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Travel Trade<br />
OuTbOund<br />
rade<br />
Scandinavia<br />
und<br />
The future of travel shows<br />
The tribes of future travelers<br />
Buried at sea<br />
Travel Trade<br />
OuTbOund<br />
Scandinavia<br />
November 2015 - ISSUE #3<br />
SPECIAL<br />
VESTNORDEN<br />
TRAVEL MART:<br />
Greenland, Iceland<br />
and Faroe Islands get<br />
travel awards<br />
Largest Scandinavia tour operator gets new structure
Probably fewer larger travel<br />
fairs in the coming years<br />
Two travel fairs have crucial separated<br />
themselves from all other travel fairs in<br />
Scandinavia.<br />
MATKA in Helsinki with 68,000 visitors,<br />
and the “Danish Travel Show” in<br />
Herning, Denmark, with 63,000 visitors.<br />
From behind come Reiselivsmessen<br />
in Oslo, wich after a decline from 2014 to<br />
2015 now have 43,000 visitors.<br />
How difficult it is to arrange travel<br />
fairs with success is seen in Sweden where<br />
TUR this year tried to make a travel fair in<br />
Stockholm. It was visited by 2,500 visitors<br />
and theTUR fair in Gothenburg also has<br />
problems. So there will be no travel fair in<br />
Gothenburg next year, neither a consumer<br />
trade show or trade fair.TUR becomes an<br />
every second year project and there will be<br />
a consumer trade show in 2017 in Stockholm,<br />
with a new concept.<br />
Greater success has Stockholm Travel<br />
Show B2C at the Central Station in Stockholm,<br />
with 250, 000 visitors per day.<br />
For many years over 40,000 visited the<br />
great holiday fair in Bella Center in Copenhagen.<br />
The travel fair had to be abandoned<br />
after poor management .<br />
The successor in Forum in central Copenhagen<br />
had 7,400 visitors.<br />
Even Aller group, that publishes a variety<br />
of magazines, had problems with its<br />
own travel fair in Denmark. Despite massive<br />
support from the group’s many magazines<br />
only 7,000 visited the travel fair, and<br />
the travel fair is not organized again.<br />
Travel Trade<br />
OuTbOund<br />
Five years<br />
“Five years from now there will probably<br />
be fewer larger travel fairs but smaller and<br />
more specialized travel fairs in Scandinavia.<br />
The business to business segment is almost<br />
gone and the consumers, especially<br />
in the larger cities use internet, trip advisor,<br />
face book and other online tools to get<br />
inspiration.<br />
So there will be more focus on specialized<br />
interactive workshops, meet the experts,<br />
spiced with unique content and well<br />
known speakers,” says Per Ankær, Managing<br />
Scandinavia<br />
Director, International Conference<br />
Services, Denmark and Sweden.<br />
MATKA in Helsinki is with 68,000 visitors, is the largest in Scandinavia<br />
Why do you think many travel fairs have<br />
gone back?<br />
“The online tools are available 24/7, so<br />
it is not enough just once a year to go to<br />
a general travel exhibition. The audiences<br />
are generally not the big spenders, so the<br />
exhibitors do not get enough return on<br />
their investment.”<br />
Some travel fairs have success. What is<br />
the recipe?<br />
“Specialize, interesting key note speakers,<br />
marketing and location.”<br />
How many visitors, should a travel fair<br />
have to survive.<br />
“You have to be focused. Either consumer<br />
or business, depending on the concept<br />
and costs. On business, there may be<br />
down to 200 buyers, if it is the right buyers.<br />
A consumer show should probably have<br />
at least 4,000 participants to specialized<br />
fairs.” says Per Ankær.<br />
Anders Ladefoged, Project Manager,<br />
“Danish Travel Show”, Danish Travel<br />
Show:“I’m sure ‘Danish Travel Show’ also<br />
is an attractive fair in 5 years because - especially<br />
in these online times - the personal<br />
meeting never go out of fashion.<br />
We actually don’t have a goal to be<br />
greatest. Our goal is to be the most preferred<br />
and best holiday fair for the industry<br />
and the public.<br />
On “Danish Travelshow”, we have a model<br />
that fits exactly to our exhibitors and visitors<br />
here in Herning. I do not believe that<br />
there is one recipe for making a good show.<br />
One thing is certain. It is not as simple as<br />
some think,” says Project Manager Anders<br />
Ladefoged.<br />
Secret<br />
“We believe that MATKA’s success lies in<br />
the diverse combination of satisfying both<br />
professional visitors’ as well as consumers’<br />
needs. One factor is also the variety of<br />
exhibitors. Last year we had participants<br />
from 90 different countries,” says Antti<br />
Karjunen, Communications Officer, Messukeskus<br />
Helsinki.<br />
How will you continue to develop<br />
MATKA ?<br />
“We have continuously increased the<br />
amount of programme to our B2B clients.<br />
A day before opening of the fair we organize<br />
the Workshop Day.<br />
The public is interested in experiences<br />
