Weed_Amanda_CV

amanda/j/weed, APR
49 E. Park St.
Westerville, OH 43081
EDUCATION
614-657-4766
amandajweed@gmail.com
www.amandajweed.com
Ph.D., Journalism and Mass Communication (Anticipated Graduation 2016, May)
http://scrippsjschool.org/
E.W. Scripps School of Journalism
Ohio University, Athens, OH (GPA: 3.95)
Dissertation (in progress): “Interactivity in Narrative Persuasion: Effects on Narrative
Engagement, Attitudes and Behaviors” (Working Title)
Advisor: Parul Jain, Ph.D.
Master of Science, Journalism (2013, December)
http://scrippsjschool.org/
E.W. Scripps School of Journalism
Ohio University, Athens, OH (GPA: 3.81)
Thesis: “Don’t be a zombie: “Bringing persuasion to life through fictional narratives”
Bachelor of Arts, Broadcasting, Organizational Communication, Public Relations (2011, June)
http://otterbein.edu/
Otterbein University, Westerville, OH
Lambda Pi Eta honor society
Departmental Honors- Broadcasting, Public Relations
Annual Dean’s List, 2009-2011
Teaching Experience
Number in parentheses indicates number of times taught.
Instructor
E.W. Scripps School of Journalism, Ohio University, Athens, OH (2013, January-Present)
Strategic Social Media, Spring 2015; scheduled to teach Spring 2016 x 2 (3)
Strategic Communication Theory and Research; Fall 2013, Spring 2014, Fall 2014,
Fall 2015 x 2, scheduled to teach Spring 2016 (6)
Introduction to Strategic Communication; Spring 2013 (1)
Teaching Assistant
E.W. Scripps School of Journalism, Ohio University, Athens, OH (2012, September-Present)
Strategic Communication Theories and Research; Fall 2012 (2)
Guest Lecturer
E.W. Scripps School of Journalism, Ohio University, Athens, OH (2012, September-Present)
Strategic Communication Theory and Research
Managing Brand Meaning (2) SWOT Analysis (2)
Tapping into Brand Loyalty (2) Advertising Framing (1)
Otterbein University (2013, January)
Entertainment Education
Don’t be a zombie: How the CDC used pop culture to increase awareness for
emergency preparedness (1)

SCHOLARLY ACTIVITY
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Publications
Weed, A.J. (2014). We’re Trekkers, too: How customer service failure became an internet meme.
Journal of Critical Incidents, 7.
Weed, A. J., & Davis, C. (2013). American Apparel and the “XLent” contest. Business Case
Journal, 20(1), 1.
Conference Presentations
Weed, A.J. (2015, August), Zombie Fiction as Narrative Persuasion: Comparing Narrative
Engagement in Text-Only and Visual Entertainment Education. To be presented at the
AEJMC annual convention, San Francisco, CA.
Weed, A.J. (2015, March). An un-happy meal?: The rise and fall of #mdstories. Presented at
the MBAA Internation annual conference, Chicago, IL.
Weed, A.J. (2015, March). Engaging consumers with advergames: A case study of Chipotle’s
The Scarecrow. Presented at the MBAA International annual convention, Chicago, IL.
Weed, A.J. (2014, November). Picture This: Privacy Expectations and Practices Between Gender
and Age Groups in Picture Sharing on Facebook. Presented at the NCA annual
conference, Chicago, IL.
Seifert, J. and Weed, A.J. (2014, October). Tell Me, But Don’t Tell Me: An Exploratory Study of
Mandatory Health Campaigns on Campus. Presented at the Ohio Communication
Association annual conference, Columbus, OH.
Weed, A.J. and Beauchamp, A. (2014, August). Persuasive Storytelling in the Interactive Age: A
Theoretical Model Explaining Interactivity Effects in Narrative Persuasion. Presented at the
AEJMC annual convention, Montéal, Canada. Chaffee-McLeod Award for Top Student
Paper.
Jain, P., Weed, A.J., and Walck, P.E. (2014, August). Connecting With Celebrities On Twitter And
Facebook: A Narrative Processing Approach. Presented at the AEJMC annual
convention, Montréal, Canada.
Weed, A.J. (2014, March). As the World Churns: Food Network and Butter Wrapper Protest to
Save Paula Deen. Paper presented at the MBAA International annual conference,
Chicago, IL.
Weed, A.J. (2014, February). Occupy the Agenda: Effects of Newspaper Coverage on the
Public’s Perception of Occupy Wall Street. Paper presented at The Ray Browne
Conference on Popular Culture, Bowling Green, OH.
Weed, A.J. (2013, August). The activist network: How Wikipedia used Facebook posts and shares
to gain support for the SOPA/PIPA blackout. Paper presented at the AEJMC annual
convention, Washington, D.C.
Weed, A.J. (2013, July). Don’t let the zombies get you: How the CDC used novelty to reach
new audiences. Paper presented at the Society for Case Research Summer Writer’s
Workshop, Danbury, CT.
Weed, A.J. (2013, March), “We’re Trekkers, too”: How customer service failure became an
internet meme. Paper presented at the MBAA International Annual Conference,
Chicago, IL.
Weed, A.J. and Davis, C. (2012, July). American Apparel and the “XLent” contest. Paper
presented at the Society for Case Research Summer Writer’s Workshop, Springfield, MO.
Scholarship Award for Top Student Paper.

