Very Sweet Jeju Gamgyul

The Monthly Magazine of Korean Agriculture & Food 

November 2011 Issue 194 

Very Sweet Jeju Gamgyul 

Worldwide Top 10 of 

Korean Processed Foods 

All Korean Healthy 

Foods Gather Together, 

KFE 2011 

Fermented Food, 

Jeotgal 

Korean Babecue 

WEDO Kkongdon 

Feel the Freedom of the Korean Youth!

CONTENTS 

November 2011 Issue 194 

IT’S NEW! 

36 KIMCHI in Japanese 

When a Cool Guy Makes Kimchi in a Traditional 

Way, Namja-kimchi 

37 GINSENG TEA in Chinese 

Let’s Have a Tea Time with Yedamwon, 

Red Ginseng Tea 

GLOBALIZATION of HANSIK 

Founded in August, 1995, Published monthly by the 

232 Yangjae-dong, Seocho-gu, Seoul, Korea 

Tel +82-2-6300-1675 Fax +82-2-6300-1627 

Government Registration Number : Ra-7210 Dated Apr. 26, 1995 

Copyright by the aT (Korea Agro-Fisheries Trade Corp.) All rights reserved. 

Photo by Kim Ji-hoon of FoodStory 

COVER 

Jeju gamgyul (citrus) is a rich 

repository of vitamin C. It is a 

prestigious fruit that is highly 

competitive in every aspect. 

This year, Jeju gamgyul “Sunbreeze” 

will be exported largely 

to various countries- 

Canada, Russia, the US, etc 

22 

38 KOREAN FRANCHISE in Chinese 

WEDO Corporation is a food franchise company 

for pork and beef restaurants, “Kkongdon.” 

42 SIMPLE KOREAN COOKING in Japanese 

Nourishing Beef Side Dish, “Jangjorim” 

44 INTERESTING STORY OF HANSIK in Japanese 

First Fusion Food to Emerge after the Korean War, 

“Budae-jjigae” 

CEO Kim Jae-soo 

EXECUTIVE Lee Kwang-woo (for Planning & Management) 

DIRECTORS Park Chong-seo (for Trade Promotion) 

Kim Hee-kook (for Marketing Support) 

EDITORS Lee Jong-kean (Korea Agro-Fisheries Trade Corp.) 

Kim Sun-a (The Korean Farmers & Fishermen’s News) 

REPORTERS Woo Jung-soo (woojs@agrinet.co.kr) 

Park Sung-eun (parkse@agrinet.co.kr) 

Kim Hyo-jin (hjkim@agrinet.co.kr) 

GRAPHIC DESIGNER Jang Yeon-ho 

ENGLISH EDITOR Chae Ria 

06 EXPORTING NEWS & EVENTS 

FRESH FOOD 

TRANSLATORS Park Sung-eun, Kim Hyo-jin, Park Hye-yun (ENGLISH) 

Tamura Yoshihiro (JAPANESE) / Park Seo-ran (CHINESE) 

08 THEME in Chinese 

Top 10 of Worldwide Best Selling Korean 

Processed Foods 

What kind of Korean processed foods come to your 

mind when you think of Korea? Is it Choco-Pie, 

Melona, Shinramyeon? In this issue, introduces the top 10 of best selling 

Korean processed foods around the world 

18 JEJU GAMGYUL in Chinese 

Jeju gamgyul (citrus) is widely recognized as the 

high-quality fruit because of fresh taste and flavor, 

various healthy functionalities 

22 

29 

CHESTNUT in Chinese 

Buyeo chestnuts win the hearts of Chinese and 

Japanese consumers 

26 ANDONG APPLE in Chinese 

Andong apples with over 90 percent coloring and 

an average of 13° Brix can enter the global market 

DELICIOUS FOOD 

JEOTGAL in Chinese 

Low-Sodium, Prestigious Jeotgal 

Now on the World Market! 

REGULARS 

51 FAIRS 

42 

46 TOUR in Chinese 

HONGDAE STREET 

Coexistence of Freedom and 

Independence, Art and Culture 

OVERSEAS EDITORIAL BOARD 

TOKYO Kim Jin-young 81-3-5367-6656 (tokyolee@at.or.kr ) 

OSAKA Jang Seo-gyeong 81-6-6260-7661 (osaka@kati.net) 

BEIJING Cho Hark-hyung 86-10-6410-6120 (bird@at.or.kr) 

SHANGHAI Jun Ki-chan 86-21-6278-7737 (shanghaiat@kati.net) 

QINGDAO Kho Jung-hee 86-532-8890-0724 (kuryes@hanmail.net) 

HONGKONG Park Sung-kuk 852-2588-1616 (hongkong@kati.net) 

TAIPEI Elizabeth Mao 886-2-2729-9091 (eliza0101@yahoo.com.tw) 

NEW YORK Oh Hyoung-wan 1-516-829-1633 (katicny@kati.net) 

L.A Shin Hyun-gon 1-714-901-7717 (lakatic@kati.net) 

ROTTERDAM Kim Ki-hong 31-10-415-1024 (katiceu@euronet.nl) 

SINGAPORE Baek Jin-suk 65-6324-1233 (jsbaek2002@yahoo.co.kr) 

BANGKOK Kim Suk-ju 66-2-660-1549 (sukju@at.or.kr) 

EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News 

Room 902, aT center, Yangjae-dong, Seocho-gu, Seoul, Korea 

Tel +82-2-70-8255-8384 Fax +82-2-6300-8385 

14 SPECIAL in Japanese 

Korea Food EXPO 2011 (KFE 2011) 

It will shed new light on the value of Korean food 

culture under the theme: “K-Food, Korean Healthy 

Foods at the Center of Global Attention” 

32 SCHIZANDRA in Chinese 

“Omija” in Korean, which means 

“five tastes” - sweet, sour, spicy, 

bitter, and salty. The berry is effective 

in overcoming fatigue 

32 46 

35 BUYERS _ HAITAI, INC. 

54 LET’S TRY KOREAN in Chinese 

& Japanese 

Lesson 2 “Yes or No” 

www.agrafood.co.kr

Exporting News 

Hansik Wind Blows in New York! 

A Famous Chinese Cooking 

School Chooses Hansik 

Korean Flatfish Received 

an Exemption from 

Inspections in Japan 

The first lady Kim Yoon-ok talks about the glocalization of Hansik with members of 

KCGC in New York 

clear evidence that hansik is gaining 

popularity in New York. 

The Korean restaurant 

located in Flushing, New York, received 

the highest score among New 

York Korean restaurants from 

“Yelp.com.” Hooni Kim is receiving 

the spotlight in American media like 

The New York Times and ABC 

(American Broadcasting Company), 

and was lately selected a “Star Rising 

Chef of 2011.” 

Ms. Kim Yoon-ok, the first lady of 

Korea, also attended the meeting. 

aT signed a contract (MOU) with Yangzou 

university to help open the hansik class 

Next year, hansik will be in the regular 

curriculum of a famous Chinese university. 

According to Shanghai aT (Korea 

Agro-Fisheries Trade Corp.), Yangzou 

University will, starting next year, run hansik 

classes as part of its regular curriculum. 

Yangzou University is the most prestigious 

cooking school in China. 

This is the first time for Korean cuisine 

to enter the curriculum of a four-year college 

in China. 

Last October 18, aT signed a contract 

(MOU) with Yangzou University to help 

open the hansik class. From March next 

year, aT will support cooking theory 

classes and practical courses for the students 

of the Tourism and Cooking 

Department of the university. 

Exporting Korean flatfish to Japan has 

become easier since the fish received an 

exemption from inspections in Japan. 

According to the Office of Animal Plant 

and Fisheries Quarantine & Inspection 

(QIA), the Japanese government decided 

on September 22 to grant to Korean flatfish 

an exemption of inspections for 

oxytetracycline and from six other clauses. 

The detailed inspections will be replaced 

with preliminary checking and issuing 

licenses to secure Korean flatfish. 

The leaders of the globalization of 

to the glocalization of hansik in New 

She said, “It’s a great honor for me 

hansik (Korean food) in New York 

York. Some fruits of their labor include 

that hansik enjoys such great popular- 

have recently gathered together to 

discuss the future of hansik globalization. 

None of them spare an effort to 

raise awareness about Korean foods 

among New Yorkers and contribute 

Splendid Achievements 

in Exporting Korean 

Samgyetang to Japan 

introductions of New York’s Korean 

restaurants in the local press, such as 

“The New York Times.” Several 

Korean chefs were selected as “New 

York's Anticipated Chefs.” All this is 

Makgeolli, Korean rice wine, received 

an official name in Chinese - 

ity in New York, a place that leads 

worldwide culture. I hope the participants 

of the event will make steady 

efforts to increase the popularity of 

Korean food around the world.” 

Makgeolli Gets an Official Chinese Name 

now Chinese consumers had difficulties 

in buying Makgeolli because there was 

November 

Events 

Exporting Promotions 

A listing of main agriproduct 

events relative to Korea 

Samgyetang promotion 

Location : Japan 

Items : samgyetang 

Period : Nov 1 ~ Nov 31 

Venue : 2 Itoyokado stores, 

Ojeki stores, 2 meiziya stores 

etc 

“Korea Food Fair” 

with AEON retail 

Location : Japan Kinki Region 

Items : kimchi, paprika, samgyetang 

and Korean Food 

Period : Nov 1 ~ Nov 30 

Venue : 70 stores 

(AEON NISI, etc) 

According to the Korean Native 

Chicken Association, 6000 packages of 

“Hanhyup Korean Samgyetang,” a product 

invented by the Hanhyup Stock 

Raisers Association, were shipped from 

Busan to Japan. The product will be introduced 

to Japanese consumers 

through Japanese TV home shopping 

channels. 

Each package uses a healthy chicken 

which weighs 800g or more. 

and it is ready to debut under the new 

name. The aT (Korea Agro-Fisheries 

Trade Corporation) concluded a contract 

with E-dong Rice Wine Co., Ltd. about 

“Commonage trademark rights for 

Chinese official name.” Until then, 

was the name of an E-dong brand. 

Now, as the contract is signed, government 

and public institutions, and 25 

members of the Makgeolli Exportation 

Council, can freely use the name. Until 

no official name for it in Chinese. It is expected 

that the development will help 

boost recognition of Makgeolli in China. 

