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Travel Trade<br />

OuTbOund<br />

rade<br />

Scandinavia<br />

und<br />

The future of travel shows<br />

The tribes of future travelers<br />

Buried at sea<br />

Travel Trade<br />

OuTbOund<br />

Scandinavia<br />

November 2015 - ISSUE #3<br />

SPECIAL<br />

VESTNORDEN<br />

TRAVEL MART:<br />

Greenland, Iceland<br />

and Faroe Islands get<br />

travel awards<br />

Largest Scandinavia tour operator gets new structure


Probably fewer larger travel<br />

fairs in the coming years<br />

Two travel fairs have crucial separated<br />

themselves from all other travel fairs in<br />

Scandinavia.<br />

MATKA in Helsinki with 68,000 visitors,<br />

and the “Danish Travel Show” in<br />

Herning, Denmark, with 63,000 visitors.<br />

From behind come Reiselivsmessen<br />

in Oslo, wich after a decline from 2014 to<br />

2015 now have 43,000 visitors.<br />

How difficult it is to arrange travel<br />

fairs with success is seen in Sweden where<br />

TUR this year tried to make a travel fair in<br />

Stockholm. It was visited by 2,500 visitors<br />

and theTUR fair in Gothenburg also has<br />

problems. So there will be no travel fair in<br />

Gothenburg next year, neither a consumer<br />

trade show or trade fair.TUR becomes an<br />

every second year project and there will be<br />

a consumer trade show in 2017 in Stockholm,<br />

with a new concept.<br />

Greater success has Stockholm Travel<br />

Show B2C at the Central Station in Stockholm,<br />

with 250, 000 visitors per day.<br />

For many years over 40,000 visited the<br />

great holiday fair in Bella Center in Copenhagen.<br />

The travel fair had to be abandoned<br />

after poor management .<br />

The successor in Forum in central Copenhagen<br />

had 7,400 visitors.<br />

Even Aller group, that publishes a variety<br />

of magazines, had problems with its<br />

own travel fair in Denmark. Despite massive<br />

support from the group’s many magazines<br />

only 7,000 visited the travel fair, and<br />

the travel fair is not organized again.<br />

Travel Trade<br />

OuTbOund<br />

Five years<br />

“Five years from now there will probably<br />

be fewer larger travel fairs but smaller and<br />

more specialized travel fairs in Scandinavia.<br />

The business to business segment is almost<br />

gone and the consumers, especially<br />

in the larger cities use internet, trip advisor,<br />

face book and other online tools to get<br />

inspiration.<br />

So there will be more focus on specialized<br />

interactive workshops, meet the experts,<br />

spiced with unique content and well<br />

known speakers,” says Per Ankær, Managing<br />

Scandinavia<br />

Director, International Conference<br />

Services, Denmark and Sweden.<br />

MATKA in Helsinki is with 68,000 visitors, is the largest in Scandinavia<br />

Why do you think many travel fairs have<br />

gone back?<br />

“The online tools are available 24/7, so<br />

it is not enough just once a year to go to<br />

a general travel exhibition. The audiences<br />

are generally not the big spenders, so the<br />

exhibitors do not get enough return on<br />

their investment.”<br />

Some travel fairs have success. What is<br />

the recipe?<br />

“Specialize, interesting key note speakers,<br />

marketing and location.”<br />

How many visitors, should a travel fair<br />

have to survive.<br />

“You have to be focused. Either consumer<br />

or business, depending on the concept<br />

and costs. On business, there may be<br />

down to 200 buyers, if it is the right buyers.<br />

A consumer show should probably have<br />

at least 4,000 participants to specialized<br />

fairs.” says Per Ankær.<br />

Anders Ladefoged, Project Manager,<br />

“Danish Travel Show”, Danish Travel<br />

Show:“I’m sure ‘Danish Travel Show’ also<br />

is an attractive fair in 5 years because - especially<br />

in these online times - the personal<br />

meeting never go out of fashion.<br />

We actually don’t have a goal to be<br />

greatest. Our goal is to be the most preferred<br />

and best holiday fair for the industry<br />

and the public.<br />

On “Danish Travelshow”, we have a model<br />

that fits exactly to our exhibitors and visitors<br />

here in Herning. I do not believe that<br />

there is one recipe for making a good show.<br />

One thing is certain. It is not as simple as<br />

some think,” says Project Manager Anders<br />

Ladefoged.<br />

Secret<br />

“We believe that MATKA’s success lies in<br />

the diverse combination of satisfying both<br />

professional visitors’ as well as consumers’<br />

needs. One factor is also the variety of<br />

exhibitors. Last year we had participants<br />

from 90 different countries,” says Antti<br />

Karjunen, Communications Officer, Messukeskus<br />

Helsinki.<br />

How will you continue to develop<br />

MATKA ?<br />

“We have continuously increased the<br />

amount of programme to our B2B clients.<br />

A day before opening of the fair we organize<br />

the Workshop Day.<br />

The public is interested in experiences<br />

and we will continue to produce those<br />

for them. One important aspect is letting<br />

the public know already well before what<br />

kind of programme and experiences will<br />

be ahead, for this we have for example, developed<br />

our own mobile app,” ends Antti<br />

Karjunen.<br />

Travel Trade<br />

OuTbOund<br />

Published by: Traveltrademedia.com, Copenhagen, Denmark. CVR DK29314055<br />

Managing editor:<br />

Carsten Elsted<br />

Travel editor:<br />

Carsten A. Andersen<br />

Contact:<br />

editor@<strong>tto</strong>scandinavia.com<br />

Layout:<br />

grafit.dk


Danish Travel Show<br />

– Scandinavias biggest travel fair<br />

Preferred fair of the Danish travel industry<br />

Networking – 3,000 travel professionals<br />

Dedicated audience – 65,000 visitors<br />

USA is official partner country<br />

BOOK A STAND<br />

DANISHTRAVELSHOW.COM


If you follow any cruise message<br />

boards or forums, you are bound<br />

to see someone asking if they can<br />

bury or spread their deceased<br />

loved one’s ashes at sea while they<br />

are on their cruise. One of the<br />

best ways to arrange a cremation<br />

is through Neptune Society.<br />

The simplified answer to this question is<br />

yes. Most cruise lines will allow you to<br />

bring the ashes on board and will even<br />

block off an area at the back of the ship,<br />

for a short time, in order to allow you and<br />

your family time to prepare and to say a<br />

few words and then spread the ashes out<br />

over the sea.<br />

Different cruise lines may have different<br />

ways of setting up a burial at sea, but<br />

most are very similar with the requirements<br />

for this to take place. If your loved<br />

one was someone who loved being at sea,<br />

then this could be the perfect place to bury<br />

them. Some cruise lines even give you a<br />

keepsake map or document with the exact<br />

location of where you spread the ashes,<br />

marked on it, including latitude and longitude,<br />

that you can take home with you and<br />

frame or place in a scrapbook.<br />

You will need to check with your chosen<br />

cruise in advance, to make sure they<br />

allow it. Once you have your loved one’s<br />

ashes and are ready to book your cruise,<br />

call the cruise line and make sure a burial<br />

Can you still bury<br />

a person at sea?<br />

at sea can take place. Most cruise lines do<br />

allow this, but it’s better to check first. It is<br />

required that you have to be at least twelve<br />

nautical miles from land and from any restricted<br />

areas before the ceremony and<br />

burial at sea can take place. Once you are<br />

on board, go to guest services where Guest<br />

Services Officers and the Environmental<br />

& Occupational Safety Officer will coordinate<br />

the burial at sea.<br />

Once everything is <strong>final</strong>ized, you will<br />

be notified of the time and date for your<br />

service to take place. On most lines, when<br />

the time arrives, you will be escorted to<br />

the appointed area by an officer or security<br />

guard. The area will be cordoned off in order<br />

to allow the family the privacy for the<br />

ceremony and time for the burial at sea to<br />

take place. You may toss flowers overboard<br />

along with the ashes, but they must be real<br />

flowers and should be ordered from the<br />

cruise line in advance. You will not be allowed<br />

balloons or anything plastic or that<br />

could harm the sea and the sea life.<br />

RCCL moves from<br />

FL to Miami<br />

Royal Caribbean Cruise Line is set to build a $100 million<br />

PortMiami terminal with a 400 meter long berth to accommodate<br />

the cruise lines giant’s mega passenger ships.<br />

Caribbean’s 6,000 passenger Oasis of the Seas and Allure<br />

of the Seas are currently based at Fort Lauderdale’s Port Everglades.<br />

The plans which were revealed detail a facility that will<br />

be called Terminal A and would be operational in 2018.<br />

Royal Caribbean’s contract at Port Everglades expires in<br />

2018.<br />

“Its not that we are leaving Port Everglades,” Adam Goldenstein,<br />

RCL’s chief operating officer told county commissioners<br />

Wednesday. “But the majority of our business will shift here to<br />

PortMiami for the foreseeable future.”<br />

Miami-Dade Commissioners will vote on the agreement with<br />

Royal Caribbean that could last as long as 60 years.<br />

Royal Caribbean is headquartered in Miami. The investment<br />

in Terminal A is predicted to double Royal Caribbean’s<br />

passenger volume to an estimated 1.5 million a year. The Port-<br />

Miami would be paid $9.5 million in rent by the cruise ship<br />

giant.<br />

4<br />

>> Travel Trade OUTBOUND - Scandinavia


NE<br />

COMMUNITY<br />

For Sustainability<br />

Philippines Invites You To<br />

ATF 2016 In Manila!<br />

TRAVEX | 20 to 22 January 2016<br />

The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the<br />

ASEAN region as one tourist destination where Asian hospitality and cultural diversity<br />

are at its best. The TRAVEX component is a 3-day trade-only mart that showcases the<br />

world’s largest contingent of ASEAN destination products and services, and facilitates<br />

selling, buying and promoting the region internationally.<br />

KEEN TO BUY INTO ASEAN?<br />

Let Us Host You With Flights & Accommodation Covered!<br />

Come gather the latest information on ASEAN tourism products and services,<br />

establish new business contacts and learn about the region’s tourism trade.<br />