and we will continue to produce those<br />
for them. One important aspect is letting<br />
the public know already well before what<br />
kind of programme and experiences will<br />
be ahead, for this we have for example, developed<br />
our own mobile app,” ends Antti<br />
Karjunen.<br />
Travel Trade<br />
OuTbOund<br />
Published by: Traveltrademedia.com, Copenhagen, Denmark. CVR DK29314055<br />
Managing editor:<br />
Carsten Elsted<br />
Travel editor:<br />
Carsten A. Andersen<br />
Contact:<br />
editor@<strong>tto</strong>scandinavia.com<br />
Layout:<br />
grafit.dk
Danish Travel Show<br />
– Scandinavias biggest travel fair<br />
Preferred fair of the Danish travel industry<br />
Networking – 3,000 travel professionals<br />
Dedicated audience – 65,000 visitors<br />
USA is official partner country<br />
BOOK A STAND<br />
DANISHTRAVELSHOW.COM
If you follow any cruise message<br />
boards or forums, you are bound<br />
to see someone asking if they can<br />
bury or spread their deceased<br />
loved one’s ashes at sea while they<br />
are on their cruise. One of the<br />
best ways to arrange a cremation<br />
is through Neptune Society.<br />
The simplified answer to this question is<br />
yes. Most cruise lines will allow you to<br />
bring the ashes on board and will even<br />
block off an area at the back of the ship,<br />
for a short time, in order to allow you and<br />
your family time to prepare and to say a<br />
few words and then spread the ashes out<br />
over the sea.<br />
Different cruise lines may have different<br />
ways of setting up a burial at sea, but<br />
most are very similar with the requirements<br />
for this to take place. If your loved<br />
one was someone who loved being at sea,<br />
then this could be the perfect place to bury<br />
them. Some cruise lines even give you a<br />
keepsake map or document with the exact<br />
location of where you spread the ashes,<br />
marked on it, including latitude and longitude,<br />
that you can take home with you and<br />
frame or place in a scrapbook.<br />
You will need to check with your chosen<br />
cruise in advance, to make sure they<br />
allow it. Once you have your loved one’s<br />
ashes and are ready to book your cruise,<br />
call the cruise line and make sure a burial<br />
Can you still bury<br />
a person at sea?<br />
at sea can take place. Most cruise lines do<br />
allow this, but it’s better to check first. It is<br />
required that you have to be at least twelve<br />
nautical miles from land and from any restricted<br />
areas before the ceremony and<br />
burial at sea can take place. Once you are<br />
on board, go to guest services where Guest<br />
Services Officers and the Environmental<br />
& Occupational Safety Officer will coordinate<br />
the burial at sea.<br />
Once everything is <strong>final</strong>ized, you will<br />
be notified of the time and date for your<br />
service to take place. On most lines, when<br />
the time arrives, you will be escorted to<br />
the appointed area by an officer or security<br />
guard. The area will be cordoned off in order<br />
to allow the family the privacy for the<br />
ceremony and time for the burial at sea to<br />
take place. You may toss flowers overboard<br />
along with the ashes, but they must be real<br />
flowers and should be ordered from the<br />
cruise line in advance. You will not be allowed<br />
balloons or anything plastic or that<br />
could harm the sea and the sea life.<br />
RCCL moves from<br />
FL to Miami<br />
Royal Caribbean Cruise Line is set to build a $100 million<br />
PortMiami terminal with a 400 meter long berth to accommodate<br />
the cruise lines giant’s mega passenger ships.<br />
Caribbean’s 6,000 passenger Oasis of the Seas and Allure<br />
of the Seas are currently based at Fort Lauderdale’s Port Everglades.<br />
The plans which were revealed detail a facility that will<br />
be called Terminal A and would be operational in 2018.<br />
Royal Caribbean’s contract at Port Everglades expires in<br />
2018.<br />
“Its not that we are leaving Port Everglades,” Adam Goldenstein,<br />
RCL’s chief operating officer told county commissioners<br />
Wednesday. “But the majority of our business will shift here to<br />
PortMiami for the foreseeable future.”<br />
Miami-Dade Commissioners will vote on the agreement with<br />
Royal Caribbean that could last as long as 60 years.<br />
Royal Caribbean is headquartered in Miami. The investment<br />
in Terminal A is predicted to double Royal Caribbean’s<br />
passenger volume to an estimated 1.5 million a year. The Port-<br />
Miami would be paid $9.5 million in rent by the cruise ship<br />
giant.<br />
4<br />
>> Travel Trade OUTBOUND - Scandinavia
NE<br />
COMMUNITY<br />
For Sustainability<br />
Philippines Invites You To<br />
ATF 2016 In Manila!<br />
TRAVEX | 20 to 22 January 2016<br />
The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the<br />
ASEAN region as one tourist destination where Asian hospitality and cultural diversity<br />
