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Business practicalities in <strong>Korea</strong><br />
75<br />
CASE STUDY<br />
Indulge Co<br />
Ross Gregory, Chairman<br />
Knowing the rules and doing things by the book, no<br />
matter how challenging, is vital for businesses setting<br />
up in <strong>Korea</strong>. Differing business practicalities in Asian<br />
markets can be a challenge to navigate but it shouldn’t<br />
deter you. “<strong>Korea</strong> is a rules-driven place – it is a highly<br />
regulated country particularly with taxes, import<br />
regulations and employment law, thus it is crucial to<br />
understand the regulations and do things by the book,”<br />
says Australian Ross Gregory, Chairman of wine,<br />
beer and spirit importing company Indulge Co, and<br />
entrepreneurial investor in several businesses in <strong>Korea</strong>.<br />
Having worked in <strong>Korea</strong> for more than 10 years,<br />
including a decade at Australia’s Macquarie Bank,<br />
Gregory highlights the importance of getting local<br />
advice when setting up and running a business there.<br />
“Having a <strong>Korea</strong>n business partner is not necessary to<br />
succeed in the market, but having a <strong>Korea</strong>n accountant<br />
or lawyer who understands the regulations and<br />
having local <strong>Korea</strong>n managers who you trust and who<br />
thoroughly understand the market, is vital.<br />
Understanding employment practices is also<br />
important. “<strong>Korea</strong>n labour laws have lots of quirks<br />
that need to be understood and may seem a bit<br />
confusing for Australians who are generally used<br />
to less unionism and more balanced attitudes in<br />
employment regulations,” explains Gregory. “There<br />
are a lot of hidden costs Australian businesses<br />
may not budget for. An example of this is the legal<br />
requirement around providing employees severance<br />
pay – once an employee has worked for a company<br />
for 12 months, they are entitled to one month of<br />
severance pay for each year of service.”<br />
Other laws particular to <strong>Korea</strong> include those related to<br />
entitlement to permanent employment. Contractual<br />
employees working for the same company for more<br />
than two years are then legally required to become<br />
permanent employees – even if performance is<br />
unsatisfactory. “It is incredibly difficult to dismiss a<br />
permanent employee in <strong>Korea</strong> unless under certain<br />
conditions such as criminal activity or company<br />
bankruptcy,” highlights Gregory.<br />
To address this challenge, Gregory recommends:<br />
“Oversee your employees during the contract<br />
period to determine their loyalty and if they are<br />
hardworking, as unfortunately, the only way to<br />
manage any problematic employees is ending their<br />
contract prior to the anniversary. Favourably, a three<br />
month probation period always applies.”<br />
Hidden costs may include taxes that even your<br />
<strong>Korea</strong>n staff may not be aware of. “It took us a while<br />
to realise that a recycling tax applied to importing<br />
bottles. No one working for us had even heard of<br />
this regulation.” Being across all information and<br />
constantly monitoring regulation updates is critical as<br />
not meeting requirements can accrue hefty fines.<br />
Ensuring you complete all necessary government<br />
forms is also vital for businesses operating in <strong>Korea</strong>.<br />
“When building a new gym, one form in relation<br />
to the minor adjustment of a dividing wall was not<br />
lodged correctly with the local government office –<br />
this caused our construction to be delayed for four<br />
weeks,” says Gregory.<br />
Australian businesses importing a product into <strong>Korea</strong><br />
should also pay attention to all regulations, including<br />
“things that you wouldn’t assume would be an<br />
issue”. Gregory gives tonic water as an example – a<br />
drink whose quinine ingredient originates from the<br />
Cinchona tree. “Due to the product being associated<br />
with tree bark – wood – the <strong>Korea</strong>n Food and Drug<br />
Association (KFDA) will not permit it to be imported.<br />
Therefore, only poor substitutes of tonic water are<br />
currently available in <strong>Korea</strong>.”<br />
Although <strong>Korea</strong>n regulations are detailed, operating<br />
under “rule of law” does have advantages. “As long as you<br />
are aware of the regulations, you know where you stand,”<br />
says Gregory. “<strong>Korea</strong> is a market full of potential and once<br />
you’re up and running, operations tend to operate fairly<br />
seamlessly and similar to Australia.”<br />
www.indulgekorea.com