Makgeolli 

“Korea Food Fair” 

with Marumiya 

store 



and Korean food 

Period : Oct 28 ~ Nov 27 

Venue : 40 large stores of 

Marumiya store 

“4th Korea Food 

Fair” with Uni 



and Korean food 

Period : Nov 21 ~ Dec 11 

Venue : 235 of all Uni -stores 

NTUC Fair Price 

“Bringing Korea 

closer to you” 

Location : Singapore 

Items : fruits, vegetables, 

Korean food (100 items) 

Period : Nov 24 ~ Dec 8 

Venue : 104 of all NTUC Fair 

Price 

6 Korea AgraFood 

Issue194 Nov. 2011 

7

Theme _ Top 10 of Worldwide Best Selling Korean Processed Foods 

2Market O Real Brownie: 

Captivating Tastes of Fastidious 

Japanese Women 

Something in between chocolate and chocolate 

cake, this snack has captivated the tastes of 

young Japanese women who are known to be 

What kind of Korean dishes come to your mind when you think of Korea? 

Is it kimchi, bulgogi, bibimbap, or makgeolli? Many overseas consumers would also 

very fastidious in their eating preferences. 

Market O Real Brownies are made with pure 

chocolate and without any artificial additives, 

reply with the name of a processed food such as “Choco-Pie” (pie), 

vegetable fat, or oil. The snack tastes as if it 

“Melona” (ice cream), “Shinramyeon”(instant noodles), “Kkotkkerang” (snack), 

were made in a high-end hotel or a prestigious 

or of an aloe beverage. In this issue, introduces the 

bakery. What’s more, the Korean brownies 

top 10 best selling Korean processed foods around the world. 

have become a great Korean souvenir among 

young Japanese women because of the cute 

packaging and luxury that targets them. 

Last year, Market O Real Brownies entered 

as “the small 35g diplomat” and “pie-road.” 

large Japanese supermarkets including 

Orion Corp. produces Choco-Pies and exportsits 

“ITOYOKADO” and “Costco Premium 

product to over 60 countries in Southeast Asia, 

Shop.” And, from this year, they are sold in 

Europe, South America, Oceania, and Africa. 

Seven-Eleven convenient stores. 

Chinese consumers are the biggest lovers of Orion 

Choco Pies. When Orion first entered the Chinese 

market with Choco-Pies, they decided to change the 

color of the wrappers to red, which Chinese consumers 

like most. They also changed the product’s 

name to (good friend). This may have 

1Choco-Pie: The Small but contributed to Orion’s success in winning Chinese 

Strong Diplomat, 7cm in 

hearts with its Choco-Pies. 

Diameter and 35g in Weight In Vietnam, the company was able to develop a 3 

Choco-pies are small chocolate pies 7cm in diameter. 

These lovely pies, which combine chocolate, biscuits, 

and marshmallow, stole the hearts of many foreigners 

and, for this reason, received nicknames such 

friendly image of Choco-Pies among local consumers 

by putting the word “Tinh” (meaning “affection” in 

Vietnamese) on the wrapping. Now, Korean Choco- 

Pies are so popular there that they are used as part of 

the sacrificial food at ancestor worshipping rituals. 

Melona: Smooth and Cool Ice Bar 

Melona, produced in Korea since 1992, entered the 

overseas ice-cream market in 1995 when it was introduced 

in Hawaii. It is now one of the hit items exported 

abroad. About 290 million Melona bars are sold in 

30 countries worldwide each year. 

With its unique texture and cool taste, the ice bar 

has been one of the leading items of the Hanryu food 

trend. Its worldwide sales were estimated at $8.8 million 

last year (compared to $4.4 million in 2009, and 

$3.1 million in 2008). Just seven months after starting 

exports to major Asian markets - Hong Kong, 

Taiwan, and Singapore - Melona became a top-selling 

imported frozen snack. 

Millions of Melona bars are sold each month in 

Brazil. According to some evaluations, the product 

has changed Brazil’s dessert culture. 

Capitalizing on the success of Melona in its melon 

taste, Binggrae has recently released the bar in other 

flavors such as strawberry, banana, mango, and waffle. 

4 

Shinramyeon: Charming 

Spicy Taste of Korea 

Foreign consumers 

fall in love with the 

Korean spicy taste thanks to the instant 

noodles produced here. The popularity 

of Korean spicy instant noodles 

is heating up worldwide - in 

Japan, China, the US, Australia, 

Russia and many other countries. 

The best seller in the Korean instant noodle market, 

Nongshim’s Shinramyeon, is a powerful global instant 

noodle brand. The accumulated sales volume 

since the product was first released in 1986 has 

reached 20 billion items. 

The manufacturing factories for Shinramyeon are 

located in China (Shanghai, Qingdao, Shenyang) and 

the US (Los Angeles). 

Nongshim is currently holding a large-scale promotional 

event in Japan for its Shinramyeon Black and 

Shinramyeon Big Bowl products. They areusing 

Hanryu idol girls group T-ara as advertising models. 

8 Korea AgraFood Issue194 Nov. 2011 9


5 

Drinking Hongcho: Popularity 

Increasing with KARA 

Jinro 

Exports of Chungjungwon’s Drinking Hongcho are 

rising dramatically thanks to the worldwide trend for 

healthy eating and dieting. The base of the product - 

Japanese dark vinegar - tastes very sour. In contrast, 

Korean Drinking Hongcho, while retaining vinegar’s 

healthy qualities, tastes sweet because it is made with 

fruits. This year, the exports of Drinking Hongcho to 

Japan have amounted to $6.15 million (the cumulative 

total from January to September). The sales figures 

are 17.5 times bigger than last year’s total. The 

Japanese broadcasting station TBS has recently chosen 

Drinking Hongcho a promising hit item for the 

latter half of 2011. 

Between last July and September, sales of Drinking 

Hongcho increased particularly 

fast and reached 

$5.6 million thanks to 

the advertisement with a 

Hanryu idol girl group 

KARA. If the sales 

growth trend continues, 

Drinking Hongcho will 

easily attain a sales volume 

of $13 million. 

7 

Aloe Vera King: The King of Aloe 

Beverages 

OKF’s Aloe Vera King is made exclusively with 

organic aloe. The drink is the world leader among 

aloe beverages, taking up 76 percent of the market. 

Aloe Vera King is currently exported to 150 countries. 

Compared to other aloe beverages, the product 

has many strong points: it retains not only the original 

nutrition of aloe, but also its unique gel-like texture. 

Including the original Aloe Vera King product, 

which uses organic ingredients, OKF produces about 

40 different kinds of aloe beverages. 

6 

Kkotkkerang: Keeping the Taste and Shape of a Crab 

Docking a ship with a Russian rarely have seafood, so most 

crew for repairs in the Busan port in of the available Russian 

1992 was the unremarkable start of snacks there are made with 

what has become a bestseller in Russia. The potatoes. The taste and 

crew took a Korean crab snack called shape of the Korean crab 

Kkotkkerang with them to their home country. snack Kkotkkerang became 

Made by Binggrae, it now has the biggest share the product’s main advantage 

and satisfies the demands of local con- 

of the Russian snack market. 

The company’s strategy in Russia is a perfect sumers. 

example of market differentiation. 

Kkotkkerang is also a great side dish for beer 

Siberia is a landlocked area where people because it is not fried but roasted with salt. 

Soju: The 

Byword of Korean 

8Alcohol 

Jinro Soju is a representative 

Korean alcoholic drink. It has been in 

the top ranks of distilled spirits worldwide 

in sales volume for nine consecutive 

years (since 2011.) 

First exported to Vietnam in 1968, 

Jinro Soju is now distributed in 60 

countries under the Jinro and 

Chamisul brands. Exports 

were estimated at $53.4 

million (about 3.66 million 

boxes) last year. 

Jinro Soju is especially 

popular in 

Japan. The brand 

gained the largest 

share 

among 

80 soju 

producers 

for 

the first 

time in 1998, and maintained the top 

spot for seven consecutive years until 

2004. In spite of the high price (about 

$30 for a 700 bottle), Jinro attracts 

Japanese consumers with its pure and 

mild taste. 

Chinese consumers are also fond of 

Jinro Soju. The liquor Jinro Soju 

Classic was first introduced in Beijing 

in 2000. With a 22 percent alcohol 

content and luxurious packaging design, 

it mostly attracts the Chinese 

middle class in their 20s and 30s. 

9MILKIS: I Love MILKIS 

MILKIS, produced by Lotte Chilsung 

Beverage Co., Ltd., is gaining popularity in 

Russia. First released in Korea in April of 

1989, MILKIS is a carbonated milk drink with a mild 

taste and piquancy. MILKIS is a compound noun of 

“milk” and “kiss.” 

In the past 10 years, the sales of MILKIS in Russia totaled 

$37 million. When converted into the number of 

cans, it is about 180 million. 

The popularity of MILKIS in Russia may be explained 

by the unique design, peculiar taste of this carbonated 

milk drink, and a wide variety of flavors that the Russian 

consumers can choose from - original, orange, strawberry, 

melon, mango, pineapple, peach, apple, and banana. 

French Cafe Mixed 

10 

Coffee: Premium 

Coffee Mix 

Korean consumers like coffee 

mixes because of their handy sizes, 

they are convenient to carry 

around, and easy to enjoy anytime 

and anywhere. 

Among various kinds of coffee 

mixes, French Cafe Mixed Coffee of Namyang Dairy 

Products Co.,Ltd. is actively exported to China, Australia, 

and the US. It has gained a favorable reputation in those 

countries. 

In contrast to other mixed coffee products, French Cafe 

Mixed Coffee uses a non-fat milk creamer instead of sodium-caseinate. 

Namyang Dairy Products Co.,Ltd. proudly 

says that the product is made from high-quality arabica 

coffee beans and is very aromatic. 



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13

Special _ KFE 2011 

All Korean 

Healthy Foods 

Korea Food EXPO 2011 (KFE 2011), the 

largest Korean foods fair showing all 

Korean agri-products, will be held at CO- 

EX in Samseong-dong, Seoul, from November 9~12. 

The fair is hosted by the Ministry for Food, 

Agriculture, Forestry and Fisheries (MIFAFF) and 

co-conducted by Korea-Agro-Fisheries Trade 

Corporation (aT), COEX, and the Korea Food 

Industry Association (KFA). It will shed new light on 

the value of Korean food culture under the theme: 

“K-Food, Korean Healthy Foods at the Center of 

Global Attention.” 

Theme Gallery Showing Various Kinds of 

Korean Foods 

KFE 2011 will introduce participants and buyers to 

every aspect of Korean food - the tastes, beauty, and 

historical background - at the Theme Gallery Hall and 

Business Hall. 

The Theme Gallery is made up of three zones where 

participants can see time-honored Korean dishes. 16 

types of aclan-head family’s foods are introduced: ordinary 

diet food, ancestral ritual foods, dishes served to 

guests, traditional fermented foods, and so on. No 

doubt, these dishes will stimulate the eyes and mouths 

of the visitors. Moreover, dishes made by 35 Korean 

food masters will also be presented at the gallery. 

