A Practitioner’s Guide to Nudging

About the Authors
Kim Ly
Rotman School of Business, University of Toronto
Kim Ly received a BSc in electrical engineering from the University of Toronto
and completed her MBA at the Rotman School of Management. At Rotman, she
was a part of NeXus Consulting, delivering socially innovative business solutions
to the nonprofit sector. She previously worked as a software engineer at
AMD. Her interests include behavioural economics, technology and innovation,
and entrepreneurship.
Nina Mazar
Rotman School of Business, University of Toronto
With her focus on behavioural economics, Nina Mazar investigates consumer
behaviour and how it deviates from standard economic assumptions. Nina was
nominated for the 2009 SSHRC Aurora Prize for Outstanding New Researcher,
and her awards include the Rotman Dean’s Award for Excellence in Research.
Nina is a member of the inaugural cohort of Canada’s Academic Leadership Program
Fellows. She has published in leading academic journals, including the
Journal of Marketing Research, Psychological Science, the Review of Economic
Studies, and the Proceedings of the National Academy of Sciences. Her speaking
engagements include the European Commission and the Canadian Revenue
Agency.
Min Zhao
Rotman School of Business, University of Toronto
Min Zhao is an associate professor of marketing at the Rotman School of Management.
Her primary research focuses on decisions over time pertaining to
consumers’ saving, waiting, new product preferences, and mind-set. She is also
interested in consumers’ affective experiences and hedonic adaptation. She
has published in leading marketing and psychological journals, including the
Journal of Marketing Research, the Journal of Consumer Research, the Journal
of Consumer Psychology, and Psychological Science. Her research findings are
featured in major media such as the Wall Street Journal and the Financial Times.
PAGE 34 ABOUT THE AUTHORS FILENE RESEARCH INSTITUTE