Verbal Identity

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VERBAL IDENTITY | long form Long messages are the development of the short messages. The long message respects the rules regarding a clear and concise message and provides additional information that strengthens the message communicated. The spirit of AC Hotels by Marriott is reflected in these messages through their tone and the use of the brand´s key words. Example: A style for everyone Our approach is young, urban and cosmopolitan, tailor-made for people looking for a new way of understanding, experiencing and feeling the city. Featuring cutting-edge technology, our hotels also offer the widest coverage in Spain, Italy and Portugal, because we aim to be wherever you’re going. Because there is more than one way to travel, come and discover our hotels, where you’ll always find the highest standards of quality and comfort that set us apart from the rest.
VERBAL IDENTITY | language by communication channel Press release: The language used with the traditional media fulfils all the journalistic guidelines. The communication tone adapts according to the type of media. Logo Header Subtitles Date and place of ralease Body of text Social media: AC Hotels by Marriott is present in the social networks via several online communication channels among which Facebook and Twitter should be highlighted. The objective is that of creating a link with the users, making the brand more personal and human. The interaction with users adapts the tone to each platform.
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Verbal Identity

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