Buyers benefit from a comprehensive programme of pre-matched on-site<br />

business appointments with ASEAN suppliers, access to the annual ASEAN Tourism Conference,<br />

and plentiful networking luncheons, dinners and tour selections to experience the highlights<br />

of ASEAN as a regional destination. Eligible buyers will be hosted to the event with added<br />

reimbursable flight and accommodation provided.<br />

Register Online Today!<br />

www.atfphilippines.com<br />

Host Committee:<br />

TRAVEX Secretariat:<br />

ASEAN TOURISM ASSOCIATION<br />

ATF TRAVEX email: atf@ttgasia.com<br />

TTG Events is a business group of TTG Asia Media<br />

1 Science Park Road #04-07, The Capricorn, Singapore Science Park II, Singapore 1175<strong>28</strong> • Tel: +65 6395 7575 | Fax: +65 6536 0895 | www.ttgasiamedia.com<br />

Travel Trade OUTBOUND - Scandinavia


Forecast 2030<br />

By 2030, forecasts predict there will be an extra billion people in the world, of which 20% will<br />

be traveling. So who will be the travelers of the future and what will they want and expect from<br />

their travel experiences?<br />

Future Traveller Tribes 2030, a report reveals<br />

how the travel landscape is evolving<br />

and the types of travelers that are expected<br />

to rise in prominence over the next 15<br />

years.<br />

The free report unveils six categories of<br />

“Traveler Tribes” that are set to emerge or<br />

grow based around traveler desires, needs<br />

and behaviors instead of traditional demographics<br />

such as gender or age:<br />

Social Capital Seekers: structure their<br />

holidays almost exclusively with online<br />

audiences in mind, relying heavily on peer<br />

reviews and recommendations to validate<br />

their decisions.<br />

Cultural Purists: look at time away as a<br />

chance to immerse themselves in a different<br />

– even uncomfortably so – culture,<br />

where enjoyment of their break depends<br />

on the authenticity of the experience.<br />

Ethical Travelers: make travel plans based<br />

on moral grounds, for example, decreasing<br />

their carbon footprint or improving<br />

the lives of others.<br />

Simplicity Searchers: seek ease and transparency<br />

and enjoy their vacations without<br />

the stress of organizing them. These travelers<br />

are eager for restful vacations and are<br />

happy to take bundled offers rather than<br />

managing every detail themselves.<br />

Obligation Meeters: driven by a specific<br />

purpose for travel, whether business or<br />

leisure, and thus have constraints on time<br />

and budget.<br />

Reward Hunters: primarily interested in<br />

indulgent travel, craving something that<br />

represents an extraordinary reward or<br />

‘must have’ premium experience. These<br />

travelers seek a return on their hardearned<br />

investment of time and energy in<br />

their working lives.<br />

The comprehensive report findings are<br />

based on interviews with leading futurologists,<br />

travel industry experts and travelers<br />

around the world.<br />

Shaping the future traveller journey<br />

As future traveller tribe purchasing habits evolve, travel providers<br />

need to respond and build a more rewarding and connected<br />

traveller journey, from ‘inspiring to arriving home’.<br />

Implementing appropriate solutions and services at each stage of<br />

the traveller journey will be crucial to success. The following chart<br />

provides examples and potential benefits of various strategies to<br />

shape the future traveller journey.<br />

Obligation<br />

Meeters<br />

Ethical<br />

Travellers<br />

Cultural<br />

Purists<br />

Simplicity<br />

Searchers<br />

Reward<br />

Hunters<br />

Social Capital<br />

Seekers<br />

24/48h<br />

Inspire Shop<br />

Book<br />

48/24h<br />

after booking before departure<br />

Check-in<br />

Airport<br />

On-trip<br />

Post-trip<br />

Context-aware<br />

emails<br />

Peer to peer<br />

Frequent flyer<br />

/ Loyalty<br />

Big data<br />

(Market of one)<br />

Traveller<br />

affinity<br />

Rich media<br />

Multi-channel<br />

shopping<br />

behaviour<br />

Comparison<br />

shopping<br />

Information<br />

overload<br />

Fare families<br />

Bundled offers<br />

À la carte<br />

offers<br />

Multi-leg<br />

options<br />

Multi-currency<br />

pricings<br />

Optimised user<br />

interface (UI)<br />

Cross-sell<br />

Complementary<br />

promotions<br />

Channel<br />

optimisation<br />

Payment<br />

security<br />

Mobile<br />

payments<br />

Time to think<br />

Data privacy<br />

Push<br />

notifications<br />

Door to<br />

departure<br />

Rebooking<br />

Corporate<br />

traveller<br />

recognition<br />

Upsell<br />

Non-peak time<br />

offers<br />

Disruption<br />

management<br />

Passenger<br />

volume<br />

forecast<br />

Process<br />

automation<br />

Airport<br />

shopping<br />

Near Field<br />

Communication<br />

(NFC)<br />

Duty Free<br />

In-flight<br />

Arrival to <strong>final</strong><br />

destination<br />

Flight changes<br />

Reviews &<br />

ratings<br />

Customer<br />

Relationship<br />

Management<br />

(CRM)<br />

Customer<br />

Experience<br />

Management<br />

(CEM)<br />

Next trip…?<br />

© 2015 Amadeus IT Group SA<br />

amadeus.com/tribes2030<br />

6<br />

>> Travel Trade OUTBOUND - Scandinavia


The Advent Calendar that gives hope<br />

to children in need is here!<br />

Our goal at New Hope is to give children an education,<br />

a better health and a chance for a brighter<br />

future. By buying the New Hope Advent Calendar<br />

you will help us to help. At the same time you stand a<br />

chance of winning fantastic prizes in the lucky draws<br />

taking place every day between 1st December and<br />

Christmas Eve. The Calendar costs only SEK 100.<br />

Find out more on newhope.se<br />

NEW HOPE<br />

RESEINDUSTRINS BARNFOND


New Book<br />

Strategy for Tourism is an internationally focused<br />

text which explains strategic management,<br />

analysis and implementation specifically<br />

in the tourism industry.<br />

In today’s fast moving environment a<br />

sound, well-advised strategic plan is essential<br />

for all businesses, none more so than those in<br />

the tourism industry. Without strategy, organizations<br />

are susceptible to strategic drift –<br />

a consequence of failure to monitor and respond<br />

to the changing external environment.<br />

Using global case studies, it provides a complete<br />

overview of all the factors required<br />

when establishing a strategic plan, covering:<br />

• analysis of external factors, including<br />

competition, economics and politics;<br />

• choice and evaluation of the strategic plan;<br />

• implementation, managing and monitoring<br />

the plan.<br />

Shopping and dining in<br />

MUCs new satellite<br />

At the stands in Schubeck’s ‘Viktualienmarkt’ high-quality snacks will be available.<br />

