Very Sweet Jeju Gamgyul

Delicious Food _ Hat Bit Goun Maeul, LTD.
schizandra, while the other didn’t have the fruit. The
Entertaining Your Palate,
100 Percent
Pure Schizandra
Berry Beverage
time and physical fitness of the first runner after a
100-meter dash was considerably better than the other’s.
Other studies have demonstrated that schizandra
is effective in strengthening liver functions and is
good for brain development.
Enjoy Drinking Schizandra in Various Ways
- as a TeaBeverageVinegar
Highly Effective in Relieving Fatigue
Fermented in Earthenware
for 1~3 Years without Sugar
Comes into Spotlight
as a Healthy Beverage
Five years ago, a Hanryu (Korean culture
wave) star and Korean top actress Lee
Young-ae gave an interview to the local
press in Osaka, Japan. The reporters asked her,
“When you are tired, what do you eat to overcome fatigue?”
Ms. Lee answered, “I often drink a schizandra
tea.” The interview became a golden opportunity for
the producers of Korean schizandra tea to start active
exports of their products to Japanese market.
Another episode related to schizandra happened
during the French actress Juliette Binoche’s visit to
Korea last year. In an interview she mentioned that
she considers the schizandra beverage to be one of her
favorite Korean food items. In fact, schizandra is very
popular among beautiful women around the world -
from the East to the West.
Schizandrais called “omija” in Korean, which
means “five tastes” - sweet, sour, spicy, bitter, and
salty. The berry is produced only in Northeast Asian
countries such as Korea, China, and Japan, and is well
known for its efficacies in overcoming fatigue. In a
study of schizandra’ squalities, one of two runners
with the same running record was given 6g of
The demand for Korean processed schizandra foods
is increasing around the world, especially in China,
Japan, Hong Kong, and Southeast Asian countries.
The prices for such foods cannot be any more different
from each other, depending on the method of production.
Most of exported schizandra foods target
general consumers, but Hat Bit Goun Maeul, LTD.
(HBGM), was the first one to appeal to premium food
markets around the world. Notably, HBGM makes its
products through a traditional zymotechnic method
that uses onggi (earthernware) to ferment the berries
for a period of one to three years. And unlike its rivals,
HBGM does not add sugar to increase the sugar
content of its products. All HBGM’s processed
schizandra foods are made of 100 percent schizandra,
without any addition of sugar, so there’s definitely no
shortage of the pure taste of nature.
The main schizandra products of the company are
tea and fermented vinegar. These are actively exported
to overseas markets in China, Hong Kong, Japan,
Singapore, and other countries. You can find them
mostly in high-end department stores (such as
Takashima Department Store in Singapore) and famous
hotels (such as Shangri-La in Hong Kong) because
they target high-income groups around world.
Local buyers in China and Japan have also imported
HBGM’s processed schizandra foods as ingredientsin
the food service industry.
Supplying to High End Department Stores
and Famous Hotels around World
Obtained Certifications such as ISO14000
and FDA
Hat Bit Goun Maeul, LTD. makes a great effort to
ensure the high quality and safety of their products. To
gain trust with overseas consumers, the company has
obtained certifications from ISO14000 (International
Environmental Management System) and the FDA
(Food and Drug Administration of the U.S.). The
prices range from USD$ 19~32 for packages of 700
, 900, and 1000. All HBGM’s products have a
high-grade design, which greatly assists them in entering
overseas gourmet food markets.
Park Youn-kwang, the president of Hat Bit Goun
Maeul, LTD., says, “Lately we received an offer from
the Heilong Jiang region in China. Korean schizandra
tea is well known there as a high-quality, healthy tea,
and the Chinese company wanted to invest in our
schizandra tea manufacturing technology. We are also
going to make inroads with schizandra tea and beverages
to the U.S. beverage market by the end of this
year. We want the Korean schizandra tea to gain
recognition as a healthy beverage in the American
market, so we will try to expand the base by
focusing our efforts on selling
our processed schizandra
foods tolarge local distributors.”
The representative
product of
Hat Bit Goun
Maeul, LTD:
Schizandra tea
Schizandra tea is
good for overcoming
fatigue
32 Korea AgraFood
Issue194 Nov. 2011
33