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Sage products Come from Sage papermakers As a World Wildlife Fund Climate Saver company, Catalyst has an outstanding greenhouse gas emissions reduction story and the Powell River mill is setting the pace for the company and the industry. “At 51.2 kg of CO2e per tonne, we have one of the lightest carbon footprints in our industry,” says Sarah Barkowski, PhD, the mill’s environment manager. “We’re focusing on sustainability in every part of our operation – from aiming to use less and waste less, to fibre certification and annual reporting of our environmental performance.” This steady operating focus led to introduction of Catalyst’s Sage line of specialty papers – many of which are made at the Powell River mill. The Sage offer has received a warm welcome from publishers, retail advertisers and printers who want great pressroom performance and a verified environmental pedigree. Says Tom Crowley, senior vice-president, sales and marketing, “it’s proof that our naturally positive environmental story has traction in the marketplace. Customers want it and are willing to pay for it.” Catalyst Sage paper is 100 per cent certified through the Programme for the Endorsement of Forest Certification (PEFC) chain of custody system. It is manufactured carbonneutral using 86 per cent renewable energy sources. And it offers transparency, as all data is available through the environmental paper assessment tool (EPAT), a project of GreenBlue, a science-based environmental nonprofit. “In today’s Wiki-driven world, we have to earn the business and confidence of paper customers in new ways,” says Brown, vice-president, corporate relations and social responsibility. “Catalyst is part of a pretty complicated value chain and Sage is a simple way to tell a great story. It puts the spotlight on our production expertise and the environmental care that we wrap around the rolls of paper we sell.” An area of particular interest for the Powell River mill is the book market. “As we grow our sales in the book market, Sage will be a big part of it,” says Tom. “It resonates well with book publishers, and gives them a clear way to live out the environmental commitment they’ve made to their shareholders.” With early success, it’s clear that the Sage line of products made at the Powell River mill represent a story whose time has come. And for a growing variety of customers, it’s recognized as the wise choice. “Customers know exactly what they’re buying: paper with excellent pressroom performance, a verified environmental profile and backed by the hard work and expertise of production, technical, logistics, service and sales employees. Sage is an offer all of us at Catalyst can be proud of and stand behind.” PaPer endures. so does our commitment to sustainability. Have you noticed that the ‘paperless society’ never happened? That’s because paper remains a high quality, high touch communication media for newspapers, magazines and other forms of print-based information. People still love to interact with paper. Better still, paper is constant. And, it’s still one of the most environmentally sensitive communications media. Consider that paper is made of renewable natural fibres and that paper can be recycled many times over. Catalyst Paper is a global leader in making paper the responsible way. We are western North America’s leading manufacturer of mechanical papers – papers whose raw materials are sourced from sustainably managed forests and papers that are produced using 89% renewable energy at our BC mills. Catalyst was the first company to introduce manufactured carbon-neutral paper for a mass market. Our eye is always on using fewer raw materials, wasting less, increasing efficiencies in manufacturing, and lessening our greenhouse gas emissions. There is no one solution and that’s why we work tirelessly with our supply chain and other partners, including WWF Canada to reach better outcomes. You can feel good about using paper to get your news and information. You can feel even better when you reuse and recycle that paper. Learn more: catalystpaper.com/sustainability 20 • www.PRLiving.ca
