SMS the language of 6 billion people
OpenMarket-Portio-Research-SMS-the-language-of-6-billion-people
OpenMarket-Portio-Research-SMS-the-language-of-6-billion-people
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<strong>SMS</strong>: <strong>the</strong> <strong>language</strong> <strong>of</strong> 6 <strong>billion</strong> <strong>people</strong><br />
Summary<br />
The most popular form <strong>of</strong> communications in <strong>the</strong> world is <strong>SMS</strong><br />
Between 6 and 6.1 <strong>billion</strong> <strong>people</strong> regularly use <strong>SMS</strong>. Many <strong>of</strong> <strong>the</strong>m use it almost every day. That<br />
number is still rising, and will peak at around 6.4 to 6.5 <strong>billion</strong> over <strong>the</strong> next 3 years, before very slowly<br />
declining over a long period <strong>of</strong> time. <strong>SMS</strong> has at least a decade ahead <strong>of</strong> it.<br />
In short, almost every teenage or adult human being alive today, above <strong>the</strong> absolute poverty line, uses<br />
<strong>SMS</strong>. The vast majority <strong>of</strong> <strong>the</strong>m will continue to use <strong>SMS</strong> for <strong>the</strong> next 5 to 10 years.<br />
6 <strong>billion</strong> <strong>people</strong>. 10 more years. What business can afford to ignore <strong>SMS</strong>?<br />
Airlines, banks and hotels. Doctors, taxi firms and fashion retailers. Theme parks, dentists and auto<br />
makers. Everyone is talking to <strong>the</strong>ir customers via <strong>SMS</strong>.<br />
Are YOU talking to your customers using <strong>SMS</strong>?<br />
If you are not, chances are you are going to have to start soon.<br />
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