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Identities: Rotterdam 2001, cultural capital of Europe: 5 design proposals for a house style

This book describes the competition that lead to the creation of the graphic identity of Rotterdam 2001, cultural capital of Europe. A challenging brief formulated by Hein van Haaren (dec. 2014) and Gerard Hadders put five competing design agencies - Atelier de Creation Graphique (Paris), TCHM (Rotterdam), Mevis + Van Deursen (Amsterdam), Proforma (Rotterdam) and Qwer (Köln) – on the path of developing a hybrid graphic identity; a system of signs and typography. This to cover the demand for a multiple applicable ‘toolkit’ as a basis for communicating the multiethnic en cultural character of the city of Rotterdam; ‘Rotterdam is many Cities’. Written by Toon Lauwen and Hugues C. Boekraad, and designed by the competitions winning agency Mevis and van Deursen it is a celebration of creative thinking within the development of graphic identities and still stands as an example of ‘out of the box’ thinking.

Identities: Rotterdam 2001, cultural capital of Europe: 5 design proposals for a house

Gestalt for a museum (of modern art); Adapt. 2018
Excerpt from View to the Future; Jan van Eyck Academy Design Dept., Maastricht, 1997
Counterpoint; TheExcercise...
Post St.Joost 2005, Superfacial Kruisplein: A New Advanced Method
Plates From The Grammar of Ornament by Owen Jones, 1856
HeadlightsForRVDS!
Headlights First Selection
Letter=Image, excerpt from The Triumph of Typography
We don't know him as Hazel
RietveldsHeirs 1990 Brochure. Portugese version
Die wahre Geschichte vom Minotaurus | The true history of the Minotaur
Fragrance by Form
Textile Patterns from the Fabric Attic
What do Babies look like?
L.E.W. (Light Emitting Wall); Raw installations shots and details.
Piet Zwart’s Black Limo Days Are Over…
Gerard Hadders; Sensorium, Gläserne Manufaktur Dresden, VAG Gesellschaft, ProcessProposal 1999-2000
sgOriëntatie, Ewan Lentjes & Gerard Hadders, een lezing
Gerard Hadders, Senza Parole, a miscellaneous selection, graphic design 1977-2005
De Hoftrompet, Zichtbaar maken wat niet gezien wil worden.
New Towns and the Human Species, Visual start document for the INTI website
Franco! Postzegeljaarboek 1986; Franco! Postage Stamp Yearbook 1986
Historische Uitgeverij; Beijing Book Fair 2011