bY GReAt MusiC - KEXP

ManageMenT anD finanCial highlighTs – revenue
inDiviDual suPPorT
KEXP is truly a community inspired
by music. In 2008, KEXP received
contributions from 12,849 individual
donors, corporate matching programs,
and family and community foundations.
This support represented 57%, or
$2,174,745, of KEXP’s revenue.
business suPPorT
Support from 209 local and national
businesses accounted for 31%, or
$1,184,536, in 2008. These organizations
contribute to the station through
underwriting support, and include
for profit companies and industries,
foundation and non-profit organizations,
colleges and universities, and state and
local government agencies.
founDaTion suPPorT
For the eighth year, KEXP received
grant support from the Paul G. Allen
Family Foundation for our contributions
to the American Music Partnership
of Seattle. With these funds, KEXP
produced KEXP Documentaries. KEXP
is also proud to thank PONCHO and The
Seattle Foundation for their important
unrestricted operating support grants in
2008. In total, KEXP received $66,100 in
foundation support.
governMenT suPPorT
KEXP is a City of Seattle Civic Partner,
receiving a $8,470 grant from the
Seattle Office of Arts and Cultural
Affairs to support Audioasis, Seattle’s
longest running local music radio show.
evenT revenue
KEXP presented music fans with
opportunities to experience the artists
KEXP champions through community
events and concerts. In 2008, a total of
15 events raised $116,082 from ticket
and beverage sales for the station.
stars of Track and field perform live
on KexP from the CMJ Music festival.
Photographer: Doron gild
Like many organizations, KEXP experienced the effects of a weakening economy in 2008. Under the guidance of staff and
the KEXP Governing Board, we were able to weather the difficult year by focusing on core activities, trimming expenses,
and redefining our ambitions for some programs and services. Thanks to this hard work, and to the consistent support of
our community, KEXP was able to end the year in the black. We also increased our cash reserves, as directed by our Board,
in our effort to achieve nine months of operating coverage.
PrograM serviCe revenue
Live at KEXP Volume Four and clickto-buy
features on KEXP.ORG earned
$94,258 for the station in 2008.
online banner
aDverTiseMenTs
In October, KEXP introduced a redesigned
KEXP.ORG homepage, to
enable greater discovery and connect
more people with the artists we
champion. The new site also introduced
a new revenue stream through online
advertisements. In 2008, KEXP raised
$23,581 revenue through this new
funding source.
in-KinD suPPorT
In 2008, KEXP received support from
two key partners: the University of
Washington, in the form of technology,
engineering, IT, and business systems.
The support is of an indeterminate value.
Vulcan, Inc., donated the equivalent of
$67,222 in rent for the use of the KEXP
studios at 113 Dexter Ave N in Seattle.
KEXP also received notable support in
the form of goods and services totaling
$100,254 from individuals and local and
national businesses.
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