Achievement for All Impact Report 2014 - 2015

IMPACT REPORT
2014 – 2015

Chair
Brian Lamb OBE
CEO
Professor Sonia Blandford
Ambassadors
Henry Winkler OBE
Kate Grey
Julia Hunt
Wendy Wheldon
Jaques Szemalikowski
Paul Green
Trustees
Helen Berresford
Dame Sue Bourne
Dr David Cole
Andy McLellan
Jo Owen OBE
James Plunkett
Amanda Timberg
Melanie Warnes

THE UK HAS ONE OF THE WIDEST
ATTAINMENT GAPS IN THE WORLD
VISION
A world in which all children
and young people can achieve
regardless of background,
challenge, or need.
MISSION
Transforming lives through
improved educational
opportunities and outcomes
for children and young people
vulnerable to underachievement.
ABOUT ACHIEVEMENT FOR ALL
Around 20% of children and young people are not making the academic progress
they should. We are working to change that. We know these children are facing
barriers to their learning including SEND and disadvantaged backgrounds.
As a national education charity, we are dedicated to enabling every child
to be the best that they can be, regardless of their background, challenge
or need. We believe education is the solution to a socially mobile society.
We encourage every child and young person to have the highest aspirations.
• We support parents and families to be part of their children’s learning.
• We support schools, Early Years settings, and colleges to improve outcomes in
reading writing and maths.
• We campaign to keep the lowest achieving 20% of children and young people
a priority for politicians.

Chair’s Welcome
As Achievement for All moves into its fifth year this
report demonstrates the significant change achieved for
the 20% of our vulnerable and disadvantaged children
and young people. Closing the achievement gap for
children with special educational needs and disability
(SEND) is at the heart of our work. We have made a big
impact during the year improving the life chances and
increasing outcomes in reading, writing and maths for
172,111 children and young people, across 4,000 settings.
We have done this by working in partnership with Early
Years settings, schools and educators across the country.
Our brilliant staff team has demonstrated their capacity to
reach every corner of England and reach out into Wales
and Norway. But there is still so much more to do. We have
already extended our offer to Early Years settings and post
16 education. Our aim is to continue to grow our reach
so we can impact on more children and young people.
Achievement for All is well-placed as a cornerstone in
delivering the SEND reforms, wider policy initiatives and
informing government policy. Our challenge is to ensure
that the Achievement for All framework is being used in
every school and setting in England. To continue to have
this impact we need more schools, local authorities and
settings to partner with us. Together we can then meet
the aspiration that every vulnerable and disadvantaged
child can reach their full potential and have the best
possible educational and wider outcomes. I hope this
report will inspire you to join us in that aspiration.
Brian Lamb OBE
Chair
“For anyone in doubt,
working with Achievement
for All isn’t an “initiative”
– it’s an investment in our
future! It’s about taking what
we all know we need to
do, and ensuring that every
student at KAA is treated in
the same way, particularly
in the classroom – i.e. high
expectations and aspirations
– whatever their ability,
motivation or background.”
Jo Halliday – Head Teacher,
King Alfred’s Academy
Wantage.

Closing The Gap
“Achievement for All is not just a programme...
it is THE programme!”
Lisa Guest, Deputy Head teacher, Woodfield Academy, Redditch
The attainment gap is closing in Achievement for All schools, colleges and Early Years
settings across England and Wales. Pupil progress at Key Stages 2, 3 and 4 indicates higher
levels of pupil progress in reading, writing and maths for Achievement for All Target Groups
(lowest 20%) when compared with national data for vulnerable groups and ALL pupils:
35
30
Key Stage 2 - Pupil Progress
31% Higher at Key Stage 2
Key Stage 3 - 4 - Pupil Progress
50
41%Higher at Key Stage 3 & 4
45
APS
25
20
APS
40
35
15
30
10
KS1 Results Year 3 Year 4 Year 5 Year 6
25
KS2 Results Year 7 Year 8 Year 9 Year 10 Year 11
All Pupils (National)
All Pupils (National)
Pupils Vuinerable to Underachievement (National)
Pupils Vuinerable to Underachievement (National)
Achievement for All Pupils
Achievement for All Pupils
Source: PwC Achievement for All Social Impact Assessment Data, July 2015 / RAISEonline National Impact data, 2015
Progress data in reading, writing, maths for all Achievement for All Target Groups (lowest 20%)
using Average Point Scores:
Impact On Reading, Writing And Maths - Average Point Scores (Validated By PwC, July 2015)
7.0
6.0 5.37 5.04 5.28
5.44 5.37
5.0
4.0
3.0
2.0
1.0
0.0
4.42
4.13 4.07 4.19
Key Stage 1 Key Stage 2 Key Stage 3
Reading Writing Maths
National expectations are that children at Key Stage 2 make 3 levels of progress and
children at Key Stage 3 make 3.5 levels of progress per year as measured by Ofsted and
the Department for Education. School Data Dashboard Guidance (Ofsted, 2014, p.9)
Key Stage 2 - 3.0 APS
Key Stage 3- 4 - 3.5 APS

