9.0 PRINT STANDARDS ADVERTISING |
9.0 PRINT STANDARDS: ADVERTISING
9.0 PRINT STANDARDS: ADVERTISING
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quarter PAGE AD:<br />
VERTICAL FORMAT<br />
with Horizontal photo<br />
english only<br />
Photography<br />
• Photography should focus on<br />
the hotel: accommodations,<br />
destination and amenities. Include<br />
experiential photos that depict the<br />
24/7 achievement guest in either<br />
leisure or business performance.<br />
• Photo height is approximately<br />
35% of ad height.<br />
Copy<br />
• Main copy area occupies full width<br />
of ad within margins.<br />
• Main copy elements are flush left,<br />
rag right.<br />
• Headline is Marriott Red or<br />
4cp equivalent.<br />
• Headline size and placement<br />
are fixed.<br />
• Headline is maximum of<br />
two lines.<br />
• Body copy is black.<br />
• Offer is optional.<br />
• Offer copy is black.<br />
• Offer font size and placement<br />
are fixed.<br />
• Rate is optional.<br />
• Rate copy is black.<br />
• Hotel name is Marriott Red or<br />
4cp equivalent.<br />
• Address and contact info are black.<br />
• Property information is flush left,<br />
rag right.<br />
• Terms & Conditions (T&Cs)<br />
are black.<br />
• T&Cs are justified right and left.<br />
• Do not place any copy below<br />
Performance Stripe except T&Cs.<br />
• Do not alter the Marriott font, font<br />
size or font color.<br />
Margins/Spacing<br />
• White space is 65% of ad height.<br />
• Bleed ad: photo bleeds top, left &<br />
right. Margins are .25” from left &<br />
right edges and below photo, with<br />
2x margin below T&Cs.<br />
• Non-bleed ad: Photo begins at<br />
.25” from top, left & right edges.<br />
Margins are .25” top, left & right<br />
edges with 2x margin below T&Cs.<br />
Logo<br />
• Use hotel-specific logo.<br />
• Refer to the template guidelines to<br />
determine the correct logo sizes.<br />
• Logo is Marriott Red or 4cp<br />
equivalent on white background.<br />
• Do not alter the logo in any way.<br />
Performance Stripe<br />
• Refer to ”Determining the Size”<br />
guidelines to determine correct<br />
size of performance stripe.<br />
(section 9.1.2)<br />
• Performance Stripe requires a<br />
clear space of 2x above and below.<br />
• Performance Stripe begins at left<br />
margin and bleeds off right edge.<br />
Resources<br />
To learn more, visit:<br />
Brand Voice: section 1.0<br />
Visual Identity: section 2.0<br />
Color Palette: section 2.3.1<br />
Photo Selection: section 2.5<br />
Verbal Identity: section 3.0<br />
Ad Copy: section 9.1.1<br />
Performance Stripe: section 9.1.2<br />
Margin = .25”<br />
Margin = .25”<br />
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Quarter Page Ad—Option A: bleed<br />
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MARRIOTT HOTELS & RESORTS BRAND VOICE <strong>STANDARDS</strong><br />
Quarter Page Ad—Option B:<br />
example of non-bleed ad<br />
Contents > <strong>PRINT</strong> <strong>STANDARDS</strong> > <strong>ADVERTISING</strong> > AD FORMATS > quarter page ad: vertical format with horizontal photo english only<br />
| 9.2.10
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