Weed_Amanda_CV_2018

Amanda J. Weed
Ph.D., APR
Scholar
W A
Teacher
614-657-4766
@amandajweed
amandajweed@gmail.com
www.amandajweed.com
EDUCATION
Ph.D., Journalism and Mass Communication (August 2018)
E.W. Scripps School of Journalism
Ohio University, Athens, OH
Dissertation: “Bridging Advertising and Public Relations Pedagogy and Practice: A Mixed-Methods Analysis
of Education Objectives and Industry Needs”
Committee: Dr. Michael S. Sweeney, Chair; Dr. Elizabeth Hendrickson; Dr. Benjamin Bates; Dr. Joseph
Phelps (Advertising and Public Relations, University of Alabama)
Master of Science, Journalism (2013)
E.W. Scripps School of Journalism
Ohio University, Athens, OH
Thesis: “Don’t Be a Zombie: Bringing Persuasion to Life through Fictional Narratives”
Bachelor of Arts, Broadcasting, Organizational Communication, Public Relations (2011)
Otterbein University, Westerville, OH
Lambda Pi Eta honor society
Departmental Honors- Broadcasting, Public Relations
Annual Dean’s List, 2009-2011
TEACHING EXPERIENCE
Number in parentheses indicates number of times taught.
Visiting Instructor
Department of Communication Studies, Ashland University (August 2016-May 2018)
Communication Theory and Research (2)
Health Public Relations (1)
Introduction to Human Communication (2)
Introduction to Public Relations (2)
Organizational Communication (2)
Public Relations Writing (2)
Public Relations Campaigns (2)
Research Methods in Communication (1)
Strategic Communication (Online) (1)
Public Relations Topics: Strategic Social Media (1)
Adjunct Instructor
E.W. Scripps School of Journalism, Ohio University, Athens, OH (August 2015-May 2016)
Strategic Social Media (2)
Strategic Communication Research and Theory (3)
Graduate Instructor
E.W. Scripps School of Journalism, Ohio University, Athens, OH (January 2013-May 2015)
Strategic Social Media (1)
Strategic Communication Research and Theory (3)
Introduction to Strategic Communication (1)

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TEACHING EXPERIENCE CON’T
Number in parentheses indicates number of times taught.
Teaching Assistant
E.W. Scripps School of Journalism, Ohio University, Athens, OH (2012)
Strategic Communication Theories and Research (2)
Invited Guest Lectures
E.W. Scripps School of Journalism, Ohio University, Athens, OH (2012-2015)
Managing Brand Meaning SWOT Analysis Advertising Framing
Tapping into Brand Loyalty
Personal Branding
Otterbein University
Don’t be a zombie: How the CDC used pop culture to increase awareness for emergency preparedness
STUDENT ORGANIZATION ADVISING
Department of Communication Studies, Ashland University, Ashland, OH (2016-2018)
Bateman Case Study Competition (2018)
PRSSA (2016-2018)
HONORS, AWARDS & CERTIFICATIONS
APR (Accreditation in Public Relations), PRSA (Awarded 2015; Renewed 2018)
Identifies those who have demonstrated broad knowledge, experience and professional judgment in the fields of
public relations and strategic communication.
Top Teaching Paper (3rd Place), AEJMC, Public Relations Division (2018)
Awarded for “Is Advertising and Public Relations Pedagogy on the ‘Write’ Track?: Comparing Industry Needs and
Education Objectives”
Top G.I.F.T. (1st Place), AEJMC, Public Relations Division (2018)
Awarded for “Building a Social Learning Flock: Using Twitter Chats to Connect Academic and Professional
Communities to Enhance Learning across Universities”
Kopenhaver Center Fellow, Lillian Lodge Kopenhaver Center for the Advancement of Women in
Communication (2017)
Competitive selection of female junior faculty in the field of communication
Presidential Citation, AEJMC (2015)
Awarded for outstanding service and dedication as the Head of the Graduate Student Interest Group
Promising Professor Award (Graduate Student Competition, 2nd Place), AEJMC Mass Communication &
Society Division (2015)
Awarded for excellence in teaching based on teaching portfolio and letters of recommendation from faculty,
administration, and students.
Chaffee-McLeod Award (3rd Place), AEJMC, Communication Theory & Methodology Division (2014)
Awarded for “Persuasive Storytelling in the Interactive Age: A Theoretical Model Explaining Interactivity Effects in
Narrative Persuasion”
Doctoral Honors Seminar, NCA (2014)
Mass Communication Group
Ten doctoral students selected nationwide to participate based on submitted papers and adviser recommendations.
