LABELEXPO EUROPE BREAKS RECORDS

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INBOX
The Herma UK bicycle team received backing along the way from Newbury to Brussels Colin Phillips presents the special yelow jersey to Nilpeter at Labelexpo Europe 2013
Herma rides into label
industry hearts
THE UK ARM OF MATERIAL SUPPLIER HERMA more than doubled its fundraising target by the time it rode into
Brussels after a four-day, 300-mile charity bicycle ride. David Pittman spoke to Colin Phillips for the inside track
While many of those in the label industry look forward to
the biennial Labelexpo Europe as an opportunity to secure
business, pick up new leads and get reacquainted with old
friends, a team from Herma UK made 2013 an extra special
year by raising an extraordinary 38,000 GBP when they set
themselves the challenge of riding from Newbury, Berkshire in
the UK to Brussels, Belgium in the name of charity.
Two years in the planning, the initial target was to raise
15,000 GBP for Cancer Research UK, Breast Cancer Care and
Namuwongo, a children’s charity in Africa. This target was
safely surpassed well before the halls at Brussels Expo were
being prepared for the label industry’s biggest show. As early
as last summer, the 15,000 GBP target was within reach.
INDUSTRY SUPPORT
Herma's charity drive was aided by a number of industry
partners and peers that donated and had their logos featured
on the jerseys worn by the cycle team. A special yellow
jersey, similar to that worn in the Tour de France, was also
commissioned, with the biggest donator having their company
logo displayed exclusively. This position was claimed by
Nilpeter, who had the special jersey presented to them as the
Herma UK team arrived at Labelexpo Europe 2013.
Nilpeter was not the only supporter visited once the team
reached the show, as the riding team toured the halls to visit all
of those exhibitors who had backed the bid.
Supporters from the industry, that had their name on
the shirts, included AB Graphic, AJS Labels, All Labels,
Alphasonics, Amberley, American Paper & Film, Aro Spa,
Ashland Specialties, AV Flexologic, Aztec Labels, Baker Self
Adhesive, Banjo Cycles Newbury, Bar Graphic Machinery,
Barcode Data, Berkshire Labels, Bourne Produce, BPIF,
Brownett, BSP Labels, Chesapeake Pharmaceutical, Classic
Labels, Cogent Electrical, Colorgen, County Labels, Crown
Labels, CS Labels, Datamark, Days Labels, Dpack, Edale,
EFIA, Elite Cameron, Eurohill Labels, Excel Labels, Fairfield
Labels, FA Supplies, FINAT, Flint Group, Gallus Group, GEW
(EC), Go Labels, Herma, H&M, HP, IFS, Informa Exhibitions,
Innovia Films, IST UK, JFM Plates, JTS Corporate Supplies,
Jack Kenny Media, Kelgray Products, Kocher & Beck GmbH,
Label Apeel, Label Connections, Label Traxx, Labels Unlimited,
Mark Andy, Marsh Labels, Mida, Mission Labels, MPS Systems,
New Page, Newbury Metal Products, Nilpeter, North & South
Labels, Notarianni, Novamelt, Olympus Labels, OPM Group,
Packaging Partnership, Paragon Inks, Park Group, Pilot Italia,
Positive Computing, Print Media Certification, Print Tech
Solutions, Prolatio Health, Pulse Inks, QS Pac, QTR Transport,
Riviera Labels, Rotoflex, RotoMetrics, Sandon Global, Scion
Communications, Sharp Labels, Skanem UK, Specialized,
Springfield Solutions, Swift Couriers, Systems Labelling, Tarsus
Group, Thermal Transfer Solutions, Thomas Graphics, TLMI,
Total Labelling Solutions, TS Converting, Vale Labels, Xeikon,
Zeller+Gmelin.
There was also online fundraising page, as well as personal
fundraising by the cyclists that completed the ride.
As a result, Herma’s total upon reaching Labelexpo Europe
2013, and performing the opening ceremony with Labelexpo
Global Series managing director Lisa Milburn, stood at more
than 35,000 GBP.
‘It is a tremendous amount to have raised for good causes,
and shows how generous and thoughtful the label industry is,’
said Colin Phillips, Herma UK division director for self-adhesive
materials.
All the jerseys are now up for sale at 40 GBP each, with a
quarter of that going to charity.
A LABELEXPO ODYSSEY
Phillips led the Herma UK team in its journey across northern
Europe, which included visits to customers and industry peers
that had given their backing to the charity challenge.
The cyclists allowed four and a half days to complete the 300
mile journey.
NOVEMBER 2013 | L&L