Amanda Weed Curriculum Vitae
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49 E. Park St.<br />
Westerville, OH 43081<br />
amanda/j/weed<br />
EDUCATION<br />
614-657-4766<br />
amandajweed@gmail.com<br />
www.amandajweed.com<br />
Ph.D., Journalism and Mass Communication (Anticipated Graduation 2016, May)<br />
http://scrippsjschool.org/<br />
E.W. Scripps School of Journalism<br />
Ohio University, Athens, OH (GPA: 3.95)<br />
Dissertation (in progress): “Interactivity in Narrative Persuasion: Effects on Narrative<br />
Engagement, Attitudes and Behaviors” (Working Title)<br />
Advisor: Parul Jain, Ph.D.<br />
Master of Science, Journalism (2013, December)<br />
http://scrippsjschool.org/<br />
E.W. Scripps School of Journalism<br />
Ohio University, Athens, OH (GPA: 3.81)<br />
Thesis: “Don’t be a zombie: “Bringing persuasion to life through fictional narratives”<br />
Bachelor of Arts, Broadcasting, Organizational Communication, Public Relations (2011, June)<br />
http://otterbein.edu/<br />
Otterbein University, Westerville, OH<br />
Lambda Pi Eta honor society<br />
Departmental Honors- Broadcasting, Public Relations<br />
Annual Dean’s List, 2009-2011<br />
Teaching Experience<br />
Number in parentheses indicates number of times taught.<br />
Instructor<br />
E.W. Scripps School of Journalism, Ohio University, Athens, OH (2013, January-Present)<br />
Strategic Social Media; Spring 2015, scheduled to teach Spring 2016 x 2 (3)<br />
Strategic Communication Theory and Research; Fall 2013, Spring 2014, Fall 2014,<br />
Fall 2015 x 2, scheduled to teach Spring 2016 (6)<br />
Introduction to Strategic Communication; Spring 2013 (1)<br />
Teaching Assistant<br />
E.W. Scripps School of Journalism, Ohio University, Athens, OH (2012, September-Present)<br />
Strategic Communication Theories and Research; Fall 2012 (2)<br />
Guest Lecturer<br />
E.W. Scripps School of Journalism, Ohio University, Athens, OH (2012, September-Present)<br />
Strategic Communication Theory and Research<br />
Managing Brand Meaning (2) SWOT Analysis (2)<br />
Tapping into Brand Loyalty (2) Advertising Framing (1)<br />
Otterbein University (2013, January)<br />
Entertainment Education<br />
Don’t be a zombie: How the CDC used pop culture to increase awareness for<br />
emergency preparedness (1)
SCHOLARLY ACTIVITY<br />
amanda/j/weed 2<br />
Publications<br />
<strong>Weed</strong>, A.J. (2014). We’re Trekkers, too: How customer service failure became an internet meme.<br />
Journal of Critical Incidents, 7.<br />
<strong>Weed</strong>, A. J., & Davis, C. (2013). American Apparel and the “XLent” contest. Business Case<br />
Journal, 20(1), 1.<br />
Conference Presentations<br />
<strong>Weed</strong>, A.J. (2015, August), Zombie Fiction as Narrative Persuasion: Comparing Narrative<br />
Engagement in Text-Only and Visual Entertainment Education. To be presented at the<br />
AEJMC annual convention, San Francisco, CA.<br />
<strong>Weed</strong>, A.J. (2015, March). An un-happy meal?: The rise and fall of #mdstories. Presented at<br />
the MBAA Internation annual conference, Chicago, IL.<br />
<strong>Weed</strong>, A.J. (2015, March). Engaging consumers with advergames: A case study of Chipotle’s<br />
The Scarecrow. Presented at the MBAA International annual convention, Chicago, IL.<br />
<strong>Weed</strong>, A.J. (2014, November). Picture This: Privacy Expectations and Practices Between Gender<br />
and Age Groups in Picture Sharing on Facebook. Presented at the NCA annual<br />
conference, Chicago, IL.<br />
Seifert, J. and <strong>Weed</strong>, A.J. (2014, October). Tell Me, But Don’t Tell Me: An Exploratory Study of<br />
Mandatory Health Campaigns on Campus. Presented at the Ohio Communication<br />