Closing The Gap
PUPILS’ VIEWS
(PwC Social Impact Assessment Pupil Survey 2015)
69% like reading more
70% like writing more
74% like maths more
75% think they can get better marks at school
80% listen and behave better in lessons
“I’ve been doing
better at school, and
now I communicate
more with teachers.”
Achievement for All Pupil
73% go to school more
EXCLUSIONS
14 schools reported 95 fewer fixed-period pupil exclusions since involvement in the
Achievement for All programme – a reduction of c.50%
An average of 6.8 fewer exclusions per school.
We have...
BENEFICIARY
ALL
• Helped 172,111 children and young people make
the academic progress they should
• Supported nearly 70,000 teachers in improving
outcomes for the lowest achieving 20%
• Helped over 250,000 parents and carers engage
better with their children’s learning and with their
education professionals
• Trained 34 new coaches increasing our number to
408 trained coaches across England and Wales
• Delivered 104 Pupil Premium Practice Reviews
Settings (All) 3,760
All Pupils (Indirect) 1,767,100
Target Pupils (Direct) 172,111
Parents / Carers
(Direct)
252,238
Teachers (Direct) 69,197
School Leaders
(Direct)
Wider Professionals
(Direct)
12,879
29,650
Total People Impacted 2,303,175
(Direct = Those directly involved either with the delivery or receipt of our programmes) (Indirect = Those not directly involved with our
programme but part of the wider setting)

Achievement for All is about maximising children’s potential using an effective
model that raises aspiration, improves access and delivers achievement. Our
programmes focus on four core elements:
• Leadership
• Teaching and Learning
• Parent and Carer Engagement
• Wider Outcomes, i.e. participation in wider
school / setting life
Achievement for All has three core
programmes:
Achieving Schools (delivered in Primary,
Secondary, Special Schools and Pupil Referral Units)
Achieving Early (delivered to Early Years settings)
Achieving Further (delivered to Post 16 colleges)
“The whole school
has benefitted from
Achievement for All. We are
seeing excellent progress
in all children, along with
more effective teaching
and learning practices.”
Achievement for All Head Teacher
Distribution of programmes across England
and Wales:
– Achieving Schools
– Achieving Early
– Achieving Further

Supporting Children &
Young People & Their
Families
All the evidence shows improving parent and carer engagement leads
to improved attendance, behaviours and pupil achievement. Through
our “structured conversations” our schools have been able to develop
effective partnerships with parents and involve them in their child’s learning.
They continue to be the outstanding success of Achievement for All.
Parents’ and Pupils’ Views
“Getting my parents
involved with my work has
been good. That’s a big
thing for me.”
“The best thing about
Achievement for All for me,
as a parent, was being able
to pinpoint the areas where
P needed the most help –
for example, in reading and
English language, and some
maths topics”
What has been the best thing
about Achievement for All for you,
as a parent?
“An insight and better
understanding into how
much he is struggling,
through longer, in-depth
parent meetings.”
“Knowing a teacher can see
the same problem with my
child as I do and we both try
and solve and help my child
together.”
“My child has been
“Seeing my son come out
of his shell – he’s so much
more confident now.”
encouraged to improve
academically without being
made to feel that he’s bad at
everything.”
(Based on PwC School Improvement Assessment in full)

“The impact of the increased parental engagement on the Achievement for All children
is striking. The children are now much more engaged with school, motivated, proud of
their efforts and achievements and proud of their parent’s involvement in school life. The
progress and achievement of our Achievement for All children, as a cohort, has been
amongst the best in the school with the majority of Achievement for All pupils achieving
between 3-4+ APS gain in the last term alone.
Some of the parents who were the most difficult for us to engage and work with are now
keen advocates for the school and are working as role models with our next cohort of
Achievement for All parents and children.”
Gransbury Primary School, Leicester
Extract from a letter written by the grandmother of an Achievement for All student:
Dear Achievement for All ,
Prior to Achievement for All Eva was a shy, timid, little girl,
bursting with ideas but never daring to push herself forward.
Today you see a child who is highly motivated, will take risks, and
has a very healthy self-esteem.
Educationally Eva is reaching her targets, in some areas surpassing
them, socially popular with her friends, recreationally enrolling for
all out of school activities, all of which would have caused her huge
anxieties in the past.
There is no doubt Eva has benefited tremendously from this
programme. It has been an excellent programme led by excellent
staff.
Yours Sincerely
84% of parents
say they have been
given tasks to support
their child’s learning,
compared with 53%
before.
(PwC, 2015)
77% of pupils
believe people at
home help them more
with their school work
(PwC, 2015)
PARENT'S VIEWS ON PUPIL ATTAINMENT
Statement
Before
Achievement for All
Since Achievement
for All
Difference
Improvement
My child is improving in maths 44 88 44 100%
My child is improving in reading 60 86 26 43.3%
My child is improving in writing 48 81 33 68.8%
My child is doing well in school 49 78 29 59.2%
Source: PwC Social Impact Assessment Report Parent/Carer Survey, July 2015

