Cherry Tomato

The Monthly Magazine of Korean Agriculture & Food 

May 2011 Issue 188 

A Mouthful of Nutrition 

Cherry Tomato 

Korean 

Marine 

Products 

Go to Global 

Market 

Bibimbap 

on the Wheel 

Will Visit You 

Soon! 

Organic 

Ginseng for VIPs 

Let’s Go on a Subway Trip!

CONTENTS 

May 2011 Issue 188 

IT'S NEW! 

30 SLICED APPLE in Japanese 

Launching of “Dried Fruits” rich in vitamin C 

31 

FRUIT EXTRACT in Chinese 

Organic fruit juices, ‘DUREA’ 

GLOBALIZATION of HANSIK 

Founded in August, 1995, Published monthly by the 

232 Yangjae-dong, Seocho-gu, Seoul, Korea 

Tel : +82-2-6300-1458 Fax : +82-2-6300-1610 

Government Registration Number : Ra-7210 Dated Apr. 26, 1995 

Copyright by the aT (Korea Agro-Fisheries Trade Corp.) All rights reserved. 

32 PEOPLE in Chinese 

Photo by Kim Ji-hoon of FoodStory 

COVER 

There is an old Western 

adage, “ The doctor will be 

blue, when tomato is red.” 

Korean tomatoes, especially 

cherry tomatoes, are becoming 

increasingly popular in 

overseas markets because 

they are produced organically 

and compactly-packaged. 

36 

32 

CEO Ha Young-je 

EXECUTIVE Lee Kwang-woo (for Planning & Management) 

DIRECTORS Park Chong-seo (for Trade Promotion) 

Kim Hee-kook (for Marketing Support) 

EDITORS Lee Jong-kean (aT, Korea Agro-Fisheries Trade Corp.) 

Kim Sun-a (The Korean Farmers & Fishermen’s News) 

REPORTERS Lee Byeong-seong (leebs@agrinet.co.kr) 

Seo Mo-ran (seomr@agrinet.co.kr) 

Park Sung-eun (parkse@agrinet.co.kr) 

GRAPHIC DESIGNER Jang Yeon-ho 

06 EXPORTING NEWS 

08 THEME in Chinese 

14 

The demand for Korean marine products 

has been increasing lately as fear of the nuclear 

plan’s radiation leakage in Japan is 

growing. The demand for seaweeds such as 

laver and kelp is soaring in particular because 

they possess abundant iodine that is 

known to be effective in enhancing immunity 

to radioactive materials. 

CERTIFIED FOOD in Chinese 

ORGANIC GINSENG 

No Pesticides for over Three Years 

Uses Only a Natural, Fermented Fertilizers 

18 

22 

24 

26 

FRESH FOOD 

CHERRY TOMATO in Japanese 

Korean cherry tomatoes are exploring the global 

markets with eco-friendly and compactly-packaged 

products 

ENOKI MUSHROOM in Japanese 

Korean enoki mushroom, with great taste and nutrition, 

is of the highest quality in the world 

DELICIOUS FOOD 

PLAIN NOODLES in Chinese 

Secret of chewy taste and five colors of 

Sooyeon plain noodles. Let’s find it out! 

JEON in Japanese 

Saongwon’s jeon can be made into a meal, 

used as side dishes for alcoholic beverages, 

or served as a nutritious snack for kids 

28 WHOLE GRAIN SNACK in Chinese 

“Whole Grain Snack” a healthy snack for 

people around the world 

26 

36 

40 

Three young men and a young woman will visit 

you with bibimbap. The ‘Plusminers’ team started 

their world tour with bibimbap on April 5th. The 

first country they went to was China 

SIMPLE KOREAN COOKING in Chinese 

Bibim guksu, it’s refreshing, sweet and spicy pasta 

salad 

38 INTERESTING STORY OF HANSIK 

A Scrumptious Combination of Sweet Gravy and 

Soft Beef, Bulgogi 

REGULARS 

TOUR in Japanese 

Let’s Go on a Subway Trip to Incheon & 

Chuncheon! 

45 FAIRS 

54 PUZZLE 

ENGLISH EDITOR Chae Ri-a 

TRANSLATORS Seo Mo-ran, Park Sung-eun (ENGLISH) 

Lee Ki-jin (JAPANESE) / Park Seo-ran (CHINESE) 

OVERSEAS EDITORIAL BOARD 

TOKYO Kim Jin-young 81-3-5367-6656 (tokyolee@at.or.kr ) 

OSAKA Jang Seo-gyeong 81-6-6260-7661 (osaka@kati.net) 

BEIJING Cho Hark-hyung 86-10-6410-6120 (bird@at.or.kr) 

SHANGHAI Jun Ki-chan 86-21-6278-7737 (shanghaiat@kati.net) 

QINGDAO Kho Jung-hee 86-532-8890-0724 (kuryes@hanmail.net) 

HONGKONG Park Sung-kuk 852-2588-1616 (hongkong@kati.net) 

TAIPEI Elizabeth Mao 886-2-2729-9091 (eliza0101@yahoo.com.tw) 

NEW YORK Oh Hyoung-wan 1-516-829-1633 (katicny@kati.net) 

L.A Shin Hyun-gon 1-714-901-7717 (lakatic@kati.net) 

ROTTERDAM Kim Ki-hong 31-10-415-1024 (katiceu@euronet.nl) 

SINGAPORE Baek Jin-suk 65-6324-1233 (jsbaek2002@yahoo.co.kr) 

EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News 

Room 902, aT center, Yangjae-dong, Seocho-gu, Seoul, Korea 

Tel : +82-2-70-8255-8383 Fax : +82-2-6300-8385 

www.agrafood.co.kr

Exporting News 

Anticancer 

Substance Found 

in Makgeolli 

The anticancer substance “Farnesol” 

was discovered in Korean traditional 

liquor makgeolli. The amount of 

Farnesol in makgeolli is 25 times than 

that of wine or beer. According to the 

research of Dr. Ha Jae-ho of the Korea 

Food Research Institute (KFRI), Farnesol, 

one of the major aroma constituents of 

fruit wine, is effective in preventing cancers. 

Dr. Ha says that “if people drink 

makgeolli twice a week, three or four 

bowls at a time, they can actually experience 

the anti-cancer effect of the liquor.” 

Mineral Water made in Korea 

Explores Chinese Market 

Korean mineral water is selling like hot 

cakes in Japan because of the fears of 

radioactive contamination of the local 

product. Korea is also starting to export 

mineral water to China. LOGIN BEVER- 

AGE CO., LTD. produces and exports 

the mineral water ‘N38’ to Hubei where it 

is going to be sold in over 1,500 stores. 

The company is planning to use the experience 

in the Hubei area to break into 

the markets of Beijing and Shanghai. 

Korean flowers, expecially rose, is received highly attention by high quality and vivid color 

in overseas market 

Korean Rose Taps 

the Global Market! 

Several promotional events have been 

held to expand exports of the Korean 

rose. aT(Korea Agro-Fisheries Trade 

Corp.) promoted the Korean rose to local 

buyers and consumers in Shanghai, 

China (April 13-14) and Vladivostok, 

Russia (April 29-30). Seeking to enter 

the European market with the product, 

on April 30, aT market tested the flower 

with wholesale traders and retailers in 

the Netherlands, the world’s strongest 

floricultural industry and market. 

On display at the overseas promotional 

events were Korean hybrid tea roses 

and spray roses. Chinese buyers especially 

liked the “Gold Rose” and 

pointed it out as a promising item in 

the Chinese flower market. Hybrid tea 

roses received praise for their large 

buds and vivid color and spray roses also 

raised interest among visitors. 

According to Kim Yong-sub, chief of the 

export team of Daedong Nonghyup 

(rose exporter), “overseas buyers highly 

appreciated the beautiful colors and 

high quality of the Korean rose. 

We will actively promote the Korean 

rose by customizing exports in accordance 

with the preferences in each 

country.” 

Many New Yorkers waited in long line Food truck for tasting hansik 

“Hansik Mobile Kitchen” 

Campaign Starts in New York 

Hansik (Korean food) captivates the taste 

of New Yorkers. 

On April 18, the MIFAFF (Ministry for Food, 

Agriculture, Forestry, and Fisheries) and 

KFF (Korean Food Foundation), in cooperation 

with famous Korean chefs and 10 

Korean restaurants in New York, started 

the “Hansik Mobile Kitchen” campaign. 

Through April 20, free tasting events for 

bulgogi, kimchi, bibimbap, japche and 

other Korean dishes were held under the 

slogan “Discover Delicious Secrets of 

Korea,” in Bryant Park. 

The event caused an unusual scene: New 

Yorkers lined up from dawn to try the 

Korean dishes. According to one of the 

visitors, Mike Surabian, “New Yorkers 

have a picky taste, but hansik is an exciting 

choice. I think kimchi will be popular 

with New Yorkers because it has a 

unique spicy taste and is good for your 

health.” 

The campaign will continue until May 20 in 

other main tourist spots of New York, 

such as Columbus Circle, Korea Town on 

32nd Street in Manhattan, Broadway, and 

Union Square, from 11:30am to 2:00pm 

on weekdays. You can check the details 

of the events by SNS in real time (on 

Facebook, Twitter, etc.). 

Korea’s Standard for Pesticide Residue in Ginseng 

Becomes “Global Standard” 

Last April 4-9, at the 43rd Codex Committee for Pesticide Residue 

(CCPR) held in Beijing, it was decided that the standard for pesticide 

residue “Difenoconazole,” suggested by Korea will be 

applied worldwide as the international standard for ginseng. 

The decision of the CCPR, based on the newly established standard, 

opens doors to exporting Korean ginseng products such as 

extracts, beverages, and red ginseng to overseas markets. 

First Exports 

of Korean 

Apples to 

USA 

Korean apple 

was first exported 

to the 

United 

States. 

In fact, Korea 

and the United 

States agreed on terms about 

‘Quarantine Apple for Export’ in 

August, 1994. But any work 

plan such as approval for sterilization 

facilities has not been 

prepared, the exports of Korean 

apple are not impossible until recently. 

Fortunately, work plan was established 

on March of last year, 

Korean apple can be distributed 

in American market at last. 

Korean apple is notable for 

several characteristics: first, 

sweet, sour, and crispy taste. 

Second, abundant juice. Final, 

excellent flavor and texture. 

6 Korea AgraFood 

Issue188 May. 2011 

7

Theme 

Korean Marine 

Products Go Global 

Three Main Factors: Clean Sea, Wide Mudflats, and 

World-Class Aqua-Farming Technology 

Korea, a country surrounded by seas on three sides, is blessed with favorable conditions 

for the development of its fishing industry as it possesses vast mudflats (2,489.4) and 

cutting-edge technology in the fisheries area. 

Accordingly, the export of marine products from Korea is rising rapidly. Last year, on a 

year-to-year comparison, the amount of exports increased 30.6 percent to a whopping 

USD$1,798.50 million. The primary export items include tuna, squid, seaweed, flatfish, 

oysters, Manila clams, conger, abalone, and so on. And the demand for Korean marine 

products has been increasing all the more since the recent devastating earthquake in 

neighboring Japan, especially as fear of the nuclear plant’s radiation leakage is growing. The 

demand for seaweeds such as laver and kelp is soaring because seaweed possesses 

abundant iodine that is known to be effective in enhancing immunity to radioactive materials. 

Let’s find out more about Korea’s representative marine products - laver, oysters, sea 

mustard, kelp, and abalone - all of which are cultivated in the nutrient salts of mudflats. 

Information from 

Korea Agro-Fisheries Trade Corp. +82-2-6300-1495 Korea Fishery Trade Association +82-2-6300-8901 

Tongyeong’s oyster farm 

Must-Have Shopping Item for 

Japanese Tourists 

Passed the USD$100 Million Mark 

in Exports 

Popular as a Wholesome Snack and 

Side Dish to Liquor 

L 

aver is one of the items that never fails to 

be on the shopping lists of Japanese 

tourists when they visit Korea. Last year, 

the export amount of Korean laver exceeded 

USD$100 million for the first time in its production 

history. About 9,000 tons of Korean laver was exported 

to 64 countries. The Korean Ministry of Food, 

Agriculture, Forestry, and Fisheries (MIFAFF) projects 

that the export amount will increase to a staggering 

USD$500 million by 2020. 