are at its best. The TRAVEX component is a 3-day trade-only mart that showcases the<br />
world’s largest contingent of ASEAN destination products and services, and facilitates<br />
selling, buying and promoting the region internationally.<br />
KEEN TO BUY INTO ASEAN?<br />
Let Us Host You With Flights & Accommodation Covered!<br />
Come gather the latest information on ASEAN tourism products and services,<br />
establish new business contacts and learn about the region’s tourism trade.<br />
Buyers benefit from a comprehensive programme of pre-matched on-site<br />
business appointments with ASEAN suppliers, access to the annual ASEAN Tourism Conference,<br />
and plentiful networking luncheons, dinners and tour selections to experience the highlights<br />
of ASEAN as a regional destination. Eligible buyers will be hosted to the event with added<br />
reimbursable flight and accommodation provided.<br />
Register Online Today!<br />
www.atfphilippines.com<br />
Host Committee:<br />
TRAVEX Secretariat:<br />
ASEAN TOURISM ASSOCIATION<br />
ATF TRAVEX email: atf@ttgasia.com<br />
TTG Events is a business group of TTG Asia Media<br />
1 Science Park Road #04-07, The Capricorn, Singapore Science Park II, Singapore 1175<strong>28</strong> • Tel: +65 6395 7575 | Fax: +65 6536 0895 | www.ttgasiamedia.com<br />
Travel Trade OUTBOUND - Scandinavia
Forecast 2030<br />
By 2030, forecasts predict there will be an extra billion people in the world, of which 20% will<br />
be traveling. So who will be the travelers of the future and what will they want and expect from<br />
their travel experiences?<br />
Future Traveller Tribes 2030, a report reveals<br />
how the travel landscape is evolving<br />
and the types of travelers that are expected<br />
to rise in prominence over the next 15<br />
years.<br />
The free report unveils six categories of<br />
“Traveler Tribes” that are set to emerge or<br />
grow based around traveler desires, needs<br />
and behaviors instead of traditional demographics<br />
such as gender or age:<br />
Social Capital Seekers: structure their<br />
holidays almost exclusively with online<br />
audiences in mind, relying heavily on peer<br />
reviews and recommendations to validate<br />
their decisions.<br />
Cultural Purists: look at time away as a<br />
chance to immerse themselves in a different<br />
– even uncomfortably so – culture,<br />
where enjoyment of their break depends<br />
on the authenticity of the experience.<br />
Ethical Travelers: make travel plans based<br />
on moral grounds, for example, decreasing<br />
their carbon footprint or improving<br />
the lives of others.<br />
Simplicity Searchers: seek ease and transparency<br />
and enjoy their vacations without<br />
the stress of organizing them. These travelers<br />
are eager for restful vacations and are<br />
happy to take bundled offers rather than<br />
managing every detail themselves.<br />
Obligation Meeters: driven by a specific<br />
purpose for travel, whether business or<br />
leisure, and thus have constraints on time<br />
and budget.<br />
Reward Hunters: primarily interested in<br />
indulgent travel, craving something that<br />
represents an extraordinary reward or<br />
‘must have’ premium experience. These<br />
travelers seek a return on their hardearned<br />
investment of time and energy in<br />
their working lives.<br />
The comprehensive report findings are<br />
based on interviews with leading futurologists,<br />
travel industry experts and travelers<br />
around the world.<br />
Shaping the future traveller journey<br />
As future traveller tribe purchasing habits evolve, travel providers<br />
need to respond and build a more rewarding and connected<br />
traveller journey, from ‘inspiring to arriving home’.<br />
Implementing appropriate solutions and services at each stage of<br />
the traveller journey will be crucial to success. The following chart<br />
provides examples and potential benefits of various strategies to<br />
shape the future traveller journey.<br />
Obligation<br />
Meeters<br />
Ethical<br />
Travellers<br />
Cultural<br />
Purists<br />
Simplicity<br />
Searchers<br />
Reward<br />
Hunters<br />
Social Capital<br />
Seekers<br />
24/48h<br />
Inspire Shop<br />
Book<br />
48/24h<br />
after booking before departure<br />
Check-in<br />
Airport<br />
On-trip<br />
Post-trip<br />
Context-aware<br />
emails<br />
Peer to peer<br />
Frequent flyer<br />
/ Loyalty<br />
Big data<br />
(Market of one)<br />
Traveller<br />
affinity<br />
Rich media<br />
Multi-channel<br />
shopping<br />
behaviour<br />
Comparison<br />
shopping<br />
Information<br />
overload<br />
Fare families<br />
Bundled offers<br />
À la carte<br />
offers<br />
Multi-leg<br />
options<br />
Multi-currency<br />
pricings<br />
Optimised user<br />
interface (UI)<br />
Cross-sell<br />
Complementary<br />
promotions<br />
Channel<br />
optimisation<br />
Payment<br />
security<br />
Mobile<br />
payments<br />
Time to think<br />
Data privacy<br />
Push<br />
notifications<br />
Door to<br />
departure<br />
Rebooking<br />
