A Practitioner’s Guide to Nudging

Endnotes
R. Thaler and C. Sunstein, Nudge: Improving Decisions About Health, Wealth,
1
and Happiness (New York: Penguin Books, 2008).
“Libertarian Paternalism and School Lunches: Guiding Healthier Behavior
2
While Preserving Choices,” Science Daily, February 26, 2013, www.sciencedaily.com/releases/2013/02/130226172506.htm.
Adapted from Thaler and Sunstein, Nudge.
3
Thaler and Sunstein, Nudge, 6.
4
“Organ Donation Bid to Target New Drivers,” BBC News, December 31, 2010,
5
www.bbc.co.uk/news/health-12097225.
R. Chetty, J. Friedman, S. Leth-Petersen, T. Nielsen, and T. Olsen, Active vs.
6
Passive Decisions and Crowd-Out in Retirement Savings Accounts: Evidence
from Denmark, National Bureau of Economic Research Working Paper
No. 18565, 2012, obs.rc.fas.harvard.edu/chetty/crowdout.pdf.
Elizabeth Lyons and Julian House, Towards a Taxonomy of Nudging Strategies,
7
research report, University of Toronto Rotman School of Management, 2012.
R. Thaler and S. Benartzi, “Save More Tomorrow Program: Using Behavioral
8
Economics to Increase Employee Saving,” Journal of Political Economy 112,
no. 1 (2004): 164–87.
A. S. Gerber and T. Rogers, “Descriptive Social Norms and Motivation to Vote:
9
Everybody’s Voting and So Should You,” Journal of Politics 71, no. 1 (2009):
178–91.
S. M. Jespersen, “Green Nudge: Nudging Litter into the Bin,” iNudgeYou,
10
February 16, 2012, www.inudgeyou.com/green-nudge-nudging-litter-
into-the-bin.
11
E. P. Bettinger, B. T. Long, P. Oreopoulos, and L. Sanbonmatsu, The Role of
Simplification and Information in College Decisions: Results from the H&R
PAGE 30 ENDNOTES FILENE RESEARCH INSTITUTE