Supporting Schools &
Setting Leaders
We know that effective leadership is a key factor to success. The leadership element
of our programme focuses on the role of senior leadership teams and includes
effective analysis of data, the provision of appropriate training, enabling staff to take
responsibility for the children in their classrooms, and the development of middle
leadership capacity.
Schools tell us they are more strategically focused on ensuring high quality teaching and
learning as a result of the programme.
88% of Head teachers say the
Achievement for All programme
is having a positive impact on the
progress & achievement of vulnerable
& disadvantaged learners.
(Head teacher survey 2015)
“Our culture of engagement and
aspiration has improved, and so lessons
are more focused and behaviour is
better, which also benefits other pupils.”
“Achievement for All has helped us focus on
aspirational outcomes. Planning for SEND children
is now more parent - and pupil - centred.”

“Achievement for All has focused practice and provision within the classroom;
developed professional dialogue between colleagues and teams; refocused the
way we work with parents and provided our Achievement for All leaders with
additional skills that have enabled us to develop the opportunities for all our
learners, directly and indirectly. Achievement for All facilitators have given us
the opportunity to reflect upon, evaluate and challenge what we do to ensure our
children get what they need to succeed. As a package Achievement for All has
played a big part in taking our school from good to outstanding.”
Adam Matthews, Head teacher, Bournville Primary, Weston-Super-Mare
PERCENTAGE OF OVERALL ACTIVITY BY INDIVIDUAL PROGRAMME
Achieving Schools (64%)
Achievement for All Cymru (3%)
Achieving More (22%)
Achieving Early (10%)
Achieving Further (1%)
OUR COMMUNITY
We take pride in bringing our community of practice together, offering regular
networking opportunities, conferences, and personal development opportunities.
83% of teachers said they found Achievement for All training to be of benefit to them
in their role.
OUR QUALITY SCHEME
Achievement for All encourages settings to remain part of our community in the
long term, offering access to Achieving More, our focused and tailored approach
for settings that have competed the initial two year programme. Our Quality Mark
and Quality Lead awards are given to settings in recognition of their progress and
achievements through evidencing positive outcomes against each of the four core
elements. This year we were proud to award 60
schools with their Quality Marks, six achieved
Quality Lead status.

Working With Early Years
Achieving Early is the Early Years
programme from Achievement for All,
specifically designed to meet the needs
of the Early Years sector and it focuses on
four key elements:
• Working with others
• Strengthening leadership and
management
• Learning and progress
• Health, happiness and well- being
An experienced Early Years Coach is
trained and assigned to an Early Years
setting to support them in using the
Achieving Early improvement framework
to develop a tailored approach to meet
their needs. This activity is supplemented
with local training sessions, often
delivered in a networking environment
and includes on-line training modules.
The programme has just completed
a two year pilot and we are able to
demonstrate the significant contribution
we have made to improving the quality of
practice in settings, including the impact
on staff confidence when working with
parents, and on parental confidence at
supporting their child’s learning. Our Year
1 data shows that we have closed the gap
for many children and all children were
assessed at an age appropriate level at
the end of the programme.
We will report on our Year 2 data in
Autumn 2015. We have had significant
interest in the programme and are now
rolling it out nationally to all Early Years
settings.
“My professional relationships with
parents have developed and parental
engagement has improved”
“Parent workshops have been very
successful... more parents attend and are
involved in childrens learning.”
“I feel I have become more confident. My
organisation skills have improved and
the monitoring of nursery provision has
become consistent”
Carmel Williams
Manager , Stroke Heath Children’s Centre Crescent Nursery

BENEFICIARY
ACHIEVING
EARLY
Settings (All) 136
All Pupils (Indirect) 8, 600
Target Pupils (Direct) 2, 580
Parents / Carers (Direct) 4, 644
Teachers (Direct)
School Leaders (Direct)
Wider Professionals
(Direct)
(estimate)
860
(estimate)
172
(estimate)
860
Total People Impacted
(estimate)
17, 716
“I have grown in confidence to delegate
more to my staff team and deputies, and
become less of a control freak!”
“Staff confidence has increased when
having conversations of any type with
parents and outside agencies.”
“Parents are more confident to approach
staff on an everyday basis with problems
and achievements, and are contributing
more to children’s profiles.”
Pam Halligan
Manager , Castle Keeps Preschool

