Verbal Identity

VERBAL IDENTITY | long form
Long messages are the development of the short messages.
The long message respects the rules regarding a clear and concise message and provides additional information that
strengthens the message communicated.
The spirit of AC Hotels by Marriott is reflected in these messages through their tone and the use of the brand´s key words.
Example:
A style for everyone
Our approach is young, urban and cosmopolitan, tailor-made for people looking for a new way of understanding,
experiencing and feeling the city. Featuring cutting-edge technology, our hotels also offer the widest coverage in Spain, Italy
and Portugal, because we aim to be wherever you’re going. Because there is more than one way to travel, come and
discover our hotels, where you’ll always find the highest standards of quality and comfort that set us apart from the rest.