9.0 PRINT STANDARDS ADVERTISING |

two-page spread:
HORIZONTAL photo
english only
Photography
• Photography should focus on
the hotel: accommodations,
destination and amenities. Include
experiential photos that depict the
24/7 achievement guest in either
leisure or business performance.
• Photo occupies 50% of spread
height
Copy
• Main copy area occupies roughly
80% of width of left page of
spread.
• Main copy elements are flush left,
rag right.
• Headline is Marriott Red or
4cp equivalent.
• Headline size and placement
are fixed.
• Headline is maximum of
two lines.
• Body copy is black.
• Offer is optional.
• Offer copy is black.
• Offer font size and placement
are fixed.
• Rate is optional.
• Rate copy is black.
• Hotel name is Marriott Red or
4cp equivalent.
• Address and contact info are black.
• Property information placement
varies in spread formats. See
examples to the right.
• Terms & Conditions (T&Cs)
are black.
• T&Cs are justified right and left.
• Do not allow T&Cs to cross
through gutter. If more space
is needed, fill left side before
continuing to right side of spread.
• Do not place any copy below
Performance Stripe except T&Cs.
• Do not alter the Marriott font, font
size or font color.
Margins/Spacing
• White space is 50% of spread height.
• Bleed ad: photo bleeds left and
right edges of spread. Margins are
.5” from top, left and right edges
with 2x margin below T&Cs.
• Non-bleed ad: Margins are .5” on
all sides.
• Check with publication for
information on any additional
allowance needed for gutter.
Logo
• Use hotel-specific logo.
• Use MHR brand logo on multiproperty
ads in addition to
hotel-specific logos.
• Refer to the template files to
determine the correct logo sizes.
• Logo is Marriott Red or 4cp
equivalent on white background.
• Do not alter the logo in any way.
Performance Stripe
• Refer to ”Determining the Size”
guidelines to determine correct
size of performance stripe.
(section 9.1.2)
• Performance Stripe requires a
minimum clear space of 1x above
and below (2x is preferred).
• Performance Stripe begins at left
margin and bleeds off right edge.
Resources
To learn more, visit:
Brand Voice: section 1.0
Visual Identity: section 2.0
Color Palette: section 2.3.1
Photo Selection: section 2.5
Verbal Identity: section 3.0
Ad Copy: section 9.1.1
Performance Stripe: section 9.1.2
Margin = .5”
Gutter
Two-page Spread—Option A: example of single-property ad
Margin = .5”
.5”
50%
of ad
height
.375”
MARRIOTT HOTELS & RESORTS BRAND VOICE STANDARDS
Two-page Spread—Option B: example of multi-property ad
Contents > PRINT STANDARDS > ADVERTISING > AD FORMATS > TWO-PAGE SPREAD: HORIZONTAL photo english only
| 9.2.14