The first zone aims at rediscovering the healthy 

properties and value of Korean foods. Several segments 

are prepared: Philosophy of Hansik (Korean 

food), Science of Hansik, and Aesthetics of Slow 

Food. Here, the participants can learn about the wisdom 

of the ancestors of modern Koreans, who 

The whole view 

of 

Gather Together 

Event 

Held in COEX 

(Samseong-dong, Seoul), 

November 9~12 

is preparing seminars and trade 

events for the participants and overseas buyers. 

Buy Korean Food Autumn 2011 (BKF Autumn 

2011) event. The , hosted 

by aT, is set to contribute to achieving the goal of 

$7.6 billion in exports of Korean agri-products 

this year and enlarging the exports of Korean 

agri-products worldwide. 

It is the largest trade fair of Korean agri-products. 

Over 60 overseas buyers will participate in 

the business consultations on the first day of 

(Nov 9, Grand Ballroom 

of COEX). 

The consultations are organized individually 

for each buyer to negotiate potential contracts 

with Korean food companies. Each session will 

last about 40 minutes and translation service will 

be provided free of charge. 

The picture that Korean food company has a business 

talk with a overseas buyer for trading its Korean agriproducts 



15

Special _ KFE 2011 

Korean food. 

 

 

 

 

Business Hall Promoting Best 

Agri-Products in Korea and Worldwide 

 

 

 

 

In Business Hall, participants of KFE can see a dis- 

 

 

play of various agri-products produced by over a 

 

 

thousand food companies. Also there is the Oriental 

 

 

Food Art Fair exhibiting farm products and agricul- 

 

 

A Korean food 

company explains 

its item to 

participants 

cooked different dishes depending on the solar term, 

season, and physical constitution of the body. One 

can also find out about the roots of healthy properties 

tural art works, as well as the Local Government 

Exhibit Hall showing the local specialties and high 

quality agri-products from different regions in Korea. 

For this fair, aT (Korea Agro-Fisheries Trade 

Corp.) directly selected the best quality food products 

of several leading companies to be introduced in the 

 

 

 

 

 

 

 

 

 

 

 

of Korean food as a slow food perfected through ma- 

Power Brand Hall. 12 Korean food enterprises will 

 

 

turing and fermentation. 

host various tasting events and display their products 

 

 

After that, the second zone is a place demonstrating 

in the Food Enterprise Hall. 118 overseas food com- 

 

 

the achievements of the Korean food industry. For the 

panies from 33 countries including France, Germany, 

 

 

purpose of globalizing Korean food, it is striving to 

Italy, and Austria will show their products and pre- 

 

 

lead world trends in food technology, safety, and cul- 

pare a tasting event in the EC Hall. 

 

 

ture. Exhibitions held in this zone include: U-Food 

KFE 2011 is also offering its participants an oppor- 

 

System program (a one-stop system controlling the 

tunity to enjoy a variety of experience programs. Kim 

 

entire process - from traceability to buying - using 

Eun-kyeong, Korean number one vegetable sommeli- 

 

mobile services), food industry contents related to 

er and cooking researcher, will explain to the partici- 

 

aesthetics and beauty, and foods for astronauts, pre- 

pants how to choose fresh vegetables and suggest sev- 

 

pared using cutting-edge technology. 

eral recipes. Choi Seong-won, cooking researcher, aka 

 

The third zone introduces the activities of the diplo- 

Food King Kong, will demonstrate a fancy food art 

 

mats for K-food: famous Korean chefs such as Sanghoon 

Degeimber, Im Ji-ho and Im Jeong-sik and 

Korean Hanryu (Korean culture wave) stars who 

spare no effort to introduce overseas consumers to 

performance. Several other programs of the fair are 

targeting housewives and families: a Dasik (traditional 

Korean cookies) making experience, a traditional 

Korean cocktail show, and other cooking events. 

 

 

 

 

The tasting event 

in 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The opening ceremony 

of was held 

with great fanfare 



17

Fresh Food _ Jeju Gamgyul 

Jeju island is a perfect place to produce gamgyul because 

it has the oceanic climate in a warm temperature 

zone, an ample amount of sunshine, and fertile 

volcanic ash soil 

Jeju Gamgyul, 

a Repository of Vitamin C 

Sunbreeze, Jeju gamgyul’s 

brand, is a combination of the 

words “sun” and “breeze” 

Smooth, Soft, and Thin Skin 

Succulent and Pulpy Flesh 

Making People’s Mouths Water All around the World 

Skin-Care, and Preventing Colds 

With its harmony of sweet and sour flavors, gamgyul 

is known for its health restoring qualities. The 

sour taste is due to abundant citric acid, which is believed 

to relieve fatigue by breaking down lactic acid 

and thus preventing the latter from piling up in the 

body. 

Gamgyul is a rich repository of vitamin C. 100g of 

gamgyul contains as much as 36mg of vitamin C. 

Jeju Island is Korea’s southernmost point. 

Frequented by tourists all year round, the island 

boasts unparalleled natural sceneries for 

which UNESCO has designated it a World Natural 

Heritage site. 

In October, this picturesque site starts turning yellow. 

It is also the time when gamgyul (a type of citrus 

fruit), Koreans’ favorite winter fruit, is ripening. Since 

the olden days, Jeju Island has been playing a central 

role in producing gamgyul as it has favorable climatic 

and edaphic conditions for growing the fruit - an 

oceanic climate in a warm temperature zone, an ample 

amount of sunshine, and fertile volcanic ash soil. 

Now the unique sweet-and-sour taste and scent of 

Jeju gamgyul are attracting the attention of people 

around the globe. 

Working Wonders in Relieving Fatigue, 

This means that consuming just two gamgyul a day is 

enough to meet the required daily amount (50mg) of 

vitamin C for an adult. This explains why gamgyul is 

good for skincare and preventing colds in the winter. 

And since the white inner layer of the peel that 

covers the flesh is rich in pectin, a dietary fiber, the 

fruit is also good as a diet food. The flesh also contains 

a lot of dietary fiber and helps improve the intestinal 

functions, so it is good to fight constipation 

and diarrhea. In addition, compared to orange varieties 

grown in other countries, gamgyul has twice as 

much of the anti-carcinogenic substances carotenoid 

The virtue of 

“Citrus Unshiu” 

has its smooth 

and thin skin that 

is easy to peel 

(up) 

“Cheonhyehyang”means 

it 

has strong sweet 

scent waftes a 

thousand miles 

up.” (left) 



19

Fresh Food _ Jeju Gamgyul 

three times bigger than ordinary gamgyul and is really 

juicy. Its peel is also very thin. 

 

Brand for Export: “Sunbreeze.” Developed 

Special Packing Boxes for Exported Citrus 

 

 

This year, the export goal for Jeju gamgyul is 

 

The design of 

special packing 

box for export developed 

by Jeju 

Nonghyup for the 

first time (up) 

10,000 tons. With this figure in mind, a lot of efforts 

are being made to diversify the export markets to 

Canada, Russia, and Southeast Asian countries - in 

addition to the US and UK markets. Creating the 

gamgyul export brand, Sunbreeze, is a part of such ef- 

 

 

 

 

 

 

Gamgyuls are 

sorted by size 

and quality in the 

packing house for 

exportation (right) 

forts. The name is a combination of the words “sun” 

and “breeze.” Another important task is to develop 

more durable packing boxes for the exported fruits. 

The new boxes can prevent damage caused by pres- 

 

 

 

 

 

 

 

sure and are expected to reduce the perishability rate 

 

 

to a minimum. Moreover, farmers receive more edu- 

 

 

cation concerned with agrichemical safety, and the 

farms engaged in exports receive thorough plant pest 

 

 

 

inspections. All these efforts aim at producing cleaner 

 

 

and higher quality wholesome fruits. 

 

 

and flavonoid. Yet another virtue of gamgyul is its 

Lee Yong-min, Citrus Team Chief at the 

 

 

smooth and thin skin that is easy to peel. 

Nonghyup Jeju Regional Head Office, says that gam- 

 

 

Hanrabong and Cheonhyehyang Boast the 

Highest Sweetness 

gyul is a prestigious fruit that is highly competitive in 

every aspect, including quality and nutritional value. 

He adds, “We are trying hard to increase the exports 

 

 

 

 

 

 

so that overseas consumers can taste sweet Jeju gam- 

 

 

Jeju gamgyul comes in some 340 varieties. The 

gyul.” 

 

main one is Satsuma mandarin (citrus unshiu), but re- 

 

cently farmers are breeding many different kinds of 

gamgyul through cultivar diversification. Bare-ground 

gamgyul, with 10Brix and within 1% of acidity, is 

grown in the clean natural environment of Jeju Island. 

It starts turning yellow in September and is harvested 

from mid-October. Hanrabong is considered to be the 

“Hanrabong” has a 

soft inner layer of 

skin, and the average 

sweetness 

13~14Brix 

 

 

 

 

 

number one variety in terms of sweetness, flavor, and 

 

texture. It is characterized by a protruded top and soft 

 

inner layer of skin, so that it is easy to peel. Its aver- 

 

age sweetness is 13~14Brix, but, depending on 

 

growing conditions, it is possible to produce the citrus 

with more than 16Brix. Cheonhyehyang, meaning 

“strong scent wafted a thousand miles up,” is two to 

Inquiries Jeju Gamgyul Assocation, Inc. Tel +82-64-720-1340~6 Fax +82-64-758-1726 Website www.jejucitrus.org 



21

Fresh Food _ Chestnut 

Chestnuts can be cooked in numerous ways: 

they can not only be roasted or steamed, 

but also used as a main ingredient for 

processed products like nectar, tea, marron glace, 

gamyul (dried persimmon and chestnuts), bamyanggaeng 

(sweet chestnut jelly), and many others. They 

are also widely used for chestnut rice and meat dishes. 

In addition to the domestic market, this versatile 

nut is gaining huge popularity overseas - in Japan, 

China, and other countries. This makes the nut the 

number one forest product exported abroad from 

Korea. Among many production places in the country, 

Buyeo in Chungcheongnam-do takes up 14 percent 

of the total nationwide chestnut yield and boasts 

chestnuts of the highest quality. 

