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EUROPE’S BIGGEST COMPANIES

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TOP 100<br />

companies<br />

Economic growth in Southeast Europe<br />

(SEE) is picking up but remains<br />

below the region’s potential. What<br />

can be done to accelerate the pace<br />

of economic activity?<br />

One of the biggest issues the region is struggling<br />

with right now is that structural reforms<br />

have not moved as fast as we have expected<br />

or hoped for. As a result, SEE countries are<br />

saddled with relatively high unemployment<br />

and poorly functioning labour markets and,<br />

consequently, the levels of growth across the<br />

region are not reaching full potential and are<br />

not high enough to address those kinds of<br />

fundamental challenges. Ultimately, if I were<br />

to identify what the top priorities for governments<br />

in the region should be, it is to take<br />

care of much-needed structural reforms and<br />

alongside that also focus on areas of competitive<br />

advantages that their countries may<br />

have. And then thirdly, I would say, is to look<br />

at how to help unlock the financing potential<br />

in the region, how do you incentivize banks to<br />

lend more actively. That touches the subject<br />

of non-performing loans (NPLs), the subject<br />

of deleveraging of Western banks which are<br />

present in the region and, to some extent,<br />

also the subject of the need for greater development<br />

of capital markets in the region.<br />

What role do you see for the international<br />

financial institutions (IFIs) in<br />

this process?<br />

The slow growth and the other macro-economic<br />

challenges in the region are nothing<br />

new. They started to emerge after 2008. On<br />

that backdrop, the IFIs, including the IFC, decided<br />

to engage actively together in designing<br />

an action plan. There was the first round<br />

of the action plan in 2008 and another round<br />

in 2012 when we realized that growth is not<br />

coming back to the region. As part of this<br />

action plan, the IFIs have put quite a bit of<br />

funding in both the public and private sector<br />

in the region to help stimulate at least the<br />

financing part of the whole equation. Going<br />

forward, high on the agenda of the IFIs is how<br />

to channel funding to support the development<br />

of local capital markets.<br />

Governments, IFIs should<br />

jointly seek to unlock<br />

financing potential in SEE<br />

region<br />

There is also a need for the IFIs to engage<br />

on NPLs, which have been weighing heavily<br />

on the region’s banking sector, to the extent<br />

that we can find ways to help banks reduce<br />

that burden and allow them to lend more to<br />

productive enterprises. On competitiveness,<br />

what the IFIs can do is try to find companies<br />

which are ‘winners’, companies that have a<br />

good pool of skills, or a competitive advantage<br />

in terms of technology or location. For<br />

example, we have worked with some agribusiness<br />

companies in the region on how to<br />

improve their supply chains. The IFIs can also<br />

help create sustainable access to infrastructure<br />

in the region.<br />

When it comes to structural reforms, this is<br />

an area that is difficult for a group like IFC<br />

to engage in directly as we tend to invest in<br />

individual projects, individual transactions.<br />

This is something where we expect the International<br />

Monetary Fund (IMF) and the World<br />

Bank to take the lead role and I know that is<br />

a priority for them. However, IFC does have a<br />

joint advisory practice with the World Bank<br />

proper where we are working with governments<br />

on trade and competitiveness issues<br />

that have significant bearing on efforts to<br />

improve regulations and create opportunities<br />

for business to flourish.<br />

Private sector growth in SEE<br />

should be supported by public<br />

measures<br />

What external risks do you see facing<br />

economic development in the region<br />

over the near to medium term?<br />

The region is fairly well integrated into Europe<br />

so the pace of growth in the eurozone<br />

is important. That is one of the key risks as<br />

growth in Europe has not been great. Another<br />

eurozone-related impact is the events<br />

unfolding in Greece. That relates both to the<br />

extensive footprint of Greek banks in some<br />

parts of the region but also Greece is an export<br />

destination for SEE countries.<br />

The fiscal limitations faced by the SEE governments<br />

are also a major concern as there is<br />

not enough fiscal room to stimulate growth<br />

through public spending. So the growth will<br />

ultimately have to come from the private<br />

sector. Although we are keen to see that happen,<br />

if governments are unable to support<br />

private sector growth through public measures<br />

– be it through public-private partnerships<br />

or any other types of structures – that<br />

may take some steam off the infrastructure<br />

investment.<br />

The other potential risk for growth in the region<br />

is Russia, although the scale of the potential<br />

impact varies from country to country,<br />

as Russia is an important export destination<br />

for some of the SEE countries.<br />

What can be done to reverse the<br />

decline in capital inflows to the region?<br />

The issue here for me is boosting competitiveness:<br />

how do you make yourself attractive<br />

vis-à-vis all the other places around the world<br />

which are trying to attract investors? When<br />

it comes to global companies, they need to<br />

see what is the competitive advantage of a<br />

specific country – is it its future membership<br />

in the EU, is it its domestic market potential,<br />

is it a platform to export somewhere else.<br />

The priority for these various countries is<br />

how to identify the winning sectors in your<br />

own economy, how to attract international<br />

companies. Serbia has done some interesting<br />

things trying to reach out to the Middle<br />

East for investors. Capital will start to flow<br />

into the region once there is a clear percep-<br />

17

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