EDF Energy Launches Blue +Price Promise

EDF ENERGY LAUNCHES BLUE +PRICE PROMISE:
BRITAIN’S FIRST NUCLEAR-BACKED LOW CARBON
TARIFF FOR RESIDENTIAL CUSTOMERS WITH A UNIQUE
INDUSTRY PRICE PROMISE
~ Company will tell Blue +Price Promise customers if another supplier launches a tariff which
is £1 or more cheaper a week at typical consumption ~
~ No termination fees mean customers can switch supplier for free ~
~ EDF Energy’s website will allow customers to compare Blue +Price Promise against all
suppliers ~
EDF Energy will next week launch Britain’s first 100% nuclear-backed tariff for residential
customers – which comes with a ground-breaking promise to let customers know if a rival
supplier brings out a tariff which is £1 or more a week cheaper at typical consumption.
Blue +Price Promise tariffs will offer customers a guarantee that their electricity will be
backed from low carbon generation, an industry first price promise and the total flexibility to
move to another supplier whenever they like without paying an exit fee. The first in the
series, which goes on sale on Monday, April 2, will offer a fixed price up until September
2013 and will be called Blue +Price Promise September 2013.
Based on a national average of regional prices, the annual dual fuel bill for a customer on
Blue +Price Promise, paying by monthly direct debit, will be £1,054.20 at typical
consumption – making it one of the cheapest deals in the market.
But unlike any tariff on the market, EDF Energy pledges to notify customers if another energy
provider is offering a tariff which could save them £1 or more a week at typical
consumption1. There is no termination fee so customers can choose to switch to a cheaper
tariff for free if they wish to.
The new tariff will also come with a guarantee that the electricity a customer uses will be
matched by low carbon electricity generated by nuclear power stations2. It is the first time
domestic customers will be able to buy a nuclear product, offering a low carbon, safe and
secure energy source.

Unlike some other low carbon tariffs, no premium will be charged for the low carbon
guarantee, which will be audited by a third party.
Martin Lawrence, Managing Director of Energy Sourcing and Customer Supply at EDF
Energy, said: “Consumers want greater clarity and flexibility from energy tariffs and we know
that fair and simple pricing helps to build consumer trust.
“Blue +Price Promise sets a new gold standard in transparency with its ground-breaking
price promise. It puts customers in the driving seat. Those signing up to the first Blue +Price
Promise, which goes on sale on Monday, will know they are on one of the most competitive
fixed price tariffs and that we will tell them if any supplier launches a deal which could save
them £1 a week or more. There are no deals on the market today which would save Blue
+Price Promise customers more than £1 a week.
“We’re also proud to be launching Britain’s first 100% nuclear tariff which will allow domestic
customers to benefit from low carbon energy, low prices and a no fee switching promise.
“Recent polling has found strong public support for nuclear energy in Britain as people
recognise the value of investing in a clean, safe, secure energy source.”3
EDF Energy will monitor all prices, across the full spectrum of energy suppliers and will make
customers aware of cheaper tariffs meeting the price promise by email, online or by post.4
Customers will also be able to check which supplier and tariff offers them the best price by
visiting EDF Energy’s own website, which will search every deal across the market and
display the cheapest based on the customer’s energy usage and location.
Blue +Price Promise reflects EDF Energy’s determination to rebuild trust in the industry by
offering a fair and transparent range of tariffs and services.
It forms a key part of EDF Energy’s customer commitments, which were unveiled earlier this
week. The commitments focus on fair value, better service and simplicity
(http://www.edfenergy.com/ourcommitments). These commitments include a pledge that
around 150,000 elderly customers identified as most in need would automatically benefit
from the company’s lowest prices.
~ Ends ~

For more information, please contact:
Phillippa Coates
Ph: +44 (0)20 7752 2266
e-mail: phillippa.coates@edfenergy.com
Note to editors:
EDF Energy
Joanne Smalley
Ph: +44 (0)20 775 2181
e-mail: joanne.smalley@edfenergy.com
EDF Energy is one of the UK’s largest energy companies and the largest producer of low-carbon
electricity, producing around one-sixth of the nation's electricity from its nuclear power stations, wind
farms, coal and gas power stations and combined heat and power plants. The company supplies
gas and electricity to more than 5.5 million business and residential customer accounts and is the
biggest supplier of electricity by volume in Great Britain.
EDF Energy’s safe and secure operation of its eight existing nuclear power stations at sites across
the country makes it the UK’s largest generator of low carbon electricity. EDF Energy is also leading
the UK's nuclear renaissance and has published plans to build four new nuclear plants, subject to
the right investment framework. These new plants could generate enough low carbon electricity for
about 40% of Britain’s homes. They would make an important contribution to the UK’s future needs
for clean, secure and affordable energy. The project is already creating business and job
opportunities for British companies and workers.
Through Our Sustainability Commitments, EDF Energy has launched one of the biggest
environmental and social programmes of any British energy company and the company has since
been awarded the highest ranking of Platinum Plus in Business in the Community’s 2011 Corporate
Responsibility Index, the UK’s leading voluntary benchmark of corporate responsibility.
EDF is the official energy utilities partner and sustainability partner of the London 2012 Olympic and
Paralympic Games. The company is also helping its customers and others use energy more
sustainably through products and initiatives such as Team Green Britain, smart meters and electric
vehicle research.
EDF Energy is part of EDF Group, one of Europe’s largest power companies. The company employs
around 15,000 people at locations across the UK.
For more news from EDF Energy please see www.edfenergy.com/media-centre/ . To find out
more about the UK's energy challenges look at http://www.edfenergy.com/energyfuture/
Footnotes
1. Customers will be informed via email within 10 working days of a supplier informing the company
of a deal which is £1 or more a week cheaper at typical consumption (3,300 kWh of electricity and
16,500 kWh of gas per year for Standard meters; and 5,000 kWh of electricity for Economy 7
meters, as defined by Ofgem). The same information will also be published on the EDF Energy
website and updated within two working days of a supplier informing the company of a deal which is
£1 or more a week cheaper. Customers who are not online will get a letter within 10 working days.
Customers will also be able to check at their own consumption levels on the EDF Energy website.
2. Blue +Price Promise September 2013 comes with a guarantee that 100% of the electricity a
customer uses will be matched by low carbon electricity generated by EDF Energy’s nuclear power
stations. EDF Energy is appointing an external company to provide an audit of the company’s
energy supply matching process – to ensure it does meet this guarantee. Their report will be
published on the EDF Energy website.

3. An ICM online omnibus poll found that 65% of people agreed that nuclear energy was needed as
part of country’s energy balance along with gas, coal and wind power. The survey was carried out
between March 9-11, 2012, and based on the responses of 2,013 people.
4. The price promise means EDF Energy will tell customers if there is a product which is £1 or more
a week cheaper than Blue +Price Promise September 2013 at typical consumption. The company
will monitor competitors’ prices by using their official rate cards. This promise relates to both fixed,
standard variable and capped prices, and includes all suppliers.