In the new satellite facility, scheduled to<br />

open in April 2016, Munich Airport will<br />

offer passengers an entirely new shopping<br />

and dining experience.<br />

Forming the heart of this exciting world<br />

is the central marketplace, an open space<br />

flooded with natural light built around the<br />

apron tower. The retail and dining options<br />

will include a wide selection of iconic German<br />

and international brands, popular<br />

Bavarian retailers, and local bars and restaurants.<br />

“Bavarian traditions and hospitality,<br />

Munich›s unique lifestyle and the blending<br />

of nature with state-of-the-art technology<br />

– these were the guiding principles behind<br />

the architectural design of the dining<br />

and shopping area,” says Rainer Beeck, the<br />

Senior Vice President of Commercial Activities<br />

at Munich Airport.<br />

This means that even transit passengers<br />

will get a sense of Bavarian culture.<br />

The space will include 16 retail stores, seven<br />

food and beverage locations and three<br />

Duty Free shops.<br />

An Allresto café will offer star chef<br />

Alfons Schuhbeck›s sandwich creations,<br />

with unusual spreads and freshly baked<br />

bread and rolls. The partnered restaurant<br />

features a display kitchen, where guests<br />

can watch the chefs in action. At the stands<br />

in Schubeck›s ‘Viktualienmarkt’, named<br />

for the renowned outdoor marketplace<br />

in the Munich city center, high-quality<br />

snacks will be available to enjoy immediately<br />

or packaged for take-out. Also coming<br />

to Munich Airport when the satellite<br />

Guests at the elegant Bubbles Bar, can watch the<br />

activity<br />

terminal opens: the gourmet hamburgers<br />

of Munich’s in<strong>nov</strong>ative, home-grown<br />

‘Hans im Glück’. ‘Sissi & Franz’ – an edgy<br />

re-imagining of Vienna coffee house culture<br />

and courtly traditions – bridges the<br />

culinary gap between Bavaria and Austria.<br />

The architecture and decor of the<br />

‘Lenbachs’ tower bar, the focal point of the<br />

marketplace, were inspired by the Bavarian<br />

painter Franz von Lenbach.<br />

Next door, guests at the elegant Bubbles<br />

Bar, can watch the activity on the airport›s<br />

eastern apron while enjoying fresh seafood<br />

and premium wines and ‘Amo’, which will<br />

combine an Italian restaurant with a coffee<br />

bar, focusing on quick service and excellent<br />

quality.<br />

8<br />

>> Travel Trade OUTBOUND - Scandinavia


Thomas Cook with<br />

new strategy<br />

Travel giant Thomas Cook with 22 million<br />

customers and sales of around 10 billion<br />

Euros are working with a new strategy of<br />

creating ‘one European tour operator’ with<br />

a mix of centralized production and local<br />

sales.<br />

At group level, there are now three centralized<br />

product platforms which contract<br />

capacity and create a product portfolio for<br />

local markets.<br />

1. ‘Differentiated’ beach holidays unit,<br />

based on some 2,500 own or exclusive<br />

hotels.<br />

2. ‘Long-tail’ non-differentiated holidays<br />

unit covers other mainstream holidays,<br />

city trips, self-drive holidays and dynamic<br />

packages.<br />

3. The third platform covers special products,<br />

including premium and long-haul<br />

holidays, cruises and specialist brands.<br />

As a result, the local country organizations<br />

now focus more on trading (sales & marketing),<br />

capacity and yield management.<br />

Magnus Wikner, CEO, Thomas Cook<br />

Northern Europe:<br />

“We are moving towards a more integrated<br />

approach in the whole group. Our<br />

main focus is the customer and to develop<br />

more differentiated customer offerings,<br />

e g our concept hotels. In the Nordic countries<br />

we have great experience of working<br />

in this way and we are looking forward to<br />

working even closer to each other in the<br />

group, developing our customer offer.”<br />

In Scandinavia Thomas Cook owns<br />

Ving in Sweden and Norway, Tjäreborg in<br />

Finland and Spies in Denmark with a total<br />

of 1.5 million guests, and Thomas Cook<br />

Airlines.<br />

We are moving towards a more integrated approach<br />

in the whole group, says Magnus Wikner,<br />

CEO, Thomas Cook Northern Europe.<br />

Progress<br />

“Over the last three years we have made<br />

excellent progress transforming our business.<br />

We have developed a strong core holiday<br />

proposition based around our ownbrand<br />

hotels, reduced our cost base, and<br />

strengthened our capital structure,2 says<br />

Dr Peter Fankhauser, Group Chief Executive<br />

Officer, Thomas Cook.<br />

“The next phase of transformation will<br />

aim to better integrate our businesses<br />

across geographies, with a higher quality<br />

and more focused holiday offering delivered<br />

through our New Operating Model.<br />

With the benefit of our strong brands and<br />

through our absolute focus on customer<br />

needs, I am confident that this strategy<br />

will lead to an even better holiday experience<br />

for our customers, further improving<br />

our growth and profitability, and increasing<br />

returns to shareholders.”<br />

“ISIS the<br />

biggest<br />

threat”<br />

“Terrorist organization ISIS represents<br />

the single biggest threat to travel security,<br />

now and in the future. Fighters are<br />

joining it from across the world. This<br />

increases the chance of more frequent,<br />

localized terrorist attacks when they return<br />

from the conflict. Such incidents<br />

are more difficult to detect and prevent<br />

than large-scale events, so it’s even<br />

more important to prepare and protect<br />

travelers. Companies with active travel<br />

risk and crisis management programs<br />

will be better positioned to do this,<br />

supporting duty of care commitments<br />

to their employees.”<br />

This is the forecast of the Business<br />

Travel in 2016 made of Advito, US consulting<br />

agency with headquartered in<br />

Chicago.<br />

“Aside from safety and security issues,<br />

travel in Europe is being increasingly<br />

disrupted by industrial action.<br />

High-profile strikes by unions seeking<br />

a larger share of company profits<br />

have disrupted travelers in Belgium<br />

and Germany. These could spread to<br />

other countries. Health is another issue<br />

to consider. Outbreaks such as the<br />

2014 Ebola crisis ignite fears of a global<br />

pandemic, and the global nature of<br />

travel means disruption often extends<br />

way beyond the area directly affected.<br />

For example, the Ebola outbreak mainly<br />

affected West Africa but resulted in<br />

major travel disruption as far away as<br />

Brussels Zaventem, an airport with<br />

good connections to West Africa, while<br />

it also affected travel to the U.S.<br />

Nature also remains an ongoing and<br />

growing cause of disruption. Climate<br />

change and increasing seismic activity<br />

mean more extreme and powerful natural<br />

events, which are almost impossible<br />

to predict.<br />

Attention to safety and risk is always<br />

heightened immediately after an<br />

incident, but typically fades in time.<br />

To be fully prepared, companies must<br />

think about security and plan for the<br />

worst even when risks aren’t in the<br />

news. Smart travel risk management<br />

also means understanding data security<br />

and protection requirements across<br />

global operations.<br />

Travel Trade OUTBOUND - Scandinavia


Perhaps women are generally<br />

more interested in arts and<br />

culture than men, says Espen<br />

Nedland Hansen, General<br />

Manager, Temareiser Fredrikstad,<br />

Norway.<br />

More women than men<br />

on cultural trips<br />

“It is my feeling that more women than<br />

men take on cultural trips. I do not know<br />

why. Perhaps women are generally more<br />

interested in arts and culture than men.<br />

Most travelers on culturel trips are<br />

from 55 years upwards. There are interested<br />

people who want a little more content,<br />

knowledge and experiences when they are<br />

on vacation”, says Espen Nedland Hansen,<br />

General Manager, Temareiser Fredrikstad,<br />

one of the largest travel agencies for cultural<br />

trips in Norway with 3,500 visitors<br />

a year.<br />

“Italy has always been the country<br />

where we have the most travel and travelers.<br />

‘The good life in Italy’ has always fascinated<br />

Norwegians, and our skilled tour<br />

leaders with insight into Italian culture,<br />

history and food and wine, allows travelers<br />

a complete Italy experience.<br />

Egypt is unfortunately out as a destination<br />

for us, and our long journey combination<br />

Syria / Jordan disappeared with the<br />

civil war. We envisage a growth next year<br />

and higher earnings. Initial sales for 2016<br />

are significantly better than the same time<br />

last year.”<br />

Why do you think the Mediterranean, Italy,<br />

France, Spain and Greece are so popular?<br />

Italy has always been the country where we have<br />

the most travel and travelers. “The good life in<br />

Italy” has always fascinated Norwegians, says Espen<br />

Nedland Hansen.<br />

“The good life”, pleasant climate, good<br />

food and wine, interesting culture and<br />

history.<br />

How long do you think it will take before<br />

you put Tunisia, Israel and the Middle East<br />

on your program?<br />

“We have no concrete plans for trips to<br />

these countries, but we hope of course that<br />

the situation stabilizes.”<br />

What about Turkey?<br />

“We have noticed a decline in recent<br />

years and people are asking more about<br />

Turkey. But it is cultural trips. It is not<br />

beach holiday. The Norwegian Foreign<br />

Ministry has no recommendations against<br />

travel to those areas where we have tours in<br />

Turkey. Istanbul is a world city with a wonderful<br />

story, and we will continue with our<br />

travels there.”<br />

To which countries do you expect more cultural<br />

trips?<br />

“It would clearly be in the classical culture<br />

countries such as Italy, Spain, France,<br />

Greece on the Mediterranean. But many<br />

new countries emerge, f. Ex. Sri Lanka,<br />

South Africa, and there is now great interest<br />

in Cuba.<br />

It very much depends on the security<br />

situation in the countries. Unfortunately,<br />

there are several countries where security<br />

is a problem,” says Espen Nedland Hansen.<br />

10<br />

>> Travel Trade OUTBOUND - Scandinavia


World’s<br />

largest<br />

cruise<br />

ship<br />

May 26 next year, the world’s largest<br />

cruise ship Royal Caribbean’s Harmony of<br />

the Seas sets sail on her first cruise, three<br />

nights from Southampton to Cherbourg in<br />

France.<br />

Harmony of the Seas will hold more<br />

passengers and be 20 percent more fuel efficient<br />

than her predecessors Oasis and Allure.<br />

Oasis and Allure can take 5,400 passengers<br />

and carry 6.296 guests at double occupancy,<br />

while Harmony of the Seas can<br />

take 5.492 and 6.410 guests at double occupancy.<br />

Harmony of the Seas will encompass<br />

227,000 gross registered tons exceeding<br />

Oasis and Allure by 2.15 meters length, 5.5<br />

meters width, and 2,418 GT<br />

The ship will debut in May 2016 for her<br />

inaugural summer season showcasing Europe’s<br />

most popular cruise destinations on<br />

seven-night Western Mediterranean itin-<br />

Harmony of the Seas will feature Splashaway Bay an interactive aqua park for kids and The Ultimate<br />