The denser texture and better flavor of Korean 

laver, compared to the Japanese products, are attributed 

to these favorable conditions: clean water, appropriate 

amount of sunshine, fine temperature, and access 

to fresh water. Korean laver differs from Japanese 

and Chinese in that it is cultivated on a mudflat and, 

therefore, can absorb many nutrients from it. Not surprisingly, 

it has abundant vitamin A - almost 1400- 

fold of that found in beef. Koreans usually eat seaweed 

with freshly cooked rice or make gimbap (rice 

rolled in laver). These days, Korean seaweed is gaining 

popularity in other countries as a healthy snack or 

as munchies to be served with alcoholic drinks. 

The main laver-producing areas in Korea are 

Seocheon in South Chungcheong province, Haenam, 

Wando, Shinan in South Jeolla Province, and Busan. 

Korean laver is exported to many countries. Last year, 

USD$25.68 million worth of Korean laver was exported 

to Japan, the largest importer of Korean laver, followed 

by the U.S.A, Thailand, China, and Taiwan. 

Korean companies are planning to explore new markets 

in European, South American, and African countries by 

developing and launching various laver products. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tip 

Seaweed farm in Wando, Jeollanam-do 

How to store laver 

It is better to keep 

laver in an airtight 

container, refrigerated 

or frozen. If 

stored at room 

temperature, it 

should be put in a 

cool and well-ventilated place with no direct 

sunlight and minimum humidity. 

Laver 

8 Korea AgraFood Issue188 May. 2011 9

Theme 

Fish factory for 

oyster in 

Tongyoung-si, 

Gyeonsangnam-do 

Oyster 

Oyster, or “milk spouted by the sea,” is a popular 

ingredient in foods throughout the world. 

It contains much taurine, glycogen, zinc, selenium, 

and other elements that make us healthier. 

About 80 percent of the total yield of Korean oysters 

comes from the clean waters on the southern 

coast - places like Tongyoung, Geoje, Goseong, and 

Yeosu. The waters there abound with plankton, and 

A Specialty of the Southern Coast 

Milky Color, Good Scent and Flavor 

Growing Demand for Frozen, 

Smoked, and Dried Oysters 

are considered to be the best place for oyster growth 

as the climate is moderate and the waves are not too 

high. Particularly renowned oyster-producing areas 

are Ganwoldo nestled in the fertile land of Seosan, 

South Chungcheong Province, and Cheonbukmyeon 

where the gap between the ebb and flow of the tide is 

large and the amount of sun exposure during low tide 

is long. 

The hanging culture method was introduced in 

Korea in the 1960s and the yield of plump, fragrant 

milky oysters has greatly increased since 1972 when 

Korea signed the Shellfish Sanitation Agreement with 

the U.S.A., the biggest oyster-consuming country. 

The export amount of Korean oysters reached 

USD$66.05 million last year. The raw and refrigerated 

oysters are all exported to neighboring Japan, 

while frozen, smoked, and canned oysters are exported 

to Japan and the U.S.A. The demand for Korean 

dried oysters has been rapidly increasing in the 

Greater China area which includes Hong Kong, 

Singapore, and Malaysia. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tip 

Fantastic combination of oysters 

and chogochujang 

While people in the Western countries usually 

eat oysters with a few drops of lemon 

juice, Koreans enjoy dipping them in 

chogochujang (red pepper paste mixed with 

vinegar). The sweet-and-sour dip goes really 

well with oysters and offers a fantastic taste. 

Best for Postnatal Care 

Effective in Thinning and Stanching 

Blood 

Orders Surge after Radiation Accident 

The farm of sea 

mustard located at 

Gijang-gun, Busan 

People in Korea celebrate birthdays with a 

serving of miyeokguk (sea mustard soup) on 

the table. And after a woman gives birth to a 

child, she eats miyeokguk for more than a month. This 

is because sea mustard is believed to help contract a 

dilated uterus, and thin and stanch the blood. What’s 

more, sea mustard has 763mb of calcium content per 

100g and is rich in dietary fiber and iodine, therefore it 

is beneficial for weakened bones and protects against 

constipation and obesity after delivery. 

According to the “Yuseo: Chohakgi” written during 

the Chinese Dang dynasty, the people of Goryeo 

(the kingdom of Korea from 918-1392AD) started 

consuming sea mustard after they saw whales nibbling 

at seaweed to heal scars after giving birth to baby 

whales. The record implies that whales were the 

first creatures to learn that seaweed is good for postnatal 

care. It may also explain the coincidence that 

Jeongja in Ulsan and Gijang in Busanm are the most 

famous sea mustard-producing areas and whales frequently 

appear there. The southern coastal areas in- 

cluding Goheung, Jangheung, Jindo, and Wando in 

the South Jeolla Province produce 90 percent of the 

total sea mustard in Korea. 

The export amount of Korean sea mustard reached 

USD$19.039 million last year. Major importers are 

Japan, the U.S.A, China, Canada, and Australia. 

Domestic demand for sea mustard has also been rising 

since the radiation accident in the wake of the catastrophic 

quake in Japan. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tip 

How to make delicious miyeokguk 

Fully macerate 

dried sea mustard 

in water and handrub 

it to get rid of 

the sticky substance. 

Add some 

sesame oil and soy 

sauce, and roast. Put a meat or fish broth 

in a pot with the roasted sea mustard and 

boil. Add some salt to taste. 

Sea Mustard 



11

Theme 

Abalone 

produced in 

Wando 

Kelp 

136.5mg of Iodine Content per 100g 

Surging Demand among 

Radiation-Conscious Consumers 

Can Be Eaten as Powder or Pills 

In Korea, kelp is used in most kinds of soup. 

This is because the glutamic acid (a type of 

amino acid) in kelp adds more flavor. 

Kelp contains 136.5mg of iodine per 100g, far 

more than sea mustard and laver which contain 

11.6mg and 3.8mg of iodine, respectively. After the 

news about the radioactive accident in Japan, kelp 

producers have been inundated with domestic and 

overseas orders. Dried kelp contains 708mg of calcium 

per 100g (103mg in raw kelp) and 7.5g of potassium. 

Potassium is known to be effective at controlling 

blood pressure whereas laminin, a type of protein 

also contained in this seaweed, helps lower blood 

pressure. Thus it is highly recommended for hypertensive 

patients. In addition, kelp is rich in dietary 

fiber that helps peristalsis and drags long-lingering feces 

and bodily wastes out of the body. Therefore, 

steady ingestion of this product can be good for those 

who suffer from constipation or are interested in 

beauty treatment and dieting. 

These latent benefits have been the reason for 

kelp’s popularity as a healthy food, and now the seaweed 

can be consumed as powders, pills, or noodles. 

Specialists in medicine, medical supplies and cosmet- 

Gathering kelp in Wando-gun 

ics are actively researching the Korean kelp and trying 

to develop new products with it. 

The biggest kelp-producing area is Geumil-eup in 

Wando, South Jeolla Province. It yields 80 percent of 

the total kelp production in Korea. Korean kelp is exported 

to the U.S.A, Japan, Canada, Russia, and the 

Philippines, with the export amount tallied at 

USD$5.987 million last year. 

Tip 

How to Infuse Kelp Stock 

Kelp gives 

stock a refreshing 

taste. Steep 

kelp in cold 

water for 

about 30 

minutes and then boil. Take the kelp out of 

the water right before it starts to boil. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Feeds on Seaweed 

Rich in Protein and Minerals 

Export Markets are Expanding to 

Southeast Asia 

Abalone is called the king of shellfish as it is 

the most expensive and rare among the 

shellfishes. Korean abalone farming started 

in the 1980s by cultivating the product in water 

tanks on land, but by now has evolved into sea fencing 

that enables mass production. With 5,300-odd 

tons a year, Korea is the second leading abalone-producing 

country after China, which (as of 2008) produced 

33,000 tons of abalone. 

The marine mollusk feeds on raw kelp and sea 

mustard. That is why the best abalone farms are located 

in Wando, South Jeolla province, a main production 

area of kelp and sea mustard. Some abalone is also 

produced in Shinan and Haenam in South Jeolla 

Province, Tongyoung in South Gyeongsang Province, 

and on Jeju Island. Unlike other shellfishes, abalone 

has a high protein content and abundant minerals. It is 

good for the liver and bowels, protects eyesight, prevents 

obesity and cardiac infarction, and helps overcome 

fatigue. Abalone can be eaten in a variety of 

ways - raw as sashimi, in porridge, stew, or made into 

abalone samgyetang (chicken soup). 

Last year, Korea exported USD$36.82 million 

worth of abalone, mostly to Japan whose abalone is 

similar to Korea’s in scent and flavor. The future of 

processed abalone foods looks very rosy as Korea has 

been able to export canned abalone to Hong Kong, 

the world’s biggest abalone importer. There is also a 

plan to expand to markets in China, the U.S.A, 

Taiwan, and Southeast Asian countries. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tip 

How to Make Jeonbokjuk (Rice 

Porridge with Abalone) 

Parboil abalone 

slightly with 

sesame oil. Roast it 

together with rice 

(that was soaked in 

water for about 

three hours) until the color becomes clear. 

Then, add water and boil. Put the entrails 

of abalone in when the porridge is 

seething. Add soy sauce and salt to 

taste°and the porridge is ready! 

Abalone 



13

Certified Food _ GINSENG & ORGANIC ILHAN CO., LTD 

Organic ginseng 

gathered in ecofriendly 

farms (up) 

Kang In-chul, the 

CEO of GINSENG & 

ORGANIC ILHAN 

CO.,LTD (left) 

Organic Ginseng For VIPs 

International Organic Agricultural Product 

Certifications Obtained: JASUSDAEU 

World’s Best Product in Safety and Health Benefits 

The main exporting item 

‘Korean organic red ginseng 

high hydrostatic 

extract’ 

Ginseng is known worldwide as a healthy 

food that’s rich in nutrition. Amongst a variety 

of vitamins and minerals, saponin, in 

particular, helps to restore energy and enhance immunity 

and blood circulation. Ginseng can be processed 

in different ways and made into extract, capsules, 

powder, candies, and more. Consumers can therefore 

easily eat it at any time and in any place. 

“Ginseng equals Korea” is an established notion: 

Korea holds an unchallenged position as the birthplace 

of ginseng. Compared to products from other 

countries, Korean ginseng contains more than twice 

the saponin. Organic ginseng produced in Korea is 

farmed in an eco-friendly way and has recently been 

exported to the overseas markets for the first time. 

The event is receiving a lot of attention at home and 

abroad. And in the middle of spotlight is “GINSENG 

& ORGANIC ILHAN CO., LTD,” located in 

Guemsan-gun. 

No Pesticides or Chemical Fertilizers for over 

Three Years 

Uses Only a Natural and Fermented Fertilizer 

All ginseng products of GINSENG & ORGANIC 

ILHAN CO., LTD are produced organically. The 

most notable point is that instead of pesticides and 

chemical fertilizers, the company uses only a natural 

and fermented fertilizer. According to Kang In-chul, 



15

Certified Food _ GINSENG & ORGANIC ILHAN CO., LTD 

The picture that 

farmer gathers 

organic ginseng 

(right) 

Organic ginseng 

grown with this natural 

fertilizer possesses 

stronger autoimmunity 

and contains 

more than 

twice the saponin 

ordinary ginseng 

(down) 

had to meet the strict requirements of the international 

organic certificate authorities: no usage of pesticides 

or chemical fertilizers for over three years 

only organically cultivated no pollutants like heavy 

metals should be found in the farmland. Only if ginseng 

meets all these criteria, does it qualify to be labeled 

as organic ginseng. To export its organic ginseng 

abroad, GINSENG & ORGANIC ILHAN CO., 

LTD. has obtained a number of international organic 

certifications such as JAS (from Japan), USDA (from 

the United States), EU (from Europe). 