Buyeo Chestnuts 

Winning the Hearts of Chinese and 

Japanese Consumers 

Hard Flesh, Sweet, Can 

be Stored for a Long 

Time 

Thorough Management 

from Cultivation to 

Distribution 

700 Tons of Whole Chestnut Exports Yields 

USD$ 0.7 Million Profits per Annum 

Among other chestnut producers, the chestnuts 

Buyeo Chestnut Farming Cooperative produces are 

particularly highly recognized at home and abroad for 

their big kernels, hard flesh, high sweetness, and long 

shelf life. The Cooperative was established in 1994 

with 215 chestnut farms in Buyeo. It now produces 

some 3,000 tons of chestnuts a year that can be seen 

almost everywhere - in major supermarkets, on 

home-shopping channels, wholesale markets, phonetransactions, 

and exports. Through these various sales 

routes, the Chestnut Cooperative is turning over as 

much as KRW4.7 billion a year. Notably, the 

Cooperative started exporting whole chestnuts by establishing 

a corporate body at the request of overseas 

buyers. In addition, it has been posting continued success 

in sales. While in the initial stages the 

Cooperative was exporting Buyeo chestnuts mainly 

to Japan, it has now expanded its markets to China, 

Taiwan, and Singapore. The latter import around 

650~700 tons of chestnuts a year, which translates into 

annual foreign currency earnings of about USD$ 

0.7 million for the Cooperative. 

Thorough Management of Each Member 

Farm Leads to GAP Certification of All Farms 

The reason for this high popularity of the 

Cooperative’s chestnuts is a thorough management 

system from the very first stage of cultivation. To 

produce nuts of equally high quality, the 215 member 

farms employ the same farming methods and apply a 

certified eco-friendly fertilizer. Along with this elaborate 

effort, technical guidance is offered on a regular 

basis and education is given to all member farmers 

three times a year. In addition, each year the farmers 

make a field trip to overseas countries with advanced 

Members of 

Farming 

Cooperative sort 

out sweet chestnuts 

produced in 

Buyeo according 

to size and quality 



23

Fresh Food _ Chestnut 

chestnut farming. Following last year’s trip to Japan, 

this year the members are planning to go to China. 

They will take a look at the Chinese chestnut farms 

and hope to garner some helpful information from the 

local farmers. 

Out of the 215 member farms, 50 participate in export 

activities and the efforts of the Cooperative enabled 

all of them to obtain GAP (Good Agricultural 

Practices) certification. Of these 50 farms, 35 farms 

have gained the eco-friendly agriproducts certification, 

while the rest have obtained the non-agricultural chemicals 

certification. These endeavors undoubtedly contributed 

to upgrading the value of Buyeo chestnuts. All 

the farms that are participating in chestnut exports are 

trying hard to achieve safety and gain trust by introducing 

and applying the production tracing system. 

High Quality Recognized by Korean 

Government and Local Administrations 

The Buyeo Chestnut Farming Cooperative is 

equipped with up-to-date production facilities. On the 

total area of 4,379, there is a meeting room as well 

as facilities for shell-peeling, processing, packaging, 

sorting-out, and collecting. 

There is also a CA cold storage system in which 

considerably reduced CO2 allows the chestnuts to be 

stored and kept fresh. And as part of continuous efforts 

to improve its facilities, the Cooperative built a 

GAP sorting facility last year. 

The Korean central and local governments have acknowledged 

the hard work of the Cooperative and 

high quality of the Buyeo chestnuts it produces. For 

 

 

 

 

 

 

 

 

 

 

 

 

Buyeo Chestnut 

Farming 

Association 

Cooperation’s exporting 

items, 4kg 

and 1kg package 

(right) 

example, the chestnut was designated an agro-specialty 

in 1996 by recommendation of the then governor 

of Chungcheongnam-do. In 2004, the chestnuts 

passed the food ingredient inspection conducted by 

the U.S. FDA. They can also use the name of 

Goodtrae, a brand of high-quality agriproducts produced 

in Buyeo. The Cooperative gained ISO9001 

certification in 2006 and ISO22000 overseas certification 

in 2010. Last year, it was chosen a leading chestnut 

exporter by the Korea Agro-Fisheries Trade 

Corporation (aT). 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GAP sorting-out 

place of Buyeo 

Chestnut Farming 

Association 

Cooperation (down) 

Advancing from Asian to European Markets 

The Cooperative’s chestnuts are exported abroad in 

aluminum cans (20kg), plastic containers (20kg), and 

bags 15kg. The large size whole chestnuts that are 

currently exported fetch KRW1,500 ~ 1,700 per kg. 

They are expected to be exported to some European 

markets, including France, this year. But for the time 

being, some members of the Cooperatives are cautious 

about getting their hopes up. 

Oh Jong-seong, the head of the Buyeo Chestnut 

Farming Cooperative, said, “We will strive to manage 

the entire export process by ourselves in the future 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

and will try harder to promote the excellence of 

Buyeo chestnuts to consumers all around the world.” 

Inquiries Buyeo Chestnut Farming Association Corporation Tel +82-41-833-9933~5 Fax +82-41-833-9936 E-mail byb9933@yahoo.co.kr 



25

Fresh Food _ Andong Apple 

A “DAILY Andong 

Apple” a DAY! 

and quality in those places and they are making inroads 

into other major apple markets such as the US 

and Japan. 

The variety called “Fuji” makes up the main part of 

the exports of Andong apples. This kind is generally 

harvested from August to November and is exported 

from mid-October to May of the following year. 

Andong apples boast great advantages in taste and 

quality. Only the fruits with over 90 percent coloring 

and an average of 13Brix can enter the global market. 

The “Production Tracking System” allows consumers 

to take immediate action and file a complaint 

if they find the quality unsatisfactory. Since every 

farm has its own identification number, the system 

will find the problematic farm and exclude it from the 

farming group if the residual insecticides found in its 

products have exceeded the limit. 

supermarkets and department stores. They can choose 

between small packages (2kg and 2.5kg) and midsized 

and large-sized packages (5kg, 10kg, and bulk). 

In Southeast Asian markets, where Hanryu (the 

Korean culture wave) is very popular, local buyers are 

distributing Andong apples with Korean labels in response 

to the consumers’ demands. In addition to fresh 

apples, the apple juice “Applesia” is also becoming 

popular in Taiwan and Southeast Asian countries. 

Mr. Kim says, “Andong is preparing our apples to 

obtain “Global GAP” certification in order to enter 

the American and European markets, as well as to 

further develop the existing export markets such as 

Taiwan and Southeast Asia. We hope our DAILY 

Andong apples will satisfy the taste and nutrition requirements 

of foreign consumers.” 

With interest in a healthy lifestyle rising 

around the world, the interest in 

healthy food is higher than ever. Many 

countries such as the US, UK, and Japan are carrying 

out various campaigns to improve their citizens’ 

health. An American program “Eat 5 A Day” is especially 

well known. This is a project in which the US 

government recommends Americans eat vegetables 

and fruits in order to limit the health risks (obesity, 

cancer, etc.) stemming from consuming too much 

meat. In other words, people are encouraged to eat 

over five dishes of fruits and vegetables a day instead 

of meat. The US government dietary guidelines state 

that an average adult needs to eat apples, pears, oranges, 

or bananas every day. Apples are particularly 

effective in preventing chronic diseases such as fatigue, 

stress, and hypertension. That is why the NCI 

(National Cancer Institute of the US) is actively promoting 

that Americans regularly eat an apple a day 

for their health. 

Andong apples, produced in Korea, are enthusiastically 

exported to the global market under the brand 

“DAILY.” The brand name emphasizes that apples 

are responsible for consumer health and nourishment. 

Andong apples emerged as the leader in the Korean 

apple export industry in the 1970s when the Korean 

apples were first exported overseas. What’s more, 

Andong apples ranked first last year in the size of 

planted areas. About 350 farms are now exporting 

Andong apples to different countries around world. 

The markets for Andong apples are already established 

in 10 countries, which include Taiwan, Hong 

Kong, Singapore, Malaysia, and Russia. Andong apples 

have already earned a reputation for their taste 

Actively Exported to 10 Countries under the 

Brand “DAILY” 

Applying Strict Standards for Selection 

According to GAP 

“Eco-friendly Apple” Is about to Be 

Released 

Preparing to Obtain “Global GAP” to 

Tighten Safety 

A lot of effort is put into food safety. Subject matter 

specialists are regularly checking the apples according 

to GAP (Good Agriculture Practice) standards. 

Invited foreign experts give farmers agriculture 

education programs in cultivation techniques and 

knowhow on harvesting twice or three times a year. 

According to Kim Cheon-hwan, head of Andong 

APC (Agricultural Products Processing Center of 

Daegu-Gyeongbuk Neunggeum Nonghyup), “the expectations 

of foreign consumers about the taste and 

quality of Andong apples are rising every day. We 

are carrying out in-depth studies of production techniques 

for eco-friendly apples in order to live up to 

our overseas consumers’ expectations and hope to 

present the results of our efforts very soon.” 

Foreign consumers can buy Andong apples in big 

Staffs select 

Andong apples 

and polish them 

with a cloth (left) 

Small-packaged 

Andong apples 

(down) 



27

Fresh Food _ Andong Apple 

Delicious Food _ Heechang Trading 

 

 

 

 

 

 

 

 

Low-Sodium, Prestigious Jeotgal 

Now on the World Market 

 

 

 

 

Seo Byeong-jin, 

leader of Daegu- 

Gyeongbuk 

Neunggeum 

Nonghyup, promotes 

Andong apples 

in Taiwan (up) 

 

 

 

 

 

 

Subject matter 

specialists check 

regularly the apples 

accordign to 

GAP standards 

(right) 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inquiries Andong APC of Daegu-Gyeongbuk Neunggeum Nonghyup Tel +82-54-859-1447 Fax +82-54-858-1448 E-mail kkim1000h@hanmail.net 

Heechang Trading, established in 1980 in 

Nambumin-dong, Busan, is a marine 

products export company with 30 years of 

exporting knowhow. 

Last year, amid the world economic crisis, 

Heechang had KRW47 billion in exports of its marine 

products - such as mackerel, anchovy, squid, and 

hairtail - and in salt-fermented seafoods - jeotgal, including 

pollack roe jeotgal and squid jeotgal. With 

this staggering figure in mind, Heechang raised its export 

goal for this year by KRW3 billion to KRW50 

billion. The export company, through fish markets, 

buys the highest quality marine products produced 

nationwide including hairtail, anchovy, mackerel 

pike, and squid. They process them into jeotgal or 

dried products, sell and export them. Currently, 

Heechang exports to around 16 countries including 

the US, Canada, Japan, China and the UK. In Saipan 

and the UK, some supermarkets offer Korean 

agriproducts imported exclusively through Heechang. 

