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Discipline Courage & Curiosity /

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22 / <strong>Discipline</strong>, <strong>Courage</strong> & <strong>Curiosity</strong><br />

We Recommend...<br />

5 ways to win on price.<br />

Hip<br />

Pocket<br />

Tips<br />

One<br />

Reward and recognise your sales team<br />

on margin and profit, not just volume<br />

and revenue.<br />

Two<br />

Educate the sales team on the cost of<br />

discounting and practice handling price<br />

objections in team meetings.<br />

Three<br />

For complex sales, provide negotiation<br />

training so your sales teams can trade<br />

value effectively.<br />

Four<br />

Educate the sales team on the competitive<br />

alternatives and relative value of each one.<br />

Five<br />

Develop a bank of insights related to the<br />

key business drivers that your offer enables<br />

- focus on reputation, risk, profitability,<br />

efficiencies, and asset utilisation.

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