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บริษัท ไดนาสตี้เซรามิค จำกัด (มหาชน) - Dynasty TileTop

บริษัท ไดนาสตี้เซรามิค จำกัด (มหาชน) - Dynasty TileTop

บริษัท ไดนาสตี้เซรามิค จำกัด (มหาชน) - Dynasty TileTop

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Headquarters<br />

• Improvement on computer system; increasing the server’s<br />

efficiency, resulted in faster and more effective calculations<br />

and processing.<br />

• The company has improved the reports to be more concise.<br />

The goal of doing so is to make it easier in analyzing<br />

to set the right strategies and directions for the company.<br />

• We have used the software called Documentum in dealing<br />

with the documents to be able to work more easily and<br />

flexibly.<br />

• An additional transportation cost’s calculation system created<br />

and programmed by the executives made the cost<br />

more satisfactory and fair to the other parties. The system<br />

also makes it faster and more correct.<br />

• The company has held training course for all staff in each<br />

section as well as the branches.<br />

•We have held the Corporate Social Responsibility (CSR)<br />

since 2009 under the theme of “<strong>Dynasty</strong> Tile-Top Ceramic<br />

Market Returning Profit to Society”. The companies supported<br />

in building the floor of classrooms and improved the<br />

landscape of 3 schools in rural area in 2009. Continually in<br />

2010, we organized this campaign and raised the number<br />

of schools chosen to be 14 under the budget of more than<br />

4 million Baht.<br />

In addition, both the executives and the employees<br />

39<br />

have cooperated in reducing the lead time as well as the<br />

working process. This made the quality of the company’s<br />

personnel higher and allowed the company to maintain the<br />

number of staff to be the same while having more quantity<br />

in work.<br />

Branches and Subsidiaries<br />

• Higher selling price; from 125 Baht to 129 Baht<br />

• New branches and improved old branches are 11 in number<br />

• There is sales promotion campaign under the theme of<br />

“<strong>Dynasty</strong> Tile Top Becomes No.1” held from April 2010 to<br />

April 2011 while having the campaign promoted on radio,<br />

in local newspapers, on the event cars running in every<br />

province. Moreover, in this campaign, 8 pick-ups and more<br />

than 144 motorcycles are rewarded to lucky persons.<br />

• Improvement on the in-store selling system to be<br />

connected to the headquarters and the factories, so that<br />

the system becomes more efficient.<br />

All of the above are the main elements for<br />

the company’s ceaseless forwarding steps. However,<br />

these could not have happened without the cooperation<br />

of the executives and all of the staffs. The company’s<br />

important goal are the lowest cost of goods sold with the<br />

standardized product’s quality, the working system which<br />

can penetrate to the work site in harmony, the flexible<br />

manufacturing procedures, and proactive sales.<br />

Revenue, Gross Profit & Net Profit (MB)

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