Vision for Irish whiskey

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Contents About the <strong>Irish</strong> Whiskey Association 4 Welcome 5 Executive Summary 7 Economic impact and ambition <strong>for</strong> the future 13 Pillar 1: Adequately resourced infrastructure 23 Pillar 2: Category integrity and promotion 29 Pillar 3: Sustainable supply and demand 33 Pillar 4: Vibrant tourism offering 39 Pillar 5: Strong home market 41 Appendix 1: A Short History 45 3
Page 1 and 2: Vision for Irish whiskey A strategy
Page 3: Foreword for the strategic vision f
Page 7 and 8: Welcome The Irish whiskey sector is
Page 9 and 10: Executive summary Irish whiskey has
Page 11 and 12: In 2014, more than 6.7 million 9-li
Page 13 and 14: The Association has identified five
Page 15 and 16: Economic impact and ambition for th
Page 17 and 18: Exports of Irish whiskey Exports fr
Page 19 and 20: Markets for Irish whiskey When it c
Page 21 and 22: Table 1: Export differentials Scotc
Page 23 and 24: Investment over the period 2010 to
Page 25 and 26: Pillar 1: Adequately resourced infr
Page 27 and 28: Availability of skilled graduates I
Page 29 and 30: next ten years as whiskey stocks ar
Page 31 and 32: Pillar 2: Category integrity and pr
Page 33 and 34: 31
Page 35 and 36: Pillar 3: Sustainable supply and de
Page 37 and 38: Case study: The evolution of Irish
Page 39 and 40: Case study: Building a successful I
Page 41 and 42: Pillar 4: Vibrant tourism offering
Page 43 and 44: Pillar 5: Strong home market • Go
Page 45 and 46: Case study: The importance of ‘Br
Page 47 and 48: Appendix 1: A short history A short
Page 49 and 50: Notes 47
Page 52: Irish Whiskey Association, 84/86 Lo

Vision for Irish whiskey

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