Corporate<br />
traveller<br />
recognition<br />
Upsell<br />
Non-peak time<br />
offers<br />
Disruption<br />
management<br />
Passenger<br />
volume<br />
forecast<br />
Process<br />
automation<br />
Airport<br />
shopping<br />
Near Field<br />
Communication<br />
(NFC)<br />
Duty Free<br />
In-flight<br />
Arrival to <strong>final</strong><br />
destination<br />
Flight changes<br />
Reviews &<br />
ratings<br />
Customer<br />
Relationship<br />
Management<br />
(CRM)<br />
Customer<br />
Experience<br />
Management<br />
(CEM)<br />
Next trip…?<br />
© 2015 Amadeus IT Group SA<br />
amadeus.com/tribes2030<br />
6<br />
>> Travel Trade OUTBOUND - Scandinavia
The Advent Calendar that gives hope<br />
to children in need is here!<br />
Our goal at New Hope is to give children an education,<br />
a better health and a chance for a brighter<br />
future. By buying the New Hope Advent Calendar<br />
you will help us to help. At the same time you stand a<br />
chance of winning fantastic prizes in the lucky draws<br />
taking place every day between 1st December and<br />
Christmas Eve. The Calendar costs only SEK 100.<br />
Find out more on newhope.se<br />
NEW HOPE<br />
RESEINDUSTRINS BARNFOND
New Book<br />
Strategy for Tourism is an internationally focused<br />
text which explains strategic management,<br />
analysis and implementation specifically<br />
in the tourism industry.<br />
In today’s fast moving environment a<br />
sound, well-advised strategic plan is essential<br />
for all businesses, none more so than those in<br />
the tourism industry. Without strategy, organizations<br />
are susceptible to strategic drift –<br />
a consequence of failure to monitor and respond<br />
to the changing external environment.<br />
Using global case studies, it provides a complete<br />
overview of all the factors required<br />
when establishing a strategic plan, covering:<br />
• analysis of external factors, including<br />
competition, economics and politics;<br />
• choice and evaluation of the strategic plan;<br />
• implementation, managing and monitoring<br />
the plan.<br />
Shopping and dining in<br />
MUCs new satellite<br />
At the stands in Schubeck’s ‘Viktualienmarkt’ high-quality snacks will be available.<br />
In the new satellite facility, scheduled to<br />
open in April 2016, Munich Airport will<br />
offer passengers an entirely new shopping<br />
and dining experience.<br />
Forming the heart of this exciting world<br />
is the central marketplace, an open space<br />
flooded with natural light built around the<br />
apron tower. The retail and dining options<br />
will include a wide selection of iconic German<br />
and international brands, popular<br />
Bavarian retailers, and local bars and restaurants.<br />
“Bavarian traditions and hospitality,<br />
Munich›s unique lifestyle and the blending<br />
of nature with state-of-the-art technology<br />
– these were the guiding principles behind<br />
the architectural design of the dining<br />
and shopping area,” says Rainer Beeck, the<br />
Senior Vice President of Commercial Activities<br />
at Munich Airport.<br />
This means that even transit passengers<br />
will get a sense of Bavarian culture.<br />
The space will include 16 retail stores, seven<br />
food and beverage locations and three<br />
Duty Free shops.<br />
An Allresto café will offer star chef<br />
Alfons Schuhbeck›s sandwich creations,<br />
with unusual spreads and freshly baked<br />
bread and rolls. The partnered restaurant<br />
features a display kitchen, where guests<br />
can watch the chefs in action. At the stands<br />
in Schubeck›s ‘Viktualienmarkt’, named<br />
for the renowned outdoor marketplace<br />
in the Munich city center, high-quality<br />
snacks will be available to enjoy immediately<br />
or packaged for take-out. Also coming<br />
to Munich Airport when the satellite<br />
Guests at the elegant Bubbles Bar, can watch the<br />
activity<br />
terminal opens: the gourmet hamburgers<br />
of Munich’s in<strong>nov</strong>ative, home-grown<br />
‘Hans im Glück’. ‘Sissi & Franz’ – an edgy<br />
re-imagining of Vienna coffee house culture<br />
and courtly traditions – bridges the<br />
culinary gap between Bavaria and Austria.<br />
The architecture and decor of the<br />
‘Lenbachs’ tower bar, the focal point of the<br />
marketplace, were inspired by the Bavarian<br />
painter Franz von Lenbach.<br />
Next door, guests at the elegant Bubbles<br />
Bar, can watch the activity on the airport›s<br />
eastern apron while enjoying fresh seafood<br />
and premium wines and ‘Amo’, which will<br />
combine an Italian restaurant with a coffee<br />
bar, focusing on quick service and excellent<br />
quality.<br />
8<br />
>> Travel Trade OUTBOUND - Scandinavia
Thomas Cook with<br />
new strategy<br />
Travel giant Thomas Cook with 22 million<br />
customers and sales of around 10 billion<br />
Euros are working with a new strategy of<br />
creating ‘one European tour operator’ with<br />
a mix of centralized production and local<br />
sales.<br />