Working With Post 16
Achieving Further is the Post 16
programme from Achievement for
All. Following our successful Post 16
two-term feasibility study (2013/14)
Achievement for All identified a number
of key issues in the further education
(FE) sector where the Achieving
Further programme could support
improvement.
• Proficiency in English and maths
are fundamental to young people’s
employment and education
prospects. Yet less than 50% of
students are proficient by the age of
16.
• Within the FE sector there is still a
shortage of outstanding teaching
and learning (only a small number
of colleges were rated ‘outstanding’
overall in 2012/13 and even fewer
have achieved outstanding for
Teaching and Learning).
• Arrangements to support transition
are poor and system wide incentives
to put young people through the ‘path
of least resistance’ do not benefit
young people.
• These challenges are magnified for
those young people with the most
severe and complex needs who
often participate within independent
specialist colleges.
We successfully approached The
Blagrave Trust for a grant to pilot a new,
high impact programme, ‘Achieving
Further’ to address the critical issues
outlined through a programme of
activity in 22 further education colleges
serving rural and coastal communities
and particular pockets of deprivation
within Berkshire, Hampshire, Sussex
and Wiltshire. Over three years,
approximately 1,320 vulnerable
and disadvantaged students, 120
professionals and 1,000 families and
carers will participate in the programme.
BENEFICIARY
ACHIEVING
FURTHER
Settings (All) 28
All Students
(Indirect - Based on the numbers
in the college with SEN)
2, 800
Target Pupils (Direct) 840
Parents / Carers (Direct) 1, 512
Teachers (Direct) 280
College Leaders (Direct) 56
Wider Professionals
(Direct)
280
Total People Impacted 5, 768

Our Coaches
Since September 2014 Achievement
for All has trained 34 coaches
to deliver our award winning
refreshed programme in settings
across England and Wales. All our
coaches are qualified teachers and
have senior leadership experience.
They work with staff to identify the
areas the school wish to focus on.
Our coaches forge strong
partnerships with the nominated
lead within each setting known
as the School Champion.
Stuart says:
“The main attraction was
the opportunity to work with
professionals in a different setting.
This enhances the work that I lead
in my own schools and allows us
to share good practice. For me
what makes it worthwhile is a mix
of the professional development
and the witnessing of impact.”
Stuart Mansell is Head teacher of
Nene Valley Primary in Peterborough.
He has been an Achievement Coach
since January 2013 and works
part-time for Achievement for All.
Together our coaches and our settings develop an action plan that
supports the implementation of the four core elements:
Leadership:
Consolidating and supporting a
culture of distributed, inclusive and
effective leadership throughout the
school community.
Teaching and Learning:
Developing more effective teaching
practices for all children in the
classroom.
Wider Outcomes:
Securing all children’s engagement
across the curriculum and
developing behaviours that support
learning, good attendance, and wellbeing.
Parent and Carer Engagement:
Developing positive and constructive
relationships between parents, carers
and settings.

Support Programmes
Achievement for All develops a range of resources offering support, training and guidance for
education professionals that enhance the work already being carried out by settings that are
registered with one of the Achievement for All programmes, but are also available as standalone
resources for schools that are not yet working with us.
PUPIL PREMIUM PRACTICE REVIEW
Pupil Premium Practice Review provides intensive
professional scrutiny of Pupil Premium use,
monitoring and impact and is available to ALL
schools, academies, special schools and PRUs
whether registered or not with the Achievement for
All schools programme.
More than 100 reviews have been commissioned
across the country and help support schools to
ensure they are using the Pupil Premium grant
to ensure accelerated progress for their most
vulnerable pupils.
BENEFICIARY
EXISTING AfA
SCHOOLS
OTHER
SCHOOLS
TOTALS
Settings (All) 65 46 111
All Pupils
(Indirect)
Target Pupils
(Direct)
Teachers
(Direct)
Wider
Professionals
(Direct)
Total People
Impacted
8, 840 6, 256 15, 096
559, 000 395, 600 954, 600
301, 860 301, 860
11, 180 11,180
880, 880 401,856 1, 282,736
ANTI-BULLYING TRAINING
Achievement for All, in partnership with the Anti-
Bullying Alliance, the Council for Disabled Children
and Contact a Family, delivered an innovative
and sustainable programme of work to safeguard
children with SEND from bullying in schools.
BENEFICIARY
EXISTING AfA
SCHOOLS
OTHER
SCHOOLS
TOTALS
Settings (All) 498 1, 111 1, 609
More than 1500 education professionals benefited
from the free training during the project and
their feedback indicates that 90% of participating
schools have made a range of improvements
and noted changes to school culture in the
effectiveness of dealing with SEND bullying.
Schools working with the Achievement for All
Schools Programme can now benefit from the
anti-bullying module available through the Wider
Outcomes and Opportunities strand within The
Bubble.
All Pupils
(Indirect)
Target Pupils
(Direct)
Teachers
(Direct)
Total People
Impacted
249, 000 555, 500 804, 500
10, 458 23, 331 33, 789
10, 956 24, 442 35, 398
270, 414 603,273 873,687
“We thought we were well organised within school after giving the subject a high profile over the
past few years, but your training day shows that we still have some way to go if we are to achieve
our targets.’
Peter Oliver, Deputy Head Teacher, Berwick Middle School