Nominee, K. Patricia Cross Future Leaders Award, Association of American Colleges & Universities (2013)
Recognized graduate students who demonstrated exemplary promise as future leaders of higher education
Top Student Paper Scholarship, Society for Case Research (2012)
Awarded for American Apparel and the “XLent” Contest.
Robert L. and Teri W. Gerbig Graduate Scholarship, Ohio University (2011)

RESEARCH
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New Projects
Weed, A.J., Freberg, K., Kinsky, E.S., & Hutchins, A.L. (data collection stage). Building a social flock: Using Twitter chats to
connect academic and professional communities to enhance learning across universities.
Weed, A.J., Davis, D., & Lubbers, C. (beginning stages). The state of public relations pedagogy: Perceptions of faculty,
administration, and journal editors.
Karlis, J. & Weed, A.J. (beginning stages). Separate or converged?: Industry perceptions of the advertising, public relations,
and strategic communication curriculum models.
Kim, C.M. & Weed, A.J. (beginning stages). Best practices of PRSSA star chapters.
In-Progress Publications
Weed, A.J. Is public relations pedagogy on the “write” track? Comparing industry needs and education objectives. Submit
to Journal of Public Relations Education.
Weed, A.J. “Keep it true-to-life”: The role of experiential learning in advertising and public relations pedagogy. Submitted to
Journalism & Mass Communication Educator.
Weed, A.J. (Accepted with revisions). A decade after The Professional Bond: Has the academy answered the call in
pedagogical research? Submitted to Journal of Public Relations Education.
Peer Reviewed Publications
Srivastava, J., Saks, J., Weed, A.J., & Atkins, A. (In Press). Engaging audiences on social media: Identifying relationships
between message factors and user engagement on the American Cancer Society’s Facebook page. Telematics and
Informatics.
Weed, A.J., Freberg, K., Kinsky, E.S., & Hutchins, A.L. (2018). Building a social learning flock: Using Twitter chats for
enhancing experiential learning in social media. Journal of Public Relations Education 4(2), 87-98.
Weed, A.J. (2014). We’re Trekkers, too: How customer service failure became an internet meme. Journal of Critical Incidents, 7.
Weed, A.J. & Davis, C. (2013). American Apparel and the “XLent” contest. Business Case Journal, 20(1), 1.
Book Chapters
Freberg, K. & Weed, A.J. (2018). Yelp reviewers call fowl for restaurant’s menu switcheroo: A case study on the power of
online reviews. In Laskin, A. (Ed.), Social, Mobile, and Emerging Media Around the World: Communication Case
Studies. Lanham, MD: Lexington Books.
Weed, A.J. (2017). Teaching guide. In Lipschultz, J.H. (2017). Social Media Communication: Concepts, Practices, Data, Law
and Ethics (2nd ed.). New York, NY: Routledge.
Conference Presentations
Weed, A.J. (2018). The team feedback session: Activating students’ critical thinking abilities through constructive feedback.
Presented at the PRSA Educators Academy Super Saturday conference, Austin, TX.
Weed, A.J. (2018). Is advertising and public relations pedagogy on the “write” track?: Comparing industry needs and
educational objectives. To be presented at the AEJMC annual convention, Washington, D.C.
Third Place, Top Teaching Paper Category, Public Relations Division.
Weed, A.J., Freberg, K., Kinsky, E.S., & Hutchins, A.L. (2018). Building a social learning flock: Using Twitter chats to connect
academic and professional communities to enhance learning across universities. To be presented at the AEJMC
annual convention, Washington, D.C.
First Place, G.I.F.T. Competition, Public Relations Division.
Weed, A.J. (2018). “Keep it true-to-life”: The role of experiential learning in advertising and public relations pedagogy. To be
presented at the AEJMC annual convention, Washington, D.C.
Weed, A.J. (2017). Ten years after The Professional Bond: Has the academy answered the call in pedagogical research?
Presented at the AEJMC annual convention, Chicago, IL.
Weed, A.J. (2015), Zombie fiction as narrative persuasion: Comparing narrative engagement in text-only and visual
entertainment education. Presented at the AEJMC annual convention, San Francisco, CA.
Weed, A.J. (2015). Engaging consumers with advergames: A case study of Chipotle’s The Scarecrow. Presented at the MBAA
International annual convention, Chicago, IL.