At group level, there are now three centralized<br />
product platforms which contract<br />
capacity and create a product portfolio for<br />
local markets.<br />
1. ‘Differentiated’ beach holidays unit,<br />
based on some 2,500 own or exclusive<br />
hotels.<br />
2. ‘Long-tail’ non-differentiated holidays<br />
unit covers other mainstream holidays,<br />
city trips, self-drive holidays and dynamic<br />
packages.<br />
3. The third platform covers special products,<br />
including premium and long-haul<br />
holidays, cruises and specialist brands.<br />
As a result, the local country organizations<br />
now focus more on trading (sales & marketing),<br />
capacity and yield management.<br />
Magnus Wikner, CEO, Thomas Cook<br />
Northern Europe:<br />
“We are moving towards a more integrated<br />
approach in the whole group. Our<br />
main focus is the customer and to develop<br />
more differentiated customer offerings,<br />
e g our concept hotels. In the Nordic countries<br />
we have great experience of working<br />
in this way and we are looking forward to<br />
working even closer to each other in the<br />
group, developing our customer offer.”<br />
In Scandinavia Thomas Cook owns<br />
Ving in Sweden and Norway, Tjäreborg in<br />
Finland and Spies in Denmark with a total<br />
of 1.5 million guests, and Thomas Cook<br />
Airlines.<br />
We are moving towards a more integrated approach<br />
in the whole group, says Magnus Wikner,<br />
CEO, Thomas Cook Northern Europe.<br />
Progress<br />
“Over the last three years we have made<br />
excellent progress transforming our business.<br />
We have developed a strong core holiday<br />
proposition based around our ownbrand<br />
hotels, reduced our cost base, and<br />
strengthened our capital structure,2 says<br />
Dr Peter Fankhauser, Group Chief Executive<br />
Officer, Thomas Cook.<br />
“The next phase of transformation will<br />
aim to better integrate our businesses<br />
across geographies, with a higher quality<br />
and more focused holiday offering delivered<br />
through our New Operating Model.<br />
With the benefit of our strong brands and<br />
through our absolute focus on customer<br />
needs, I am confident that this strategy<br />
will lead to an even better holiday experience<br />
for our customers, further improving<br />
our growth and profitability, and increasing<br />
returns to shareholders.”<br />
“ISIS the<br />
biggest<br />
threat”<br />
“Terrorist organization ISIS represents<br />
the single biggest threat to travel security,<br />
now and in the future. Fighters are<br />
joining it from across the world. This<br />
increases the chance of more frequent,<br />
localized terrorist attacks when they return<br />
from the conflict. Such incidents<br />
are more difficult to detect and prevent<br />
than large-scale events, so it’s even<br />
more important to prepare and protect<br />
travelers. Companies with active travel<br />
risk and crisis management programs<br />
will be better positioned to do this,<br />
supporting duty of care commitments<br />
to their employees.”<br />
This is the forecast of the Business<br />
Travel in 2016 made of Advito, US consulting<br />
agency with headquartered in<br />
Chicago.<br />
“Aside from safety and security issues,<br />
travel in Europe is being increasingly<br />
disrupted by industrial action.<br />
High-profile strikes by unions seeking<br />
a larger share of company profits<br />
have disrupted travelers in Belgium<br />
and Germany. These could spread to<br />
other countries. Health is another issue<br />
to consider. Outbreaks such as the<br />
2014 Ebola crisis ignite fears of a global<br />
pandemic, and the global nature of<br />
travel means disruption often extends<br />
way beyond the area directly affected.<br />
For example, the Ebola outbreak mainly<br />
affected West Africa but resulted in<br />
major travel disruption as far away as<br />
Brussels Zaventem, an airport with<br />
good connections to West Africa, while<br />
it also affected travel to the U.S.<br />
Nature also remains an ongoing and<br />
growing cause of disruption. Climate<br />
change and increasing seismic activity<br />
mean more extreme and powerful natural<br />
events, which are almost impossible<br />
to predict.<br />
Attention to safety and risk is always<br />
heightened immediately after an<br />
incident, but typically fades in time.<br />
To be fully prepared, companies must<br />
think about security and plan for the<br />
worst even when risks aren’t in the<br />
news. Smart travel risk management<br />
also means understanding data security<br />
and protection requirements across<br />
global operations.<br />
Travel Trade OUTBOUND - Scandinavia
Perhaps women are generally<br />
more interested in arts and<br />
culture than men, says Espen<br />
Nedland Hansen, General<br />
Manager, Temareiser Fredrikstad,<br />
Norway.<br />
More women than men<br />
on cultural trips<br />
“It is my feeling that more women than<br />
men take on cultural trips. I do not know<br />
