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A Practitioner’s Guide to Nudging

A Practitioner's Guide to Nudging - Credit Union Central of Canada

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Acknowledgments<br />

Elizabeth Lyons and Julian House contributed<br />

research and analysis <strong>to</strong> this report.<br />

This report is inspired by the work of Richard<br />

Thaler and Cass Sunstein. We thank Liam Delaney,<br />

Marc-Andre Pigeon, and Richard Thaler<br />

for comments on previous drafts. We also<br />

thank Kelly Peters (BEworks), Chris Duvinage,<br />

John Ginter, Carmen Ho, Christine Heeah Lim,<br />

Poornima Vinoo, and Leslie Wong for ideas<br />

and input. All errors are our own.

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