Projects
NORTHAMPTONSHIRE PUPIL PREMIUM INNOVATIVE PRACTICE REPORT
Achievement for All was commissioned by Northamptonshire Local Authority
to lead a project to evaluate the Pupil Premium intervention across a range of
schools and capture evidence based good practice case studies for sharing
locally, regionally and nationally. The aim was to capture creative and highly
effective use of the Pupil Premium. The intention was to show the journey of
the schools involved, lessons learnt and key outcomes and impact. Interested
schools could then utilise the ideas and suggestions in their own contexts.
HEADSTART
The Big Lottery Fund’s HeadStart programme
aims to help build the emotional resilience of
young people in the 10-14 age group, before
issues develop into more serious mental health
problems in later life. Young Minds are leading
a consortium with Boing Boing (University of
Brighton) and Achievement for All to provide
expert support and underpin development to
the 12 local HeadStart areas in Phase 2: test and
learn of the programme.
Each of the consortium has appointed a
member of staff to the role of HeadStart Advisor
providing tailored support for 4 areas each. The
consortium will also provide online and face-toface
training, including leadership development
and will facilitate 5 national conferences for the
local areas.
www.biglotteryfund.org.uk/headstart
LONDON FOSTERING
ACHIEVEMENT
London Fostering Achievement is a multiagency
approach to improving educational
outcomes for Children Looked After (CLA),
delivered in partnership with The Fostering
Network and supported by the Lord Mayor of
London and the Department for Education.
Working closely with 26 London schools and
nine London virtual schools, the programme
includes a tailored Achievement for All
programme with a focus on all CLA on roll
in each school, training of foster carers and
other professionals in education and the
establishment and support of Foster Carer
Education Champions working within the
Local Authority.
The programme is currently being
independently evaluated and a full report will
be published Autumn 2015.
SEND REFORM IMPLEMENTATION REVIEW – FE
Achievement for All are developing and delivering SEND Reform Implementation Reviews for the
Further Education sector as part of a DfE funded project to support colleges in their implementation
of the SEND Code of Practice. Our specialist coaches are reviewing 40 colleges around the
country, leaving each college with a full report and audit on progress alongside leadership
recommendations. The findings of these reports will inform the development of an online selfaudit
tool and emerging good practice guide available to all colleges nationally by Spring 2016.

The Bubble
“The Bubble adds another level of high
quality CPD for schools.”
Claire O’Keeffe, Achievement Coach
The Bubble is the central online hub for access to knowledge, information
and tools on core modules as well as providing further information on
the full range of tailored and Partner modules offered by Achievement
for All. It is open to all settings and provides a vast array of learning
opportunities both for CPD and to enhance all of our programmes.
The Bubble is home to: 11 headline programmes, 96 modules, 201 module
units of learning, 437 knowledge documents, 369 tools and templates, 1156
organisations with access, 1563 active users.

Inspiring Others
The Southbank Centre in London played host to our biggest ever National
Conference on October 7 th 2014. Over 800 teaching professionals came to
see keynotes from Edward Timpson MP, Minister of State for Children and
Families, and Hollywood star and children’s author Henry Winkler OBE.
Chris Padden @ChrisPadden
A knight, a minister and the Fonz walk into the
Southbank centre...No joke. It’s todays @AFA3AS
achievement conference! #inspire
Kate Matthews @Kate M_M
As someone following a new career in teaching
today’s @AFA3AS conference was truly
inspiring, as was @hwinkler4real Discover your
greatness.
Garath Jackson @AFARLNW
#inspire Voice in a Million performing at the
Achievement for All @AFA3AS Conference
today. Truly inspirational.
Bill Marshall Headteacher @HDSPenzance
welcomes @hwinkler4real. “@AFA3AS
played a large part in the schools success”
Lynne Craig Watson @advancedEd
#inspire moved to tears and inspired to work harder and it’s only lunchtime @AFA3AS conference
education BT @educationBT
So proud to have been addressing the
@AFA3AS conf today & seeing the great man
himself @hwinkler4real #inspire
DfE @educationgovuk
AUDIO: Edward Timpson discusses SEND
reforms at the @AFA3AS conference, which also
featured a @HWinkler4Real speech http://ow.ly/
ComZc

During the last 12 months Achievement for All hosted 94 events, engaging
with 715 school leaders, teachers and Early Years providers. These
included:
Our South West Conference, in Bristol in March
Across the country our team have played host to 60 networking events
attended by over 440 attendees.
We’ve also had a presence at The
Sunday Times Festival of Education,
The Nursery World Show, BETT and
Academies Show in Birmingham.

