Discipline Courage & Curiosity /
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24 / <strong>Discipline</strong>, <strong>Courage</strong> & <strong>Curiosity</strong><br />
Conclusion /<br />
The research in the 2015 Global Report on ‘What it<br />
Takes to Win Business’ indicates that winning is not<br />
about doing one thing 100% better; it is about lifting<br />
performance in a selected number of key areas and<br />
applying them consistently, with discipline. Placing<br />
your Buyer at the centre of your sales approach and<br />
helping them make a stronger emotional and rational<br />
connection with your brand and your sales solution will<br />
win you more business.<br />
The clients we work with span financial services,<br />
building and infrastructure, commodities, media<br />
and professional services. Without exception, they<br />
have all increased their conversion rate significantly<br />
by leveraging the advice and insights detailed in<br />
this paper. Our clients that are really driving for<br />
competitive advantage are now smartly focussing<br />
on creating a cultural shift in how their organisations<br />
approach bids and pitches, making it part of their<br />
embedded processes.
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