why. Perhaps women are generally more<br />
interested in arts and culture than men.<br />
Most travelers on culturel trips are<br />
from 55 years upwards. There are interested<br />
people who want a little more content,<br />
knowledge and experiences when they are<br />
on vacation”, says Espen Nedland Hansen,<br />
General Manager, Temareiser Fredrikstad,<br />
one of the largest travel agencies for cultural<br />
trips in Norway with 3,500 visitors<br />
a year.<br />
“Italy has always been the country<br />
where we have the most travel and travelers.<br />
‘The good life in Italy’ has always fascinated<br />
Norwegians, and our skilled tour<br />
leaders with insight into Italian culture,<br />
history and food and wine, allows travelers<br />
a complete Italy experience.<br />
Egypt is unfortunately out as a destination<br />
for us, and our long journey combination<br />
Syria / Jordan disappeared with the<br />
civil war. We envisage a growth next year<br />
and higher earnings. Initial sales for 2016<br />
are significantly better than the same time<br />
last year.”<br />
Why do you think the Mediterranean, Italy,<br />
France, Spain and Greece are so popular?<br />
Italy has always been the country where we have<br />
the most travel and travelers. “The good life in<br />
Italy” has always fascinated Norwegians, says Espen<br />
Nedland Hansen.<br />
“The good life”, pleasant climate, good<br />
food and wine, interesting culture and<br />
history.<br />
How long do you think it will take before<br />
you put Tunisia, Israel and the Middle East<br />
on your program?<br />
“We have no concrete plans for trips to<br />
these countries, but we hope of course that<br />
the situation stabilizes.”<br />
What about Turkey?<br />
“We have noticed a decline in recent<br />
years and people are asking more about<br />
Turkey. But it is cultural trips. It is not<br />
beach holiday. The Norwegian Foreign<br />
Ministry has no recommendations against<br />
travel to those areas where we have tours in<br />
Turkey. Istanbul is a world city with a wonderful<br />
story, and we will continue with our<br />
travels there.”<br />
To which countries do you expect more cultural<br />
trips?<br />
“It would clearly be in the classical culture<br />
countries such as Italy, Spain, France,<br />
Greece on the Mediterranean. But many<br />
new countries emerge, f. Ex. Sri Lanka,<br />
South Africa, and there is now great interest<br />
in Cuba.<br />
It very much depends on the security<br />
situation in the countries. Unfortunately,<br />
there are several countries where security<br />
is a problem,” says Espen Nedland Hansen.<br />
10<br />
>> Travel Trade OUTBOUND - Scandinavia
World’s<br />
largest<br />
cruise<br />
ship<br />
May 26 next year, the world’s largest<br />
cruise ship Royal Caribbean’s Harmony of<br />
the Seas sets sail on her first cruise, three<br />
nights from Southampton to Cherbourg in<br />
France.<br />
Harmony of the Seas will hold more<br />
passengers and be 20 percent more fuel efficient<br />
than her predecessors Oasis and Allure.<br />
Oasis and Allure can take 5,400 passengers<br />
and carry 6.296 guests at double occupancy,<br />
while Harmony of the Seas can<br />
take 5.492 and 6.410 guests at double occupancy.<br />
Harmony of the Seas will encompass<br />
227,000 gross registered tons exceeding<br />
Oasis and Allure by 2.15 meters length, 5.5<br />
meters width, and 2,418 GT<br />
The ship will debut in May 2016 for her<br />
inaugural summer season showcasing Europe’s<br />
most popular cruise destinations on<br />
seven-night Western Mediterranean itin-<br />
Harmony of the Seas will feature Splashaway Bay an interactive aqua park for kids and The Ultimate<br />
Abyss, the tallest slide at sea touting a 33 meter dramatic plung.<br />
eraries calling on Barcelona, Palma de<br />
Mallorca, Spain; Provence, France; Florence/Pisa,<br />
Rome and Naples, Italy. In November<br />
2016, Harmony will arrive to her<br />
homeport of Port Everglades in Ft. Lauderdale,<br />
Fla. offering seven-night Eastern and<br />
Western Caribbean sailings.<br />
Harmony of the Seas will experience<br />
new amenities, Bionic Bar with robot bartenders,<br />
Voom, the fastest Internet connection<br />
at sea and The Perfect Storm waterslides;<br />
that is three slides (three decks<br />
high) named Cyclone, Typhoon and Monsoon.<br />
Splashaway Bay is a water park for<br />
kids and toddlers. For those fully clothed<br />
guests who are looking for a quick route<br />
from the Aqua Theatre to the Boardwalk<br />
they can take the Ultimate Abyss. Ten stories<br />
of slide and 33 meter of plunge.<br />
Spiraling five decks above the lushly<br />
landscaped, is open-air Central Park in the<br />
center of the ship.<br />
caa<br />
New international hub at Langkawi<br />
”We plan to put five planes in Langkawi and generate approximately<br />
1 million to 1.5million passengers through Langkawi very<br />
quickly. We will obviously focus on Asean destinations and gradually<br />