Campaigns
MY WAY! TOUR WITH FIRST NEWS
Achievement for All Ambassador Henry Winkler
began another exciting tour of schools with a visit to
Medina College on the Isle of Wight. The My Way!
Campaign took him and the team on a whistle stop tour of Devon and Cornwall,
before ending up at our National Conference where he delivered his Live Assembly.
In partnership with First News, the UK’s only newspaper for young people, the My
Way! Campaign seeks to raise the self-esteem and aspirations of British children.
Henry’s inspirational talk aims to dispel the stigma felt by the one in five children
in the UK with learning difficulties, whilst giving these children’s friends, parents,
carers and teachers a greater understanding of the challenges they face.
FAIR EDUCATION ALLIANCE
Achievement for All is part of a coalition for
change in education comprising of 26 other
leading organisations from across the UK. Its
aim is to work towards ending the persistent
achievement gap between young people from our poorest communities and
their wealthier peers.
ANTI-BULLYING WEEK – NOVEMBER
Achievement for All was proud to support Anti-Bullying week in November.
Left to right - Edward Timpson MP, Minister of State for Children and Families, Henry Winkler OBE, Professor Sonia Blandford

ONE MILLION MINUTES
February 2015 saw the launch of our first ever One
Million Minutes reading challenge, encouraging
children to read for a long as they could in just one
week.
Since February the challenge has run in Wiltshire,
Somerset, Avon, Berkshire, Nottinghamshire and
Derbyshire. More than 8,000 children have taken part
reading for a collective total of over 1.2 million minutes!
Achievement for All continues to be an active member
of the Read On. Get On. coalition, and the campaign
to see all children reading well by the age of 11 by
2025.
Childrens author Andy Robb launching One Million Minutes.

In The Media
WE HAD 186
PIECES OF MEDIA
COVERAGE IN THE
NATIONAL AND
LOCAL MEDIA
Jamie’s Farm @JamiesFarm
Client:
Source:
Date:
Page:
Reach:
Size:
Value:
Achievement for All Yellow News
The Times (Magazine)
04 July 2015
6
390962
1035cm2
31546.8
The work of charities, like @AFA3AS are fundamental to change. Edward
Timpson MP come & visit @JamiesFarm #inspire
SONIA BLANDFORD
“There were no
books, plants or
pictures in my home”
Professor Sonia Blandford set up
Achievement for All 3A’s to help raise
apriations, access and achievement for
all children - and her own childhood was
the start of the story....
My parents’ attitude to reading and academia was negative.
There were no books, plants or pictures in my home. My Dad
worked in a factory and my Mum was raised in the Peabody
Estate in post-war social housing where she never learned to
read and write.
Teach Primary (Supplement)
The Magazine – Saturday Times

The Sunday Times – In Association with Debrett’s
N ITH
EDUCATION
TS
9
Professor Soma Blandford, founder and
chief executive, All 3, a charity that
aims to give deprived children
educational aspiration.
Christine Blower, general secretary,
National Union of Teachers, first
woman to head the country's
biggest teaching union.
Dame Sally Coates, director, United
Learning's Southern Academies, turned
around London sink school
Burlington Danes; now oversees
15 academies and free schools.
Dr Kevan Collins, chief executive,
Educational Endowment Foundation,
aims to make a decent education
accessible to all children
regardless of background.
Mary Curnock Cook, chief executive,
Ucas, the body that manages
applications to higher education
courses in the UK.
Prof Les Ebdon, director, Fair Access to
Higher Education, leads the
government's drive to get more
children from disadvantaged
backgrounds into university.
Frank Green, National Schools
Commissioner, has a key role in
developing the government's
educational reforms.
Professor David Hargreaves,
educationalist, has been involved in
many aspects of policy.
Lord Harris of Peckham, sponsor, Harris
Federation, carpet tycoon turned
education philanthropist.
Lucy Heller, managing director, Ark
Schools, a not-for-profit outfit that
runs schools in Britain and global
WE REACHED
13,678,900
PEOPLE
(PRECISE MEDIA)
education programmes.
Russell Hobby, general secretary, NAHT,
the union that represents heads
and school leaders.
Professor Chris Husbands, director,
Institute of Education, a leading
teacher-training establishment.
Sir Peter Lampl, chairman, Sutton Trust,
a charity that promotes social
mobility and access to education.
John Latham, provost, University of Law,
a private college with sites in
seven cities and an international
intake.
Ross Morrison McGil), teacher and
blogger, Teacher Toolkit, the most
popular educational blog in the UK.
Lord Nash, schools minister, founder of
a chain of academies, now
responsible for the Education
Funding Agency, the Department
for Education Review, school
organisation and governance.
Lynne Sedgmore, executive director, 157
Group, an association of the largest
further education colleges.
Sir Anthony Seldon, teacher and
historian, will step down as head of
Wellington College this year, but is
sure to maintain a high profile.
Brett Wigdortz, chief executive,
Teach First, has seen the
fast-track teacher-training
venture he founded voted the
UK's third most prestigious
graduate recruiter.
Sir Michael Wilshaw, head of Dfsted,
former super-head now on an
unrelenting drive to raise
school standards.
“The Meads’
involvement with
the Achievement
for All programme
ties in perfectly with
its commitment to
values“
– Teach Primary 19
September 2014
Neston High school has been awarded a Quality Mark
by Achievement for All – Liverpool Echo May 2015

