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LABELEXPO
VISITOR ANALYSIS
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Labelexpo Europe 2011 showed the event’s global
reach like never before, with a record-breaking 28,636
visitors attending this year’s show in Brussels.
An analysis of the visitor data, and a comparison with the
numbers from previous exhibitions, paints an interesting
picture of the industry’s ebb and flow. A rise in visitors from a
developing country or region can reasonably be taken as a
positive endorsement of the state of the local industry – with
increasing numbers of converters keen to stay abreast of
technological developments and invest in new equipment.
Visitor numbers at the shows in 2009 and 2007 were similar
– 24,169 and 24,752 respectively – but 2011 saw a significant
rise to 28,636. So where are the new attendees coming
from? And how has economic development – or lack of – in
different parts of the world affected visitor numbers? 2011’s
rise in visitors – despite continuing economic problems
around the world – can be seen as proof of the adage that
the label industry exists in something of a bubble. Despite the
economic problems in Europe, for example, visitor numbers
from the region remained strong, even rising by 1.4 percent.
While most of the region’s western markets sent slightly
greater numbers compared to 2009, the significant growth from
the region came from Eastern Europe. Visitors from Russia and
Poland rose by 62 percent and 43 percent respectively, while
Belarus, Bulgaria, Croatia, Czech Republic, Romania, Slovakia
and Slovenia were all better represented compared to 2009.
Turkey, meanwhile, saw a 25 percent increase.
Visitor data from the Americas tell a similar story of the
increasing power of developing markets. A reduction in
numbers from the US and Canada was offset by a 14 percent
rise in visitors from South America. There were 37 percent
more attendees from Brazil compared to 2009, while Chile,
Colombia, Peru and Venezuela all saw slight rises. In 2009,
Argentina and Mexico sent almost exactly the same number
of visitors; this year, the Argentine figure rose by 19 percent
and the numbers from Mexico leapt by 96 percent.
Visitor numbers from Asia were consistent overall with
2009, with fewer attendees from Japan and Taiwan offset by
an impressive surge from India – with a 78 percent increase.
China registered 17 percent more visitors.
Attendees from Middle East and North Africa rose by 38
percent. With comparatively fewer visitors, Sub-Saharan
Africa (55 percent), Central America and the Caribbean (64
percent) and Australia and Oceania (21 percent) also showed
significant jumps in visitor numbers. South Africa, the largest
African market, sent 39 percent more visitors.
In a further example of the event’s global reach, a number
of countries were represented in 2011 that had not been two
years previously – including Angola, Barbados, Ethiopia,
Oman, Palestine, Puerto Rico, Réunion, Sierra Leone,
Tajikistan, Uganda and Zambia.
Labelexpo Europe 2011, therefore, demonstrated the truly
international nature of the exhibition. The visitor data is further
proof of the increasing development of countries such as
India, Brazil, Russia and Mexico, and shows that label market
growth in regions like South America, Eastern Europe, the
Middle East and Africa is cause for optimism.
James Quirk, L&L
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PPW_4_fc_Layout 1 13/09/2011 13:17 Page 3
EXTENDING
Opportunities
ISSUE # 1
What does digital growth
mean for carton, tube and
flexible package printing?
PPW
PACKAGE PRINT WORLDWIDE
SPONSOR OF
GULF PRINT & TECHNOLOGY
PACKPRINTWORLD.COMINNOVATION
SEPTEMBER 2011 ANALYSIS
PACKAGING
DESIGN
NEW
TECHNOLOGY
BRAND
PROTECTION
Migration
PPW SET FOR 2012 GROWTH
PACKAGE PRINT WORLDWIDE (PPW), the sister
magazine to Labels & Labeling, is to continue its
growth in 2012 after a successful launch at Labelexpo
Europe 2011
PPW will publish four issues in 2012, starting with a January
edition including news and features addressing industry topics
such as security features in flexible packaging, the automation
of workflow and management information systems, UV ink
developments, die cutting innovation and new business
opportunities in folding carton printing. The January issue
will also include an early preview of Drupa 2012, featuring an
exclusive interview with show director Manuel Mataré, and a look
at the European Carton Makers Association’s new GMP Guide for
cartonboard-based food packaging.
Events will play a key role in the development of PPW
through 2012, with the April issue providing a more in-depth
profile of Drupa exhibitors, the August issue looking ahead to
package printing’s role at September’s Labelexpo Americas
and the October issue previewing the PackPrint Summit Dubai
scheduled in November, the first event of its kind for the Middle
East focusing purely on package printing. The PPW editorial
team will be present at Drupa and Labelexpo Americas to
support and report back on key developments, as well as
staging educational conferences such as PackPrint Summit
Dubai and a PackPrint Summit dedicated to digital technology
to provide a platform for focused package printing markets to
meet, hear market updates, discuss key trends and
do business.
The PPW brand is a unique source of information for industry
suppliers, designers, technology manufacturers, printers and
converters, brand owners, and end users involved with the
printing of all forms of consumer packaging, especially folding
cartons and flexible packaging. As well as the printed journal,
PPW has a web portal updated daily with news, features and
blogs, as well as a thriving community of users through social
media, including LinkedIn, Twitter and, now, Facebook.
Subscribers to PPW range from engineers and consultants
to CEOs and presidents. Some 40 percent of readers are final
decision makers, with a further 30 percent having a major
influence on purchasing decisions.
For more, visit www.packprintworld.com
9
DEBATE
The demands on the packaging industry to
design and produce food compliant solutions
PACKAGE PRINTING SOLUTIONS FOR SHORT TO MEDIUM RUNS
JANUARY 2012 | L&L