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SCHOLARLY ACTIVITY CON’T
Conference Presentations Con’t
Srivastava, J. and Weed, A.J. (2012, June). “Friending” to fight cancer: The nature of content
and social support of the American Cancer Society fan page on Facebook. Paper
presented at the International Conference on Global Health & Crisis Communication,
Eskisehir, Turkey.
Invited Presentations
Weed, A.J. (2015, August). Building brand you: Creating a personal brand to land the job you
love. Presented at the AEJMC annual convention, San Francisco, CA.
Weed, A.J. (2014, August). The #socialclassroom: How social media can enhance the learning
experience. Presented at the AEJMC annual convention, Montréal, Canada.
HONORS and AWARDS
Promising Professor Award (Graduate Student Competition, 2nd Place), AEJMC (2015, August)
Awarded for excellence in teaching based on teaching portfolio and letters of
recommendation from faculty, administration, and students.
Chaffee-McLeod Award for Top Student Paper (3rd Place), Communication Theory and
Methodology Division, AEJMC (2014, August)
Awarded for Persuasive Storytelling in the Interactive Age: A Theoretical Model Explaining
Interactivity Effects in Narrative Persuasion.
Doctoral Honors Seminar, NCA (2014, July)
Mass Communication Group
Approximately 10 doctoral students are chosen nationwide to participate based on
submitted papers and recommendations from their advisors.
Nominee, K. Patricia Cross Future Leaders Award, Association of American Colleges &
Universities (2013, October)
Recognizes graduate students who show exemplary promise as future leaders of higher
education.
Top Student Paper Scholarship, Society for Case Research (2012, July)
Awarded for American Apparel and the “XLent” Contest.
Robert L. and Teri W. Gerbig Graduate Scholarship, Ohio University (2011, May)
CERTIFICATION and TRAINING
APR (Accreditation in Public Relations), PRSA (2015, September)
Identifies those who have demonstrated broad knowledge, experience and professional
judgment in the fields of public relations and strategic communication.
Final Cut Pro X, (2014, December)

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MEMBERSHIPS
AAF Columbus (2014-Present)
PRSA (2014-Present)
Current Division Memberships
Central Ohio PRSA
Educators Academy
NCA (2014-Present)
Public Relations
Mass Media
AEJMC (2012-Present)
Current Division/Interest Group Memberships
Advertising Division
ComSHER
Mass Communication & Society Division
Society for Case Research (2012-Present)
Communication Theory & Methodology Division
Graduate Student Interest Group
Public Relations Division
SERVICE
Professional Associations
AEJMC
Head, Graduate Student Interest Group (2014-2015)
Vice Head/Programming Chair, Graduate Student Interest Group (2013-2014)
Membership Chair, Graduate Student Interest Group (2012-2013)
Society for Case Research
At Large Director (2014, March-Present)
Reviewer (2012-Present)
Journal of Critical Incidents
Reviewer (2013, March-Present)
Association of Alternative Newsweeklies
Reviewer (2013, April-Present)
University-Wide Service
Ohio University
Event Coordinator, Crisis Communication in Social Media: Lessons from Jeni’s Splendid Ice
Creams (2015, October)
Member, Interdisciplinary Council (2013-2014)
Member, Library Council (2013-2014)
Senator, Scripps College of Communication, Graduate Student Senate (2013-
2014)
Event Coordinator, Building Brand “You” (2012-2014)
Representative, E.W. Scripps School of Journalism, Graduate Student Senate (2012-2013)
Otterbein University
Member, Academic Council (2010-2011)
Member, Institution Effectiveness Committee (2010-2011)

SERVICE CON’T
Departmental Service
Ohio University
Student Member, Graduate Committee, (May, 2015-Present)
Member, Search Committee, Strategic Communication Faculty (2011)
Member, Search Committee, Strategic Communication Visiting Professor (2011)
Event Coordinator, “Building Brand You” Seminar (2012, November; 2012, April)
ACADEMIC WORK EXPERIENCE
Research Assistant, E.W. Scripps School of Journalism, Athens, OH (2012-2013)
Graduate Assistant, Voinovich School of Leadership and Public Affairs, Athens, OH (September-
November 2011)
PROFESSIONAL WORK EXPERIENCE
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Community Service
Member, Communications Committee, CHA Animal Shelter, Westerville, OH (2008-2011)
Event Coordinator, Carnival for Hope, Westerville, OH (2010)
Marketing Team Leader, Leadership Westerville, Westerville, OH (2002-2003)
Branding Consultant, Westerville, OH (2010-Present)
Develop branding strategies for food industry businesses including menus, advertising,
and social media marketing.
Owner, Sweet Dreams Chocolatier, Westerville, OH (2002-2011)
Managed all aspects of business including menu & marketing material design, new
business development, and account management.
Office Administrator, Active Aeration Systems, Inc., Plain City, OH (1999-2008)
Managed dealer/government relations, marketing material design, and account
management.
Producer, Clear Channel Communication, Columbus, OH (1997-1999)
Syndicated radio show producer (WTVN, WCOL) and morning show producer (WHOK).
Commercial Production Assistant, Clear Channel Communication, Columbus, OH (1997-1999)
Produced and voiced local commercials.