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Joint Targeting

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Chapter II<br />

strategic effects. Specifically, the term “effects” relates to targeting in two phases of the<br />

joint targeting cycle:<br />

(1) Phase 3—Capabilities Analysis. Step 4 of phase 3 is “effects estimate.” As<br />

stated earlier, during this step the desired effect of engaging the target at the target element<br />

level is defined and the undesired effects (e.g., collateral damage) of that particular target<br />

engagement method are estimated.<br />

(2) Phase 6—<strong>Targeting</strong> Assessment. BDA measures the effect of target<br />

engagements at three levels: the target element level (commonly called phase 1 BDA), the<br />

target level (phase 2 BDA), and the target system level (phase 3 BDA). MEA measures the<br />

effectiveness of any munitions used. Any post-engagement assessment of collateral damage<br />

also occurs in phase 6. All other higher-order post-engagement effects are outside the scope<br />

of phase 6.<br />

c. The JFC and staff must consider undesired effects in COA and CONOPS<br />

development. In some cases, operational limitations can be adjusted to prevent undesired<br />

effects.<br />

d. It is important that desired and undesired effects be clearly communicated as far<br />

down as necessary to ensure these effects are created or avoided respectively. An improperly<br />

or incompletely stated effect, that does not clearly link the effect to be created with the<br />

objective that is to be achieved, can result in a successful mission that hits the designated<br />

target at the designated time, but still does not achieve the objective.<br />

For example, during operations defending a hypothetical friendly country,<br />

the joint force commander (JFC) might approve the following desired<br />

operational-level effect relative to the adversary’s air force:<br />

<strong>Joint</strong> force air component commander (JFACC) Objective 1: <strong>Joint</strong> air forces<br />

will achieve air superiority over the theater of operations by D+5.<br />

Measure of effectiveness (MOE) 1.1: Destruction of 60 percent of enemy<br />

aircraft by D+4.<br />

MOE 1.2: 70 percent degradation of enemy air command and control<br />

capability by D+4.<br />

MOE 1.3: Enemy air forces evacuate 30 percent of its aircraft to a safe haven<br />

by D+5.<br />

The cumulative results of the JFACC’s tactical target engagements create<br />

the JFC’s desired operational-level effect, since the enemy’s air system<br />

would be virtually inoperable by D+4. In turn, this desired effect is one of<br />

several conditions that support the JFC’s objective—integrity of the friendly<br />

country’s borders would be restored by D+19. This example shows that<br />

understanding desired effects helps link joint force components’ tasks to the<br />

JFC’s objectives.<br />

II-34 JP 3-60

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