Abyss, the tallest slide at sea touting a 33 meter dramatic plung.<br />

eraries calling on Barcelona, Palma de<br />

Mallorca, Spain; Provence, France; Florence/Pisa,<br />

Rome and Naples, Italy. In November<br />

2016, Harmony will arrive to her<br />

homeport of Port Everglades in Ft. Lauderdale,<br />

Fla. offering seven-night Eastern and<br />

Western Caribbean sailings.<br />

Harmony of the Seas will experience<br />

new amenities, Bionic Bar with robot bartenders,<br />

Voom, the fastest Internet connection<br />

at sea and The Perfect Storm waterslides;<br />

that is three slides (three decks<br />

high) named Cyclone, Typhoon and Monsoon.<br />

Splashaway Bay is a water park for<br />

kids and toddlers. For those fully clothed<br />

guests who are looking for a quick route<br />

from the Aqua Theatre to the Boardwalk<br />

they can take the Ultimate Abyss. Ten stories<br />

of slide and 33 meter of plunge.<br />

Spiraling five decks above the lushly<br />

landscaped, is open-air Central Park in the<br />

center of the ship.<br />

caa<br />

New international hub at Langkawi<br />

”We plan to put five planes in Langkawi and generate approximately<br />

1 million to 1.5million passengers through Langkawi very<br />

quickly. We will obviously focus on Asean destinations and gradually<br />

expand the connectivity to China and India, which are both<br />

very strong routes. It is exciting news for the state of Kedah and<br />

exciting news for job creation<br />

as we will base pilots and cabin<br />

crew in Langkaw,” says Tony<br />

Fernandes, Group CEO of Air<br />

Asia, after Air Asias decision<br />

to developing holiday island<br />

Langkawi as an international<br />

hub.<br />

“By making it a hub, we<br />

hope to contribute further to<br />

the growth of traffic of this airport,”<br />

added Fernandes.<br />

“We have a great airport<br />

here in Langkawi but it is under-utilized.<br />

We firmly believe<br />

Langkawi have a huge potential to grow as an international hub,”<br />

says Aireen Omar, Chief Executive Officer of Air Asia.<br />

Dato’ Sri Liow Tiong Lai, Minister of Transport of Malaysia:<br />

“I am very happy with Air Asia’s announcement to turn Langkawi<br />

into one of its international base and a full-fledged international<br />

airport. I am confident<br />

Air Asia has the capabilities<br />

to grow Langkawi and turn it<br />

into a top holiday destination,<br />

even better than Phuket or Bali<br />

and eventually make Malaysia<br />

one of the favorite tourism destinations<br />

on the global map.”<br />

There are currently five Air Asia hubs<br />

in Malaysia: Kuala Lumpur, Kuching,<br />

Johor Bahru, Penang and Kota<br />

Kinabalu. Langkawi will be Air Asia’s<br />

sixth international hub in Malaysia.<br />

Travel Trade OUTBOUND - Scandinavia


Buyers and corporate<br />

travel managers<br />

IT&CMA has after 23 years got a fine reputation,<br />

which this year attracted more than<br />

400 buyers and 115 corporate travelers.<br />

Of course the onsite meetings between<br />

buyers and close to 900 sellers are important,<br />

but the learning at the conference is<br />

getting more and more attention.<br />

The keynote, seminars and conferences<br />

at the IT&CMA have grown over the years,<br />

so everyone can learn what they want to<br />

from the Forum speakers, the associations<br />

day speakers, the conference sessions<br />

speakers, the future leaders forum speakers<br />

and not to forget a new invention The<br />

Campfire knowledge session speakers.<br />

In 2016 IT&CMA will take place in<br />

Bangkok September 27-29 and in 2017<br />

September 26-<strong>28</strong>.<br />

Still<br />

confident in<br />

Thailand<br />

Thailand’s tourism statistics can be astounding<br />

at times. While after the Bangkok<br />

bombings in mid-August everyone<br />

warned of an anticipated sharp drop in<br />

visitor numbers due to countries re-enacting<br />

travel alerts and safety concerns<br />

mounting in the military-led country, the<br />

shock period was short-lived.<br />

Thailand Convention and Exhibition<br />

Bureau or TCEB has a campaign to reassert<br />

Thailand as a destination at the HEART of<br />

ASEAN among the international business<br />

community. Making the announcement<br />

at the IBTM World, the region’s premier<br />

MICE and travel industry event, TCEB introduced<br />

its ‘Thailand CONNECT….Our<br />

Heart Your World” brand communication<br />

campaign for the 2016 fiscal year.<br />

ASEAN MICE debuts<br />

at IT& CMA<br />

The ASEAN National Tourism Organizations<br />

(ASEAN NTOs) joined forces with<br />

TTG Media in organizing the very first<br />

ASEAN MICE forum at the IT&CMA and<br />

CTW Asia-Pacific 2015, that opened on<br />

the 29th September at Bangkok Convention<br />

Center at CentralWorld. Representatives<br />

from the ASEAN NTO’s networked<br />

with industry professionals from almost<br />

50-countries.<br />

The forum ran to a full house and offered<br />

a knowledge centric programme that<br />

shared the regions’ latest MICE developments<br />

and insights on an international<br />

scale, through conversations between the<br />

region’s key players and the global community.<br />

Across three sessions held throughout<br />

the morning, the new forum brought<br />

together destination management companies,<br />

national tourism organizations, convention<br />

and visitor bureaus, as well as hoteliers,<br />

to raise awareness of MICE related<br />

issues and discuss strategies to promote<br />

the sector, especially as the ASEAN Economic<br />

Community becomes a reality.<br />

With the AEC in mind, the opening<br />

session explored the potential for creating<br />

multi-destination packages for both incentive<br />

travel and meetings in the region,<br />

taking advantage of the varied attractions.<br />

This was followed by a presentation of case<br />

studies underscoring exactly how ‘secondary’<br />

destinations within ASEAN have<br />

been able to create a niche for themselves.<br />

Hanna Franzen, owner and director of Franzen<br />

Events in Lund in Sweden has close to 20 groups<br />

a year with more than 50 in each group, was a<br />

busy buyer at IT&CMA this year.<br />

“Thailand CONNECT….Our Heart, Your<br />

World” highlights three key pillars of Thailand’s<br />

MICE industry: DESTINATIONS<br />

OF THAILAND: Your Heart’s Desire Diverse<br />

Destinations with Seamless Connections,<br />

Business in Thailand: At the heart of<br />

the world Helping you seize the opportunities<br />

across the globe, Asia and ASEAN,<br />

and PEOPLE OF THAILAND.<br />

For 2016, TCEB has developed the<br />

“Thailand CONNECT…Our Heart Your<br />

World” brand communications campaign<br />

to capture the essence of Thailand’s<br />

unique position as a preferred global business<br />

events destination, highlighting how<br />

the country’s service-oriented translates<br />

into tangible opportunities for business<br />

travelers, with all elements working in perfect<br />

synergy.<br />

12<br />

>> Travel Trade OUTBOUND - Scandinavia


Centara score at Holidays<br />

with K ids Awards<br />

Centara Grand Beach Resort<br />

Phuket and Centara Karon<br />

Resort Phuket have come out<br />

number 3 and 4 in the Best<br />

Family Resorts, Thailand, as<br />

voted by the readers of Holidays<br />

with Kids magazine.<br />

The two properties are no<br />

strangers to this sought-after<br />

award having been featured<br />

amongst the top five in<br />

the same category last year.<br />

The recognition is based on<br />

results of the Holidays with<br />

Kids Readers’ Choice Survey<br />

in which readers of the magazine<br />

are asked to nominate<br />

the best of the best based on a number of<br />

factors including kids’ activities, facilities,<br />

quality accommodation, standard of service<br />

and hospitality, value for money and<br />

overall experience.<br />

Both awards reflect Centara’s ongoing<br />

commitment to one of its key markets:<br />

families.<br />

Chris Bailey, COO at Centara:<br />

“Once again, the group is reinforcing<br />

their family-friendly qualities of Centara<br />

with the introduction and development of<br />

new programmes and services for families<br />

such as a brand new, comprehensive activity<br />

programme offered by Centara Hotels<br />

& Resorts.<br />

Centara Grand Beach Resort Phuket is<br />

the only five-star resort with direct access<br />

to Karon Beach and features spacious<br />

family rooms, including double-double<br />

bedding and interconnecting rooms as<br />

well as an extensive water park with slides,<br />

Optimism in Langkawi<br />

Tourism Malaysia has expressed<br />

optimism of an increase in the<br />

number of foreign tourists visiting<br />

Malaysia following a drop<br />

in the value of the ringgit against<br />