Catering to Preferences of Local 

Consumers and Glocalizing the Taste of 

Jeotgal 

The most popular products among the items 

Heeching exports are pollack roe jeotgal and squid 

jeotgal. Although the company uses pollack roe imported 

from the US and Russia, when it comes to the 

other ingredients for jeotgal - squid, red pepper powder, 

and salt - it sticks to only products made in 

Korea. For the selection of food ingredients, 

Heechang always chooses the best ones. If the best 

quality ingredients are not available in Busan or its 



29

Delicious Food _ Heechang Trading 

mous for their low salinity. Since the products’ tastes 

are not that pungent, foreign consumers consider 

 

them healthy and palatable. Using a quick-freezing 

system in which the seafoods go through the quick 

freezing process at -50 or below has contributed to 

achieving the low salinity. This system makes it un- 

 

 

necessary to increase salinity for the purpose of preserving 

the seafoods from decay. As a result, 

 

 

Heechang’s jeotgal products boast the salinity of only 

 

 

Workers produce 

dedicatedly 

jeotgal in 

sanitary factory 

(up) 

4.5 percent, compared to that of 8~12 percent in ordinary 

jeotgal products. To provide fresh products in a 

timely manner, Heechang has equipped itself with 

this advanced system at its headquarters in Busan and 

branches in Incheon and Yongin. 

 

 

 

 

 

 

 

 

 

Heechang’s 

jeotgal products for 

exportation (right) 

From Careful Purchase of Ingredients to 

Thorough Hygiene Control 

 

 

 

 

 

 

 

 

Heechang is also extra careful to control hygiene. 

The products are made in HACCP (Hazard Analysis 

and Critical Control Product) certified facilities and 

 

 

 

 

 

vicinity, the company is willing to search anywhere in 

pass through a thorough production-management sys- 

 

 

the country to find the ingredients that meet its stan- 

tem. From the very first stage of purchasing raw in- 

 

 

dards. This is because it believes good products can 

gredients, Heechang puts in a greater effort to inspect 

 

 

only be made with good ingredients. 

many factors like salinity, microorganisms, and mois- 

 

 

Heechang is also flexible in determining the tastes 

ture. Another important aspect for Heechang is pack- 

 

 

of its products. Even in the very Korean food, jeotgal, 

aging that improves the value of each product. The 

 

 

it tries to reflect the preferences of local consumers as 

company has its own packaging design department 

 

 

much as possible. To this end, the company has its 

that develops and applies the designs that may attract 

 

 

workers stationed in the import markets in order to 

foreign consumers. They also provide labels in 

 

analyze the tastes of local consumers. This enables 

English and French. 

 

the company to produce diversified products in differ- 

A key to Heechang’s success is its principle of in- 

 

ent tastes, shapes, and sizes. Currently, some 20 

vesting 5 percent of the total sales in the improvement 

 

workers of Heechang are stationed in eight countries 

of its facilities and product development. Now the 

 

including the US, UK, and Canada. Thanks to the 

hard work of these dedicated professionals, Heechang 

company is planning to rev up its export activities. 

They are taking the London 2012 Olympics as a 

 

has been able to develop over 30 products in its own 

brand. 

Production of Low-Sodium Jeotgal through 

Quick-Freezing Process 

golden opportunity and are making a full effort to expand 

their export markets to Europe. 

Kwon Yong-beom, head of the planning department, 

explains that by 2015, Heechang will be focusing 

more on expanding its European markets and will 

 

 

 

 

Heechang’s 

pollack roe 

jeotgal with low - 

salinity 

The jeotgal products Heechang produces are fa- 

continue to spread the Korean food culture around the 

world through the export of agriproducts. 

Inquiries HEECHANG TRADING CO., LTD. Tel +82-51-241-4335 Fax +82-51-241-2434 Website www.heechang-trade.co.kr 


Delicious Food _ Hat Bit Goun Maeul, LTD. 

schizandra, while the other didn’t have the fruit. The 

Entertaining Your Palate, 

100 Percent 

Pure Schizandra 

Berry Beverage 

time and physical fitness of the first runner after a 

100-meter dash was considerably better than the other’s. 

Other studies have demonstrated that schizandra 

is effective in strengthening liver functions and is 

good for brain development. 

Enjoy Drinking Schizandra in Various Ways 

- as a TeaBeverageVinegar 

Highly Effective in Relieving Fatigue 

Fermented in Earthenware 

for 1~3 Years without Sugar 

Comes into Spotlight 

as a Healthy Beverage 

Five years ago, a Hanryu (Korean culture 

wave) star and Korean top actress Lee 

Young-ae gave an interview to the local 

press in Osaka, Japan. The reporters asked her, 

“When you are tired, what do you eat to overcome fatigue?” 

Ms. Lee answered, “I often drink a schizandra 

tea.” The interview became a golden opportunity for 

the producers of Korean schizandra tea to start active 

exports of their products to Japanese market. 

Another episode related to schizandra happened 

during the French actress Juliette Binoche’s visit to 

Korea last year. In an interview she mentioned that 

she considers the schizandra beverage to be one of her 

favorite Korean food items. In fact, schizandra is very 

popular among beautiful women around the world - 

from the East to the West. 

Schizandrais called “omija” in Korean, which 

means “five tastes” - sweet, sour, spicy, bitter, and 

salty. The berry is produced only in Northeast Asian 

countries such as Korea, China, and Japan, and is well 

known for its efficacies in overcoming fatigue. In a 

study of schizandra’ squalities, one of two runners 

with the same running record was given 6g of 

The demand for Korean processed schizandra foods 

is increasing around the world, especially in China, 

Japan, Hong Kong, and Southeast Asian countries. 

The prices for such foods cannot be any more different 

from each other, depending on the method of production. 

Most of exported schizandra foods target 

general consumers, but Hat Bit Goun Maeul, LTD. 

(HBGM), was the first one to appeal to premium food 

markets around the world. Notably, HBGM makes its 

products through a traditional zymotechnic method 

that uses onggi (earthernware) to ferment the berries 

for a period of one to three years. And unlike its rivals, 

HBGM does not add sugar to increase the sugar 

content of its products. All HBGM’s processed 

schizandra foods are made of 100 percent schizandra, 

without any addition of sugar, so there’s definitely no 

shortage of the pure taste of nature. 

The main schizandra products of the company are 

tea and fermented vinegar. These are actively exported 

to overseas markets in China, Hong Kong, Japan, 

Singapore, and other countries. You can find them 

mostly in high-end department stores (such as 

Takashima Department Store in Singapore) and famous 

hotels (such as Shangri-La in Hong Kong) because 

they target high-income groups around world. 

Local buyers in China and Japan have also imported 

HBGM’s processed schizandra foods as ingredientsin 

the food service industry. 

Supplying to High End Department Stores 

and Famous Hotels around World 

Obtained Certifications such as ISO14000 

and FDA 

Hat Bit Goun Maeul, LTD. makes a great effort to 

ensure the high quality and safety of their products. To 

gain trust with overseas consumers, the company has 

obtained certifications from ISO14000 (International 

Environmental Management System) and the FDA 

(Food and Drug Administration of the U.S.). The 

prices range from USD$ 19~32 for packages of 700 

, 900, and 1000. All HBGM’s products have a 

high-grade design, which greatly assists them in entering 

overseas gourmet food markets. 

Park Youn-kwang, the president of Hat Bit Goun 

Maeul, LTD., says, “Lately we received an offer from 

the Heilong Jiang region in China. Korean schizandra 

tea is well known there as a high-quality, healthy tea, 

and the Chinese company wanted to invest in our 

schizandra tea manufacturing technology. We are also 

going to make inroads with schizandra tea and beverages 

to the U.S. beverage market by the end of this 

year. We want the Korean schizandra tea to gain 

recognition as a healthy beverage in the American 

market, so we will try to expand the base by 

focusing our efforts on selling 

our processed schizandra 

foods tolarge local distributors.” 

The representative 

product of 

Hat Bit Goun 

Maeul, LTD: 

Schizandra tea 

Schizandra tea is 

good for overcoming 

fatigue 



33

Delicious Food _ Hat Bit Goun Maeul, LTD. 

Buyers _ HAITAI, INC. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Park Youn-kwang (the president of 

HBGM) harvests schizandra berry 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inquiries Hat Bit Goun Maeul, LTD. Tel +82-55-964-0618 Fax +82-55-964-0619 Website www.omijashop.com 

“Korean Agri-Foods are Well 

Known as Healthy Foods!” 

Could you briefly introduce 

your company? 

HAITAI, INC. is one 

of the oldest importers 

and wholesale 

distributors of Korean 

food products in 

North America. 

Haitai is dedicated to 

providing quality 

products, and contributing 

to the devel- 

President of HAITAI, INC. 

Warren Jung 

opment of the Korean 

food industry. 

What made you import Korean agri-products? 

As we started the food business in the U.S., our initial 

goal was first to provide Korean foods to the local 

Korean residents. As we moved on, people coming 

from other countries started to recognize our products. 

Currently we are rapidly expanding the import 

volume of products from Korea as we move on to the 

next level. 

What kinds of Korean agri-products are you importing? 

Private label products and all kinds of food products: 

processed foods (US$4 million), confectionery (US$4 

million), seafood (US$1 million), rice and grains 

(US$1 million), beverages (US$2 million), etc. 

Who are the main consumers of the imported 

Korean agri-products? 

The demand category for Korean agri-foods in the 

USA is largely confined to the consumers of Korean 

food markets. Within this category, the primary demand 

layer can be identified as international students, 

expatriates, and Korean Americas. First-generation 

and 1.5 generation immigrants are the primary demand 

customers, but, gradually, other ethnicities 

(Americans, Hispanics, Chinese, Vietnamese, 

Armenians, etc.) are also increasing the demand. 

How do local people respond to the imported 

Korean agri-products? Has the response been favorable? 

Local consumers believe that Korean agri-food is safe 

and it has been recognized as healthy food among the 

first and 1.5 generation immigrants in the main demand 

layer. However, you can’t help noticing that 

under the substance of preserving the taste of Korean 

traditional food, the exporters adhere to the standardized 

recipes and packaging that may induce reluctance 

to buy them among the second generation immigrants. 

Could you tell us about your plans for imports of 

Korean agri-products and any plan that are okay 

to be shared? 

The original purpose of agri-foods from Korea was to 

focus on Korean markets in limited areas. However, 

HAITAI, Inc. is now planning to promote the commercialization 

of Korean traditional agri-foods by positioning 

them as healthy foods. It can become a longterm 

vision and build up the foundation, thus providing 

a link between our strategy and the Korean government’s 

strategy for the globalization of Korean 

food. 

Company Name HATAI, INC. 

Interview Warren Jung 

Tel 1-323-724-7377 

Fax 1-323-724-7374 

Website www.haitaiusa.com 

Email Info@haitaiusa.com 



35

It’s New ! It’s New ! 

