Bosch Automotive A product history

26 | Supplement 2 | Journal of Bosch History
Energy and comfort
The Electrical Drives (ED) division develops,
manufactures, and markets products relating
to body electrics and electronics. These
include components required for wiping
the windshield, for cooling the engine, for
regulating the temperature in the vehicle
interior, and for adjusting windows and
seats.
Engine start and energy generation
The Starter Motors and Generators (SG)
division develops, manufactures, and markets
alternators as well as electric starters
for vehicles of all sizes. These components
generate the energy required for electrical
consumers such as the lights or ignition
system. The division’s products also include
start-stop systems, which reduce fuel consumption.
Car multimedia
The Car Multimedia (CM) division develops,
manufactures, and markets entertainment,
navigation, and driver information products
as original equipment for cars, ranging from
conventional car radios through to complex
navigation systems.
Automotive electronics
The Automotive Electronics (AE) division
develops, manufactures, and markets semiconductor
products such as microchips and
sensors, as well as entire electronic control
units for systems developed by other divisions.
Products for the end customer
The Automotive Aftermarket (AA) division
markets automotive engineering products
to the trade and end customers. This is a
single source where the car-parts trade
and workshops can find everything they
need for their customers. Bosch spare parts
for every segment, testing equipment, and
1927 1927 1928 1928 1930 1930
Shock absorbers Vacuum brakes Brake support Direction
Fuel filter
Fog lights
indicators