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Business practicalities in <strong>Korea</strong><br />

75<br />

CASE STUDY<br />

Indulge Co<br />

Ross Gregory, Chairman<br />

Knowing the rules and doing things by the book, no<br />

matter how challenging, is vital for businesses setting<br />

up in <strong>Korea</strong>. Differing business practicalities in Asian<br />

markets can be a challenge to navigate but it shouldn’t<br />

deter you. “<strong>Korea</strong> is a rules-driven place – it is a highly<br />

regulated country particularly with taxes, import<br />

regulations and employment law, thus it is crucial to<br />

understand the regulations and do things by the book,”<br />

says Australian Ross Gregory, Chairman of wine,<br />

beer and spirit importing company Indulge Co, and<br />

entrepreneurial investor in several businesses in <strong>Korea</strong>.<br />

Having worked in <strong>Korea</strong> for more than 10 years,<br />

including a decade at Australia’s Macquarie Bank,<br />

Gregory highlights the importance of getting local<br />

advice when setting up and running a business there.<br />

“Having a <strong>Korea</strong>n business partner is not necessary to<br />

succeed in the market, but having a <strong>Korea</strong>n accountant<br />

or lawyer who understands the regulations and<br />

having local <strong>Korea</strong>n managers who you trust and who<br />

thoroughly understand the market, is vital.<br />

Understanding employment practices is also<br />

important. “<strong>Korea</strong>n labour laws have lots of quirks<br />

that need to be understood and may seem a bit<br />

confusing for Australians who are generally used<br />

to less unionism and more balanced attitudes in<br />

employment regulations,” explains Gregory. “There<br />

are a lot of hidden costs Australian businesses<br />

may not budget for. An example of this is the legal<br />

requirement around providing employees severance<br />

pay – once an employee has worked for a company<br />

for 12 months, they are entitled to one month of<br />

severance pay for each year of service.”<br />

Other laws particular to <strong>Korea</strong> include those related to<br />

entitlement to permanent employment. Contractual<br />

employees working for the same company for more<br />

than two years are then legally required to become<br />

permanent employees – even if performance is<br />

unsatisfactory. “It is incredibly difficult to dismiss a<br />

permanent employee in <strong>Korea</strong> unless under certain<br />

conditions such as criminal activity or company<br />

bankruptcy,” highlights Gregory.<br />

To address this challenge, Gregory recommends:<br />

“Oversee your employees during the contract<br />

period to determine their loyalty and if they are<br />

hardworking, as unfortunately, the only way to<br />

manage any problematic employees is ending their<br />

contract prior to the anniversary. Favourably, a three<br />

month probation period always applies.”<br />

Hidden costs may include taxes that even your<br />

<strong>Korea</strong>n staff may not be aware of. “It took us a while<br />

to realise that a recycling tax applied to importing<br />

bottles. No one working for us had even heard of<br />

this regulation.” Being across all information and<br />

constantly monitoring regulation updates is critical as<br />

not meeting requirements can accrue hefty fines.<br />

Ensuring you complete all necessary government<br />

forms is also vital for businesses operating in <strong>Korea</strong>.<br />

“When building a new gym, one form in relation<br />

to the minor adjustment of a dividing wall was not<br />

lodged correctly with the local government office –<br />

this caused our construction to be delayed for four<br />

weeks,” says Gregory.<br />

Australian businesses importing a product into <strong>Korea</strong><br />

should also pay attention to all regulations, including<br />

“things that you wouldn’t assume would be an<br />

issue”. Gregory gives tonic water as an example – a<br />

drink whose quinine ingredient originates from the<br />

Cinchona tree. “Due to the product being associated<br />

with tree bark – wood – the <strong>Korea</strong>n Food and Drug<br />

Association (KFDA) will not permit it to be imported.<br />

Therefore, only poor substitutes of tonic water are<br />

currently available in <strong>Korea</strong>.”<br />

Although <strong>Korea</strong>n regulations are detailed, operating<br />

under “rule of law” does have advantages. “As long as you<br />

are aware of the regulations, you know where you stand,”<br />

says Gregory. “<strong>Korea</strong> is a market full of potential and once<br />

you’re up and running, operations tend to operate fairly<br />

seamlessly and similar to Australia.”<br />

www.indulgekorea.com

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