Acquiring JAS is known to be particularly difficult 

as the products have to go through 524 pesticide tests. 

Possessing JAS means it is not too much to say that 

this organic ginseng is the “world’s best” in quality 

and safety. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Plans to Actively Explore Markets of 

Greater China, Including Hong Kong and 

Taiwan 

 

 

 

 

 

 

 

 

the CEO of GINSENG & ORGANIC ILHAN CO., 

LTD, “this natural fertilizer is made by mixing pyroligneous 

liquorthe pyrolyzed sap of a treecrab 

shells, and fermented fish with high mineral content 

sea water; and then fermenting the mixture for over 

GINSENG & ORGANIC ILHAN CO., LTD is 

currently exporting various organic ginseng products 

such as extract, tonic, and roots to overseas markets. 

The products are divided into two categories: 

“healthy red ginseng” and “delicious red ginseng.” 

Healthy red ginseng contains highly enriched products 

that target premium consumers and VIPs. 

Delicious red ginseng products, on the other hand, are 

for the consumers such as children who dislike a bitter 

taste. They have a smoother taste because they 

contain jujubes, mushrooms, and rosemary. 

The company plans to actively promote Korean organic 

ginseng in greater China, including Hong Kong 

and Taiwan. It also hopes to distribute its ginseng 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The products are 

“delicious red ginseng”, 

which have 

a smoother taste 

for children 

six months. Organic ginseng grown with this natural 

fertilizer possesses stronger autoimmunity and contains 

more than twice the saponin of ordinary ginseng. 

Thus it comes as no surprise that organic ginseng 

is of such high quality.” 

Also noteworthy is that the product has obtained a 

products to big organic food stores in the USA, such 

as Whole Foods. 

The CEO, Kang explains that “lately the number of 

premium consumers in China who buy only organic 

foods has been steadily increasing. We will spare no 

effort to make our entry into the Chinese market the 

 

 

 

 

 

number of international organic agricultural product 

certifications. In order to obtain the certifications, it 

foundation for Korean organic ginseng becoming the 

number one ginseng in the world.” 

Inquiries Kang In-chul Tel +82-2-404-3326 Fax +82-2-6442-3326 Website www.insampark.com 



17

Fresh Food 

A Mouthful of Nutrition 

Cherry Tomato 

Exploring the Global Markets with Eco-Friendly 

and Compactly-Packaged Products 

There is an old Western adage, “The doctor 

will be blue, when the tomato is red.” It 

shows how much tomatoes benefit our 

health. Tomatoes are a rich repository of nutrition. 

Lycopene is effective in reducing the risk of cancer 

and can prevent cardiovascular diseases. 

In addition, the fruit contains fiber, vitamins, and 

minerals. That is why it slows aging and is good for 

patients with diabetes and osteoporosis. As they are 

low in calories, tomatoes are also good when on a diet. 

Korean tomatoes, especially cherry tomatoes (or 

mini tomatoes), are becoming increasingly popular in 

overseas markets. Now consumers in ten countries - 

Japan, Hong Kong, Taiwan, Russia, and others - can 

taste Korean tomatoes. 

The main tomato-producing regions are Damyang 

and Hwasun (in Jeollanam-do), Boeun (in 

Chungcheongbuk-do), Nonsan (in Chungcheongnamdo), 

and Buan (in Jeollabuk-do). The farms of these 

areas are actively pioneering their way into overseas 

markets, promoting the Korean tomato to the world. 

In Production of 

cherry tomato, automated 

systems 

such as the ‘Cherry 

tomato sorter’ ensure 

that every single 

fruit meets the 

quality standards 

Damyang-gun: Organic Production of 

High-Quality Tomatoes 

Korean cherry tomatoes 

are becoming increasingly 

popular in overseas market. 

Especially, cherry 

tomato with pesticide-free 

and organic ensures consumers’ 

trust in safety 

The Damyang cherry tomato is an environmentally 

friendly agricultural product exported overseas under 

the brand name “Bamboo Grove & Clean Cherry 

Tomato.” The major export markets are Japan and 

Taiwan where it receives favorable evaluation for its 

taste and quality. Over 70 farms in Damyang have 

obtained “pesticide-free and organic” or “low-pesticide 

and organic” certifications. 

The species they produce ‘Unicorn’ is known for 

its long lasting freshness. Instead of pesticides and 

chemical fertilizers, the farms grow the product with 

natural fertilizers which contain microorganisms. 

What’s more, automated systems such as the “Cherry 

Tomato Sorter” ensure that every single fruit meets 

the quality standards. 

Inquiries: Damyang Mujeong Nonghyup (+82-61-382- 

2244) 

Hwasun-gun: Exploring Global Markets 

with Compactly-Packaged Products 

Hwasun’s “Love in Nature” brand is actively exported 

to overseas markets including Japan, China, 

Russia, and Hong Kong. In addition to the main 

country of export - Japan - Hwasun is known for trying 

to tap into new markets. The greatest advantage 

of the product is that it is made specifically for the 

overseas consumers’ tastes. For example, Hwasun 

cherry tomatoes are particularly popular in Hong 

Kong because the farms, in order to expand export 

volume, have developed 200g packages. This was 

done based on the results of market research in Hong 

Kong showing that local consumers prefer small 



19

Fresh Food 

packages. The Hwasun cherry tomato is produced 

and exported to global markets mainly in the period 

between summer and autumn. 

Inquiries: Hwasun Farm Co., Ltd. (+82-61-379- 

3687~9) 

“Globe Tomatoes Too!” 

Compared to cherry tomatoes, the exports 

of Korean globe tomatoes are not so large. 

Nonetheless, globe tomato farms in Buan-gun 

have lately been putting a lot of effort into exploring 

the opportunities in overseas markets. 

Nonsan-si & Boeun-gun: Amounts to 40 

Percent of Total Export Volume 

Buan-gun is trying to export the organically 

Nonsan-si and Boeun-gun boast the largest tomato 

growing areas and the longest exporting history. They 

amount to 40 percent of all cherry tomato production 

in Korea. Above all, under the leadership of the 

Tomato Research Institute for Export (TRIE), they 

have accumulated export know-how and are confident 

that the system of: quality management diffusion 

produced, eco-friendly globe tomatoes: bees 

pollinate the tomato plants and natural enemies 

chase away the diseases and pests. 

Last April, Buan eco-friendly tomatoes 

were exported to Taiwan for the first time. 

This year, there are plans to promote this 

high-quality product in the Japanese market. 

of technology support for export businesses 

overseas sales and marketing; works without a 

hitch. 

Inquiries: Buan Agri-Tech Farming 

Association (+82-10-9437-1400) 

Inquiries: Tomato Research Institute for Export (+82- 

41-550-5389) 

 

 

Interview The CEO of Damyang Bamboo Grove & Clean Cherry Tomato Business Association (D.B.C.A), Eom Jeong-gyun 

 

 

we’re confident in quality and safety of our cherry 

tomato. 

What progress are you making in exports? 

We can now export cherry tomatoes to overseas 

markets in any season because the product is harvested 

all the year round. Currently, only bulk 

packages are available but we plan to get overseas 

consumers various packages of the Damyang 

 

 

 

 

 

 

 

 

cherry tomato - 500g, 2kg, 5kg - very soon. 

What do you think of the competitiveness in 

exports of the “Bamboo Grove & Clean Cherry 

Tomato?” 

Nowadays, organic is the trend in the global food 

market. We started researching eco-friendly and 

organic methods of cherry tomato production 

quite early and were able to accumulate a lot of 

know-how. We’ve never encountered any problems 

in the quarantine processes for exports, so 

Do you have any other export plans? 

We think the important thing is raising awareness 

in the world about the Korean cherry tomato. To 

achieve this goal, we will hold various promotions 

for the Korean cherry tomato in Japan and 

Taiwan in the latter half of this year. When advertising 

our products to overseas consumers, we 

will emphasize the eco-production and safety of 

our cherry tomato. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Fresh Food _ Korean enoki mushroom 

nutritional unbalance, which is often caused by excessive 

consumption of instant food. The mushroom 

contains ten essential amino acids, including vitamins 

B1 and B2. That is why they have such beneficial 

health effects. They assist children’s physical development, 

facilitate overcoming fatigue, relieve stress, 

are good on a diet, help skin care, expedite the metabolism, 

and prevent adult diseases. 

 

 

“Best Quality” 

Worldwide Recognition 

The Korean enoki mushroom, with great ent, so the company has to sort the mushrooms accordingly 

and put them in proper cultivation rooms. 

taste and nutrition, is of the highest quality 

in the world. The key to this is production Each room provides distinct growth conditions according 

to temperature and humidity. This allows for 

in large-scale farms with automated facilities appropriate 

for growing enoki mushrooms. 

uniform quality of the products. 

The enoki mushrooms of JUNGBU SPAWN CO., 

Automated for “Mass Production” 

LTD. are primarily distributed in Korea through two 

The Korea Mushroom Council (KMC) was established 

as a specialist organization to deal with all largest distributor since 2001, and the other is the ma- 

routes: one is E-mart which has been the company’s 

business matters concerning the enoki mushroom. jor wholesale markets of Korea. The company has 

The group effectively has the status of being the marketing 

board for exports of the product. Enoki mushing 

“Environment-Friendly Agricultural Product” in 

obtained several certifications for its product, includroom 

exports in 2009 amounted to USD$21,270,000, 2002, and GAP (Good Agricultural Practice) in 2008 

which was double of that of 2008 (USD$11,260,000). from aT (Korea Agro-Fisheries Trade Corp.) and E- 

The exports last year reached USD$26,300,000, thus mart. With these certificates, JUNGBU SPAWN 

showing a trend of steadily increase. 

CO., LTD. has been able to export the DOREMI enoki 

mushroom to markets in the United States, China, 

One of the members of KMC, JUNGBU SPAWN 

CO., LTD., located in Eumseomng-gun, exports enoki Australia, Vietnam, and Indonesia. By virtue of its 

mushrooms to the global market under the brand-name high quality, the product is gaining popularity with 

“DOREMI.” The company has a gross area of 61,500 mushroom fans. 

and production facilities of 18,000. They produce 

13,500 tons of enoki mushrooms per year on average. Rich in Vitamins and Essential Amino Acids 

The growth rate of each enoki mushroom is differ- 

Enoki mushrooms help solve problems related to 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inquiries JUNGBU SPAWN CO., LTD. Tel +82-43-872-2101 Website www.doremifarm.co.kr 

The picture that 

staffs sort and 

package enoki 

mushroom for 

export 



23

Delicious Korea _ EUNSUNG FOODS CO., LTD. 

Secret of Chewy Taste in 

Five Colors 

EUNSUNG FOODS CO., LTD. pays particular attention 

to packaging. It offers noodles in 50g singleserving 

packages, 300g vinyl packages for general 

purposes, and special gift boxes made of royal foxglove 

tree or paper. The plain noodles of EUNSUNG 

FOODS CO., LTD. are distributed as premium products: 

they sell well in department stores and are popular 

gift items in companies. EUNSUNG FOODS 

CO., LTD. also supplies their products for in-flight 

meals. Korean Airlines serves tourists dishes made 

with the company’s noodles. 

President Kim emphasizes that “the fact that our 

Plus Information 

How to Cook Plain Noodles 

Cooking plain noodles is very easy. Put them in 

boiling water and simmer for two to three minutes. 

Next, rinse the noodles in cold water two or 

three times and drain the water. Boiled plain 

noodles can be eaten with meat broth or sauces 

depending on a customer’s preference. 

plain noodles are supplied to airlines means our noodles 

are competitive in taste and quality.” 

The taste of smooth and chewy noodles produced 

by EUNSUNG FOODS CO., LTD. 

is beyond comparison. Why? The wheatflour 

dough is matured and worked in several stages, 

according to the temperature, season, weather, and 

other conditions. 

