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Fresh Food<br />

packages. The Hwasun cherry tomato is produced<br />

and exported to global markets mainly in the period<br />

between summer and autumn.<br />

Inquiries: Hwasun Farm Co., Ltd. (+82-61-379-<br />

3687~9)<br />

“Globe <strong>Tomato</strong>es Too!”<br />

Compared to cherry tomatoes, the exports<br />

of Korean globe tomatoes are not so large.<br />

Nonetheless, globe tomato farms in Buan-gun<br />

have lately been putting a lot of effort into exploring<br />

the opportunities in overseas markets.<br />

Nonsan-si & Boeun-gun: Amounts to 40<br />

Percent of Total Export Volume<br />

Buan-gun is trying to export the organically<br />

Nonsan-si and Boeun-gun boast the largest tomato<br />

growing areas and the longest exporting history. They<br />

amount to 40 percent of all cherry tomato production<br />

in Korea. Above all, under the leadership of the<br />

<strong>Tomato</strong> Research Institute for Export (TRIE), they<br />

have accumulated export know-how and are confident<br />

that the system of: quality management diffusion<br />

produced, eco-friendly globe tomatoes: bees<br />

pollinate the tomato plants and natural enemies<br />

chase away the diseases and pests.<br />

Last April, Buan eco-friendly tomatoes<br />

were exported to Taiwan for the first time.<br />

This year, there are plans to promote this<br />

high-quality product in the Japanese market.<br />

of technology support for export businesses<br />

overseas sales and marketing; works without a<br />

hitch.<br />

Inquiries: Buan Agri-Tech Farming<br />

Association (+82-10-9437-1400)<br />

Inquiries: <strong>Tomato</strong> Research Institute for Export (+82-<br />

41-550-5389) <br />

<br />

<br />

Interview The CEO of Damyang Bamboo Grove & Clean <strong>Cherry</strong> <strong>Tomato</strong> Business Association (D.B.C.A), Eom Jeong-gyun<br />

<br />

<br />

we’re confident in quality and safety of our cherry<br />

tomato.<br />

What progress are you making in exports?<br />

We can now export cherry tomatoes to overseas<br />

markets in any season because the product is harvested<br />

all the year round. Currently, only bulk<br />

packages are available but we plan to get overseas<br />

consumers various packages of the Damyang<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

cherry tomato - 500g, 2kg, 5kg - very soon.<br />

What do you think of the competitiveness in<br />

exports of the “Bamboo Grove & Clean <strong>Cherry</strong><br />

<strong>Tomato</strong>?”<br />

Nowadays, organic is the trend in the global food<br />

market. We started researching eco-friendly and<br />

organic methods of cherry tomato production<br />

quite early and were able to accumulate a lot of<br />

know-how. We’ve never encountered any problems<br />

in the quarantine processes for exports, so<br />

Do you have any other export plans?<br />

We think the important thing is raising awareness<br />

in the world about the Korean cherry tomato. To<br />

achieve this goal, we will hold various promotions<br />

for the Korean cherry tomato in Japan and<br />

Taiwan in the latter half of this year. When advertising<br />

our products to overseas consumers, we<br />

will emphasize the eco-production and safety of<br />

our cherry tomato.<br />

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20 Korea AgraFood Issue188 May. 2011 21

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