major currencies.<br />

Its Director-General Datuk<br />

Mirza Mohammad Taiyab<br />

said the result would be known<br />

once the statistics for the inflow<br />

of foreign tourists for the third<br />

quarter had been compiled.<br />

”The statistics for the first and<br />

second quarters did not show<br />

any rise but following the drop<br />

in the value of the ringgit two months ago,<br />

tourist arrivals from Singapore and Thailand<br />

have risen sharply.<br />

”Logically, when goods in Malaysia<br />

become cheaper (for the foreign tourists)<br />

with the drop in the value of the ringgit,<br />

more people will come to shop in this<br />

country,” he said. (Today, one USD was<br />

equivalent to RM4.17).<br />

Mirza said domestic tourism last year<br />

registered an increase to 60.7 million people<br />

who spent RM41.4 billion, up from 54.4<br />

million who spent RM35.6 billion in 2013.<br />

”We find that tour operators played a role<br />

Centara is one of the most successful<br />

chains in Thailand and the<br />

surrounding countries. Here Johan<br />

Fylking from Eventguiden in<br />

Sweden get to know all about the<br />

latest development from Oranuch<br />

Khamsorn and Fongfa Eadiongdee,<br />

both sales managers.<br />

waterfalls and lazy river.The<br />

4-star Centara Karon Resort<br />

Phuket is conveniently located<br />

in the heart of Karon and<br />

offers a range of spacious,<br />

family-oriented accommodation.<br />

Centara offers a ‘Kids’<br />

Club’ that has two different supervised<br />

zones: ‘Camp Safari’ for ages 4 to 9, and the<br />

multi-media ‘E-Zone’, designed to entertain<br />

tech-savvy teenagers. There is a wide<br />

range of activities that children can participate<br />

in, such as treasure hunts, beach and<br />

pool games, even yoga, morning gymnastics,<br />

aqua aerobics and Zumba – adults can<br />

join in the fun too.<br />

Children under the age of 12 stay and<br />

eat breakfast free at Centara properties.<br />

Langkawi Tourism were represented<br />

byAmada Zulkifli and Suraya Binti<br />

with a lot of news given to Göran<br />

Blomquist from Kungsbacka in<br />

Sweden .<br />

in encouraging their clients to<br />

visit Malaysia.<br />

Tourism Malaysia has also<br />

started a new promotion campaign<br />

for 2016 “Malaysia like<br />

never before”, which is tailored<br />

to the incentives market, highlighting<br />

five key destinations<br />

for corporate meetings and incentive:<br />

Langkawi, Georgetown,<br />

Kuala Lumpur, Kutching and Kota<br />

Kinabalu.<br />

Langkawi has the new theme “Sail beyond<br />

the Horizon”.<br />

It is possible to get a support of up to<br />

USD 100 per pax for bringing mice to Malaysia<br />

and specific to Langkawi.<br />

Travel Trade OUTBOUND - Scandinavia


People On the Go<br />

Success<br />

for PATA<br />

More than 230 agents and<br />

tour operators attented<br />

the two PATA Long Haul<br />

workshops I Aarhus and<br />

Copenhagen during last<br />

week. Both sellers and<br />

buyers learned a lot.<br />

Juby Luu, mananger Pacific Travel and Bjarke Højland, JTB Travel<br />

got the latest news from Martin Schmidtsdorff and Mia Schou<br />

from Exspedia.<br />

Turkish Airlines has a one stop route<br />

to Malaysia from all the Nordic Countries,<br />

so Lana Yashkina from Malaysia<br />

Tourism in Stockholm was happy to<br />

see Mical Ambaek from the airline.<br />

Jordan and Aegean goes together as the airline has a one-stop<br />

route to the capital of Jordan Amman. Fra left Jorgen Tourism<br />

Jakob Haahr-Pedersen, Helena Popp and Yiannis Pantazopoulos,<br />

regional manager from Aegean.<br />

June Nielsen from PATA was the big mastermind<br />

behind the roadshow, which the<br />

two Icelandair reps Jeanett Dungal and<br />

John Rasmussen thanks her for.<br />

Thai<br />

roadshow<br />

To get into the lucky draw, everyone had to have<br />

a stamp in their “passport”. Karin Wellington-Ipsen<br />

from Qatar was happy to give a stamp to Cria<br />

Rasmussen from C&C Travel.<br />

Thailand Tourism had gathered<br />

all the major touroperators and<br />

agents to the biannual roadshow.<br />

They got the latest news from the new deputy<br />

governor Juthapon Rerngronasa (middle) and<br />

the director in Stockholm Pakkanan Winijchai<br />

and the CEO of Bravo Tours Peder Horsnhøj.<br />

Also the area sales manager for Thai Airways<br />

Flemming Sonne was present getting information<br />

from Srayut Ekahitanonda , who now will<br />

open his hotel number two in Hua Hin.<br />

The CEO of one of the biggest touroperators<br />

to Thailand TopTours got the latest news from<br />

Bangkok Airs Alisa Kranz.<br />

14<br />

>> Travel Trade OUTBOUND - Scandinavia


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The workshop were busy all the time during Vestnorden Travel Mark. Both exibitors and buyers had come to meet and do business.<br />

Vestnorden Travel Mart<br />

is a popular event<br />

This year did not break any records when it comes to the number of participants at the<br />

Vestnorden Travel Mart in Tórshavn. Looking back at the event its increasing popularity shows<br />

there is a demand.<br />

Although the digital behavior outruns<br />

the analogue one, representatives from<br />

the tourist industry in the Faroe Islands,<br />

Greenland and Iceland had a good time<br />

meeting their customers from many different<br />

countries face to face at Vestnorden<br />

Travel Mart in late September.<br />

The number of exhibitor were 213 representing<br />

100 companies with 124 buyers<br />

from 89 companies and travel agencies on<br />

the other side of the table – not far from<br />

the one-to-one goal. The atmosphere at the<br />

workshop was very relaxed even if it was<br />

obvious that all had a mission, which was<br />

doing business.<br />

Quite a few of the previous travel marts<br />

ended a bit early on the second day, whereas<br />

this year’s event continued to the bitter<br />

end – and a little further. Some of the exhibitors<br />

started to pack down their booths,<br />

while others continued meetings with<br />

their clients.<br />

Consider their guests as friends<br />

The owners of Make Travel, Maria Samson<br />

and Kent Christensen, were praised for,<br />

how they had solved the task. Every little<br />

detail had been taken care of. This time<br />

there were no reasons to complain at the<br />

30 th jubilee Vestnorden Travel Mart.<br />

16<br />

>> Travel Trade OUTBOUND - Scandinavia


Tel. +298 23 33 20<br />

HK Bussar<br />

www.hk.fo<br />

It is also a fact that the people of the West<br />

Nordic countries have a special ability of<br />

making their guests feel welcome. They<br />

consider their guests as friends, and they<br />

know how to enjoy both their friends and<br />

themselves. If you want to have this explained,<br />

please contact one of the participants.<br />

The organizers also find that the participants<br />

should bring some new impulses<br />

back home. They had brought in Nick Hall<br />

as the keynote speaker. He addressed the<br />

audience with the digital trends in travel.<br />

Quite a few of his theories surprised the<br />

segment that is not dependent on being<br />

on-line 27/7.<br />

Even better forecast for 2016<br />

Whether you like it or not these are the<br />

new customers of the travel industry. The<br />

Director of Promote Iceland, Inga Hlín<br />

Pálsdóttir emphazised that young people<br />

actually buy package tours and not necessarily<br />

organize trips themselves.<br />

The representatives for the tourist<br />

councils of the three West Nordic nations<br />

agreed on a very satisfactory 2015-season<br />

with a forecast looking even better for<br />

2016.<br />

The magazine TTO Scandinavia, which<br />

you are reading this very moment, would<br />

also like to take credit for a <strong>nov</strong>elty to the<br />

arrangement. We introduced the Vestnorden<br />

Travel Award. You can read about the<br />

prize and the winners on another page in<br />

this publication.<br />

The 31 st Vestnorden Travel Mart will be<br />

October 4 th – 6 th in Reykjavík, Iceland.<br />

Four representatives<br />

from the three West<br />

Nordic nations were<br />

looking forward to<br />

seeing even greater<br />

interest in their<br />

common destinations.<br />

From left Inga Hlín<br />

Pálsdóttir, Promote<br />

Iceland, Ólöf Ýrr<br />

Atladóttir, Iceland<br />

Tourist Board, Guðrið<br />

Højgaard, Visit Faroe<br />

Islands, and Anders<br />

Stenbakken, Visit<br />

Greenland.<br />

EXPLORE THE<br />

FAROE ISLANDS<br />

WITH US<br />

· Small privately owned company ensures<br />

personal attention<br />

· The trip of your life tailored to fit you<br />

· Bilingual experienced drivers<br />

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· Buses seating 10 to 52 passengers<br />