Check out the manufacturing process: first, they 

knead carefully selected, high-quality flour into dough 

and apply pressure to deflate the air. The dough is 

then drawn out in long, pencil-size noodles and left to 

rest in a maturing tank. 

In the second stage, the matured dough is wound 

around stainless steel sticks, each 50cm long, and put 

in the maturing tank again. The dough, after maturing 

twice, becomes more elastic and the smell of wheat 

disappears. Making delicious noodles becomes easy. 

When the two stages of maturing and kneading are 

complete, the noodles are extended to two meters. 

One more extension, and the manufacturing process 

is finally over. In short, the key to making tasty noodles 

is aging the dough twice and extending it three 

times. 

Added ChlorellaYamsRed Koji 

RiceBlack Rice 

Maturing TwiceDrawn out Thrice 

According to Kim Hyung-kyi, the president of EU- 

NSUNG FOODS CO., LTD., their plain noodles “do 

not become mushy and break down after boiling because 

they are made with matured and extended 

dough. Consumers will enjoy the chewy texture of 

the product.” 

EUNSUNG FOODS CO., LTD. also makes 

unique types of noodles. Their colorful noodles are 

different from common products available in stores. 

With the support of Iksan-si Agricultural Technology 

Service Center, the company developed the technology 

to manufacture noodles of various colors by 

adding chlorella, yam, red koji rice, and black rice. 

Depending on the ingredients, the noodles come in 

one of the five colors: green, ivory, red, yellow, or 

grey. Consumers can enjoy the noodles of their 

choice in distinct colors and tastes. 

President Kim explained that by adding other ingredients 

made of agri-products, they were able to 

“increase the nutrition of the noodles, provide a 

unique taste, and maintain the high quality of the 

products.” 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inquiries EUNSUNG FOODS CO., LTD. Tel +82-63-836-9758 Website www.eunsungfood.co.kr 



25

Delicious Korea _ SAONGWON 

Satisfying Meal, Jeon 

Hot and delicious 

of mushrooms (button mushrooms, enoki mushrooms, 

shiitake mushrooms, etc.). And ggaenip jeon 

is a jeon with sesame leaves and beef stuffing. 

Frozen jeon dough products are also popular. To 

cook the pancake, one needs to defrost the dough in 

warm water for ten minutes or in room temperature 

for two hours. Then put 2 tbsp of oil in a frying pan 

and bake or fry the dough for two minutes. Turn the 

pancake over and fry again for one minute. The delicious 

jeon will be ready. 

Lee Sang-guk, the CEO of Saongwon, says that 

“jeon is similar to Italian pizza or Japanese 

okonomiyaki as it is a kind of pancake made of flour 

and other ingredients, so it can sell well overseas. We 

are going to expand to markets in South American 

and Southeast Asian countries and start a jeon franchise 

in Europe and the U.S.” 

The company has participated in many international 

food fairs and expos to promote not only their 

products but Korean food as a whole. For their efforts, 

Saongwon has been recognized as the best food 

and agri-products exporting company by the Minister 

of MIFAFF (Ministry for Food, Agriculture, Forestry 

and Fisheries). 

 

J 

eon is a traditional Korean food made of flour 

dough, vegetables, and seafood. Foreigners 

can easily enjoy it even if they are not very familiar 

with Korean food. In a way, jeon is similar to 

Japanese okonomiyaki (Japanese pancake) or the 

Western pancake. The ingredients make the taste, so 

you can make your own jeon with the flavors you like. 

Saongwon is a food producing and exporting company 

established in 1995. They make a variety of 

foods - haemul pajeon, assorted fried foods, japchae, 

topokki, etc., and recently their jeon products have become 

particularly popular. Saongwon started to export 

jeon in 2003, first to Japan, and now the products 

are being exported to 17 countries including the 

United States, Canada, Australia, New Zealand, the 

European Union, Hong Kong, Singapore, and countries 

of the Middle East. As of 2010, 350 tons were 

exported (USD$320,000). 

Saongwon’s jeon can be made into a meal, used as 

side dishes for alcoholic beverages, or served as a nutritious 

snack for kids. Each of the ingredients - kimchi, 

seafood, mung beans, and vegetables - has its 

own unique taste. 

Jeon comes in a variety of flavors: haemul pajeon 

is a seafood (squid, shrimp) and green onion jeon. 

Kimchi jeon is made of well-fermented kimchi. 

Nokdu jeon uses ground mung beans, kimchi, mushrooms, 

and mung-bean sprouts. Beoseot jeon is made 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inquiries SAONGWON Tel 82-80-653-3355 Homepage www.saongwon.com e-mail ryu@saongwon.com 


Delicious Korea _ MAMMOS CONFECTIONERY CO., LTD. 

“Whole Grain Snack” 

No Artificial AdditivesProduct Safety Assured 

A Healthy Snack for People around the World 

As safe, healthy foods rise as an issue 

around the world, more and more people 

are turning their attention to whole grain 

snacks. 

MAMMOS Confectionery Co., Ltd. is a leading 

Korean producer of grain snacks and candy. 

Established in 1985, the company is proud of its 25 

years of experience in manufacturing whole grain 

snacks. 

The company’s President, Shin Sung-bum, emphasizes 

that they “produce snacks in accordance with 

the company’s spirit of making safe and healthy food, 

with hope and confidence.” 

The whole grain (rice, wheat, and corn) snacks of 

MAMMOS are made in high temperatures and under 

high pressure. Most of the rice snacks are stickshaped 

and are at least 80 percent rice. They are not 

fried with oil, so they are free of trans fat and gluten. 

Anyone can enjoy these snacks and not worry about 

allergies. 

MAMMOS also offers consumers unique products 

such as “Cereal Bar,” which is made with red ginseng 

and citrus, and uses white, brown, and black rice. 

The machine that forms the snacks in the shape of 

long round sticks is patented (10-0328477) and represents 

just one out of the many technologies that are 

the power of the company. 

The biggest advantage of grain snacks produced by 

MAMMOS is safety. Normally, snacks include artificial 

additives such as antioxidants, synthetic preservatives 

and pigments, but MAMMOS does not use any 

of these. 

According to Mr. Shin, “the food safety problem is 

a chronic headache of the growing world snack industry. 

Even if a manufacturer uses a small, permitted 

amount of artificial additives, the product could cause 

someone a problem. Thus snacks should be made 

safe for everyone, so that even a small baby could enjoy 

them!” 

In addition to rice and other grain snacks, MAM- 

MOS produces candies and cookies. Especially large 

are its variety of candies made of rice, ginseng, red 

ginseng, citrus, citron, and green tea. 

The products are distributed all over the world - in 

Japan, the United States and other countries - under 

the “Friend” brand name and under the names of big 

companies using OEM contracts. These snacks can 

be found on the shelves of Costco and Whole Food 

Market in the U.S. and Daiso in Japan. For two years 

they have been exported to Russia and are very popular 

there. 

Tofu Snack, presented in March at FOODEX 

Japan 2011, will definitely become the company’s 

next hit. The great taste of this crispy snack made 

mainly of tofu gathered a large number of FOODEX 

visitors to the company’s booth. 

Mr. Shin is confident “MAMMOS will modernize 

traditional Korean snacks and introduce them to consumers 

around the world. We are working on localizing 

the products and expanding our markets.” 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inquiries MAMMOS CONFECTIONERY CO., LTD. Tel +82-31-741-2000 Fax +82-31-748-1788 Website www.mammos.co.kr 

MAMMOS 

Confectionary 

Co.,Ltd produces 

healthy snacks, 

which are made of 

whole grains such 

as rice, wheat, and 

corn 



29

It’s New ! It’s New ! 

Fresh & Sweet ‘Sliced Apples’ 

Product Launch of Dried Fruits Rich in Vitamin C 

Organic Fruit Juices, ’DUREA’ 

Made with Organic Pears and PumpkinsNo Artificial Sweeteners! 

ILHAK INTERNATIONAL CO., LTD. has released 

“Dried Fruits,” a new product that is 

rich in vitamin C and contains no artificial additives 

such as synthetic preservatives. 

“Dried Fruits” is a perfect snack for children, the 

elderly, and people with weak health because the item 

preserves the original fruit flavors and its texture is 

soft. What’s more, “Dried Fruits” stays fresh for a 

long time and, compared to other processed fruit 

snacks, ensures a minimum loss of nutrition. 

To guarantee the excellent quality and safety of the 

product, the manufacturer uses only fruits grown in 

Korea as the main ingredients. Currently, the main 

items are apples, pears, and strawberries. As the development 

of “Dried Fruits” was supported by MI- 

FAFF (Ministry for Food, Agriculture, Forestry, and 

Fisheries), you can trust the product’s quality. 

Healthy Snack without Artificial Additives 

Let’s look at the process of making “Dried Fruits.” 

First, the fruits are carefully washed, peeled, and cut 

into bite-sized pieces. Second, they are treated with 

heat and sugar is added. After that, the product is 

dried two times. 

Most parents have the same feeling about 

food for their children: “If this is going 

to be for my kids, let it be healthy and 

safe.” In other words, many consumers are extremely 

concerned about the taste and safety of food. 

Naturally, parents prefer that their children drink fruit 

beverages rather than carbonated drinks that contain 

unnecessary chemical additives. 

Gaining Popularity among Young Parents 

with Infants 

Juices made in Korea with organically farmed 

pears and pumpkins have been steadily exported 

overseas and receive a positive response from local 

consumers. The pear juices and pumpkin juices exported 

abroad under the “DUREA” brand name have 

an especially high purchase rate among young parents 

raising infants. This is because - despite the absence 

of chemical additives - the taste of the products is 

sweet. What’s more, these juices also contain ginger 

and jujube. In sum, DUREA juices are every bit as 

good as other premium fruit beverages. Currently, 

DUREA juices are actively exported to many countries 

including the United States, China, Indonesia, 

Malaysia, and Australia. DUREA FOOD Co., Ltd. 

plans to develop a bigger variety of juices in the future 

and look for new markets in Asia and Europe. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inquiries ILHAK INTERNATIONAL CO., LTD. Tel +82-10-9970-4405 Fax +82-31-734-3539 Inquiries DUREA FOOD CO., LTD. Tel +82-41-352-6811 Fax +82-41-352-6818 Website www.durefood.com 



31

People 

Bibimbap on the Wheel 

Will Visit You Soon 

People around the world, celebrities included, love bibimbap because the 

ingredients are the perfect harmony of taste and nutrition. 

Bibimbap is also well known as a healthy food because it contains a variety 

ingredients such as vegetables, grains and meat that give us strength. 

Unlike other Korean diet foods, you don’t need to prepare side dishes 

separately because they all come in one bowl - just mix them up with a spoon or 

chopsticks and eat! But even if you want to have bibimbap, 

it may be difficult to find a place to buy it. Of course, there are ready-to-eat 

bibimbap products on the store shelves and recipes in English, Japanese, 

Chinese and Spanish are available on the internet and in books 

but, still, it is only in a Korean restaurant that you can really enjoy it. 

What if bibimbap came to your neighborhood? 

The members of ‘Plusminers’ team: 

Kim Su-chan, Kang Sang-kyun, 

Kim Myeong-sik, and 

Chung Kyu-woon 

Four Youngsters Take Bibimbap to the 

World 

Three young men and a young woman will visit 

you with bibimbap. The ‘Plusminers’ team - Kang 

Sang-kyun, Kim Myeong-sik, Chung Kyu-woon, and 

Kim Su-chan - started their world tour with bibimbap 

on April 5th. The first country they went to was 

China. 

The team’s leader, Mr. Kang explains: “I’ve been 

thinking I wanted to do something valuable for two 

years and gathered people who shared the same 

thoughts. While I was searching for a subject that 

would give positive thoughts about Korea to foreigners, 

I realized that bibimbap is easy to eat and nutritious, 

so it would appeal to people from different cultural 

backgrounds.” 

They introduce bibimbap as “a better mixture of ingredients.” 

