LABELEXPO EUROPE BREAKS RECORDS

Van Bauwel drew particular attention
to Xeikon’s own X-800 workflow
technology which is able to integrate
personalized data into the digital
printing process.
He also drew attention to a number of
notable case studies of brands using
personalization on their packaging,
such as Heinz, Coca-Cola and hazelnut
chocolate spread brand Nutella, as a
sign of the changing dynamics of the
packaging market.
Weymans added: ‘People have got
an understanding of digital as a way
to complement their flexo and offset
environments, but awareness has also
given brands confidence to experiment
with digital and use it in different ways.
We have seen a few big brands create
packaging in new ways to create a
closer link with customers.
‘To demonstrate this, we have decided
to personalize the carton we printed
using the press at the stand, so to help
printers understand the capabilities
of digital, how simple it can be to
implement and take it further.
‘It is not gigantically complicated,
but very straightforward to implement,
and will produce a fully finished and
personalized carton ready for the final
stages of converting.
‘We illustrated what the Xeikon digital
process can bring to package printing,
and the new opportunities it can create.’
Conventional package printing
On the conventional side, Nuova
Gidue was running a Combat M3 press
fitted with its Digital Flexo system, which
automates the changeover process
on-press.
This system features automated print
pressure, registration and inspection
control to ensure the optimum print
quality is achieved by the press, without
manual input. Instead, the onboard
hardware and software combine to raise
the press to the optimum setting. These
settings can also be stored on the press
and recipes recalled to allow repeat
work to be carried out to the same
specification as previously printed.
Federico D’Annunzio, Nuova Gidue’s
managing director, led the presentation
of this technology, and made clear its
advantages. ‘Replacing the operator’s
eyes and figures with “digital” fingers
and eyes allows you to guarantee
repeatability and quality, while also
achieving a standardized amount of
waste during press setup, always
less than 10m, but waste generated
during job changeovers throughout the
week of Labelexpo demonstrations fell
between 7.6m and 8.4m.
‘This is a very important development
in the next generation of flexographic
printing presses, as it allows printers
and operators to enhance their
efficiency and operability.’
The Print Tutor camera system is
integral to this, as it is able to inspect
JEROEN Van Bauwel, Xeikon's
director for product management
LABELS&LABELING |17
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