Our National Policy
Journey
NATIONAL POLICY
Evidence from Achievement for All informed
the Children and Families Act (2014) and the
Special Educational Needs and Disability
code of practice: 0-25 years (DfE/DoH, 2015)
• A system that encourages aspiration
and provides children with the support
to achieve better outcomes, helping
them strive to be the best they can be.
• A system that welcomes parents as
valued partners in improving outcomes
for their children.
• A system that values children with
SEND, ensuring that they are welcome
and happy members of their school
community.
INTERNATIONAL POLICY
Achievement for All……
• Represented the Department for
Education at the national research
and practice lead European
Agency ‘Raising Achievement of
All Learners in Inclusive Education’
project involving 48 countries. We
were the Project Lead for ‘What is
Achievement?’ Assessment Group.
Findings will be reported to the
European Commission and OECD
Raising Achievement project.
• Was the leading partner and delivery
provider of Raising Achievement
in East Oslo, leading to changes in
policy and practice across 15 schools.
Achievement for All ensured the programme enabled schools to plan and embed
practice to meet the SEND Reforms (2014) requirements. Work over the past year
also included significant awareness raising, guidance, support, training and further
development for all leaders, professional practitioners and other stakeholders
including parents, carers and young people via e-platforms, conferences, events
and other engagement activity throughout the year. Evidence is now being
captured and shared via a bespoke bank of case studies. We have made significant
ground in planning, embedding and supporting schools and their stakeholders.
18 SEND Reforms case studies are now complete and aim to capture learning,
qualitatively and quantitatively assess impact and contextualise outcomes using
real life stories and examples of best practice in a variety of school settings
across mainstream primary, secondary and special schools across the country
in a number of regions. To read these in full go to www.afaeducation.org
Code of Practice 2014: “As the committee notes in its report, we are enabling all
schools to benefit from the highly successful Achievement for All approach….and
we will reflect the key features of that approach in the Code of Practice.” (Children
and Families Bill, contextual information and responses to pre-legislative scrutiny)
“Many aspects of this whole school approach have been piloted by Achievement for All” (6.4).
And: “Many aspects of the approach set out in Chapter 6 draw on learning from the piloting
and subsequent work of Achievement for All.” (SEND Code of Practice, 0-25, 2014)

Awards
School Improvement Service of the Year – Education Investors Awards, Nov 2014
What the judges said:
“A CLEAR WINNER. A REAL GAME CHANGER
WITH A TRACK RECORD OF SUSTAINED AND
DEEP IMPACT ON SCHOOLS AND TEACHERS.”
Finalists – Nursery World Award for Inclusive Practice 2015
In January 2015 Achievement for All CEO Professor Sonia Blandford was named
in the Debrett’s list of the 500 Most Influential People in Britain. For 250 years
Debrett’s have been recognising people of influence and achievement in British
society.
Described as:
“One of the UK’s leading practitioners of education
within the charity and public sectors.”
56% of those named Pupil Premium Award winners by the Government
were Achievement for All schools and gave public recognition to the role the
programme played in their success with a track
record of sustained and deep impact on schools
and teachers.

Our Ambassadors
HENRY WINKLER OBE
Best known for his Hollywood role as The Fonz,
and more latterly as Mr Rock in the hit CBBC
series which he co-writes, Hank Zipzer, Henry
has been an Ambassador for Achievement for
All since 2012.
“EVERY CHILD HAS GREATNESS INSIDE
THEM. WE NEED TO HELP THEM DIG IT
OUT AND GIVE IT TO THE WORLD.”
- HENRY WINKLER
“WORKING WITH CHILDREN AND
YOUNG PEOPLE TO HELP THEM
ACHIEVE THEIR FULL POTENTIAL
HAS ALWAYS BEEN A PASSION
OF MINE. SO IT IS A PLEASURE
KATE GREY – PARALYMPIAN
Kate Grey lost her left hand at 2 years old
following a freak accident. At the age of 4 her
parents encouraged her to learn to swim; it
was a daunting task for Kate who was afraid
of deep water and struggled to balance with
one hand but she persevered and went on to
swim regularly at her local club.
AND PRIVILEGE TO SUPPORT
ACHIEVEMENT FOR ALL,
BECAUSE LIKE ME THIS CHARITY
BELIEVES THAT EVERY CHILD
MATTERS.”
- KATE GREY
Kate never let her disability hold her back,
and alongside club swimming she also
pursued a number of other sports including
netball, athletics, tennis and horse riding. At
the age of 10 she was offered the chance
to compete in her first disability swimming
competition.
In 2002, aged just 13, Kate was earmarked
as a potential Paralympian and she has been
representing Great Britain for almost 10
years.
Kate has been representing Achievement for
All as an ambassador since 2014.