Tel. +298 233320 • www.hk.fo • hk@hk.fo


FAROE ISLANDS<br />

Growing more than 10pc<br />

Vagar Airport on the Faroe<br />

Islands shows until November 1.<br />

an increase of over 10 pc.<br />

Including October, the airport expects<br />

to equal the total passengerfigure of the<br />

whole of 2014.<br />

This means, that the airport before the<br />

last two months of the year will pass last<br />

year`s by some 30.000 passengers<br />

Jakup Sverri Kass, CEO of the airport:<br />

“This means we hope to pass <strong>28</strong>0.000<br />

pax in 2015, which will make the airport<br />

number 4 in the Danish Kingdom with international<br />

pax after we last year passed<br />

Aarhus Airport on international pax. And<br />

please remember we have a catchmenarea<br />

of 50.000, while Aarhus has 300.000. Our<br />

ambition grow more and overtake Aarhus<br />

Airport in total figures before long.”<br />

Both domestic and tourists have well<br />

received the new terminal. Travelers thrive<br />

at the facilities and the new tax-free shop<br />

has become a big source of income for the<br />

operation of the airport and is part of the<br />

basis for further development of Vagar<br />

Airport. Vagar Airport has already announced<br />

that the airport will expand<br />

New airlines are often visiting the islands in the North Atlantic.<br />

the parking lot so that you go from good<br />

380 parking spaces for about 800 parking<br />

spaces.<br />

“A better revenue base has made it possible<br />

for Vagar Airport to lower the total<br />

passenger fee from 185DKK to 165DKK.<br />

In addition, the airport has given Atlantic<br />

Airways big discounts on the new routes<br />

to Edinburgh, Mallorca and Barcelona.<br />

Atlantic Airways has also got a special discount<br />

on the improved frequenser Bergen<br />

and Reykjavik,” the director says.<br />

The airport is using close to 4 M DKK to<br />

lower passenger fees and support Atlantic<br />

Airways this year. Next year the airport is<br />

planing to increase support for new directroutes<br />

that are believed to benefit the Faroese<br />

tourism industry.<br />

SEE FOR YOURSELF<br />

IN YOUR OWN VEHICLE<br />

Motorcycle? Car? Camper? It’s your choice. Enjoy the freedom and independence<br />

of driving your own favourite vehicle. It all starts when you slowly cruise onboard<br />

the Norröna ready to experience what you have never experienced before.<br />

Norröna has weekly departures from Den mark to the Faroe Islands and Iceland.<br />

18<br />

WWW.SMYRILLINE.COM<br />

>> Travel Trade OUTBOUND - Scandinavia<br />

Phone + 298 34 59 00 | E-mail office@smyrilline.fo


Sleeping & Eating<br />

in the Faroe Islands<br />

KOKS<br />

Hotel Føroyar<br />

Áarstova<br />

Hotel Tórshavn<br />

etika<br />

Tel. +298 317500 Tel. +298 350000 Tel. +298 309090 Tel. +298 318900<br />

hf@hotelforoyar.fo ht@hoteltorshavn.fo hv@hotelvagar.fo kerjalon@hosteltorshavn.fo<br />

hotelforoyar.fo hoteltorshavn.fo hotelvagar.fo hosteltorshavn.fo<br />

Tel. +298 333999 Tel. +298 333000 Tel. +298 350035 Tel. +298 319319<br />

koks@koks.fo aarstova@aarstova.fo hvonn@hvonn.fo etika@etika.fo<br />

koks.fo aarstova.fo hvonn.fo etika.fo<br />

Tel. +298 331010 Tel. +298 260560 Tel. +298 331020 Tel. +298 323424<br />

barbara@barbara.fo pc@ostrom.fo no12@no12.fo baresso@sms.fo<br />

barbara.fo ostrom.fo no12.fo sms.fo


People On the Go<br />

People at Vestnorden<br />

Saga Omarsdottir and Addy<br />

Olafsdottir told the newly elected<br />

member of both the Danish<br />

parlament and the Faroese<br />

løgtinget, Magni Arge, about<br />

the next Vestnorden Travel mart,<br />

which will take place in Reykjavik in<br />

Iceland early October 2016.<br />

Camilla Siezing (right) has started her own<br />

Go Greenland agency based in Denmark.<br />

Here she pays a visit to her former colleagues<br />

at Air Greenland, Anika Krogh (left), Bergur<br />

Gunnþórsson and Helle Pedersen.<br />

Both Oddbjørg Højgaard,<br />

director of Hafnia<br />

Hotel in Torshavn, and<br />

Theresa Turiðardóttir<br />

Kreutzmann, director<br />

of VisitTorshavn, are<br />

working hard to attract<br />

more visitors to one of<br />

the smallest capitals in<br />

the World.<br />

Sølvi Jespersen, digital boss of Atlantic Airways, and Nancy Justinussen, Marketing<br />

Director, explained Ulf Nordström, Vulkan Travel Group, about the<br />

new digital possibilities at Atlantic Airways.<br />

20<br />

>> Travel Trade OUTBOUND - Scandinavia


Halda Olsen and<br />

Hans Jákup Kollslið,<br />

HK Bussar, proudly<br />

presented the<br />

Faroese company’s<br />

new full size Volvo<br />

buses and their<br />

Mercedes Sprinter<br />

minibuses. It takes<br />

bustransport and<br />

sightseeing in the<br />

Faroe Islands to a<br />

higher level.<br />

Else Thybo Jensen and Jette Larsen from Arctic Umiaq Line in Greenland give Niels Jørgen Nielsen from Rejsebixen<br />

in Copenhagen information about the new layout of the passenger ship “Sarfaq Ittuk” and the beautiful voyage<br />

along the west coast of Greenland.<br />

Jamison Bachrach from the US travel agency<br />

Wandering Puffin went to visit Smyril Line’s<br />

Eyðdis Hartmann Niclasen and Henny á<br />

Líknargøtu to hear more about the voyage<br />

from Denmark across the North Atlantic to<br />

the Faroe Islands and further on to Iceland<br />

with the comfortable cruise ferry “Norröna”.<br />

The latest news about<br />

Air Iceland’s new Dash-<br />

8 Q400 planes and the<br />

new route from Keflavik<br />

to Kangerlussuaq<br />

in Greenland Madelon<br />

Karssing from Troll Tours<br />

in Germany gets from<br />

Brynja Þorsteinsdóttir,<br />

Ingi Þór Gudmundsson<br />

and Árni Gunnarsson.<br />

Jóhannes Jensen from the Faroese hotel and restaurant company Gist<br />

og Vist and Súsanna Sørensen from Visit Faroe Islands were both satisfied<br />

with the number of participants at the Vestnorden Travel Mart and<br />

particularly their very positive attitude towards the Faroe Islands.<br />

Booking Manager Else Marie Petersen and Conference Manager Karl Sandgreen from the<br />

only four star hotel with five star conference facilities north of the Arctic Circle, the prestigious<br />

Hotel Arctic in Ilulissat, met with Product Director Karl Kannstadter from the Canadian<br />

company Quark Expeditions.<br />

Travel Trade OUTBOUND - Scandinavia


The three proud prizewinners of the first Vestnorden Travel Award: Ulla Lynge (middle) on behalf of<br />

Liisi Egede Hegelund and Inuk Hostels, Siggi Skarpheðinsson (left) from Into the Glacier and Captain<br />

