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People<br />
Bibimbap on the Wheel<br />
Will Visit You Soon<br />
People around the world, celebrities included, love bibimbap because the<br />
ingredients are the perfect harmony of taste and nutrition.<br />
Bibimbap is also well known as a healthy food because it contains a variety<br />
ingredients such as vegetables, grains and meat that give us strength.<br />
Unlike other Korean diet foods, you don’t need to prepare side dishes<br />
separately because they all come in one bowl - just mix them up with a spoon or<br />
chopsticks and eat! But even if you want to have bibimbap,<br />
it may be difficult to find a place to buy it. Of course, there are ready-to-eat<br />
bibimbap products on the store shelves and recipes in English, Japanese,<br />
Chinese and Spanish are available on the internet and in books<br />
but, still, it is only in a Korean restaurant that you can really enjoy it.<br />
What if bibimbap came to your neighborhood?<br />
The members of ‘Plusminers’ team:<br />
Kim Su-chan, Kang Sang-kyun,<br />
Kim Myeong-sik, and<br />
Chung Kyu-woon<br />
Four Youngsters Take Bibimbap to the<br />
World<br />
Three young men and a young woman will visit<br />
you with bibimbap. The ‘Plusminers’ team - Kang<br />
Sang-kyun, Kim Myeong-sik, Chung Kyu-woon, and<br />
Kim Su-chan - started their world tour with bibimbap<br />
on April 5th. The first country they went to was<br />
China.<br />
The team’s leader, Mr. Kang explains: “I’ve been<br />
thinking I wanted to do something valuable for two<br />
years and gathered people who shared the same<br />
thoughts. While I was searching for a subject that<br />
would give positive thoughts about Korea to foreigners,<br />
I realized that bibimbap is easy to eat and nutritious,<br />
so it would appeal to people from different cultural<br />
backgrounds.”<br />
They introduce bibimbap as “a better mixture of ingredients.”<br />
For example, sugar and flour by themselves<br />
are not food but if we mix and bake them, it<br />
becomes delicious food - bread or cake. In a similar<br />
way, bibimbap is a perfect mixture of common ingre-<br />
Bibimbap is “A Better Harmony and<br />
Balance”<br />
32 Korea AgraFood Issue188 May. 2011 33