School Ambassadors
Achievement for All is proud to be supported by a number of
Head teachers from across the education sector who have inspired
pupils, parents, and staff in their schools and communities.
These include:
JULIA HUNT
Head teacher of
Brightlingsea Infant School,
Essex. (250 pupils)
WENDY WHELDON
Head teacher, Greengate Lane
Academy, Sheffield.
(Primary, 184 pupils, 50% FSM)
“It’s about whole school change. You
know this is happening by listening to the
type of conversations that teachers have
now. When the language changes that’s
when you know that a programme has
had a fundamental impact. Achievement
for All has helped changed the culture of
the school. It’s not a programme just for
children with SEND or on free school meals”
“Achievement for All isn’t an add-on, it’s
a whole school improvement tool – it has
been the catalyst and the model we’ve
used for our school improvement and
continues to be so. We are now above
the national average for key stage one
results and for the past two years have
been oversubscribed with parents going to
appeal to try to secure entry.”
JACQUES
SZEMALIKOWSKI
Head teacher, Hampstead
School, north London.
(Secondary school, 1300 pupils, 40% FSM, high levels of
pupils with English as an additional language.)
“We were very mindful that our students
were not achieving as quickly as they
should. Our data indicated that work was
needed on SEND and other areas. What
we have found with Achievement for All is
that although it has really helped us target
particular groups, students across the
school have benefited as well.”
PAUL GREEN
Head teacher, Lyng Hall
School, Coventry.
(Secondary, 700 pupils)
“Before joining the Achievement for All
programme just 24 per cent of students
achieved five good GCSE’s, and 18% with
English and maths. Within two years that
had risen to 92% achieving that target with
51% including English and maths. Kids were
being labelled as SEND because of low
academic levels on intake – SEND became
a label rather than a solution. We wanted to
radically reform what we were doing with
vulnerable kids.”

Our Partners
PROGRAMME PARTNERS:
• Anti-Bullying Alliance
• Disability Matters
• Dyslexia-SpLD Trust
• HeadStart
• I Can
• Fostering Network
• Place2Be
• Skoolbo
• Tute
• Youth Sport Trust
POLICY PARTNERS:
• Autism Education Trust
• Communications Trust
• Contact a Family
• Fair Education Alliance
• SEND Gateway
• Read On. Get On.
• Save the Children
• SEBDA

Support Us
Every penny donated to Achievement for All is spent delivering our
programmes, and allows us to reach more children and young people
vulnerable to underachievement.
Our registered charity number is 1142154
Help us make a difference
www.afaeducation.org/donate
Or contact our Fundraising team 01635 279499
or email us at fundraising@afa3as.org.uk

Corporate & Community
Support
We welcome support from businesses or local employers and individuals. We
have a number of exciting and innovative ways that you, your staff and the wider
community can get involved and directly benefit the schools, settings and children
within your community and beyond. Achievement for All will happily support you
in being able to show the impact of your involvement on the children and young
people we work with.
CORPORATE SUPPORT
Make Achievement for All part of
your corporate social responsibility
agenda. Funding received goes directly
to delivering Achievement for All
programmes within your community,
enabling every child to be the best that
they can be.
ASPIRING SPACES
We believe every child has the right to
dream regardless of their background,
challenge or need. Support us to achieve
this, build self-esteem, and encourage
high aspirations by creating pockets of
inspiration in schools and settings across
your local community.
You will be asked to go into a local school
or setting for the day and help create
these spaces. It could be a small garden,
a section of the library, or part of the
playground. Everything will have been
planned for you in advance in partnership
with ourselves and the school and the
materials needed will be ready and
waiting. All you need to do is put it all
together!
The projects require support from
between 5 and 10 volunteers for one day
and cost between £2000 and £4000.
If you would like to find out
more please contact:
fundraising@afa3as.org.uk
or call 01635 279499

Finance Summary
2014/2015 was a transitional year for the charity and was intended as
such from its inception. Sufficient reserves were built up over the previous
three years to cover the shortfall in income. The charity has significantly
restructured during 2014/2015, increased its funding resources and plans
to break even in 2015 / 2016.
INCOME TO 31/3/15
Total Income £7,224,523
Total Expenditure £8,876,185
INCOME BY TYPE
DfE £1,416,667
Schools Income £3,480,941
Other Programmes £2,308,952
Interest £17,963
EXPENDITURE BY TYPE
DfE Funded £1,416,667
Schools £5,102,903
Other Programmes £2,295,134
Foundation Funded £35,826
Audit & Governance £25,655

Our Supporters
Achievement for All is improving the life
chances of vulnerable and disadvantaged
children and young people and their
families; we cannot do this on our
own and are grateful for the financial
and in-kind support we receive from:
• Blagrave Trust
• BT
• Cloudthing
• Crafty Fox Productions
• Department for Education
• Donnington Valley Hotel and Spa
• Esmée Fairbairn Foundation
• Fidelity
• First News
• Freshfields LLB
• Greater London Authority
• Microsoft
• Pan McMillan
• Peters Books and Furniture
• PwC
• Tute
• UK Sport
• University of the West of England
• Walker Books

Achievement for All
Head Office, St Anne’s House
Oxford Square
Oxford Street, Newbury
Berkshire RG14 1JQ
T: 01635 279 499
enquiries@afa3as.org.uk
www.afaeducation.org
Achievement for All
@AFA3AS