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RESEARCH CON’T
Conference Presentations Con’t
Weed, A.J. (2015). An un-happy meal?: The rise and fall of #mcdstories. Presented at the MBAA International annual
conference, Chicago, IL.
Weed, A.J. (2014). Picture this: Privacy expectations and practices between gender and age groups in picture sharing on
Facebook. Presented at the NCA annual conference, Chicago, IL.
Seifert, J. & Weed, A.J. (2014). Tell me, but don’t tell me: An exploratory study of mandatory health campaigns on campus.
Presented at the Ohio Communication Association annual conference, Columbus, OH.
Weed, A.J. & Beauchamp, A. (2014). Persuasive storytelling in the interactive age: A theoretical model explaining interactivity
effects in narrative persuasion. Presented at the AEJMC annual convention, Montréal, Canada.
Third Place, Chaffee-McLeod Award for Top Student Paper, Communication Theory & Methodology Division.
Jain, P., Weed, A.J., & Walck, P.E. (2014). Connecting with celebrities on Twitter and Facebook: A narrative processing
approach. Presented at the AEJMC annual convention, Montréal, Canada.
Weed, A.J. (2014). As the world churns: Food Network and butter wrapper protest to save Paula Deen. Paper presented at
the MBAA International annual conference, Chicago, IL.
Weed, A.J. (2014). Occupy the agenda: Effects of newspaper coverage on the public’s perception of Occupy Wall Street.
Paper presented at The Ray Browne Conference on Popular Culture, Bowling Green, OH.
Weed, A.J. (2013). The activist network: How Wikipedia used Facebook posts and shares to gain support for the SOPA/PIPA
blackout. Paper presented at the AEJMC annual convention, Washington, D.C.
Weed, A.J. (2013). Don’t let the zombies get you: How the CDC used novelty to reach new audiences. Paper presented at the
Society for Case Research Summer Writer’s Workshop, Danbury, CT.
Weed, A.J. (2013), “We’re Trekkers, too”: How customer service failure became an internet meme. Paper presented at the
MBAA International Annual Conference, Chicago, IL.
Weed, A.J. & Davis, C. (2012). American Apparel and the “XLent” contest. Paper presented at the Society for Case Research
Summer Writer’s Workshop, Springfield, MO.
Scholarship Award for Top Student Paper.
Srivastava, J. & Weed, A.J. (2012). “Friending” to fight cancer: The nature of content and social support of the American
Cancer Society fan page on Facebook. Paper presented at the International Conference on Global Health & Crisis
Communication, Eskisehir, Turkey.
Panel Organizer
Weed, A.J., Brown, D., Ford, R., Neff, B., & Toth, E. (2019). The PR Faculty Hiring Crisis: Current Issues and Implications for
the Future of Public Relations Education. To be presented at the AEJMC Public Relations Division Virtual Conference.
Weed, A.J., Freberg, K., Kim, C. M., McCollough, C., Stansberry, K. (under review). The state of social media
research: A ten-year review of conference presentations in journalism and mass communication. Submitted to the
AEJMC Communication Technology Division for the 2019 national convention.
Weed, A.J., Bootello, A., Brunner, B., Fussell Sisco, H., Mallia, K., & Tindall, N. (under review). The networked student:
Maximizing industry connections in the strategic communication curriculum. Joint submission to the AEJMC
Advertising and Public Relations Division for the national convention.
Invited Panelist
Davis, D., Silverman, D., Orloff, K., & Weed, A.J. (2018, August) Recruiting faculty: Strategies for attracting talented
candidates. Presented at the AEJMC annual convention, Washington, D.C.
Freberg, K., Kim, C.M., Weed, A.J., & Zhang, A. (2018, January). #measurePR: The #PRProfs Edition. Twitter chat moderated
by Shonali Burke, Shonali Burke Consulting, Inc.
Foreman-Wernet, L., Shively, D. & Sterenburg, M.C. & Weed, A.J. (2016). Integrated marketing communication--how PR is
becoming more integrated with marketing. Presented at the Central Ohio PRSSA PaRtners Conference, Westerville, OH.
Carey, C., Hollifield, A., Hennink-Kaminksi, H. & Weed, A.J. (2015). Early career guidance: Landing the first faculty job and
beyond. Presented at the AEJMC annual convention, San Francisco, CA.