For example, sugar and flour by themselves 

are not food but if we mix and bake them, it 

becomes delicious food - bread or cake. In a similar 

way, bibimbap is a perfect mixture of common ingre- 

Bibimbap is “A Better Harmony and 

Balance” 


People 

dients. 

Mr. Kang says: “We call America or American 

 

culture a “melting pot” or a “salad bowl.” I think 

bibimbap is a food with a far more developed harmony 

and balance.” 

 

 

 

Many Chinese 

tried a Korean 

dish ‘bibimbap’ 

Plusminers members 

served 

Fresh Bibimbap for You 

To promote the charming attraction of bibimbap, 

the team decided to show people the beautiful colors 

and taste of the dish. Their bibimbap is smaller than 

usual in size, but one can see the ingredients before 

 

 

 

 

A participant 

praise highly 

bibimbap is 

‘No.1 of Korean 

cuisines’ 

they are mixed. According to Mr. Kang, “at events 

like ours, bibimbap is normally mixed before serving 

but we want to let people mix their bibimbap by 

themselves so that they can appreciate the beauty of 

the dish.” To make sure the bibimbap that the team 

 

 

 

 

 

 

 

 

 

prepares has the perfect taste, each member learned 

 

 

the basics of cooking the dish from their mothers and 

 

 

then received training from a famous bibimbap mas- 

 

 

Many foreigners 

highly interest in 

Korean bibimbap 

with perfect mixture 

of common 

ingredients 

(down) 

ter of Jeonju-si, Kim Nyun-im. 

Mix bibimbap 100 times in 100 different 

places! 

During eight months, the project is planned to take 

 

 

 

 

 

 

 

 

place 100 times in 100 different places all over the 

 

 

world. “We buy the most important ingredients - 

 

 

gochujang, sesame oil and rice - in Korea, and other 

 

 

ingredients such as vegetables from the local markets. 

 

 

We offer people bibimbap that was just made with 

 

 

fresh ingredients!” You can check the team’s journey 

 

 

on their blog: http://plusminers. blog.me. 

 

 

 

On April 5th, they went to China and on the 9th, 

they held their first event. Mr. Kang reported: “The 

 

first of the 100 bibimbap table events successfully 

 

opened in China with over 200 Chinese participants.” 

 

They held six more events at the 21st Century Church 

 

(for 50 people), The Great Wall (50), Lotte Mart 

 

(100), and the Korea-China Forest of Peace and 

 

Friendship (200). Bibimbap tour of ‘Plusminers’ will 

 

go on Asia countries, and Europe. Look for them in 

your neighborhood, maybe bibimbap on the wheel is 

visiting you! Tel: ‘Plusminers’ +82-10-2254-0111 

 

 

 

Bibimbap with the 

Great Wall of 

China 



35

Simple Korean Cooking 

Refreshing, Sweet and Spicy Pasta Salad 

“Bibim Guksu” 

Now that it’s May, spring has really 

come. In this season, people often 

feel drowsy and weary. Why not try 

the Korean style spicy pasta salad - bibim guksu 

- and chase away the fatigue? 

Bibim guksu is made by boiling thin noodles 

made of flour or rice powder, then washing them 

in cold water, and mixing them with a variety of 

vegetables and gochujang sauce. The dish looks 

similar to naengmyeon (cold noodles) but if 

naengmyeon uses starch noodles with spicy 

sauce and just a few vegetables, bibim guksu 

contains many kinds of vegetables - cucumbers, 

onions, carrots, and more, so it not only tastes 

good but fills you with the energy of vitamins! 

To make the noodles chewy, follow these 

steps: 1. Put the noodles in the water after it 

starts boiling. 2. When the water with noodles 

reaches the boiling point, add a cup of cold water. 

3. Once the bubbles appear for the third time, 

sieve the noodles. 4. Put them in a bowl of ice 

water, rinse well and filter again. 

The sauce made of vinegar (or lemon juice), 

sugar (or oligosaccharides), gochujang, and 

sesame oil, will make your mouth water. And 

the harmony of chewy noodles with crispy vegetables 

will double the joy of eating! 

If you are a fan of kimchi, you can make the 

sauce by mixing together 200g of chopped yeolmu 

kimchi or baechu kimchi, 1/2tbsp of sugar, 

and sesame oil. The dish made with this sauce 

and washed noodles is called “kimchi bibim guksu.” 

It is easy to make and the taste is great! 

How about waking up your tired body with 

the spicy and fresh bibim guksu that Agrafood 

introduces here? 

Bibim Guksu: 

Sauce: 1 gochujang, 1/2 spoon 

vinegar (or lemon juice), 1/2 spoon 

sugar, 1/2 spoon sesame oil, a dash 

of sesame 

Ingredients: dried thin noodles 

(somyeon), 70g of onions, 70g of 

carrots, 70g of cucumbers, 50g of 

paprika pepper, 1 egg 

1. Put the noodles in boiling water 

and stir well. As soon as the water 

starts boiling again, add a cup of 

cold water. When the water reaches 

its boiling point for the third 

time, wait for one minute and sieve 

the noodles. Wash the cooked 

noodles in ice water and filter the 

water out. 

2. Put an egg and 1/2 a spoon of 

salt in a pot and pour water in so 

that the egg sinks. Boil for ten 

minutes and put the egg in ice water. 

It will make the egg easy to 

peel. Cut the boiled egg in half. 

3. Mix the gochujang, vinegar, and 

sugar together. 

4. Cut all the vegetables 5cm long 

and thin (like noodles but a little 

thicker). Put the onion in cold water 

for ten minutes to reduce its 

spicy taste and smell. 

5. Mix the noodles, vegetables, and 

sauce. Be careful not to mix too 

hard, as it will spoil the taste. Mix 

the ingredients with chopsticks or 

gently with a hand covered in a 

vinyl glove. 

6. Add sesame oil and toss. 

7. Put the noodles on two plates, 

sprinkle some sesame, and put 

half an egg on top of each dish. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Interesting Story of Hansik 

A Scrumptious Combination of Sweet 

Gravy and Soft Beef Bulgogi 

By Lee Myeong-ah 

A food culture columnist who 

writes about the healthy 

Korean diet, traditional Korean 

food, and local cuisine, she 

contributes to a series dedicated 

to the farmers who produce 

high-quality agricultural 

products and to a travel column 

searching for the best 

foods. 

Bulgogi, is the world-famous Korean dish, 

made by beef in a mixture of various ingredients 

such as soy sauce, vegetables 

Bulgogi, or Korean 

Barbecue, is a delicious 

Korean dish made by 

marinating beef in a mixture of 

‘ganjang’ (soy sauce), honey, 

crushed garlic, and ground pepper; 

and then roasting the marinated 

beef. From olden times, Koreans 

have had this beef dish on special 

occasions or get-togethers. Even 

now, the dish never fails to be on a 

menu when people feel like dining 

out. 

The original name of bulgogi is 

“neobiani” (gilled slice beef). The 

royal court and noble families used 

the term to refer to a minced beef 

pad. The tradition of Korean roast 

beef developed from “maek-jeok,” 

or a beef kebab made by skewering 

and grilling lumps of beef. The 

“maek” in maek-jeok is the name 

of a region in northeast China, 

where the ancient kingdom of 

Goguryeo (one of the three kingdoms 

of Korea from the early age 

[37 BC-668 AD]) was located. 

“Jeok” stands for “grill.” 

With the advent of a gridiron, 

Koreans no longer needed to 

skewer the lumps one by one, and 

thus bulgogi was born. It is said 

that bulgogi is the only dish in 

world culinary history that is made 

by soaking beef in a sauce and 

roasting it. There are similar dishes 

in China, but they all skip the 

preparatory marinating stage and 

are made by seasoning beef with 

sauces just before roasting. 

Harmony of 

Charcoal-Broiled Beef and 

Lettuce, Ssam 

There are a variety of ways to 

savor every mouthful of bulgogi. 

Both a spoonful of beef stock and 

charcoal-grilled beef with no stock 

can be ways to enjoy the dish. 

Either way, we can fully feel the 

tenderness of the meat, and so bulgogi 

has become one of the favorite 

Korean meat dishes among 

Koreans and non-Koreans alike. 

Lettuce ssam (food wrapped in lettuce) 

cannot be left out when it 

comes to bulgogi. A lettuce leaf 

pouch of bulgogi with ssamjang (a 

mixture of doenjang - soybean 

paste) and gochujang (red pepper 

paste), and various ingredients inside 

offers unheard-of deliciousness. 

The charm of enjoying beef 

and veggies at once appeals even 

to non-Koreans and, as soon as 

they see bulgogi, putting a leaf of 

lettuce on their palm is a knee-jerk 

reaction. 

These days, bulgogi comes in 

diverse names and recipes. In particular, 

Eonyang Bulgogi and 

Gwangyang Bulgogi are receiving 

renewed love from Koreans. 

These two dishes are named after 

regions of Korea. Eonyang 

Bulgogi is the dish following the 

recipe from Eonyang, which is located 

in the Gyeongsang Province 

of southeastern Korea. The elaborate 

recipe starts with careful selection 

of each ingredient. First, 

they choose a young cow that has 

had only one or two calves and 

cook its meat within 24 hours 

while it’s still fresh. 

“Gwangyang” refers to the 

Jeolla Province in the southwestern 

part of Korea. Local bulgogi is 

made by selecting the fatty beef 

part and marinating it right before 

grilling it over an oak-tree charcoal 

fire. On the subdued fire, this cookery 

renders the meat soft and sweet. 

Ttukbaegi Bulgogi Has 

Tastier Stock 

Ttukbaegi bulgogi (bulgogi in a 

stone pot) is a genus of bulgogi 

dishes that are made by adding 

and boiling some water in the dish. 

With the taste fortified by the rich 

juice of the meat and sauce, the 

dish stimulates appetite. When 

feeling like having a mixture of 

cooked rice and sweet beef broth, 

ttukbaegi bulgogi is just what the 

doctor ordered. 

Until only 20 or 30 years ago, 

Koreans enjoyed bulgogi mainly 

as jeongol (stew). This kind of 

bulgogi dish was cooked in a big 

pan with vegetables in the central, 

deeper part and marinated meat on 

the edges. As the meat juice trickled 

down to the vegetables, the 

broth made a perfect accompaniment 

to cooked rice. Now the pans 

for the bulgogi dish of this sort 

have disappeared, but the taste of 

bulgogi broth is not forgotten. 

Those who want to have the olden 

day’s taste of bulgogi have come 

up with a new way of reviving it 

in a ready-to-boil ttukbaegi (stone 

pot). Ttukbaegi bulgogi, a favorite 

dish of the older generation and 

children, is all the more welcome 

as a lone diner can enjoy it. 



39

Tour 

Let’s Go on a 

Subway Trip! 

Koreans and foreigners alike know the Korean subway for its cleanliness and 

convenience. Many visitors from abroad comment on the strong impression it 

makes. But did you know that Seoul subway lines reach Gyeonggi-do, Incheon 

metropolitan city, Chungcheong-do and Gangwon-do? Using Seoul’s subway you 

can go to tourist spots famous for beautiful scenery and delicious food without 

having to take long distance transportation like buses, trains, or airplanes. 

If you visit Seoul and want to get out of the city but don’t have enough time, why 

not to travel by subway? Making reservations for places to stay won’t cause you 

any headaches and you can leave your heavy backpack in your room in Seoul. 

Go to the Seashore! 

Incheon: You can enjoy beautiful sea 

and lots of delicious food 

Short Trip to China, Chinatown 

If you want to see a miniature China in Korea, go 

to Chinatown in front of the Incheon subway station. 

There are many Chinese restaurants where you can 

eat jajangmyeon (black bean sauce noodles) with a 

more than a century-long history and stores where 

you can buy Chinese souvenirs, traditional items, 

food, and liquor. 

Jajangmyeon can be regarded as one of the first fusion 

foods - it originated in China but by adding 

sweet caramel sauce to salty black bean paste it has 

developed into something far different from the 

Chinese version. The price for a serving is quite reasonable 

- about 5000 won. 