Birgir Enni (right) and his ship Norðlysið.<br />

Travel award<br />

First winners of Vestnorden<br />

Travel Award are found<br />

On the 30th Vestnorden Travel Mart<br />

in Tórshavn, Faroe Islands, the magazine<br />

Travel Trade Outbound Scandinavia<br />

launched the first Vestnorden Travel<br />

Awards.<br />

The prizes were given to three tourist<br />

companies and the persons behind them<br />

in respectively Greenland, Iceland and the<br />

Faroe Islands.<br />

The winner in Greenland was Inuk Hostels,<br />

managed by Liisi Egede Hegelund,<br />

who unfortunately wasn’t a ble to participate<br />

in the travel mart. She achieved the<br />

prize for having built a tourist attraction<br />

at a scenic spot in the middle of the capital,<br />

Nuuk.<br />

It’s a modern interpretation of the traditional<br />

Greenlandic house built as a hos-<br />

There was great interest in the new Icelandic attraction of Into the Glacier, which is a man-made ice<br />

cave into Langjökull. Sigurður Skarphéðinsson, who actually won the Vestnorden Travel Award, had a<br />

busy time explaining the project to numerous participants during the workshop.<br />

tel and a conference center. The Inuk Hostels’<br />

café is also used by the locals in Nuuk.<br />

Ulla Lynge, who is the leader of Sermersoq<br />

Business Council received the prize on behalf<br />

of Liisi Egede Hegelund.<br />

Siggi Skarpheðinsson from Into the<br />

Glacier took this year’s Icelandic prize for<br />

his tireless work of excavating a tunnel in<br />

the glacier of Langjökull. Visualizing the<br />

history in the layers of ice, it’s possible to<br />

tell the story of Icelandic volcano eruptions.<br />

The visitors will also be offered a<br />

dram in the ice cold environment.<br />

The last prizewinner was the Faroese<br />

slup, Norðlysið, a wooden sail ship, which<br />

is under the command of Captain Birgir<br />

Enni’s. He presents the Faroe Islands seen<br />

from the sea, sailing around the green archipelago<br />

in the North Atlantic and serving<br />

a divine home cooked fish soup, made<br />

by fresh Faroese seafood.<br />

Birger Enni unveiled, that the prize<br />

was the first recognition for his 30 years of<br />

work in the Faroese tourist industry.<br />

Each of the three prizewinners got a<br />

pewter Viking ship and a diploma. The<br />

initiator of the Vestnorden Travel Award,<br />

Carsten Elsted, said after the ceremony,<br />

that Travel Trade Outbound Scandinavia<br />

are ready to find three new prize winners<br />

for next year’s Vestnorden Travel Mart in<br />

Reykjavik, Iceland.<br />

22<br />

>> Travel Trade OUTBOUND - Scandinavia


H O T E L<br />

ARCTIC<br />

Foto fra<br />

Umiaq-værelse<br />

Hotel Arctics<br />

kokkestab<br />

GREENLAND<br />

Alle vore værelser har samme<br />

spektakulære udsigt som herover.<br />

En rigtig “feel-good”<br />

hoteloplevelse<br />

Staben på Ilulissats 4-stjernede Hotel Arctic<br />

tager hånd om både gæsterne og det sarte<br />

grønlandske miljø.<br />

De 4 stjerner er en stor motivation for alle vore medarbejdere,<br />

og vi kan med god samvittighed byde vore gæster velkomne<br />

til et hotel der tager ansvar - hele vejen rundt.<br />

En “feel-good”-oplevelse både for os, vore gæster - og for<br />

den smukke natur vi er omgivet af.<br />

Vi tilbyder desuden alle vore gæster:<br />

★ Fly check-in direkte fra hotellets reception.<br />

★ Morgenkomplet fra kl. 5.00 på tidlige afrejsedage.<br />

★ Eftermiddagskaffe/-te og kage samt avisservice.<br />

★ Hotel-bus-service til og fra bymidte og lufthavn.<br />

★ Trådløst netværk og gæste PCer til fri benyttelse.<br />

Vi gør altid vort bedste, for at vore gæster skal få et fuldendt<br />

ophold, og er stolte over den motiverende feed-back; som vi<br />

ofte modtager.<br />

”...Ligeledes var det stærkt opmuntrende at se Hotel Arctic.<br />

Ikke blot fordi panoramavinduet ligner forsiden på National<br />

Geographic, men fordi hotellet viste hvad management kan<br />

udrette. Personalet var besjælet af "the spirit", og vi så ikke<br />

ét eksempel på tværhed, reservation eller gemmeleg; alle<br />

var optændt af deres fælles opgave baseret på fælles værdier.<br />

Sådan skal det gøres ...”<br />

Stor morgenbuffet<br />

hver dag fra kl. 5.00<br />

Vibeke Qvist,<br />

København. Maj 2012<br />

www.jgc-arctic.dk<br />

★★★★★<br />

4-star hotel / 5-star conference<br />

Tel: +299 944153 · E-mail: booking@hotel-arctic.gl<br />

www.hotelarctic.com<br />

På grund af hotellets fokus<br />

på energibesparelser samt<br />

det sarte miljø, er vi blevet<br />

tildelt Grønlands Miljøog<br />

Naturpris 2011.<br />

02/2015<br />

Iflg. Tripadvisor.dk er Hotel Arctic vurderet som nr. 1 i Ilulissat, både hvad angår hotel og restauranter


Ingi Þór Guðmundsson from Icelandair is discussing Air Iceland’s Greenland operation with Lykke Geisler Yakaboylu from VisitGreenland.<br />

Air Iceland expand its<br />

Greenland operation<br />

Three new Bombardier Dash-8 Q400-planes give the Icelandic airline<br />

more capacity on it’s domestic flights and it opens up the possibility of<br />

opening new routes. Greenland is in the focus.<br />

After 50 years of faithful service Air Iceland<br />

is now phasing out the workhorse of<br />

the sky over Iceland. It all began with Fokker<br />

F-27’s in 1965 and continued with the<br />

upgraded and more efficient F-50’s. In a<br />

not so distant future the five Fokkers will<br />

be sold, becoming a part of the aviation<br />

history of Iceland.<br />

Air Iceland already has changed saddle<br />

and operates two Bombardier Dash-8<br />

Q200 side by side with the Fokker-planes.<br />

The Dash-planes are used both for domestic<br />

flights and for Air Iceland’s Greenland<br />

operation.<br />

Within the coming months, namely<br />

December, January and February<br />

Air Iceland will have three Dash-<br />

8 Q400 delivered. Two of those are<br />

to be based at Air Icelands domestic<br />

hub at the city airport of Reykjavik,<br />

while the third plane will be<br />

based at the international airport in<br />

Keflavik.<br />

From March 9. Air Iceland will<br />

be part of a cooperation with its sister<br />

company Icelandair opening a<br />

route from Keflavik to Aberdeen in<br />

Scotland four times a week. The bigger sister<br />

with the jets will run the business, but<br />

Air Iceland will run the operation providing<br />

the plane and the staff.<br />

“We are looking into a route from Keflavik<br />

to Kangerlussuaq in Greenland in<br />

order to boost tourism there. In fact we are<br />

just waiting for the last few details to fall<br />

into place,” Director of Sales and Marketing<br />

Ingi Þór Guðmundsson, Air Iceland,<br />

explains.<br />

Air Iceland sees a great opportunity<br />

of increasing combination tourism from<br />

Iceland to Greenland. For many years<br />

Kangerlussuaq airport has been the main<br />

gateway to the country as all domestic<br />

routes in Greenland spread out from here.<br />

Kangerlussuaq is the last important<br />

Greenlandic airport Air Iceland is missing<br />

on its route map. It began with the route<br />

from Reykjavik to Kulusuk at the east<br />

coast of Greenland and further up north<br />

east to I<strong>tto</strong>qqortoormiit.<br />

Next was Narsarsuaq in South Greenland<br />

before the capital Nuuk and Ilulissat<br />

on the west coast became part of Air Iceland’s<br />

Greenland operation. Ilulissat has a<br />

growth of 14 percent this year, while Nuuk<br />

has had an increase of 9 percent according<br />

to Ingi Þór Guðmundsson.<br />

For some years Air Iceland felt<br />

a drop in the numbers of domestic<br />

passengers. Greenland helped to<br />

keep the propellers rotate and now<br />

Air Iceland is renewing its fleet –<br />

ready for new challenges in a very<br />

vibrant market.<br />

In a few months Air Iceland will operate<br />

three Dash-8 Q400, which take over from<br />

a fleet of Fokker 50’s.<br />

24<br />

>> Travel Trade OUTBOUND - Scandinavia


Two ferries with a very<br />

different profile<br />

The Faroese Smyril Line and the Greenlandic Arctic Umiaq Line are<br />

fundamentally different with a common goal. They both want to make the<br />

journey a positive experience for their passengers.<br />

Smyril Line’s flagship “Norröna” takes<br />

passengers, cars and goods from the continent.<br />

It embarks from the Danish port of<br />

Hirtshals and Tórshavn in the Faroe Islands<br />

is the first stop. The cruise ferry continues<br />

to Seyðisfjörður in Iceland.<br />

Established in 1982 the “Norröna ships<br />

of Smyril Line has been the motorway of<br />

the North Atlantic and considered a wellestablished<br />

institution among adventurers<br />

and travelers, who want to relax and prepare<br />

the soul on the way to their destinations.<br />

Not only does Smyril Line provide<br />

point-to-point ferry transportation, the<br />

company also arranges a trip with the<br />

duration of one week around the North<br />

Atlantic islands named Viking Cruise.<br />

Recently Smyril has also started a cooperation<br />

with HK Bussar on sightseeing tours<br />

to different destinations at the Faroe Islands.<br />

The Faroese concept is very much different<br />

from the one in Greenland, where<br />

Arctic Umiaq Line runs the “Sarfaq Ittuk”<br />

“Norröna” has plowed the North Atlantic on the route to the Faroe Islands and Iceland since 2004.<br />