“Namja - kimchi” 

Cool Guy Makes Kimchi in a Traditional Way 

“Red Ginseng Tea” 

Let’s Have a Tea Time with Yedamwon 

Kimchi is a famous Korean traditional food. 

As the place where kimchi originated, 

Korea boasts a great variety of kimchi. 

One such kind, “Namja - kimchi” (“namja” stands for 

“man”) made by a popular Korean star Oh Ji-ho was 

introduced on a Japanese TV channel “Yomiuri 

Home Shopping” and is now quickly captivating the 

tastes of Japanese consumers. 

12 Consecutive Weeks of Being Number 

One in Korean Kimchi Shopping Mall 

A very traditional method is used to make “Namja 

- kimchi.” The producers select only the best-quality 

Korean agricultural products to deliver the representative 

Korean taste. For example, chili peppers are dried 

in the sun, so that they taste pungent but not stale. 

Other premium ingredients - chestnuts, pine nuts, 

pears, apples, kimchi-vitamins, and lactobacilli extracted 

from fruit - replace MSG. Especially unique 

among these ingredients are patented lactobacilli. 

Extracted from the fruit and cultured for 60 days, they 

stay fresh for a long time and possess excellent properties 

for health. Produced strictly in accordance with 

the HACCP system, “Namja - kimchi” has been the 

top bestseller for 12 weeks in the Korean kimchi 

shopping mall. “Namja - kimchi” comes in 400g antigas 

and anti-ripening boxes. The producers are 

putting a lot of effort into exploring overseas markets 

by different means, including direct management. 

Red ginseng is a global healthy food. It is 

rich in saponin. For this reason it can 

strengthen immunity, improve blood circulation, 

and prevent cancers. In recognition of red ginseng’s 

virtues, the number of theses written abroad on 

its effects has reached 2500 volumes. 

The Korean company Yedamwon has recently released 

“Red Ginseng Tea,” which is easy to drink 

anywhere and anytime. The company is preparing to 

start exports of this product. 

Strong Red Ginseng Tea Made Possible 

with a Patented Method 

Yedamwon’s “Red Ginseng Tea” is a teabag product 

made with fully-grown four to six year old ginseng. 

A special method called “Explosive puff” allows 

the brewing of a strong ginseng tea. In this 

method, high pressure is applied to absorb all the 

product’s moisture and then swell its volume. 

Grinded ginseng does not steep well in water, but ginseng 

processed by the explosive puff method steeps 

well. 

In addition, such ginseng contains more ginsenoside, 

a good saponin ingredient, than common ginseng 

products. Even though it has no dextrose or additives, 

the weight of each bag is 1.8g, which is much 

larger than the average of 0.4~0.7g for other products. 

In other words, you can enjoy 100 percent strong, 

healthy ginseng tea. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inquiries Namja - kimchi Tel +82-1577-3228 Fax +82-2-514-2997 Website www.namjakimchi.com Inquiries Yedamwon Co., Ltd. Tel +82-10-9230-5043 Fax +82-2-6406-7734 Website www.yedamwon.net 



37

Korean Franchise _ Kkongdon Barbecue 

First Overseas Franchisees Open 

in Washington D.C., US and in Singapore 

From Kimchi to Sauces - Using Korean Ingredients 

Kkongdon Barbecue 

Offers the Taste and Savoring of Korean Foods 

WEDO Corporation is a food franchise 

company that runs some 70 roasted pork 

and beef restaurants, “Kkongdon,” in 

Seoul and other metropolitan areas. It also operates 

several other restaurant franchisees: “Kkongdon 

Samgyeopsal,” “Kkongdon Restaurant,” “Kkongdak,” 

and “Dueogeun Gogitgan.” Now recognized in 

the industry as a successful food services company, 

WEDO was established in 2004 by Jeon Young-min, 

who has used his own experience of running a meat 

restaurant. 

First Participation in an Overseas 

Exhibition, Several Contracts Concluded 

Having established a solid foothold in the domestic 

market, WEDO is now eyeing overseas markets. Last 

April it participated in the Washington International 

Franchise Expo. Although it was the company’s first 

experience at an overseas exhibition, it was able to 

conclude three contracts and is now busy preparing 

for the opening of its overseas franchisees. In the 

Franchising & Licensing Asia 2011 (FLAsia 2011), 

an exhibition held in September in Singapore, WE- 

DO signed a SGD$ 300,000 master franchise contract 

with JP Pepperdine Group, a Singaporean company. 

The word “Kkongdon” in Korean stands for “free 

money” and symbolizes luck. The spearhead brand 

that WEDO promotes abroad is called “Kkongdon 

Barbecue.” The main theme conceptualized by this 

brand is “fun.” To foreigners unfamiliar with Korean 

food culture, being able to roast meat right at the table 

by oneself can become a lot of “fun.” Thus, 

Kkongdon Barbecue’s goal is to offer a fun time and 

introduce foreigners to the tastes of Korean food. 

The Secret is Fermented Marinade Sauce 

made of Medicinal Herbs 

The main dishes on the menu of Kkongdon 

Jeon Young min, 

the CEO of WE- 

DO (left) 

The inside of 

Korean Franchise 

“Kkongdon” in 

Korea (down) 



39

Korean Franchise _ Kkongdon Barbecue 

to evaluate WEDO’s dishes in terms of taste and hygiene. 

After passing the test in 2004, the company has 

 

been supplying the meat dishes to the US Army and 

analyzing the preferences they have for each menu. 

Ahead of advancing in the Singaporean market, 

WEDO designated one of its franchisees in Seoul as a 

 

 

pilot restaurant targeting Southeast Asian consumers. 

This helps the company learn about the tastes of the 

 

local consumers and educate the Singaporean staff it 

 

brought to Korea to experience operating the pilot 

 

restaurant. In addition, WEDO has dispatched its 

 

WEDO runs another 

franchise 

“Kkongdon 

restaurant” in 

Korea 

Barbecue are pork belly, pork ribs, beef belly, and 

beef ribs. The dishes are made with meat and vegetables 

that are supplied from the local markets, but kimchi, 

red pepper powder, and all the sauces needed to 

workers to franchisees that will soon open in 

Washington D. C. and Singapore in order to pass 

down the specifics of Korean tastes to local employees. 

Although WEDO has just started making inroads 

into overseas markets, it has set an ambitious goal: by 

 

 

 

 

 

Buyers are 

participating in 

a tasting event 

of “Kkongdon” 

in Singapore 

exhibition 

make the dishes come from Korea. 

the beginning of next year, it wants to make total 

 

What differentiates Kkongdon Barbecue is the 

sales of KRW10 billion through the operation of 

 

 

chewy texture of its meat dishes. Behind the taste is a 

overseas franchisees. The company is currently nego- 

 

 

fermented marinade sauce made of medicinal herbs 

that are mentioned in “Dong-Ui-Bo-Gam” (The 

tiating contracts to open franchisees in the Philippines 

and the western part of the U.S. Many Southeast 

 

 

 

Precious Mirror of Oriental Medicine, a comprehen- 

Asian companies are also showing their interest, so 

 

 

sive medical book written in 1613 by Hu Jun). This 

the sales goal seems attainable. 

 

 

sauce, known to be a part of royal cuisine, removes 

Jeon Young-min, CEO of WEDO, said that the 

 

 

unpleasant food odors and makes the texture of the 

company is planning to target the Chinese market 

 

 

meat more tender and chewy. WEDO sends the fer- 

next year. He added, “we will continue trying to let 

 

 

mented sauce to overseas restaurants from Korea in 

the world learn about Korean culture by spreading 

 

 

the form of concentrate. Other self-developed sauces 

Korean dishes.” 

 

 

also add flavor to meat dishes. For example, there is a 

chili sauce made by mixing pure lime juice with 

 

 

 

tomato. During the Singapore exhibition, the sauce 

 

 

drew a lot of attention from local consumers who like 

 

 

spicy food. 

 

 

Recruitment of Local Workers and 

Glocalization Efforts 

 

 

 

 

 

 

 

 

While preparing for exports, WEDO has put a lot 

 

 

of effort into adjusting the taste of its dishes to the 

 

 

preferences of local customers. In one such attempt, 

 

 

WEDO approached an American military base located 

in Korea and asked the administration of the base 

The CEO of WEDO, Jeon Young min, is negotiating contract 

with local buyers in overseas exhibition 

Inquiries WEDO Co., Ltd. Tel +82-2-848-9900 Fax +82-2-848-5300 Website www.kkongdon.co.kr 



41

Simple Korean Cooking 

Nourishing Beef Side Dish “Jangjorim” 

Meat Boiled Down in Soy Sauce 

 

 

 

 

One cannot imagine Korean cuisine 

without “jorim” dishes, or 

foods boiled down in soy sauce 

or other seasonings. Thanks to the cooking 

method, the food can be stored for a long 

time without changing its taste, and a lot of 

ingredients can be cooked this way. 

introduces here “Beef 

Jangjorim,” which is meat boiled down in 

soy sauce. It has very few calories from fat 

but a lot of animal protein, so Korean housewives 

are keen on serving it on the dinner 

table as a side dish. People of all ages, regardless 

of the season, love this dish for the 

delicious sweet and salty taste of meat 

cooked with vegetables. 

But the biggest merit of beef jangjorim is 

its convenience: you can serve it straight 

from the refrigerator, no heating is needed. 

You can also come up with a variety of flavors, 

depending on what kind of meat and 

other ingredients you add. The taste of the 

sauce can be fully appreciated if you eat it 

mixed with rice. In short, beef jangjorim is a 

nourishing side dish with a great number of 

advantages. No wonder it is so popular these 

days. Go for the eye of the round or foreshank 

of the beef to get a chewy taste with 

less fat. Boil the meat and add soy sauce and 

the meat will become softer. Put in quail 

eggs and chili pepper to supplement your diet 

with more vitamins and add more flavor. 

How to Make jangjorim 

(Two Servings) 

Main Ingredient: beef 160g 

(top round cap off) 

Sub-ingredients: water 300 

, garlic 8g, ginger 2g, 

soy sauce 31, sugar 2g, 

quail eggs, chili pepper 

Cooking Time: about 50 min 

1. Chop beef into big pieces and 

parboil them. 

2. Pour water in a pot and boil 

with beef, garlic, and ginger 

for 10 minutes. 

3. Boil beef down in soy sauce 

and sugar. 

4. Add quail eggs and chili pepper 

when the amount of water 

decreases by half. 

5. Cut or tear the beef along the 

grain into bite-sized pieces 

with a hand or knife. 