Once you’ve bought traditional Chinese clothes for 

women or babies and ate a bowl of jajangmyeon, 

you’ve completed the most important tasks on the 

“to-do in Chinatown” list. 

Must eat: jajangmyeon and dumplings 

In China town in 

Incheon-si, you 

can experience a 

miniature of China 

(up) 

Dakgangjeong is 

a thing to eat that 

Sinpo market is 

famous for (left) 

Exciting Date Course, Wolmido 

Wolmido is a theme park of Incheon, where one 

can experience exciting rides - Viking (a pirate ship), 

Disco, and so on - watch the sea, and ride a cruise 

ship. Accompanied by the funny jokes of a Korean 

DJ, the vertiginous Viking and Disco rides are the 

two big stars of Wolmido! Even if you don’t understand 

Korean and decide just to watch from the 

stands, you’ll have lots of fun gazing at people tumbling 

and floundering (there is no danger at all) in 

Disco. 

When you are done with the rides, let’s go to the 

seaside. Looking at the horizon on the sea and the 

fishermen enjoying the sounds of waves will bring 

peace to your mind. If you want to see more, how 

about taking a cruise - Before boarding the boat, 

don’t forget to buy a pack of snacks to feed seagulls! 

Must eat: haemultang (spicy seafood stew) 

Full of Food, Shinpo Market 

Shinpo is the most famous outdoor market of 

Incheon and the most popular food here is dakgangjeong, 

or fried chicken seasoned with a sweet and 

spicy sauce (made of gochugjang, sugar, and other ingredients). 

A long line of people is always there waiting 

to get it. Dakgangjeong with a bottle of cold beer 

will give you one more special Korean memory. 

* Warning! Some restaurants prepare dakgangjeng 

very hot, so ask them to serve you a milder one when 

you order. The market is full of foods - including 

jjinbbang (a steamed bun with red-bean paste filling), 

so don’t worry if you don’t enjoy the chicken. 

Must eat: dakgangjeong 

Eat Fresh Fish by the Seaside at 

Yeonanbudu 

The restaurants of the Mammos Raw Fish Center 



41

Tour 

Soyang Dam has a fantastic 

view of the lake 

at Yeonanbudu serve fresh and live fish dishes at very 

reasonable prices. In front of the center, there is a fish 

market where you can buy fresh fish, seafood, and 

jeotgal (salted fermented seafood). If you like 

seafood, Agrafood recommends squid jeotgal which 

has a smoother taste than other types of jeotgal. 

Chewy squid jeotgal with a bowl of cooked rice will 

make a great meal! 

Baendaengi hoemuchim, or seasoned raw largeeyed 

herring with vegetables, is another food that deserves 

special attention. Local people eat it as a kind 

of bibimbap dish by mixing it with white rice, lettuce, 

and sesame oil. The dish is usually served with doenjang 

guk (bean paste soup) and side dishes. 

Must eat: baendaengi hoemuchim 

Go to the Riverside! 

Chuncheon: You can refresh yourself 

with eating, watching, and enjoying 

The Island of Dates and Lovers, Namisum 

(Nami Island) 

The most famous tourist spot of Chuncheon, a city 

of rivers and lakes, is Namisum. The island was the 

location of the popular Korean drama “Winter 

Sonata,” so if you go there by boat and stroll by the 

trees, you will feel like soap opera star! There are 

lawns to sit on and relax, plus groves of chestnut 

trees, birches, ginkgo nut trees, maple trees, and pine 

trees to take a walk through. There are also rides, 

When you go Chuncheon-si, you must enjoy to eat 

Dakgalbi. The dish is well- known for local specialty of the 

city 

cruises, accommodations, a zoo, and a botanical garden. 

The scenery changes every season, so whenever 

you go there, you’ll enjoy the beauty of nature. No 

wonder it is one of the favorite spots for a date. 

Fantastic Mountain and Lake Scenery 

Lakes Uiam and Soyang 

True to its nickname “City of Lakes,” Chuncheon 

has some beautiful lakes, and Lakes Uiam and 

Soyang are not to be missed. 

Soyang Dam, one of the biggest dams in Asia, offers 

a fantastic view of the lake. And 

Cheongpyeongsa (a Buddhist temple) and Obong 

Mountain are near! You can also enjoy fishing for 

leather carp, masou salmon, and pond smelt. It is not 

too much to say it is perfect! 

Lake Uiam in the southern part of Chuncheon is also 

enjoyable - you can fish and look at the beautiful 

scenery. 

Representative Foods of Chuncheon, 

Dakgalbi and Makguksu 

No doubt most people associate Chuncheon with 

dakgalbi (spicy, stir-fried chicken meat). Some even 

say that your Chuncheon trip is worthless if you don’t 

eat dakgalbi. Although the “galbi” in “dakgalbi” 

means “rib,” it is quite different from beef or pork 

galbi. The dish is made by stir-frying chicken meat in 

a big pan with spicy sauce and vegetables. Even 

though you will be full after having a dish of 

dakgalbi, don’t miss another local specialty - makguksu 

(buckwheat noodles with sauce, mustard and vinegar 

seasoning, and radish water kimchi). There are 

three dakgalbi towns in Chuncheon: Myeong-dong, 

Onul-dong, and Hupyeong3-dong. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sinpo is the most famous outdoor 

market in Incheon-si because there 

have various famous restaurants 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



43

Tour 

Fairs 

Yeonanbudu is a fish market 

where you can buy various 

sea foods such as jeotgal 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2011 SIAL CHINA which organized will be held in May 18~20 at Shanghai New International 

Exhibition Centre in China. At last year’s event, the participants included 1,339 exhibitors from 76 countries 

and 30,518 visitors from 84 countries. For this year, 36 Korean companies will take part in SIAL 

CHINA 2011 where they plan to actively promote Korean agricultural products such as kimchi, beverages, 

noodles, sauces, marine products, and etc. Especially, aT (Korea Agro-Fisheries Trade Corporation) plans to 

actively support the Korean companies by targeting potential buyers with intensive marketing. It will establish 

the strategic promotion of Korean products at the exhibition. 

ALP-KS TRADING CO 

Add Rm1514, ACE HIGHTECH 21, U-dong, 

Haeundae-gu, Busan-si, KOREA 

Tel 82-51-741-7677 Fax 82-51-741-9755 

E-mail alpks21@yahoo.co.kr 

Items Mushroom (King oyster, Enoki, etc) 

SIAL CHINA 2011 

KOREA GINSENG CORP 

Add 141F, Kosamo Tower, Daechi-dong, 

Gangnam-gu, Seoul, Korea 

Tel 82-2-2189-6537 Fax 82-2-2189-6530 

E-mail jskim@kgc.or.kr 

Items Korean red ginseng products 

ILHWA 

Add #437, Sutaek-dong, Guri-si, Gyeonggido, 

Korea 

Tel 82-31-550-0314 Fax 82-31-550-0118 

E-mail kimmi@ilhwa.co.kr 

Items ILHWA red ginseng products 

 

 

 

 

 

 

 

 

 

HANSUNGFOOD CO.,LTD 

Add #815-1, Nodong-ri, Donggang-myeon, 

Goheung-gun, Jeollanam-do, Korea 

Tel 82-61-835-7856 Fax 82-61-835-7857 

Web Site www.hansungfood.co.kr 

Items Jujube tea, Lemon tea, Citron tea 

KKOH SHAEM FOOD CO.,LTD 

Add #240, Igapal-ri, Sohol-eup, Pocheon-si, 

Gyeonggi-do, Korea 

Tel 82-2-995-7400 Fax 82-2-995-7401 

Web Site www.ksfs.co.kr 

Items Honey jujube tea, Honey citron tea, etc 

DAMTUH 

Add #93-30, Sinpyeong-ri, Sinbuk-myeon, 

Pocheon-si, Gyeonggi-do, Korea 

Tel 82-2-599-7931 Fax 82-2-537-7931 

Web Site www.damtuh.com 

Items Tea (Honey jujube, Honey quince, etc) 

 

 

 

 

 

 

 

 

 

Namisum is famous for 

lover’s heaven 

GAVOFARMS 

Add #579, Togye-dong, Naju-si, Jeollanamdo, 

Korea 

Tel 82-61-334-1161 Fax 82-61-332-1163 

Web Site www.gavo.co.kr 

Items Pear juice, Citron tea 

DA JUNG CO., LTD 

Add #437-19, Geumju-ri, Yeongjungmyeon, 


Tel 82-2-931-6657 Fax 82-70-4274-6656 

Web Site www.damizle.com 

Items Honey fruits tea, Honey citron tea, etc 

BOKUMJARI 

Add #1114, Bisan-dong, Dongan-gu, 

Anyang-si, Gyeonggi-do, Korea 

Tel 82-31-382-8843 Fax 82-31-360-8822 

Web Site www.bokumjari.co.kr 

Items Jujube tea, Citron tea, etc 



45

Fairs 

KWANG DONG PHARM. CO.,LTD 

DR. CHUNG’S FOOD CO.,LTD 

RNL SAMMI CO.,LTD 

GLORIASEAFOOD 

CHUNHO FOOD CO.,LTD 

DOUL. A. F. CORP 

Add Kasan B/D, Seocho-dong, Seocho-gu, 

Seoul, Korea 

Tel 82-2-6006-7147~8 Fax 82-2-6006-7022~3 

Web Site www.ekdp.com 

Items Drink (Drop juice fruit, Vita500, etc) 

Add #1-25, Songjeong-dong, Heungdeokgu, 

Cheongju-si, Chungcheongbuk-do, Korea 

Tel 82-2-3484-9325 Fax 82-2-553-0836 

Web Site www.vegemil.co.kr 

Items Soy milk 

Add #317-18, Yeong-ri, Gisan-myeon, 

Chilgok-gun, Gyeongsangbuk-do, Korea 

Tel 82-70-7018-5286, 82-54-971-0851 

Fax 82-2-545-4140, 82-54-971-4710 

Items Fruit juice 

Add #800-4, Wondong-ri, Gueon-myeon, 

Wando-gun, Jeollanam-do, Korea 

Tel 82-61-555-4801 Fax 82-61-555-4803 

Web Site www.gloriaseafood.com 

Items Dried abalone, sea cucumber, etc 

Add #799-23, Yeoksam-dong, Gangnamgu, 

Seoul, Korea 

Tel 82-2-2183-8509 Fax 82-2-565-3513 

Web Site www.chunho.co.kr 

Items Extract (Blueberry, Black garlic, etc) 

Add #704, Chamyeon-ri, Gohyeon-myeon, 

Namhae-gun, Gyeongsangnam-do, Korea 

Tel 82-55-863-2166 Fax 82-55-2291-2226 

Web Site www.edoul.co.kr 

Items Aged black garlic products 

BALHYOCHON 

OKF CORPORATION 

KUMBOKJU 

BINGGRAE CO.,LTD 

HANSUNG FOOD CO.,LTD 

DAESANG CORP 

Add #236, Nae-ri, Amnyang-myeon, 

Gyeongsan-si, Gyeongsangbuk-do, Korea 

Tel 82-53-523-3900 Fax 82-53-523-3901 

Web Site www.balhyochon.com 

Items Vinegar drink (Jujube, Grapes, etc) 

