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SMS the language of 6 billion people

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<strong>SMS</strong>: <strong>the</strong> <strong>language</strong> <strong>of</strong> 6 <strong>billion</strong> <strong>people</strong><br />

We have been learning <strong>of</strong> an ever-increasing number <strong>of</strong> enterprise uses for <strong>SMS</strong>. Most <strong>people</strong> in this<br />

industry can list a few, but let’s take a look at what’s been going on in 2013 and 2014.<br />

Sector<br />

All<br />

Financial Services<br />

Medical and Health<br />

Real Estate<br />

Retailers<br />

Sports<br />

Automotive<br />

News and sports<br />

HR and Internal<br />

Communication<br />

Gambling and Betting<br />

School and college<br />

Use case<br />

Two-Step Au<strong>the</strong>ntication<br />

Appointment reminders and booking confirmations<br />

Marketing messages – special <strong>of</strong>fers, etc.<br />

Customer service questions<br />

Tech support / remote service<br />

Information updates<br />

Customers surveys<br />

Staff memo / alert notifications<br />

Password reset<br />

Account balance<br />

Account alerts<br />

Transactional alerts<br />

Deposit alert<br />

Overdue account notification<br />

Fraud alert notifications<br />

Payment notification<br />

Doctors appointment scheduling<br />

Prescription reminders<br />

Check-up reminders<br />

New listings alerts<br />

<strong>SMS</strong> for Quick Property Info<br />

Paperwork updates<br />

Order/shipment updates<br />

Delivery notifications<br />

Stock availability alerts<br />

Product recall<br />

Order confirmations<br />

Customer service follow-up<br />

Marketing messages<br />

VIP ‘club’ product <strong>of</strong>fers and incentives<br />

Upcoming game or match announcements<br />

Special <strong>of</strong>fers to fans<br />

Car service reminders<br />

Payment reminders<br />

‘Winter check’ reminders<br />

After-sales service follow-ups<br />

Newsflash, scores and alerts<br />

Staff welfare messages<br />

Timesheet reminders<br />

Company announcements<br />

Safety announcements<br />

Television voting<br />

Betting confirmations<br />

Class or schedule changes<br />

18 © 2015, Portio Research. All Rights Reserved

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