difference

Sage products
Come from Sage papermakers
As a World Wildlife Fund Climate Saver
company, Catalyst has an outstanding
greenhouse gas emissions reduction story and
the Powell River mill is setting the pace for the
company and the industry.
“At 51.2 kg of CO2e per tonne, we have one
of the lightest carbon footprints in our industry,”
says Sarah Barkowski, PhD, the mill’s
environment manager. “We’re focusing on
sustainability in every part of our operation
– from aiming to use less and waste less, to
fibre certification and annual reporting of our
environmental performance.”
This steady operating focus led to introduction
of Catalyst’s Sage line of specialty papers
– many of which are made at the Powell River
mill. The Sage offer has received a warm welcome
from publishers, retail advertisers and
printers who want great pressroom performance
and a verified environmental pedigree.
Says Tom Crowley, senior vice-president,
sales and marketing, “it’s proof that our naturally
positive environmental story has traction
in the marketplace. Customers want it and are
willing to pay for it.”
Catalyst Sage paper is 100 per cent certified
through the Programme for the Endorsement
of Forest Certification (PEFC) chain of
custody system. It is manufactured carbonneutral
using 86 per cent renewable energy
sources. And it offers transparency, as all
data is available through the environmental
paper assessment tool (EPAT), a project of
GreenBlue, a science-based environmental
nonprofit.
“In today’s Wiki-driven world, we have to earn
the business and confidence of paper customers
in new ways,” says Brown, vice-president,
corporate relations and social responsibility.
“Catalyst is part of a pretty complicated value
chain and Sage is a simple way to tell a great
story. It puts the spotlight on our production
expertise and the environmental care that we
wrap around the rolls of paper we sell.”
An area of particular interest for the Powell
River mill is the book market. “As we grow our
sales in the book market, Sage will be a big
part of it,” says Tom. “It resonates well with
book publishers, and gives them a clear way
to live out the environmental commitment
they’ve made to their shareholders.”
With early success, it’s clear that the Sage
line of products made at the Powell River mill
represent a story whose time has come. And
for a growing variety of customers, it’s recognized
as the wise choice.
“Customers know exactly what they’re buying:
paper with excellent pressroom performance,
a verified environmental profile and
backed by the hard work and expertise of production,
technical, logistics, service and sales
employees. Sage is an offer all of us at Catalyst
can be proud of and stand behind.”
PaPer endures.
so does our
commitment to
sustainability.
Have you noticed that the ‘paperless society’ never happened? That’s because paper
remains a high quality, high touch communication media for newspapers, magazines
and other forms of print-based information. People still love to interact with paper.
Better still, paper is constant. And, it’s still one of the most environmentally sensitive
communications media. Consider that paper is made of renewable natural fibres and
that paper can be recycled many times over.
Catalyst Paper is a global leader in making paper the responsible way. We are western
North America’s leading manufacturer of mechanical papers – papers whose raw
materials are sourced from sustainably managed forests and papers that are produced
using 89% renewable energy at our BC mills. Catalyst was the first company to
introduce manufactured carbon-neutral paper for a mass market. Our eye is always on
using fewer raw materials, wasting less, increasing efficiencies in manufacturing, and
lessening our greenhouse gas emissions. There is no one solution and that’s why we
work tirelessly with our supply chain and other partners, including WWF Canada to
reach better outcomes.
You can feel good about using paper to get your news and information. You can feel
even better when you reuse and recycle that paper.
Learn more: catalystpaper.com/sustainability
20 • www.PRLiving.ca