Add Rm3401, World Trade Tower, 

Samseong-dong, Gangnam-gu, Seoul, Korea 

Tel 82-2-6000-1876 Fax 82-2-6000-0070 

Web Site www.okf.kr 

Items Aloe Drinks 

Add #306-6, Jang-dong, Dalseo-gu, Daegusi, 

Korea 

Tel 82-2-9402-3258 Fax 82-53-582-3333 

Web Site www.charmsoju.co.kr 

Items Style soju, Oakzen, Charmsoju, etc 

Add #34-5, Jeongdong Bldg, Jeong-dong, 

Jung-gu, Seoul, Korea 

Tel 82-2-2022-6394 Fax 82-2-2022-6390 

Web Site www.bing.co.kr 

Items Crab chips, Melona ice bar, etc 

Add #222-69, Nae-dong, Ojeong-gu, 

Bucheon-si, Gyeonggi-do, Korea 

Tel 82-32-684-5500 Fax 82-32-684-5234 

Web Site www.hskimchi.co.kr 

Items Kimchi 

Add 3F, DaeSang Bldg, Sinseol-dong, 

Dongdaemoon-gu, Seoul, Korea 

Tel 82-2-2256-6882 Fax 82-2-784-7857 

Web Site www.daesang.co.kr 

Items Gochujang, Hongcho 

MUHAK CO.,LTD 

BAEHAEJUNG DOGA.,LTD 

LOTTE LIQUOR BG 

QUALI KOREA CORP 

NH TRADING CO.,LTD 

GANG DONG O CAKE CO.,LTD 

Add #469-6, Bongam-dong, Masanhoewongu, 

Changwon-si, Gyeongsangnam-do, Korea 

Tel 82-70-7576-2027 Fax 050-2291-2226 

Web Site www.muhak.co.kr 

Items Kaeulkukhwa, White soju, etc 

Add #674-23, Munhak-ri, Jeongnammyeon, 

Hwaseong-si, Gyeonggi-do, Korea 

Tel 82-2-3462-7328 Fax 82-2-576-6325 

Web Site www.baedoga.co.kr 

Items Purple sweetpotato makgeolli, etc 

Add 5F, 3M Tower, Yeoksam-dong, 


Tel 82-2-3459-1443 Fax 82-2-3459-1405 

Web Site www.lotteliquor.com 

Items Chum-churum, Chung Ha, etc 

Add B107, Biz Center, SKTECHNOPARK, Sangdaewondong, 

Jungwon-gu, Seongnam-si, Gyeonggi-do, Korea 

Tel 82-31-776-3184 Fax 82-31-776-3199 

Web Site www.qkc.co.kr 

Items Mushroom, Fruits 

Add #553, Seongnae-dong, Gangdong-gu, 

Seoul, Korea 

Tel 82-2-2225-2356 Fax 82-2-470-3405 

Web Site WWW.NHTRA.CO.KR 

Items Seasoned laver, Fresh sweet pepper, Citron tea 

Add #175-6, Sungdeok-dong, Deokjin-gu, 

Jeonju-si, Korea 

Tel 82-63-211-9400 Fax 82-63-211-9403 

Items Korean cookies (Hwa-ryeon, 

Patisser, Hae-woo-da-mi) 

JIN HAI FOOD 

DAE CHUN FOODS CO.,LTD 

FISHERY UNION CO.,JUNG WON 

HARVEST CHARM FOODS CO.,LTD 

KAFFA INT CO.,LTD 

DONGWON F&B CO.,LTD 

Add #219-5, Gocheok-ri, Shindun-myeon, 

Icheon-si, Gyeonggi-do, Korea 

Tel 82-31-637-7382 Fax 82-31-638-5338 

Web Site www.jhfood.co.kr 

Items Seaweed 

Add #60, Yoam-dong, Boryeong-si, 

Chungcheongnam-do, Korea 

Tel 82-41-935-8595 Fax 82-41-932-0020 

Web Site www.15889293.com 

Items Seasoned laver 

Add #33-208, Haedo-dong, Nam-gu, 

Pohang-si, Gyeongsangbuk-do, Korea 

Tel 82-54-283-8897 Fax 82-54-283-8894 

Web Site www.suhga.co.kr 

Items Guamegi, Octopus, Cuttlefish 

Add #427-1, Majong-ri, Gongdo-eup, 

Anseong-si, Gyeonggi-do, Korea 

Tel 82-2-3445-81186 Fax 82-2-543-8337 

Web Site www.charmfood.com 

Items Steamed or boiled rice 

Add 5F, Summit B/D, Yeoksam-dong, 


Tel 82-2-3453-1535 Fax 82-2-3453-1536 

Web Site www.kaffa.com 

Items Fruit syrups, Yogurt powder,etc 

Add #3275, Yangjae-dong, Seocho-gu, 

Seoul, Korea 

Tel 82-2-589-3131 Fax 82-2-589-4398 

Web Site www.dw.co.kr 

Items Kimchi, Canned tuna, Seaweed, etc 



47

Fairs 

KOREA TRADITIONAL FOOD ASSOCIATION 

GYEONGGI-DO AGRICULTURAL RESEARCH & EXTENSION SERVICES 

aT HOT ITEM PROMOTION ZONE 

GEUMSAN DUKWON 

ILHWA 

DA JUNG CO.,LTD 

Add Rm803 aT Center, Yangjae-dong, 

Seocho-gu, Seoul, Korea 

Tel 82-2-6300-8061 Fax 82-2-6300-8063 

Web Site www.koreaslowfood.com 

Items Oil, fermented food, etc 

Add #31-22, Gisan-dong, Hwaseong-si, 


Tel 82-31-229-5783 Fax 82-31-229-5962 

Web Site www.nongup.gyeonggi.kr 

Items Korean traditional liquor 

Add 4F, aT Center, Yangjae-dong, Seochogu, 

Seoul, Korea 

Tel 82-2-6300-1534 Fax 82-2-6300-1627 

Web Site www.agrotrade.net 

Items Organic Natural Food 

Add #376-3, Sangdong-ri, Namil-myeon, 

Geumsan-gun, Chungcheongnam-do, Korea 

Tel 82-10-9498-9296 Fax 82-41-751-2201 

E-mail yajota@naver.com 


Add #437, Sutaek-dong, Guri-si, Gyeonggido, 

Korea 

Tel 82-31-550-0314 Fax 82-31-550-0118 

E-mail kimmi@ilhwa.co.kr 

Items ILHWA red ginseng products 

Add #437-19, Geumju-ri, Yeongjungmyeon, 


Tel 82-2-931-6657 Fax 070-4274-6656 


Items Honey fruits tea, Honey citron tea, etc 

HOFEX 2011 

HOFEX 2011, the 14th Hong Kong International Food Show will be held on May 11~14 by Hong Kong 

Convention & Exhibition Centre. The show, has been held biennially, itself has been the most popular platform 

for industry players to launch their products into Hong Kong and overseas markets. In 2009 HOFEX welcomed 

near 32,479 visitors from 95 countries and 1800 companies from 48 countries. In 2011 there will be 

33 companies from Korea who will exhibit Korean foods such as fresh agricultural products, kimchi, ginseng, 

tea, beverage, liquor, marine products, and etc. 

DAMTUH FOOD CO..LTD 

Add #93-30, Sinpyeong-ri, Sinbuk-myeon, 


Tel 82-2-599-7931 Fax 82-2-537-7931 

Web Site www.damtuh.com 

Items Tea, Honey jujube, Honey quince, etc 

SUNGHWAN F&B 

Add #939-6, Taegok-ri, Buk-myeon, 

Jeongeup-si, Jeollabuk-do, KOREA 

Tel 82-10-8949-8607 Fax 82-06-3536-9562 

E-mail babyeunto@nate.com 

Items Tea (Honey citron, Jujube, etc 

TEAZEN.INC 

Add B-606, Acrotower, Gwanyang-dong, 

Dongan-gu, Anyang-si, Korea 

Tel 82-70-7101-8803 Fax 82-31-388-1388 

E-mail cara842@hanmail.net 

Items Green tea latte, Black tea latte, etc 

RIMA GLOBAL 

ALP-KS TRADING CO 

ELIM TRADING INC 

HANSUNGFOOD CO.,LTD 


OKF CORPORATION 

Add #510, Jeseong-ri, Wungpo-myeon, 

Iksan-si, Jeollabuk-do, Korea 

Tel 82-62-610-5077 Fax 82-62-610-5078 

E-mail bichumi100@hanmail.net 

Items Pear 

Add Rm1514, ACE HIGHTECH 21, U-dong, 

Haeundae-gu, Busan-si, KOREA 

Tel 82-51-741-7677 Fax 82-51-741-9755 

E-mail alpks21@yahoo.co.kr 

Items Mushroom, Strawberry, etc 

Add Rm701, CENTER PLAZA, Bansongdong, 


Tel 82-17-265-3217 Fax 82-31-613-0143 

E-mail ohmycalvin@naver.com 

Items Fresh strawberry 

Add #815-1, Nodong-ri, Donggang-myeon, 

Goheung-gun, Jeollanam-do, Korea 

Tel 82-61-835-7856 Fax 82-61-835-7857 

Web Site www.hansungfood.co.kr 

Items Jujube tea, Lemon tea, Citron tea 



Tel 82-70-7018-5286, 82-54-971-0851 

Fax 82-2-545-4140, 82-54-971-4710 


Add Rm3401, World Trade Tower, 

Samseong-dong, Gangnam-gu, Seoul, Korea 

Tel 82-2-6000-1876 Fax 82-2-6000-0070 

Web Site www.okf.kr 

Items Drinks (Aloe, Fruits) 

JEJU GAMGYUL ASSOCIATION, INC 

JINMI CO.,LTD 

KOREA GINSENG BIO-SCIENCE CO., LTD 

MUHAK CO.,LTD 

JINRO LIMITED 

DEUNGPUREUN FOOD CO.,LTD 

Add #3794-3, Samdo 1-dong, Jeju-si, Jejudo, 

Korea 

Tel 82-11-639-0414 Fax 82-64-758-1726 

E-mail bluesea@nonghyup.com 

Items Mandarin 

Add #302-8, Goumgul-ri, Boeun-eup, 

Boeun-gun, Chungcheongbuk-do, Korea 

Tel 82-10-3734-8691 Fax 82-43-543-1031 

E-mail chko30000@hanmail.net 

Items Kimchi 

Add #3225-2, Beobwon-ri, Beobwon-eup, 

Paju-si, Gyeonggi-do, Korea 

Tel 82-31-908-3880 Fax 82-31-908-3221 

E-mail dk0005@chol.net 


Add #469-6, Bongam-dong, Masanhoewongu, 

Changwon-si, Gyeongsangnam-do, Korea 

Tel 82-70-7576-2027 Fax 050-2291-2226 

Web Site www.muhak.co.kr 

Items Kaeulkukhwa, White soju, etc 

Add #1445-14, Seocho-dong, Seocho-gu, 

Seoul, Korea 

Tel 82-2-520-3233 Fax 82-2-588-7949 

E-mail woongguy@hite.com 

Items JINRO makgeolli, Chamisul fresh, etc 

Add #1086-14, Jangrim-1dong, Saha-gu, 

Busan-si, Korea 

Tel 82-51-263-6363 Fax 82-51-263-6403 

E-mail dprfood@naver.com 

Items Smoked mackerel, Salted mackerel 



49

Fairs 

MANJUN FOOD CO.,LTD 

SAHMYOOK SEAFOOD CO.,LTD 

SUNG JIN TRADING Co.,Ltd 

ALALRI CO.,LTD 

ILGUOGONG Co.,Ltd 

JINHAN FOOD CO.,LTD 

Add #423-1, Changwoo-dong, Hanam-si, 


Tel 82-31-792-9911 Fax 82-13-1792-9917 

E-mail trade1@manjun.net 

Items Roasted laver, Seasoned laver 

Add #126-2, Jinjuk-ri, Chongso-myeon, 

Boryong-si, Chungcheongnam-do, Korea 

Tel 82-10-2940-8737 Fax 82-41-932-4747 

E-mail 36susan@naver.com 

Items Marine products 

Add #933-1, Daepo-dong, Sokcho-si, 

Gangwon-do, Korea 

Tel 82-33-632-9366 Fax 82-33-633-9369 

E-mail sungjin9366@hanmail.net 

Items King Crab 

Add #126-1, Daemyeong-ri, Namcheon-myeon, 

Gyeongsan-si, Gyeongsangbuk-do, Korea 

Tel 82-1-9650-5415 Fax 82-5-3811-8247 

E-mail coalalri@hanmail.net 

Items Dried jujube, Jujube slices 

Add #3332-1, Yusuam-ri, Aewol-eup, Jejusi, 

Jeju-do, Korea 

Tel 82-64-721-1950 Fax 82-64-799-1956 

E-mail choco1950@hanmail.net 

Items Jeju mandarin chocolate 

Add #202-2, Daeneung-ri, Beobwon-eup, 

Paju-si, Gyeonggi-do, Korea 

Tel 82-31-958-8336 Fax 82-31-958-8322 

E-mail jhf8337@hanmail.net 

Items Samgyetang, Galbitang, etc 

TAIFEX-World of Food Asia 2011 

SEAFOOD CO.,LTD 

Add #301, E&C Dream Tower, Yangpyongdong-3 

ga, Yeoungdeungpo-gu, Korea 

Tel 82-10-5173-9885 Fax 82-2-2631-0835 

E-mail koreaseafood@gmail.com 

Items Canned bai-top shell, Canned abalone 

DOUL. A. F. CORP 

Add #704, Chanun-ri, Gohyeon-myeon, 

Namhae-gun, Gyeongsangnam-do, Korea 

Tel 82-55-863-2166 Fax 82-55-863-2478 

E-mail sunsin8@hanmail.net 

Items Aged black garlic extract 

BIORHYTHM CO.,LTD 

Add #101, Health-medicine Industrial center, Yangcheonri, 

Ochang-eup, Cheongwon-gun, Chungcheongbuk-do, Korea 

Tel 82-70-8777-0707 Fax 82-32-325-7719 

E-mail tenstens@hanmail.net 

Items Kimchi lactic acid bacteria 

TAIFEX-World of Food Asia 2011, held in IMPACT Convention Center in Bangkok, Thailand, is 

