tto_nov_1-28_final

More documents

Recommendations

Info

New Book Strategy for Tourism is an internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. In today’s fast moving environment a sound, well-advised strategic plan is essential for all businesses, none more so than those in the tourism industry. Without strategy, organizations are susceptible to strategic drift – a consequence of failure to monitor and respond to the changing external environment. Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering: • analysis of external factors, including competition, economics and politics; • choice and evaluation of the strategic plan; • implementation, managing and monitoring the plan. Shopping and dining in MUCs new satellite At the stands in Schubeck’s ‘Viktualienmarkt’ high-quality snacks will be available. In the new satellite facility, scheduled to open in April 2016, Munich Airport will offer passengers an entirely new shopping and dining experience. Forming the heart of this exciting world is the central marketplace, an open space flooded with natural light built around the apron tower. The retail and dining options will include a wide selection of iconic German and international brands, popular Bavarian retailers, and local bars and restaurants. “Bavarian traditions and hospitality, Munich›s unique lifestyle and the blending of nature with state-of-the-art technology – these were the guiding principles behind the architectural design of the dining and shopping area,” says Rainer Beeck, the Senior Vice President of Commercial Activities at Munich Airport. This means that even transit passengers will get a sense of Bavarian culture. The space will include 16 retail stores, seven food and beverage locations and three Duty Free shops. An Allresto café will offer star chef Alfons Schuhbeck›s sandwich creations, with unusual spreads and freshly baked bread and rolls. The partnered restaurant features a display kitchen, where guests can watch the chefs in action. At the stands in Schubeck›s ‘Viktualienmarkt’, named for the renowned outdoor marketplace in the Munich city center, high-quality snacks will be available to enjoy immediately or packaged for take-out. Also coming to Munich Airport when the satellite Guests at the elegant Bubbles Bar, can watch the activity terminal opens: the gourmet hamburgers of Munich’s in<strong>nov</strong>ative, home-grown ‘Hans im Glück’. ‘Sissi & Franz’ – an edgy re-imagining of Vienna coffee house culture and courtly traditions – bridges the culinary gap between Bavaria and Austria. The architecture and decor of the ‘Lenbachs’ tower bar, the focal point of the marketplace, were inspired by the Bavarian painter Franz von Lenbach. Next door, guests at the elegant Bubbles Bar, can watch the activity on the airport›s eastern apron while enjoying fresh seafood and premium wines and ‘Amo’, which will combine an Italian restaurant with a coffee bar, focusing on quick service and excellent quality. 8 >> Travel Trade OUTBOUND - Scandinavia
Thomas Cook with new strategy Travel giant Thomas Cook with 22 million customers and sales of around 10 billion Euros are working with a new strategy of creating ‘one European tour operator’ with a mix of centralized production and local sales. At group level, there are now three centralized product platforms which contract capacity and create a product portfolio for local markets. 1. ‘Differentiated’ beach holidays unit, based on some 2,500 own or exclusive hotels. 2. ‘Long-tail’ non-differentiated holidays unit covers other mainstream holidays, city trips, self-drive holidays and dynamic packages. 3. The third platform covers special products, including premium and long-haul holidays, cruises and specialist brands. As a result, the local country organizations now focus more on trading (sales & marketing), capacity and yield management. Magnus Wikner, CEO, Thomas Cook Northern Europe: “We are moving towards a more integrated approach in the whole group. Our main focus is the customer and to develop more differentiated customer offerings, e g our concept hotels. In the Nordic countries we have great experience of working in this way and we are looking forward to working even closer to each other in the group, developing our customer offer.” In Scandinavia Thomas Cook owns Ving in Sweden and Norway, Tjäreborg in Finland and Spies in Denmark with a total of 1.5 million guests, and Thomas Cook Airlines. We are moving towards a more integrated approach in the whole group, says Magnus Wikner, CEO, Thomas Cook Northern Europe. Progress “Over the last three years we have made excellent progress transforming our business. We have developed a strong core holiday proposition based around our ownbrand hotels, reduced our cost base, and strengthened our capital structure,2 says Dr Peter Fankhauser, Group Chief Executive Officer, Thomas Cook. “The next phase of transformation will aim to better integrate our businesses across geographies, with a higher quality and more focused holiday offering delivered through our New Operating Model. With the benefit of our strong brands and through our absolute focus on customer needs, I am confident that this strategy will lead to an even better holiday experience for our customers, further improving our growth and profitability, and increasing returns to shareholders.” “ISIS the biggest threat” “Terrorist organization ISIS represents the single biggest threat to travel security, now and in the future. Fighters are joining it from across the world. This increases the chance of more frequent, localized terrorist attacks when they return from the conflict. Such incidents are more difficult to detect and prevent than large-scale events, so it’s even more important to prepare and protect travelers. Companies with active travel risk and crisis management programs will be better positioned to do this, supporting duty of care commitments to their employees.” This is the forecast of the Business Travel in 2016 made of Advito, US consulting agency with headquartered in Chicago. “Aside from safety and security issues, travel in Europe is being increasingly disrupted by industrial action. High-profile strikes by unions seeking a larger share of company profits have disrupted travelers in Belgium and Germany. These could spread to other countries. Health is another issue to consider. Outbreaks such as the 2014 Ebola crisis ignite fears of a global pandemic, and the global nature of travel means disruption often extends way beyond the area directly affected. For example, the Ebola outbreak mainly affected West Africa but resulted in major travel disruption as far away as Brussels Zaventem, an airport with good connections to West Africa, while it also affected travel to the U.S. Nature also remains an ongoing and growing cause of disruption. Climate change and increasing seismic activity mean more extreme and powerful natural events, which are almost impossible to predict. Attention to safety and risk is always heightened immediately after an incident, but typically fades in time. To be fully prepared, companies must think about security and plan for the worst even when risks aren’t in the news. Smart travel risk management also means understanding data security and protection requirements across global operations. Travel Trade OUTBOUND - Scandinavia
Page 1 and 2: Travel Trade OuTbOund rade Scandina
Page 3 and 4: Danish Travel Show - Scandinavias b
Page 5 and 6: NE COMMUNITY For Sustainability Phi
Page 7: The Advent Calendar that gives hope
Page 11 and 12: World’s largest cruise ship May 2
Page 13 and 14: Centara score at Holidays with K id
Page 15 and 16: ANCHORAGE HELSINKI STOCKHOLM VANCOU
Page 17 and 18: Tel. +298 23 33 20 HK Bussar www.hk
Page 19 and 20: Sleeping & Eating in the Faroe Isla
Page 21 and 22: Halda Olsen and Hans Jákup Kollsli
Page 23 and 24: H O T E L ARCTIC Foto fra Umiaq-væ
Page 25 and 26: Two ferries with a very different p
Page 27 and 28: ÍSLENSKA/SIA.IS/FLU 76095 09/15 AI

tto_nov_1-28_final

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?