Weed_Amanda_CV
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SCHOLARLY ACTIVITY<br />
amanda/j/weed 2<br />
Publications<br />
<strong>Weed</strong>, A.J. (2014). We’re Trekkers, too: How customer service failure became an internet meme.<br />
Journal of Critical Incidents, 7.<br />
<strong>Weed</strong>, A. J., & Davis, C. (2013). American Apparel and the “XLent” contest. Business Case<br />
Journal, 20(1), 1.<br />
Conference Presentations<br />
<strong>Weed</strong>, A.J. (2015, August), Zombie Fiction as Narrative Persuasion: Comparing Narrative<br />
Engagement in Text-Only and Visual Entertainment Education. To be presented at the<br />
AEJMC annual convention, San Francisco, CA.<br />
<strong>Weed</strong>, A.J. (2015, March). An un-happy meal?: The rise and fall of #mdstories. Presented at<br />
the MBAA Internation annual conference, Chicago, IL.<br />
<strong>Weed</strong>, A.J. (2015, March). Engaging consumers with advergames: A case study of Chipotle’s<br />
The Scarecrow. Presented at the MBAA International annual convention, Chicago, IL.<br />
<strong>Weed</strong>, A.J. (2014, November). Picture This: Privacy Expectations and Practices Between Gender<br />
and Age Groups in Picture Sharing on Facebook. Presented at the NCA annual<br />
conference, Chicago, IL.<br />
Seifert, J. and <strong>Weed</strong>, A.J. (2014, October). Tell Me, But Don’t Tell Me: An Exploratory Study of<br />
Mandatory Health Campaigns on Campus. Presented at the Ohio Communication<br />
Association annual conference, Columbus, OH.<br />
<strong>Weed</strong>, A.J. and Beauchamp, A. (2014, August). Persuasive Storytelling in the Interactive Age: A<br />
Theoretical Model Explaining Interactivity Effects in Narrative Persuasion. Presented at the<br />
AEJMC annual convention, Montéal, Canada. Chaffee-McLeod Award for Top Student<br />
Paper.<br />
Jain, P., <strong>Weed</strong>, A.J., and Walck, P.E. (2014, August). Connecting With Celebrities On Twitter And<br />
Facebook: A Narrative Processing Approach. Presented at the AEJMC annual<br />
convention, Montréal, Canada.<br />
<strong>Weed</strong>, A.J. (2014, March). As the World Churns: Food Network and Butter Wrapper Protest to<br />
Save Paula Deen. Paper presented at the MBAA International annual conference,<br />
Chicago, IL.<br />
<strong>Weed</strong>, A.J. (2014, February). Occupy the Agenda: Effects of Newspaper Coverage on the<br />
Public’s Perception of Occupy Wall Street. Paper presented at The Ray Browne<br />
Conference on Popular Culture, Bowling Green, OH.<br />
<strong>Weed</strong>, A.J. (2013, August). The activist network: How Wikipedia used Facebook posts and shares<br />
to gain support for the SOPA/PIPA blackout. Paper presented at the AEJMC annual<br />
convention, Washington, D.C.<br />
<strong>Weed</strong>, A.J. (2013, July). Don’t let the zombies get you: How the CDC used novelty to reach<br />
new audiences. Paper presented at the Society for Case Research Summer Writer’s<br />
Workshop, Danbury, CT.<br />
<strong>Weed</strong>, A.J. (2013, March), “We’re Trekkers, too”: How customer service failure became an<br />
internet meme. Paper presented at the MBAA International Annual Conference,<br />
Chicago, IL.<br />
<strong>Weed</strong>, A.J. and Davis, C. (2012, July). American Apparel and the “XLent” contest. Paper<br />
presented at the Society for Case Research Summer Writer’s Workshop, Springfield, MO.<br />
Scholarship Award for Top Student Paper.
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