Association annual conference, Columbus, OH.<br />
<strong>Weed</strong>, A.J. and Beauchamp, A. (2014, August). Persuasive Storytelling in the Interactive Age: A<br />
Theoretical Model Explaining Interactivity Effects in Narrative Persuasion. Presented at the<br />
AEJMC annual convention, Montéal, Canada. Chaffee-McLeod Award for Top Student<br />
Paper.<br />
Jain, P., <strong>Weed</strong>, A.J., and Walck, P.E. (2014, August). Connecting With Celebrities On Twitter And<br />
Facebook: A Narrative Processing Approach. Presented at the AEJMC annual<br />
convention, Montréal, Canada.<br />
<strong>Weed</strong>, A.J. (2014, March). As the World Churns: Food Network and Butter Wrapper Protest to<br />
Save Paula Deen. Paper presented at the MBAA International annual conference,<br />
Chicago, IL.<br />
<strong>Weed</strong>, A.J. (2014, February). Occupy the Agenda: Effects of Newspaper Coverage on the<br />
Public’s Perception of Occupy Wall Street. Paper presented at The Ray Browne<br />
Conference on Popular Culture, Bowling Green, OH.<br />
<strong>Weed</strong>, A.J. (2013, August). The activist network: How Wikipedia used Facebook posts and shares<br />
to gain support for the SOPA/PIPA blackout. Paper presented at the AEJMC annual<br />
convention, Washington, D.C.<br />
<strong>Weed</strong>, A.J. (2013, July). Don’t let the zombies get you: How the CDC used novelty to reach<br />
new audiences. Paper presented at the Society for Case Research Summer Writer’s<br />
Workshop, Danbury, CT.<br />
<strong>Weed</strong>, A.J. (2013, March), “We’re Trekkers, too”: How customer service failure became an<br />
internet meme. Paper presented at the MBAA International Annual Conference,<br />
Chicago, IL.<br />
<strong>Weed</strong>, A.J. and Davis, C. (2012, July). American Apparel and the “XLent” contest. Paper<br />
presented at the Society for Case Research Summer Writer’s Workshop, Springfield, MO.<br />
Scholarship Award for Top Student Paper.
amanda/j/weed 3<br />
SCHOLARLY ACTIVITY CON’T<br />
Conference Presentations Con’t<br />
Srivastava, J. and <strong>Weed</strong>, A.J. (2012, June). “Friending” to fight cancer: The nature of content<br />
and social support of the American Cancer Society fan page on Facebook. Paper<br />
presented at the International Conference on Global Health & Crisis Communication,<br />
Eskisehir, Turkey.<br />
Invited Presentations<br />
<strong>Weed</strong>, A.J. (2015, August). Building brand you: Creating a personal brand to land the job you<br />
love. Presented at the AEJMC annual convention, San Francisco, CA.<br />
<strong>Weed</strong>, A.J. (2014, August). The #socialclassroom: How social media can enhance the learning<br />
experience. Presented at the AEJMC annual convention, Montréal, Canada.<br />
Honors and Awards<br />
Promising Professor Award (Graduate Student Competition, 2nd Place), AEJMC (2015, August)<br />
Awarded for excellence in teaching based on teaching portfolio and letters of<br />
recommendation from faculty, administration, and students.<br />
Chaffee-McLeod Award for Top Student Paper (3rd Place), Communication Theory and<br />
Methodology Division, AEJMC (2014, August)<br />
Awarded for Persuasive Storytelling in the Interactive Age: A Theoretical Model Explaining<br />
Interactivity Effects in Narrative Persuasion.<br />
Doctoral Honors Seminar, NCA (2014, July)<br />
Mass Communication Group<br />
Approximately 10 doctoral students are chosen nationwide to participate based on<br />
submitted papers and recommendations from their advisors.<br />
Nominee, K. Patricia Cross Future Leaders Award, Association of American Colleges &<br />
Universities (2013, October)<br />
Recognizes graduate students who show exemplary promise as future leaders of higher<br />