expand the connectivity to China and India, which are both<br />
very strong routes. It is exciting news for the state of Kedah and<br />
exciting news for job creation<br />
as we will base pilots and cabin<br />
crew in Langkaw,” says Tony<br />
Fernandes, Group CEO of Air<br />
Asia, after Air Asias decision<br />
to developing holiday island<br />
Langkawi as an international<br />
hub.<br />
“By making it a hub, we<br />
hope to contribute further to<br />
the growth of traffic of this airport,”<br />
added Fernandes.<br />
“We have a great airport<br />
here in Langkawi but it is under-utilized.<br />
We firmly believe<br />
Langkawi have a huge potential to grow as an international hub,”<br />
says Aireen Omar, Chief Executive Officer of Air Asia.<br />
Dato’ Sri Liow Tiong Lai, Minister of Transport of Malaysia:<br />
“I am very happy with Air Asia’s announcement to turn Langkawi<br />
into one of its international base and a full-fledged international<br />
airport. I am confident<br />
Air Asia has the capabilities<br />
to grow Langkawi and turn it<br />
into a top holiday destination,<br />
even better than Phuket or Bali<br />
and eventually make Malaysia<br />
one of the favorite tourism destinations<br />
on the global map.”<br />
There are currently five Air Asia hubs<br />
in Malaysia: Kuala Lumpur, Kuching,<br />
Johor Bahru, Penang and Kota<br />
Kinabalu. Langkawi will be Air Asia’s<br />
sixth international hub in Malaysia.<br />
Travel Trade OUTBOUND - Scandinavia
Buyers and corporate<br />
travel managers<br />
IT&CMA has after 23 years got a fine reputation,<br />
which this year attracted more than<br />
400 buyers and 115 corporate travelers.<br />
Of course the onsite meetings between<br />
buyers and close to 900 sellers are important,<br />
but the learning at the conference is<br />
getting more and more attention.<br />
The keynote, seminars and conferences<br />
at the IT&CMA have grown over the years,<br />
so everyone can learn what they want to<br />
from the Forum speakers, the associations<br />
day speakers, the conference sessions<br />
speakers, the future leaders forum speakers<br />
and not to forget a new invention The<br />
Campfire knowledge session speakers.<br />
In 2016 IT&CMA will take place in<br />
Bangkok September 27-29 and in 2017<br />
September 26-<strong>28</strong>.<br />
Still<br />
confident in<br />
Thailand<br />
Thailand’s tourism statistics can be astounding<br />
at times. While after the Bangkok<br />
bombings in mid-August everyone<br />
warned of an anticipated sharp drop in<br />
visitor numbers due to countries re-enacting<br />
travel alerts and safety concerns<br />
mounting in the military-led country, the<br />
shock period was short-lived.<br />
Thailand Convention and Exhibition<br />
Bureau or TCEB has a campaign to reassert<br />
Thailand as a destination at the HEART of<br />
ASEAN among the international business<br />
community. Making the announcement<br />
at the IBTM World, the region’s premier<br />
MICE and travel industry event, TCEB introduced<br />
its ‘Thailand CONNECT….Our<br />
Heart Your World” brand communication<br />
campaign for the 2016 fiscal year.<br />
ASEAN MICE debuts<br />
at IT& CMA<br />
The ASEAN National Tourism Organizations<br />
(ASEAN NTOs) joined forces with<br />
TTG Media in organizing the very first<br />
ASEAN MICE forum at the IT&CMA and<br />
CTW Asia-Pacific 2015, that opened on<br />
the 29th September at Bangkok Convention<br />
Center at CentralWorld. Representatives<br />
from the ASEAN NTO’s networked<br />
with industry professionals from almost<br />
50-countries.<br />
The forum ran to a full house and offered<br />
a knowledge centric programme that<br />
shared the regions’ latest MICE developments<br />
and insights on an international<br />
scale, through conversations between the<br />
region’s key players and the global community.<br />
Across three sessions held throughout<br />
the morning, the new forum brought<br />
together destination management companies,<br />
national tourism organizations, convention<br />
and visitor bureaus, as well as hoteliers,<br />
to raise awareness of MICE related<br />
issues and discuss strategies to promote<br />
the sector, especially as the ASEAN Economic<br />
Community becomes a reality.<br />
With the AEC in mind, the opening<br />
session explored the potential for creating<br />
multi-destination packages for both incentive<br />
travel and meetings in the region,<br />
taking advantage of the varied attractions.<br />
This was followed by a presentation of case<br />
studies underscoring exactly how ‘secondary’<br />
destinations within ASEAN have<br />
been able to create a niche for themselves.<br />
Hanna Franzen, owner and director of Franzen<br />
Events in Lund in Sweden has close to 20 groups<br />
a year with more than 50 in each group, was a<br />
busy buyer at IT&CMA this year.<br />
“Thailand CONNECT….Our Heart, Your<br />
World” highlights three key pillars of Thailand’s<br />
MICE industry: DESTINATIONS<br />
