SHOW PROGRAM - Esthetique SPA International

MANUFACTURER CLASSES
46
Manufacturer
Classes
FOOTLOGIX – WHERE
MEDI MEETS PEDI
Dr. Joachim Aust MD
For more than a decade, Dr. Aust has travelled
all the way from Germany, to bring his vast
knowledge and experience as a medical lecturer
to the North American foot-care industry.
More than just a general practitioner, Dr. Aust has specialized in diabetes
mellitus and all problems related to the disease, with a primary
focus on the treatment of diabetic foot syndrome. As Medical Director
of the North American School of Podology (NASP), Dr. Aust
conducts on-going seminars across Europe, Canada and the USA.
Dr. Aust provides a high level of medically-based curriculum and
elevates the respect, renown and reputation of the school, as the
leader in foot-care instruction in North America.
Getting Past the Pitfalls in Pedicures
Sunday 11:30 a.m. Room 205-B
Over the years, we all acquire vast amounts of experience and knowledge,
which become the foundations for our day-to-day work and
careers, as pedicurists and nail technicians. However at times, our
experience and knowledge may be insufficient, as we are unable to
master a specific problem to resolve it in the client’s best interest, and
ultimately to their satisfaction. Education is the answer… because
when you learn more, you retain your clients and ultimately, earn
more! Dr. Aust will showcase a multitude of unique challenges and
“Pitfalls in Pedicures” and discuss how continuing education through
the 5 levels of NASP courses, all with their own level of certification,
will not only elevate the range and quality of your services but also,
elevate your career!
FOOTLOGIX – WHERE
MEDI MEETS PEDI
Eniko M. Campbell
In her current position as Vice President Marketing,
KvG Group / Footlogix, Ms. Campbell
brings a wealth of knowledge, experience and
expertise to the foot care industry, having contributed
to the “building of prestigious international brands in diverse
market verticals”, over the past 20 years. In her progressively Senior
Management positions – Vice-President, Strategic Planning; Director,
Strategic Planning; Director, Business Development; Vice President,
Marketing – Eniko has been instrumental in the success of a myriad
of “brand building” initiatives in the naming, launch and revitalization
of respected consumer packaged goods brands in Canada and the
USA. Throughout her career, Eniko has created innovative strategies,
supported by cost-efficient tactics for the revitalization / differentiation
of brands, all with one common goal: to grow her clients’
brands and their respective businesses.
1-866-772-7469
Esthétique SPA International
Beyond The “Four P’s of Marketing”: Engage
Your Customers… & Grow Your Business!
Monday 2:30 p.m. Room 205-B
Are the traditional “four P’s of marketing” still adequate to not only
sustain but increase your business?
Will you need to change your current marketing and promotional
strategies, and implement innovative tactics to meet your clients’
needs, in order to become a leader in the marketplace? Eniko M.
Campbell will answer these questions and much more, including:
how to turn prospects into clients and “optimize per-client visits” on
the bottom line, by turning browsers into buyers; how to capitalize
on the new age range and “gender-blend” of spa and salon-going
clientele; how to tap into the more affluent demographics and meet
the changing needs of the aging population; and most importantly,
how to enhance customer loyalty, by staying connected through social
media and the current 24/7 mode of communications!
FOOTLOGIX – WHERE
MEDI MEETS PEDI
Cindy Harvey
Ms. Harvey brings a wealth of knowledge,
experience and expertise to the foot care industry,
which spans more than two decades.
After completing her degree in marketing,
Cindy followed her passion and continued her education into the
very unique and highly specialized field of pedorthics, becoming
an orthotic and orthopedic footwear expert. As a Canadian Certified
Pedorthist, Cindy is one of the select few healthcare professionals
in Canada who is actually trained in the assessment of lower limb
anatomy and biomechanics! Ms. Harvey teaches comprehensive foot
and leg evaluation, gait cycles, lower limb diseases and disorders,
and provides education on proper footwear for various foot conditions.
Cindy owns and operates a Custom-fit Orthotic Centre where,
through referrals from doctors and foot care professionals, she assesses
her clients’ gait, before creating custom-made orthotics. As
a result, she has counseled countless clients with conditions such
as plantar fasciitis, Achilles tendonitis, claw toes and hammer toes,
sports related injuries and much more. In addition, since 2004, Cindy
has been an instructor with the North American School of Podology
(NASP), as their Level Three Educator. As a result, Cindy Harvey truly
fulfills her mission to “help others take healthier steps”!
Step Right This Way!
Biomechanics for the Pedicurist
Sunday 2:30 p.m. Room 205-B
Cindy Harvey discusses corrective techniques for proper footwear
and gait in this information packed lecture. Do you know why clients
may have recurring calluses on the sides of their heels and
toes? Do you know why some have chronic toenail lifting? Do you
know how to evaluate their gait and their shoes? Join Cindy Harvey
to increase your knowledge, update your skills and meet the ever
changing needs of your clients, today!