Who is smarter than a sixth grader? Fundraising event promises fun for all By Dylan Young How smart are our sixth graders? Do you suppose they are smarter than our own MLA Nicholas Simons? How about that amazing actress CaroleAnn Leishman? Or maybe Bill Hopkins — the guy you hear on SUN-FM? He seems to know something about everything. We’ll find out just how wily, cunning and brilliant our own students are on Thursday, April 7 when Powell River’s own Who Is Smarter Than A Sixth Grader? show gets under way at 6:30 pm at the Max Cameron Theatre. This side-splitting fundraiser for The Orca Bus and Success By 6 will pit six local celebrities against Grade 6 students. The adult celebrities are: “Mr. Karate” Frank Clayton, MLA Nicholas Simons, SunFM and PRACL's Bill Hopkins, Joyce Carlson from The Peak, Gary Dietrich from Modern Windows, and CaroleAnn Leishman of local theatre fame from Agius Builders. Do you suppose they were paying attention in class? Hmmmm…. Well, we will find out just how much they remember from their elementary school days! Don’t worry, they’ll have a bit of help from the Grade 6 students! This will be an evening of family fun but there is a reason behind all this fun. You see, the Orca Bus has become such an important vehicle for the youngest members of our community that we need Dan’s Auto PERFORMANCE Full Service Auto Repair Shop rate – $65 / hour (604) 485-3750 #105-7105 Duncan Street www.dansautoperformance.com autodan@telus.net to make sure the money is there so it continues to operate. Our bus is an older vehicle and it costs a lot to maintain and fix it. Someday soon a new bus will be needed to replace the aging bus, which is HELP!: Contestant Bill Hopkins gets lastminute help from Kelly Creek students. why fundraising is necessary. The Orca bus drives all over the place providing young children with fun and learning opportunities. It’s in Sliammon, Lund, and even on Texada Island. Dedicated individuals from multiple generations create a world of excitement and play for our youngsters and they enjoy doing so. The ORCA Bus, (On the Road with Children’s Activities), is a mobile Early Brandy Peterson is happy to let her clients speak for her. Childhood Education (ECE), vehicle that offers Strong Start programming provided by School District 47. Its goal is to ensure that children have the ability to learn necessary skills that are essential to being school ready. As a community resource, our ORCA Bus has proven to be essential affecting the lives of over 200 children and families this year alone. Individuals, Powell River & District United Way, School District 47, Success By 6, Powell River Living and the Powell River Literacy Council have created this amazing night of community fun hosted by the ever entertaining Dan Devita and Jamie Burt to raise money for the Orca Bus. The night itself will challenge local celebrities against questions developed from students in Powell River’s elementary schools. Just in case these great minds have some trouble bringing back knowledge from elementary school we have paired each of our contestants up with three Grade six students from elementary schools around town. Each of the contestants will have 15 minutes in order to answer questions from Grade 1 up to Grade 6 in order to accumulate points and come out a winner! This night of family fun is sure to be a hilarious event with many twists and turns. All proceeds will go straight to the ORCA Bus. Get your tickets from the Academy of Music, Breakwater Books, First Credit Union or at Brooks School. Donald Allan, MA Sun Life Financial 604 485-2261 donald.allan@sunlife.com “Thank you for everything Brandy!” – Steve Laycraft Let’s talk! 604 485-4231 office • 604 344-1234 direct • 1-877-485-4231 toll free • coastrealty.com • brandypeterson@shaw.ca • 4760 Joyce Ave Powell River Living • april 2011 • 21
Page 1 and 2: april 2011 Little house • Big dif
Page 3 and 4: Be Active... every dAy! • Be Acti
Page 5 and 6: It’s not easy, but bein’ green
Page 7 and 8: Kate’s green house Tiny home is p
Page 9 and 10: until I need them. I am very carefu
Page 11 and 12: From bicycles to buses Mayor walks
Page 13 and 14: St John Ambulance Powell River’s
Page 15 and 16: The dry end of Paper Machine #11 Ca
Page 17 and 18: well below average for communities
Page 19: Meet the crew Why they work for Cat
Page 23 and 24: “I’m the original punk-rock hip
Page 25 and 26: Powell River Living • april 2011
Page 27 and 28: Welcome to the Fun House Actor/dire
Page 29 and 30: Willy Wonka Junior Part of a musica
Page 31 and 32: organisms. Myrtle Creek's precious
Page 33 and 34: Moroccan feast In aid of solar cook
Page 35 and 36: At long last A community of firsts
Page 37 and 38: Class of ‘65 restored to former g
Page 39 and 40: Métis history in the making Local
Page 41 and 42: There was Prince Philip, looking ha
Page 43 and 44: Food for thought Could Powell River
Page 45 and 46: APRIL 2011 April 1 & 15: ORCA Bus w
Page 47 and 48: Max Cameron Theatre presents Experi

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