education.<br />
Top Student Paper Scholarship, Society for Case Research (2012, July)<br />
Awarded for American Apparel and the “XLent” Contest.<br />
Robert L. and Teri W. Gerbig Graduate Scholarship, Ohio University (2011, May)<br />
AAF Columbus (2014-Present)<br />
PRSA (2014-Present)<br />
Current Division Memberships<br />
Central Ohio PRSA<br />
Educators Academy<br />
NCA (2014-Present)<br />
Public Relations<br />
Mass Media<br />
Memberships
AEJMC (2012-Present)<br />
Current Division/Interest Group Memberships<br />
Advertising Division<br />
ComSHER<br />
Mass Communication & Society Division<br />
Society for Case Research (2012-Present)<br />
Memberships Con’t<br />
Service<br />
Professional Associations<br />
AEJMC<br />
Head, Graduate Student Interest Group (2014-2015)<br />
Vice Head/Programming Chair, Graduate Student Interest Group (2013-2014)<br />
Membership Chair, Graduate Student Interest Group (2012-2013)<br />
Society for Case Research<br />
At Large Director (2014, March-Present)<br />
Reviewer (2012-Present)<br />
Journal of Critical Incidents<br />
Reviewer (2013, March-Present)<br />
Association of Alternative Newsweeklies<br />
Reviewer (2013, April-Present)<br />
University-Wide Service<br />
Ohio University<br />
Event Coordinator, Crisis Communication in Social Media: Lessons from Jeni’s Splendid Ice<br />
Creams (2015, October)<br />
Member, Interdisciplinary Council (2013-2014)<br />
Member, Library Council (2013-2014)<br />
Senator, Scripps College of Communication, Graduate Student Senate (2013-<br />
2014)<br />
Event Coordinator, Building Brand “You” (2012-2014)<br />
Representative, E.W. Scripps School of Journalism, Graduate Student Senate (2012-2013)<br />
Otterbein University<br />
Member, Academic Council (2010-2011)<br />
Member, Institution Effectiveness Committee (2010-2011)<br />
Departmental Service<br />
Ohio University<br />
Student Member, Graduate Committee, (May, 2015-Present)<br />
Member, Search Committee, Strategic Communication Faculty (2011)<br />
Member, Search Committee, Strategic Communication Visiting Professor (2011)<br />
Event Coordinator, “Building Brand You” Seminar (2012, November; 2012, April)<br />
amanda/j/weed 4<br />
Communication Theory & Methodology Division<br />
Graduate Student Interest Group<br />
Public Relations Division<br />
Community Service<br />
Member, Communications Committee, CHA Animal Shelter, Westerville, OH (2008-2011)<br />
Event Coordinator, Carnival for Hope, Westerville, OH (2010)<br />
Marketing Team Leader, Leadership Westerville, Westerville, OH (2002-2003)
Academic Work Experience<br />
Research Assistant, E.W. Scripps School of Journalism, Athens, OH (2012-2013)<br />
Graduate Assistant, Voinovich School of Leadership and Public Affairs, Athens, OH (September-<br />
November 2011)<br />
Professional Work Experience<br />
amanda/j/weed 5<br />
Branding Consultant, Westerville, OH (2010-Present)<br />
Develop branding strategies for food industry businesses including menus, advertising,<br />
and social media marketing.<br />
Owner, Sweet Dreams Chocolatier, Westerville, OH (2002-2011)<br />
Managed all aspects of business including menu & marketing material design, new<br />
business development, and account management.<br />
Office Administrator, Active Aeration Systems, Inc., Plain City, OH (1999-2008)<br />
Managed dealer/government relations, marketing material design, and account<br />
management.<br />
Producer, Clear Channel Communication, Columbus, OH (1997-1999)<br />
Syndicated radio show producer (WTVN, WCOL) and morning show producer (WHOK).<br />
Commercial Production Assistant, Clear Channel Communication, Columbus, OH (1997-1999)<br />
Produced and voiced local commercials.