Weed_Amanda_CV_2018

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amanda/j/weed 2 TEACHING EXPERIENCE CON’T Number in parentheses indicates number of times taught. Teaching Assistant E.W. Scripps School of Journalism, Ohio University, Athens, OH (2012) Strategic Communication Theories and Research (2) Invited Guest Lectures E.W. Scripps School of Journalism, Ohio University, Athens, OH (2012-2015) Managing Brand Meaning SWOT Analysis Advertising Framing Tapping into Brand Loyalty Personal Branding Otterbein University Don’t be a zombie: How the CDC used pop culture to increase awareness for emergency preparedness STUDENT ORGANIZATION ADVISING Department of Communication Studies, Ashland University, Ashland, OH (2016-2018) Bateman Case Study Competition (2018) PRSSA (2016-2018) HONORS, AWARDS & CERTIFICATIONS APR (Accreditation in Public Relations), PRSA (Awarded 2015; Renewed 2018) Identifies those who have demonstrated broad knowledge, experience and professional judgment in the fields of public relations and strategic communication. Top Teaching Paper (3rd Place), AEJMC, Public Relations Division (2018) Awarded for “Is Advertising and Public Relations Pedagogy on the ‘Write’ Track?: Comparing Industry Needs and Education Objectives” Top G.I.F.T. (1st Place), AEJMC, Public Relations Division (2018) Awarded for “Building a Social Learning Flock: Using Twitter Chats to Connect Academic and Professional Communities to Enhance Learning across Universities” Kopenhaver Center Fellow, Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication (2017) Competitive selection of female junior faculty in the field of communication Presidential Citation, AEJMC (2015) Awarded for outstanding service and dedication as the Head of the Graduate Student Interest Group Promising Professor Award (Graduate Student Competition, 2nd Place), AEJMC Mass Communication & Society Division (2015) Awarded for excellence in teaching based on teaching portfolio and letters of recommendation from faculty, administration, and students. Chaffee-McLeod Award (3rd Place), AEJMC, Communication Theory & Methodology Division (2014) Awarded for “Persuasive Storytelling in the Interactive Age: A Theoretical Model Explaining Interactivity Effects in Narrative Persuasion” Doctoral Honors Seminar, NCA (2014) Mass Communication Group Ten doctoral students selected nationwide to participate based on submitted papers and adviser recommendations. Nominee, K. Patricia Cross Future Leaders Award, Association of American Colleges & Universities (2013) Recognized graduate students who demonstrated exemplary promise as future leaders of higher education Top Student Paper Scholarship, Society for Case Research (2012) Awarded for American Apparel and the “XLent” Contest. Robert L. and Teri W. Gerbig Graduate Scholarship, Ohio University (2011)
RESEARCH amanda/j/weed 3 New Projects Weed, A.J., Freberg, K., Kinsky, E.S., & Hutchins, A.L. (data collection stage). Building a social flock: Using Twitter chats to connect academic and professional communities to enhance learning across universities. Weed, A.J., Davis, D., & Lubbers, C. (beginning stages). The state of public relations pedagogy: Perceptions of faculty, administration, and journal editors. Karlis, J. & Weed, A.J. (beginning stages). Separate or converged?: Industry perceptions of the advertising, public relations, and strategic communication curriculum models. Kim, C.M. & Weed, A.J. (beginning stages). Best practices of PRSSA star chapters. In-Progress Publications Weed, A.J. Is public relations pedagogy on the “write” track? Comparing industry needs and education objectives. Submit to Journal of Public Relations Education. Weed, A.J. “Keep it true-to-life”: The role of experiential learning in advertising and public relations pedagogy. Submitted to Journalism & Mass Communication Educator. Weed, A.J. (Accepted with revisions). A decade after The Professional Bond: Has the academy answered the call in pedagogical research? Submitted to Journal of Public Relations Education. Peer Reviewed Publications Srivastava, J., Saks, J., Weed, A.J., & Atkins, A. (In Press). Engaging audiences on social media: Identifying relationships between message factors and user engagement on the American Cancer Society’s Facebook page. Telematics and Informatics. Weed, A.J., Freberg, K., Kinsky, E.S., & Hutchins, A.L. (2018). Building a social learning flock: Using Twitter chats for enhancing experiential learning in social media. Journal of Public Relations Education 4(2), 87-98. Weed, A.J. (2014). We’re Trekkers, too: How customer service failure became an internet meme. Journal of Critical Incidents, 7. Weed, A.J. & Davis, C. (2013). American Apparel and the “XLent” contest. Business Case Journal, 20(1), 1. Book Chapters Freberg, K. & Weed, A.J. (2018). Yelp reviewers call fowl for restaurant’s menu switcheroo: A case study on the power of online reviews. In Laskin, A. (Ed.), Social, Mobile, and Emerging Media Around the World: Communication Case Studies. Lanham, MD: Lexington Books. Weed, A.J. (2017). Teaching guide. In Lipschultz, J.H. (2017). Social Media Communication: Concepts, Practices, Data, Law and Ethics (2nd ed.). New York, NY: Routledge. Conference Presentations Weed, A.J. (2018). The team feedback session: Activating students’ critical thinking abilities through constructive feedback. Presented at the PRSA Educators Academy Super Saturday conference, Austin, TX. Weed, A.J. (2018). Is advertising and public relations pedagogy on the “write” track?: Comparing industry needs and educational objectives. To be presented at the AEJMC annual convention, Washington, D.C. Third Place, Top Teaching Paper Category, Public Relations Division. Weed, A.J., Freberg, K., Kinsky, E.S., & Hutchins, A.L. (2018). Building a social learning flock: Using Twitter chats to connect academic and professional communities to enhance learning across universities. To be presented at the AEJMC annual convention, Washington, D.C. First Place, G.I.F.T. Competition, Public Relations Division. Weed, A.J. (2018). “Keep it true-to-life”: The role of experiential learning in advertising and public relations pedagogy. To be presented at the AEJMC annual convention, Washington, D.C. Weed, A.J. (2017). Ten years after The Professional Bond: Has the academy answered the call in pedagogical research? Presented at the AEJMC annual convention, Chicago, IL. Weed, A.J. (2015), Zombie fiction as narrative persuasion: Comparing narrative engagement in text-only and visual entertainment education. Presented at the AEJMC annual convention, San Francisco, CA. Weed, A.J. (2015). Engaging consumers with advergames: A case study of Chipotle’s The Scarecrow. Presented at the MBAA International annual convention, Chicago, IL.
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