The dish is ready! 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



43

Interesting Story of Hansik 

Budae-jjigae, First Fusion Food 

to Emerge after the Korean War 

By Lee Myeong-ah 

A food culture columnist who 

writes about the healthy 

Korean diet, traditional Korean 

food, and local cuisine, she 

contributes to a series dedicated 

to the farmers who produce 

high-quality agricultural 

products and to a travel column 

searching for the best 

foods. 

Budae-jjigae 

The word “budae” in 

Korean means an army 

base where soldiers are 

stationed. So the name implies that 

budae-jjigae (spicy sausage stew) 

must be the dish eaten by soldiers. 

However, this is not the case in reality. 

Budae-jjigae is a stew made 

with American ingredients such as 

ham, sausage, and canned beans; 

and Korean ingredients like kimchi 

and gochujang (red pepper paste). 

They are all put into water and 

boiled. Thus, it is not the dish that 

soldiers at an army base enjoy but 

the dish eaten by people living 

around the base. The stew has a 

relatively short history as it was introduced 

during the Korean War 

of 1950~1953. The war was a 

tragic event in the history of 

Korea. Many soldiers from South 

and North Korea, the allied forces, 

Russia, and China fought and died 

in it. Naturally, some foreign military 

bases were in Korea and there 

came the origin of the stew. The 

food was made of leftovers at the 

American army base located in 

Uijeongbu in Gyeonggi-do. At that 

time it was called “Johnson Stew” 

after the name of the incumbent 

American President Lyndon B. 

Johnson. The evidence of this original 

name of the dish can still be 

found in some restaurants in 

Itaewon in Seoul. The menu will 

say “Johnson stew” (“jonseuntang” 

in Korean) instead of what’s 

more common these days “budaejjigae.” 

Originating in Uijeongbu in 

Gyeonggi-do 

While the war was still raging, 

hungry people were looking for 

food around the American army 

base. They called the ham and 

sausages found there “budae gogi,” 

or “military base meat.” With the 

addition of kimchi and red pepper 

paste, the meat tasted less greasy 

and the stew became quite tasty. 

The story underlines how much 

Koreans love spicy soup dishes. 

The traditional Korean diet consisted 

mainly of edible greens and 

vegetables. So many Koreans in 

those days encountered sausages 

for the first time in their lives and 

could not help but grow fond of the 

taste of the meat (though it is technically 

not a pure meat.) Because 

of the disastrous situation of the 

war, everything edible was considered 

valuable and so were the novel 

sausages. They fell a little bit 

short of being a complete side dish 

by themselves, but became a perfect 

ingredient for a stew. Budae- 

jjigae can be enjoyed most when it 

is hot and boiling right at the table. 

It is a unique and superb combination 

of ham, sausages, and spicy 

soup tastes. 

Budae-jjigae was originally 

made as an accompaniment to 

makgeolli (a coarse, unrefined rice 

wine.) Butter, sausages, ham, cabbage, 

and onion were put into a 

stew pot and stir-fried. Adding 

kimchi, red pepper powder, and 

meat broth completed the taste of 

today’s budae-jjigae. These days it 

has become an easy-to-make 

camping food for Koreans. 

Budae-jjigae, 

a Korean-style Stew 

Foreigners who see budae-jjigae 

for the first time may think it looks 

strange. Not only because they are 

unfamiliar with the Korean custom 

of boiling and eating a dish right at 

the table, but also because the stew 

has so many ingredients in it. They 

would not know which ones are 

main ingredients and which are 

not. However, once they learn it is 

a sort of Western-style stew, it becomes 

easier for them to understand 

what it is. Western and 

Korean stews have some things in 

common: both are made of meat 

and vegetables and are boiled. In 

addition to ham and sausages, another 

important ingredient of budae-jjigae 

is ramen (instant noodles). 

The ready-made condiment 

of a ramen pack would enhance the 

taste, but if it is unavailable, then 

only noodles without the condiment 

are used. When eating the 

dish, it is wise to slurp down the 

noodles first, before they become 

soggy and swollen. Then, you can 

proceed to the other ingredients. 

The birthplace of budae-jjigae is 

an American army base, which 

Koreans instantly associate with 

Uijeongbu in Gyeonggi-do. As the 

number of restaurants serving budae-jjigae 

was increasing, one of 

the streets in the area was named 

“Budae-jjigae Street” and has become 

a popular tourist attraction. 

The street is now a must-visit 

place especially for veterans of the 

Korean War. Most recently, it became 

the talk of the town that the 

super-famous Korean singer 

“Rain,” before starting his mandatory 

military service, ate the stew 

in Uijeongbu as his last dish as a 

civilian. It is quite ironic that the 

food a male civilian eats before 

joining the army in Uijeongbu is 

nothing other than the city’s specialty: 

“military base stew.” 



45

Tour _ Hongik University surroundings 

Feel the 

Freedom of the 

Korean Youth! 

Korean Youth Street - 

Coexistence of Freedom 

and Independence, 

Art and Culture 

Here, it is not strange to have one’s hair 

dyed in rainbow colors, to wear a parka in 

the summer, or to have a tattoo on one’s 

face. An outfit considered out of fashion anywhere 

else is acceptable and considered an expression of 

one’s individuality. There is no limit to projecting 

your personality and recognizing the preferences of 

others. No need to worry what others think - you can 

fully enjoy freedom of expression when you are here. 

Is this space in Korea? Yes. The answer is Hongdae. 

Hongdae is the name of the Hongik University surroundings, 

an area buzzing with art students. A diversity 

of cultures is created here naturally and mixing of 

these cultures with each other creates the unique 

space called Hongdae. The wall paintings designed 

by art students make one street into a gallery. Jazz 

bars with calm music are found across from dance 

clubs with fast beats. Young people who have a free 

spirit gather here to express their opinions on art and 

exchange views with others. 

It is a mistake to think this is a place for children, 

even though there are slides and swings. Hongdae 

Norito is where trends in Korean street culture begin 

and come to an end. You can see cultural events and 

performances by underground bands here, and feel 

the freedom and passion of the youth. Also exciting 

are the free market and street performances. Day and 

night, many bands, solo singers, and rappers come to 

demonstrate their skills, so people who walk by can 

enjoy a performance any time. This place of communication 

through music is a bustling Times Square of 

Korea! 

Free Market 

Art Market - Ordinary Life and Art Meet in 

front of Hongik University 

Visit the Places Recommended by 

and You Will 

Feel the Spirit of Hongdae 

Norito 

The Mecca of Street Culture 

You can buy 

various hand 

made items in 

Free Market 

The Guitarist is completely enchanted 

by the music and his passion is 

steaming out of the stage in Hongdae 

club 

Many people enjoys street performance 

of “Sound-box” which is a 

famous Hongdae band 

A Free Market is held every Saturday afternoon, 

except on freezing winter days. There are caricatures 

done in 10 seconds, dolls made of keyboards, and cell 

phone accessories made of bottle caps. You can see a 

bunch of creative art projects in the Hongdae Free 

Market. Many artists and art lovers meet here and 

share their ideas, and there is always a festival mood. 

Artists demonstrate their works to the public and the 

people appreciate the art and give their opinions about 

it. Anyone who creates their own art works can take 

part in the Free Market as an artist. Far from being a 

place just to sell used goods, the market is a space to 

create art. 


Issue194 Nov. 2011 47


You can teleport to the 1980s, through the 

time machine in Kukde Topokki 

and what their other interests are. 

any flavor you like. 

What’s more, you 

Back Street between Parking Lots 

can also add any 

kind of topping. The 

simple and classic interior 

is yet another 

Hongdae club 

is always filled 

to capacity 

Hongdae Clubs 

Hongdae equals clubs 

The area represents Korean club culture and many 

exist of very different kinds: live clubs, night clubs, 

and underground clubs. Hongdae is very different 

from other club areas because of the variety of music 

you can find here: ballads, hip-hop, hard rock, techno, 

and even death metal. A lot of youth come here to enjoy 

music and dance, and the area is always hot with 

people eager to hang out. Some Fridays are designated 

as a special “Club Day” - you can go to 14 different 

clubs with only one ticket. Each time the event attracts 

about 10,000 tourists. 

Back Street between Parking Lots is a main shopping district 

of Hongdae 

This place often referred to as “Parking Lot Street” 

is a popular shopping area. Some of the items on sale 

- military style outfits, unique earrings, colorful leggings, 

etc. - can be found nowhere else. That’s why 

even window-shopping here is a lot of fun. 

Su-Karaoke 

Forget about cramped 

karaoke rooms! 

some good-looking Korean men 

When you approach the stall, you will be greeted 

by young guys in their twenties. It seems that there 

are a few more female than male customers, which is 

probably thanks to the gentle smiles of the handsome 

staff. The snack bar is decorated with a Korean elementary 

school of the 1980s in mind, and only traditional, 

original recipes are used. The snacks taste better 

as you try them sitting on a chair at an old-style 

school desk. 

Snow Spoon 

“Do It Yourself” Ice Cream 

You can taste fresh and yummy yogurt ice cream 

made directly at the shop. It is a self-service store 

where you can get as much ice-cream as you want in 

plus of this place. 

T. Bbok 

Vintage Bar Full of Sentiments 

Sometimes 

we don’t want 

to be disturbed 

by others or 

noise, and look 

for a quiet bar 

that feels like 

T.Bbok is tastefully laid out our own place. 

This place, 

called T.Bbok, is exactly what you need at such 

times. The menu includes various fusion dishes and 

beer. 

Snow spoon 

atmosphere is 

simple and 

clean 

Picasso Street 

This back street filled with graffiti is just next to 

Hongik University. The street art makes passing by 

very pleasant and enjoyable. Take a moment to observe 

the art works more carefully, as they may not 

be there next time you come - the wall paintings 

change very quickly. By looking at the graffiti you 

will also feel how much young people love Hongdae 

Su-Karaoke located in the 

middle of Hongdae Street is 

spacious, simple, and designed 

in a European theme. 

You feel like you were in 

Some people say it reminds a cafe or some other 

them of a Greek temple. Even comfortable and trendy 

place in Su-Karaoke 

on the outside the place looks 

so luxurious that it quickly became a landmark. You 

can sing in a bright, wide room with a huge floor-toceiling 

window. The coziness of the place will make 

you feel like you were in a cafe or some other comfortable 

and trendy place. Friendly staff and up-todate 

music machines will make your experience of 

this top karaoke in Korea even more enjoyable. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Two mens 

concentrate on 

drawing graffiti 

Kukde Topokki 

The snack bar where you can at once 

experience the Korea of the 1980s and see 

 

 

 

 

 

 

 

 



Fairs 

FHC CHINA 2011 

 

 

In the club, 

everybody 

puts their 

hands up with 

excitement 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The FHC CHINA 2011 will be held in November 16~18 at the Shanghai New International Expo 

Centre (SNIEC). It is the largest and longest running trade fair in China for imported agri-foods such as beverage, 

tea, processed foods, sauces, and frozen foods, etc. In the last year’s event, there were 1,017 exhibiting 

companies from 79 countries and regions. 

