SMS the language of 6 billion people

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SMS: the language of 6 billion people Summary The most popular form of communications in the world is SMS Between 6 and 6.1 billion people regularly use SMS. Many of them use it almost every day. That number is still rising, and will peak at around 6.4 to 6.5 billion over the next 3 years, before very slowly declining over a long period of time. SMS has at least a decade ahead of it. In short, almost every teenage or adult human being alive today, above the absolute poverty line, uses SMS. The vast majority of them will continue to use SMS for the next 5 to 10 years. 6 billion people. 10 more years. What business can afford to ignore SMS? Airlines, banks and hotels. Doctors, taxi firms and fashion retailers. Theme parks, dentists and auto makers. Everyone is talking to their customers via SMS. Are YOU talking to your customers using SMS? If you are not, chances are you are going to have to start soon. 14 © 2015, Portio Research. All Rights Reserved
SMS: the language of 6 billion people Chapter 2 The rise of A2P SMS © 2015, Portio Research. All Rights Reserved 15
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SMS the language of 6 billion people

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