors, and will provide feedback on whether<br />

they would invest in the new product your team has prepared to launch for your marketing<br />

plan.<br />

Click the <strong>Assignment</strong> Files tab to submit your assignment.

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