along the west coast from Qaqortoq in the<br />

south to Ilulissat in the north. The ice classified<br />

costal vessel is a passenger ship only<br />

with limited cargo capacity.<br />

A voyage with “Sarfaq Ittuq” is a once<br />

in a lifetime experience. Not only is the<br />

ship passing the most spectacular sights, it<br />

also give the tourist passenger a possibility<br />

to get in very close contact with the local<br />

inhabitants, who are using the ferry as<br />

transportation in a country with no road<br />

connections.<br />

For the coming season the vessel has<br />

gone through a complete re<strong>nov</strong>ation, and<br />

today “Sarfaq Ittuk” is as attractive as the<br />

day it left the shipyard. The passengers are<br />

very satisfied with the service on board.<br />

During the summer they can benefit from<br />

the ship guides, who present the destinations<br />

visited by the ship.<br />

“Sarfaq Ittuk” is passing some of the most spectacular<br />

sceneries along the west coast of Greenland.<br />

Travel Trade OUTBOUND - Scandinavia


Greenland is on Lonely<br />

Planet’s Top 10 -list<br />

One of the world’s leading travel guides, Lonely Planet, range Greenland on<br />

its annual Top 10 destinations that travelers should visit next year.<br />

A couple of Months ago Visit Greenland<br />

got the message that Greenland was chosen<br />

to be one of the most attractive destinations<br />

in Lonely Planet’s new publication<br />

“Best in travel in 2016”. Alas the Greenlandic<br />

Tourism Council had to keep it a secret.<br />

The argument why Greenland has ended<br />

in Top 10 along with other more known<br />

destinations, makes Visit Greenland’s<br />

CEO, Anders Stenbakken, feel good.<br />

In its “Reason to go” Lonely Planet<br />

mentions the items that Visit Greenland<br />

in the recent years targeted in its marketing<br />

concept of “Big Arctic Five”. It consists<br />

of the northern lights, dog sledding, whale<br />

watching, ice and not the least: the pioneering<br />

people – the Greenlanders.<br />

- It is a very great recognition and a big<br />

tap on the shoulder for the tourist industry<br />

in Greenland. It shows that a small tourist<br />

destination can match greater or internationally<br />

known tourist destinations<br />

Anders Stenbakken and his crew feel a big tap on<br />

the shoulder Greenland being in Top 10 in Lonely<br />

Planet’s “Best in Travel 2016”.<br />

at the list such as the United States, Uruguay,<br />

Australia and Japan”, Stenbakken<br />

says adding:<br />

- It tells me that we have improved our<br />

making ourselves attractive and more<br />

visible in our marketing on the website<br />

greenland.com. Every month the number<br />

of visitors increases, according to Anders<br />

Stenbakken.<br />

The other countries in the top ten list<br />

is made up of Botswana in first place, as<br />

well as Latvia, Poland and the archipelago<br />

of Palau. Greenland occupies ninth place<br />

with Fiji as the 10 th .<br />

Lonely Planet writes in the explanation<br />

for the selection, that also users of social<br />

travel media has been involved in the<br />

question of which destinations are the hottest<br />

in 2016.<br />

For over 40 years Lonely Planet has<br />

printed more than 130 million travel<br />

books.<br />

DISCOVER<br />

THE SECRET GEM<br />

OF GREENLAND<br />

OPLEV GRØNLANDS<br />

HEMMELIGE<br />

PERLE<br />

BOOK AT AUL.GL


ÍSLENSKA/SIA.IS/FLU 76095 09/15<br />

AIRICELAND.IS<br />

ACTION PACKED TOURS<br />

ICELAND AND GREENLAND<br />

Air Iceland is your West Nordic airline, offering scheduled domestic flights and flights from Iceland to the Faroe<br />

Islands and Greenland. Choose from a variety of day tour packages in Iceland, and to Greenland, which include<br />

flight, bus transfer and guidance.<br />

A FEW EXAMPLES<br />

Day Tour<br />

AKUREYRI AND SURROUNDINGS<br />

⊲ Akureyri<br />

Day Tour<br />

LAKE MYVATN<br />

⊲ Myvatn<br />

Day Tour<br />

WATERFALL DETTIFOSS WINTER<br />

⊲ Super Jeep and snowshoe<br />

adventure<br />

Day Tour<br />

WORLD OF ICE AND DARKNESS<br />

⊲ Super Jeep and snowshoe<br />

winter challenge<br />

Day Tour<br />

EASTERN LANDSCAPES<br />

⊲ Egilsstadir and the<br />

surrounding area<br />

Day Tour<br />

FISHERMAN CULTURE DAY<br />

⊲ Isafjordur<br />

CONTACT AIR ICELAND OR ANY TRAVEL AGENT FOR RESERVATIONS<br />

For more Day Tours, look at our website www.airceland.is<br />

websales@airiceland.is<br />

tel. +354 570 3030


Airshow in June. (Messe Berlin)<br />

The region “all around Berlin”<br />

Brandenburg is not as well know as the city<br />

it surrounds: Berlin.<br />

Here it is possible to find all in one: the<br />

vibrant metropolis of Berlin, the Potsdam<br />

State Capital – the former centre of Prussia<br />

with its castles and gardens (which are<br />

part of UNESCO’s world cultural heritage)<br />

– as well as the idyllic Mark Brandenburg<br />

countryside with its more than 3,000 lakes<br />

and 30,000 km of watercourse - Europe’s<br />

most extensive landscape of rivers and<br />

lakes.<br />

Christmas markets<br />

It is now time fort he Christmas markets.<br />

To cruise with a punt to the Christmas<br />

market will only happen in Spreewald.<br />

Spreewald is situated two hours south<br />

of Berlin. For the first time this year there<br />

is this special Christmas market on at the<br />

two advents‘ weekends, namely on the first<br />

and on the second advent (<strong>28</strong>.-29.11. and<br />

05.-06.12.).<br />

From the big Spreewald port Luebbenau<br />

guests travel for half an hour by<br />

punt to Lehde. At the same time fables and<br />

legends from the Spreewald are narrated.<br />

Arriving in Lehde guests visit the traditional<br />

Christmas market on the grounds<br />

of the Freiland museum Lehde. There are<br />

many retailers, who sell art wares. Also old<br />

handicraft techniques like spinning and<br />

basket weaving are demonstrated.<br />

Brandenburg’s tropics<br />

Summer rules in the Tropical Islands<br />

throughout the year. 26° - unchanged<br />

whether June or December.<br />

Different water attractions such as a<br />

wild water stream, several heated pools<br />

Christmas markets on the way.(P.Becker)<br />

also for winter and a spray-area for little<br />

guests should be provided on an area of<br />

over 33,000 square metres. The open area<br />

will be connected with the existing tropical<br />

hall by an enclosed bridge, which leads<br />

thematically from the tropics into the<br />

landscape of the Spreewald.<br />

The tropical island provides more than<br />

1000 beds.<br />

International airshow<br />

In 2016 the ILA will be taking place from<br />

1st to 4th June 2016 at the Berlin Epicentre<br />

Airport. In addition to the technical<br />

segments of the ILA in the exhibition<br />

area, aircraft showcasing and the conference<br />

programme accompanying the exhibition<br />

there will be numerous opportunities<br />

available to make business contacts<br />

and for networking.<br />

The two <strong>final</strong> days of the event (Friday<br />

and Saturday) are the planned public days.<br />

Highlights atre the flight shows and the exhibition<br />

of all kinds of historic and modern<br />

aircrafts. The exhibition segments<br />

of the ILA 2016 comprise, among others,<br />

“Civil Aviation“, “Space Travel“, “Defence<br />

and Safety“, ”Unmanned Aviation Systems“,<br />

”Equipment, Driving” Mechanisms<br />

and Materials” with the associated ”International<br />

Suppliers Centre ”Helicopters“.

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