Many Korean companies participated in this FHC CHINA FAIR have plans to promote actively 

Korean agriproducts. 

First, the promising exporting items suited to China market will be mainly showed; traditional tea, 

makgeolli (rice wine), seasoned seaweed, frozen foods, beverage, etc. 

Second, aT (Korea Agro-Fisheries Trade Corporation) plans to support actively companies for 

intensive marketing to buyers; running the special information booth for Korean mushroom and makgeolli. 

Final, aT supports to match directly company to overseas buyer (1:1 consultation) in advance for 

raising the success rate of exporting consultation of FHC CHINA FAIR. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DAJUNG CO., LTD. 

Add #3437-19, Geumju-ri, Youngjungmyeon, 

Pocheon-si, Gyeonggi-do, Korea 

Tel 82-31-542-6656 Fax 82-31-543-1375 

Web Site www.damizle.com 

Items Citron Tea, Red Ginseng Tea 

Damtuh Food Co., Ltd. 

Add #93-30, Sinpyeong-ri, Sinbuk-myeon, 

Pochun-si, Gyeonggi-do, Korea 

Tel 82-2-599-7931 Fax 82-2-537-7931 

Web Site www.damtuh.com 

Items Citron Tea, Honey Ginger Tea 

Sunghwan F&B Co., Ltd. 

Add #939-6, Taegok-ri, Buk-myeon, 

Jeongeup-si, Jeollabuk-do, Korea 

Tel 82-2-703-9561 Fax 82-63-536-9562 

E-mail pjh@sunghwanfnb.com 

Items Honey Citron Tea, Honey Jujube Tea 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tulip International Inc. 

Add 5F, Youngjin Bldg, Samseong-dong, 

Gangnam-gu, Seoul, Korea 

Tel 82-2-6300-2580 Fax 82-2-6300-2590 

Web Site www.tulipint.com 

Items Korea Traditional Tea 

Hansung Food Co., Ltd. 

Add #815-1, Nodong-ri, Donggang-myeon, 

Goheung-gun, Jeollanam-do, Korea 

Tel 82-61-835-7856 Fax 82-61-835-7857 

E-mail hansungfood@hansungfood.co.kr 

Items Honey Citron Tea 

GAVOFARMS 

Add #579, Togye-dong, Naju-si, Jeollanamdo, 

Korea 

Tel 82-61-334-1161 Fax 82-61-332-1163 

Web Site www.gavo.co.kr 

Items Pear Juice, Citron Honey Tea, etc 


Issue194 Nov. 2011 51

Fairs 

YSDY INDUSTRY CO., LTD. 

MUHAK 

Woorisool. Co., Ltd. 

Jin Hai Food 

HANSUNG FOOD CO., LTD. 

GYODONG FOOD CO., LTD. 

Add #719, Jegi-dong, Dongdaemun-gu, 

Seoul, Korea 

Tel 82-2-458-0089 Fax 82-2-458-0189 

Web Site www.trustowin.com 

Items Honey Aloe Tea, Honey Citron Tea, Drink 

Add #469-6, Bongam-dong, Masanhoewongu, 

Changwon-si, Gyeongsangnam-do, Korea 

Tel 82-10-2858-9792 Fax 82-50-2291-2226 

E-mail y97920@naver.com 

Items Kaeulkukhwa Mum Rice Wine, etc 

Add #427-3, Daebo-ri, Ha-myeon, 

Gapyeong-gun, Gyeonggi-do, Korea 

Tel 82-31-585-8525 Fax 82-31-585-8529 

Web Site www.maggulli.com 

Items Rice Wine (Makgeolli) 

Add #219-5, Gocheok-ri, Sindun-myeon, 

Icheon-si, Gyeonggi-do, Korea 

Tel 82-31-637-7382 Fax 82-31-638-5338 

Web Site www.jhfood.co.kr 

Items Seaweed 

Add #222-69, Nae-dong, Ojeong-gu, 

Bucheon-si, Gyeonggi-do, Korea 

Tel 82-32-684-5500 Fax 82-32-684-5234 

Web Site www.hskimchi.co.kr 

Items Kimchi 

Add #3270-1, Gyodong-ri, Okcheon-eup, 

Okcheon-gun, Chungcheongbuk-do, Korea 

Tel 82-43-731-9301 Fax 82-43-731-6784 

Web Site www.howchon.com 

Items Samgyetang, Noodles 

Ganghwa Red Ginseng 

Korea Ginseng Mfg Co., Ltd. 

OKF corporation 

SAONGWON CO., LTD. 

SAJO HAEPYO CORPORATION 

EN FOOD Co., Ltd. 

Add 3F, Jungsang b/d, Junghwa-dong, 

Jungrang-gu, Seoul, Korea 

Tel 82-10-9090-3204 Fax 82-2-2209-0741 

E-mail lieto32@paran.com 

Items Red ginseng 

Add #537, Busan-dong, Osan-si, Gyeonggido, 

Korea 

Tel 82-2-2267-6769 Fax 82-2-2278-5975 

Web Site www.okinsam.com 

Items Ginseng & Red Ginseng products 

Add #3401, Trade Tower, Samseong-dong, 

Gangnam-gu, Seoul, Korea 

Tel 82-2-6000-1877 Fax 82-2-6000-0070 

Web Site www.okf.kr 

Items Beverages 

Add #3500, Samjeong-ri, Daeso-myeon, 

Eumseong-gun, Chungcheongbuk-do, Korea 

Tel 82-2-2060-1100 Fax 82-2-2611-0666 

Web Site www.saongwon.com 

Items Kimchi Pancake, Spicy Topokki, etc 

Add #482-2, Bangbae 3-dong, Seocho-gu, 

Seoul, Korea 

Tel 82-10-4154-4313 Fax 82-2-2007-3055 

Web Site www.sajohp.com 

Items Red pepper paste, Canned tuna, etc 

Add #143-3, Youngdeongpo-dong 7 ga, 

Youngdeongpo-gu, Seoul, Korea 

Tel 82-2-2671-2775 Fax 82-2-2671-1582 

E-mail coolsamura@naver.com 

Items Soy Sauce, Katsuo Dashi, etc 

S.I.K 

WELLBIOTECH 

SUNG JIN TRADING CO., LTD. 

SINGSONG FOOD CORPORATION 

HANWOOMUL 

TAEKWAN CO., LTD. 

Add #327-4, Marae-ri, Neungseo-myeon, 

Yeoju-gun, Gyeonggi-do, Seoul 

Tel 82-70-7011-5706 Fax 82-2-6300-8814 

E-mail kate.sy.han@gmail.com 

Items Beverages 

Add #192-6, Alim-dong, Cheongju-si, 

Chungcheongbuk-do, Korea 

Tel 82-43-847-9430 Fax 82-43-851-9430 

Web Site www.wellbiotech.co.kr 

Items Red Ginseng Drink 

Add #933-1, Daepo-dong, Sokcho-si, 

Gangwon-do, Korea 

Tel 82-33-632-9366 Fax 82-33-633-9369 

Web Site www.sjfcrab.com 

Items Red Snow Crab Meat 

Add #72-1, Busong-ri, Jiksan-eup, 

Cheonan-si, Chungcheongnam-do, Korea 

Tel 82-2-780-1400 Fax 82-2-784-3216 

Web Site www.singsong.co.kr 

Items Soy Sauce, Hot Pepper Paste, Citron Tea 

Add #87-10, Bugyo-ri, Yongji-myeon, 

Gimjae-si, Jeollabuk-do, Korea 

Tel 82-63-547-8200 Fax 82-63-547-0017 

Web Site www.2shop.co.kr 

Items Iced rice, Iced Vegetable 

Add #406, Jungwoo bldg, Sa-dong, Junggu, 

Incheon-si, Korea 

Tel 82-32-766-7919 Fax 82-32-766-7918 

Web Site www.taekwan.co.kr 

Items Soy Sauce, Hot Pepper Paste, etc 

Seafood Co., Ltd. 

Petersole Seafoods co., ltd. 

DAE CHUN FOODS CO., LTD. 

DAESANG 

CJ Corp. China Headquarters Shanghai office 

Shanghai Pulmuone Foods Co., Ltd 

Add Rm301, E&C Dream Tower, Yangpyeong 

dong-3 ga, Youngdeungpo-gu, Seoul, Korea 

Tel 82-2-2628-0506 Fax 82-2-2631-0835 

Web Site www.goseafood.com 

Items Canned Bai-Top Shell, etc 

Add 308-1403, Buyoung APT, Sinchangdong, 

Gwangsan-gu, Gwangju-si, Korea 

Tel 82-62-945-7541~2 Fax 82-62-945-7543 

Web Site www.petersole.co.kr 

Items Dried Abalone, etc 

Add #60, Yoam-dong, Boryong-si, 

Chungcheongnam-do, Korea 

Tel 82-41-935-8595 Fax 82-41-932-0020 

Web Site www.15889293.com 

Items Seasoned Laver 

Add Rm1407, Far East International Plaza A Building, No 

319 Xianxia Road, Changning District, Shanghai, China 

Tel 86-21-6235-1773 Fax 86-21-6235-1759 

E-mail sdc725@daum.net 

Items Korean Foods 

Add Rm2512, Maxdo Center, No 8 Xingyi Road, 

Hongqiao Divelopment Zone, Shanghai, China 

Tel 86-21-5208-0362 Fax 86-21-5208-2921 

E-mail empark@cj.net 

Items Korean Foods 

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Let’s try Korean! 

After reading to this lesson, when you are asked a YES or NO question, you will be able 

to answer that question with either YES or NO in Korean. 

Lesson 

2 

[ne] = Yes. 

[aniyo] = No. 

[ne] = Yes 

[aniyo] = No 

In Korean, “Yes” is [ne] and “No” is [aniyo] in [jondaetmal], polite 

language. 

But in Korean, when people say “ ”, it is not the same as saying “Yes.” in English. 

The same goes for “ ” too. This is because the Korean “ ” expresses your “agreement” 

to what the other person said. And “ ” expresses your “disagreement” or 

“denial” to what the other person said. 

For example, someone asks you “You don’t like coffee?” ( 

? [keopi 

an jo-a-hae-yo?] in Korean) and if your answer is “No, I don’t like coffee.” you have 

to say “ .” 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Refer to www. talktomeinkorean. com

Very Sweet Jeju Gamgyul

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