Lubbers, C., Ortiz, R., Remund, D. & Weed, A.J. (2014). Research-based Insights for Teaching Millennial Students in
Strategic Communication. Presented at the AEJMC annual convention, Montréal, Canada.

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SERVICE
Professional Associations
AEJMC
PRSA Liaison, Public Relations Division (August, 2017-Present)
Head, Graduate Student Interest Group (2014-2015)
Vice Head/Programming Chair, Graduate Student Interest Group (2013-2014)
Membership Chair, Graduate Student Interest Group (2012-2013)
PRSA Educators Academy
Executive Committee (Communications Committee) (January, 2018-Present)
Executive Committee (Social Media Manager) (October, 2016-December, 2017)
Contributing Author, Educators Academy Newsletter (May, 2018-Present)
Ohio Communication Association
Panel Coordinator, OCA Annual Conference (2016)
Society for Case Research
At Large Director (2014-2017)
Reviewer (2012-Present)
Business Case Journal
Reviewer (Jan. 2018-Present)
Journal of Critical Incidents
Reviewer (2013-Present)
Cross-University Service
#SMStudentChat (@smstudentchat)
Co-founder
Monthly Twitter chat open to all students, faculty and professionals. Features industry guest panelists to
discuss rotating topics in social media communication. Responsibilities include guest recruitment,
chat promotion on social media channels, chat moderation, and analytics review.
Social Media Professors Group (https://www.facebook.com/groups/socialmediaprofessors/)
Moderator
A collaborative educators community with more than 850 members.
University Service
Ashland University
Event Coordinator, High School Public Relations Workshop (2018)
Ohio University
Presenter, Building Brand You: Developing Your Personal Brand for the Academic Job Market (March, 2016)
Event Coordinator, Getting the #Scoop on Crisis Communication: Lessons from Jeni’s Splendid Ice Creams; Ryan
Morgan, Digital Director, Jeni’s Splendid Ice Creams (2015, October)
Event Coordinator, The (not so) Secret Life of Avatars: Exploring the Multiple Levels of Player-Avatar Relationships;
Dr. Nicholas Bowman, West Virginia University (October, 2014)
Member, Interdisciplinary Council (2013-2014)
Member, Library Council (2013-2014)
Senator, Scripps College of Communication, Graduate Student Senate (2013-2014)
Event Coordinator, Building Brand “You” (2012-2014)
Representative, E.W. Scripps School of Journalism, Graduate Student Senate (2012-2013)
Student Member, Graduate Committee, (2015-2016)
Member, Search Committee, Strategic Communication Assistant Professor (2011)
Member, Search Committee, Strategic Communication Visiting Professor (2011)
Otterbein University
Member, Academic Council (2010-2011)
Member, Institution Effectiveness Committee (2010-2011)

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MEMBERSHIPS
AAF Columbus (2014-Present)
PRSA (2014-Present)
Current Division Memberships
Central Ohio PRSA
Educators Academy
Greater Cleveland PRSA
NCA (2014-Present)
Current Division Memberships
Public Relations
Mass Media
AEJMC (2012-Present)
Current Division Memberships
Advertising
Mass Communication & Society
Public Relations
Commission on the Status of Women
Society for Case Research (2012-Present)
RESEARCH & DESIGN TOOLS
Adobe Creative Suite (CS6) Mediasite
Canva
Meltwater
Final Cut Pro X, Apple Certified Training
NVivo
Google Analytics
SPSS
Hootsuite Certified Professional
Qualtrics
Keynote
WordPress
ACADEMIC WORK EXPERIENCE
Research Assistant, E.W. Scripps School of Journalism, Athens, OH (2012-2013)
Graduate Assistant, Voinovich School of Leadership and Public Affairs, Athens, OH (September-November 2011)
PROFESSIONAL WORK EXPERIENCE
Branding Consultant, Westerville, OH (2010-Present)
Developed branding strategies for food industry businesses including menus, advertising, and social media marketing.
Owner, Sweet Dreams Chocolatier, Westerville, OH (2002-2011)
Managed all aspects of business including menu & marketing material design, new business development, and
account management.
Office Administrator, Active Aeration Systems, Inc., Plain City, OH (1999-2008)
Managed dealer/government relations, marketing material design, and account management.
Producer, Clear Channel Communication, Columbus, OH (1997-1999)
Syndicated radio show producer (WTVN, WCOL) and morning show producer (WHOK).
Commercial Production Assistant, Clear Channel Communication, Columbus, OH (1997-1999)
Produced and voiced local commercials.