where global players in the food and beverage business will meet from May 25~29. It is leading 

platform for the food and beverage industry in South East Asia. Twelve companies from Korea will participate 

in this event and show overseas buyers and visitors kimchi, mushroom, red ginseng, samgyetang, 

seaweed, tea, beverage, and etc. 


NONGHYUP MOGUCHON 

GYODONG FOOD 

MUJU MEDICINAL HERBS ASSOCIATION 

GYODONG FOOD CO., LTD 




Tel 82-63-211-9400 Fax 82-63-211-9403 



Add 14F, KWANGGOMUNHWA BIDG, 

Sincheon-dong, Songpa-gu, Seoul, Korea 

Tel 82-2-2205-9258 Fax 8-2-2205-9292 

E-mail kimtonghwa@naver.com 

Items Samgyetang 

Add #270-1, Gyodong-ri, Okcheon-eup, 

Okcheon-gun, Chungcheongbuk-do, Korea 

Tel 82-43-731-9301 Fax 82-43-731-6784 

E-mail kiwon386@paran.com 

Items Samgyetang, Cold noodle 

Add #580, Sajeon-ri, Anseong-myeon, 

Muju-gun, Jeollabuk-do, Korea 

Tel 82-63-323-3471 Fax 82-63-323-3474 

E-mail muju@muju9000.com 

Items Red ginseng products 

Add #270-1, Gyodong-ri, Okcheon-eup, 

Okcheon-gun, Chungcheongbuk-do, Korea 

Tel 82-43-731-9301 Fax 82-43-731-6784 

E-mail kiwon386@paran.com 

Items Frozen Soup, Cold noodle, etc 



Tel 82-63-211-9400 Fax 82-63-211-9403 



BINGGRAE CO.,LTD 

SAONGWON CO.,LTD 

SAJO HAEPYO CORPORATION 

S.I.K 

WOOSEONG CO.,LTD 

GANGHWA RED GINSENG 

Add #34-5, Jeongdong Bldg, Jeong-dong, 

Jung-gu, Seoul, Korea 

Tel 82-2-2022-6000 Fax 82-2-2022-6390 

E-mail jy290@bing.co.kr 

Items Crab chips, Melona ice bar, etc 

Add #500, Samjeong-ri, Daeso-myeon, 

Eumseong-gun, Chungcheongbuk-do, Korea 

Tel 82-10-2970-1582 Fax 82-2-2611-0666 

E-mail ryu@saongwon.com 

Items Spicy topokki, Japche, etc 

Add #482-2, Banbae3-dong, Seocho-gu, 

Seoul, KOREA 

Tel 82-10-4154-4313 Fax 82-2-2007-3055 

E-mail nwatti@naver.com 

Items Seasoned laver, canned tuna, etc 

Add Marae-ri, Neungseo-myeon, Yeojugun, 


Tel 82-70-7011-5706 Fax 82-2-6300-8814 

E-mail sik.co.kr@gmail.com 

Items Freeze dried fruits, Beverages 

Add #12-6, Seokwang-ri, Sindun-myeon, 

Icheon-si, Gyeonggi-do, Korea 

Tel 82-31-634-3191 Fax 82-31-634-3109 

E-mail global2@wooseong.co.kr 

Items Seasoned laver 

Add 3F, Jungsang B/D, Jeonghwa-dong, 

Jungrang-gu, seoul, Korea 

Tel 82-10-9090-3204 Fax 82-2-2209-0741 

E-mail lieto32@paran.com 

Items Red ginseng products 



51

Fairs 

HANILFOOD.CO.,LTD 

BAEKJE FOOD CO.,LTD 

NOKCHAWON CO.,LTD 


S.I.K 

ORIENTAL PACIFIC SEAFOOD CORPORATION 

Add Rm 202, Shinho-Villat, Seongnaedong, 

Gangdong-gu, Seoul, Korea 

Tel 82-2-473-5872 Fax 82-2-472-8175 

E-mail jhjin21@hanilfood.co.kr 

Items Udon 

Add #44-3, Gwangcheon-ri, Gwangcheon-eup, 

Hongseong-gun, Chungcheongnam-do, Korea 

Tel 82-10-7797-7572 Fax 82-41-642-2394 

E-mail bakjekim@hanmail.net 

Items Seasoned seaweed 

Add #956-25, Bangbae-dong, Seocho-gu, 

Seoul, Korea 

Tel 82-2-597-3949 Fax 82-2-521-4116 

E-mail hotjbb@nokchawon.co.kr 

Items Green tea 



Tel 82-10-7635-3543 Fax 82-2-5455-4140 

Web Site www.rfcsammi.co.kr 


Add Marae-ri, Neungseo-myeon, Yeojugun, 


Tel 82-2-6300-8811 Fax 82-2-6300-8814 

E-mail design.sik@gmail.com 

Items Freeze dried fruits, Beverages 

Add Rm 610, SK HUB BLDG, Gil-dong, 

Gangdong-gu, Seoul, Korea 

Tel 82-2-479-1880 Fax 82-2-479-0823 

Web Site www.opscorp.co.kr 

Items Frozen marine meat 

YEGWAWON CO., LTD 

GREEN ORCHID CO.,LTD 

LOTTE LIQUOR BG 

SLS COMPANY CO.,LTD 

CROWN CO.,LTD 

HOSAN CO.,LTD 

Add #27-1, Geumsa-ri, Guryong-myeon, 

Buyeo-gun, Chungcheongnam-do, Korea 

Tel 82-10-2929-0811 Fax 82-2-834-9782 

E-mail jhcha1124@naver.com 

Items Kimchi 

Add #576 Ojeong-ri, Noan-myeon, Naju-si, 

Jeollanam-do, Korea 

Tel 82-70-70110-5995 Fax 82-62-956-5511 

E-mail green-orchid@hanmail.net 

Items Mushroom, Cymbidium plants 

Add 5F, 3M Tower, Yeoksam-dong, 


Tel 82-2-3459-1443 Fax 82-2-3459-1405 

Web Site www.lotteliquor.com 

Items Liquor, Soju 

Add #2128, Gwanghwamun-Official, 

Sinmunno 1-ga, Jongro-gu, Seoul, Korea 

Tel 82-2-6291-7177 Fax 82-2-6291-7188 

Web Site www.slsc2010.com 

Items Crab Stick, Snow Crab Meat, etc 

Add #131-1, Namyeong-dong, Yongsan-gu, 

Seoul, Korea 

Tel 82-2-791-9307 Fax 02-791-9330 


Items Biscuit, Wafers, Snack, Pies, etc 

Add #141, Dancheon-ri, Hobeop-myeon 

Incheon-si, Gyeonggi-do, Korea 

Tel 82-70-8250-8914 Fax 82-2-564-9943 

Web Site www.koreanproducts.net 

Items Noodle, Kimchi, Aloe Drink, etc 

ALIMENTARIA MEXICO 2011 

The ALIMENTARIA MEXICO 2011 will be held in Mexico City, Mexico May 31 to June 2 at the Banamex 

Centre. It is the largest trade fair in South America market for imported food, wine, beverages, health food etc. 

Along with 10 Korean companies, they will hold a showcase and promote Korean agricultural products and 

health foods: teas, beverages, marine products, snacks, sauces, and etc. aT (Korea Agro-Fisheries Trade 

Corporation) plans to hold a ‘Korean traditional fermented food tasting event’ and shows cuisines using gochujang 

(red pepper paste) such as topokki, hot pasta. 

WOOMTREE CORPORATION 

Add #523, Oga-ri, Changsu-myeon, 


Tel 82-11-9750-1378 Fax 82-31-9720-0904 

Web Site www.woomtree.co.kr 

Items Red Pepper paste, Wasabi Powder, etc 

SAVIA INTERNATIONAL CO.,LTD 

Add Rm1611, Hansin-intervalley, Yeoksamdong, 


Tel 82-2-2183-0828 Fax 82-2-2183-0829 

Web Site www.saviaintl.com 

Items Tea, Beverage (Aloe, Citron, etc) 

TULIP INTERNATIONAL INC 

Add 5F, Youngjin B/D, Samseong-dong, 


Tel 82-2-6300-2580 Fax 82-2-6300-2590 

Web Site www.tulipint.com 

Items Korean traditional tea, etc. 

KOOJE FOOD CO.,LTD 

Add #902-9, Osan-ri, Dongtan-myeon, 


Tel 82-10-5251-1627 Fax 82-2-335-3664 

E-mail nori77@kookjefood.com 

Items Tea (Honey jujube, Honey citron), etc 



53

Puzzle 

Let’s Do 

The Cross Word 

Puzzle 

Across 

1. Shellfish and other sea creatures that you can eat. 

6. An island located at the end of subway line 4. It is also a station name. 

7. OOOOO guksu can be called Korean style pasta salad. 

8. “No basis in fact.” 

9. The words in a puzzle are OOOOOO and down. 

11. You should go to ChinaOOOO to take a glimpse at a miniture China. 

13. This is a paved public thoroughfare in a built environment. 

14. United States Department of Agriculture. 

15. The name of a company in Delicious Korea column. MOOOOO. 

1 

7 

9 

11 

2 3 4 5 

6 

8 

10 

12 

13 

Down 

1. You can go to Chuncheon or Incheon by this. 

2. Means "tree." Korean OOOOO day is April 5th. 

3. A computer company which manufactures products by customizing basic parts 

supplied by others. 

4. OOOOjang is one of the traditional Korean sauces. It is brown and made of beans. 

5. A substance added in small amounts to food or other things in order to improve 

them or to make them last longer. 

10. Wild ginseng. 

11. Opposite of “false.” 

12. “This letter was OOOO the company.” 

14 

15 

We are waiting for your opinions, wishes and requests 

for information... 

- Do you have any comments on the magazine? 

- Is there any product or company you want to be featured in 

Korea Agrafood? 

- Do you need more information about Korean agri-products 

or foods? 

You are welcome to send us an E-mail (feverssible@naver.com) 

Answer 

Across 1.SEAFOOD 6.OIDO 7.BIBIM 8.NBIF 9.ACROSS 11.TOWN 13.STREET 14.USDA 15.MAMMOS Down 1.SUBWAY 2.ARBOR 3.OEM 4.DOEN 5.ADDITIVE 10.SANSAM 11.TRUE 12.FROM

Cherry Tomato

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