OF THAILAND: Your Heart’s Desire Diverse<br />
Destinations with Seamless Connections,<br />
Business in Thailand: At the heart of<br />
the world Helping you seize the opportunities<br />
across the globe, Asia and ASEAN,<br />
and PEOPLE OF THAILAND.<br />
For 2016, TCEB has developed the<br />
“Thailand CONNECT…Our Heart Your<br />
World” brand communications campaign<br />
to capture the essence of Thailand’s<br />
unique position as a preferred global business<br />
events destination, highlighting how<br />
the country’s service-oriented translates<br />
into tangible opportunities for business<br />
travelers, with all elements working in perfect<br />
synergy.<br />
12<br />
>> Travel Trade OUTBOUND - Scandinavia
Centara score at Holidays<br />
with K ids Awards<br />
Centara Grand Beach Resort<br />
Phuket and Centara Karon<br />
Resort Phuket have come out<br />
number 3 and 4 in the Best<br />
Family Resorts, Thailand, as<br />
voted by the readers of Holidays<br />
with Kids magazine.<br />
The two properties are no<br />
strangers to this sought-after<br />
award having been featured<br />
amongst the top five in<br />
the same category last year.<br />
The recognition is based on<br />
results of the Holidays with<br />
Kids Readers’ Choice Survey<br />
in which readers of the magazine<br />
are asked to nominate<br />
the best of the best based on a number of<br />
factors including kids’ activities, facilities,<br />
quality accommodation, standard of service<br />
and hospitality, value for money and<br />
overall experience.<br />
Both awards reflect Centara’s ongoing<br />
commitment to one of its key markets:<br />
families.<br />
Chris Bailey, COO at Centara:<br />
“Once again, the group is reinforcing<br />
their family-friendly qualities of Centara<br />
with the introduction and development of<br />
new programmes and services for families<br />
such as a brand new, comprehensive activity<br />
programme offered by Centara Hotels<br />
& Resorts.<br />
Centara Grand Beach Resort Phuket is<br />
the only five-star resort with direct access<br />
to Karon Beach and features spacious<br />
family rooms, including double-double<br />
bedding and interconnecting rooms as<br />
well as an extensive water park with slides,<br />
Optimism in Langkawi<br />
Tourism Malaysia has expressed<br />
optimism of an increase in the<br />
number of foreign tourists visiting<br />
Malaysia following a drop<br />
in the value of the ringgit against<br />
major currencies.<br />
Its Director-General Datuk<br />
Mirza Mohammad Taiyab<br />
said the result would be known<br />
once the statistics for the inflow<br />
of foreign tourists for the third<br />
quarter had been compiled.<br />
”The statistics for the first and<br />
second quarters did not show<br />
any rise but following the drop<br />
in the value of the ringgit two months ago,<br />
tourist arrivals from Singapore and Thailand<br />
have risen sharply.<br />
”Logically, when goods in Malaysia<br />
become cheaper (for the foreign tourists)<br />
with the drop in the value of the ringgit,<br />
more people will come to shop in this<br />
country,” he said. (Today, one USD was<br />
equivalent to RM4.17).<br />
Mirza said domestic tourism last year<br />
registered an increase to 60.7 million people<br />
who spent RM41.4 billion, up from 54.4<br />
million who spent RM35.6 billion in 2013.<br />
”We find that tour operators played a role<br />
Centara is one of the most successful<br />
chains in Thailand and the<br />
surrounding countries. Here Johan<br />
Fylking from Eventguiden in<br />
Sweden get to know all about the<br />
latest development from Oranuch<br />
Khamsorn and Fongfa Eadiongdee,<br />
both sales managers.<br />
waterfalls and lazy river.The<br />
4-star Centara Karon Resort<br />
Phuket is conveniently located<br />
in the heart of Karon and<br />
offers a range of spacious,<br />
family-oriented accommodation.<br />
Centara offers a ‘Kids’<br />
Club’ that has two different supervised<br />
zones: ‘Camp Safari’ for ages 4 to 9, and the<br />
multi-media ‘E-Zone’, designed to entertain<br />
tech-savvy teenagers. There is a wide<br />
range of activities that children can participate<br />
in, such as treasure hunts, beach and<br />
pool games, even yoga, morning gymnastics,<br />
aqua aerobics and Zumba – adults can<br />
join in the fun too.<br />
Children under the age of 12 stay and<br />
eat breakfast free at Centara properties.<br />
Langkawi Tourism were represented<br />
byAmada Zulkifli and Suraya Binti<br />
with a lot of news given to Göran<br />
Blomquist from Kungsbacka in<br />
Sweden .<br />
in encouraging their clients to<br />
visit Malaysia.<br />
Tourism Malaysia has also<br />
started a new promotion campaign<br />
for 2016 “Malaysia like<br />
never before”, which is tailored<br />
to the incentives market, highlighting<br />
five key destinations<br />
for corporate meetings and incentive:<br />
Langkawi, Georgetown,<br />
Kuala Lumpur, Kutching and Kota<br />
Kinabalu.<br />
Langkawi has the new theme “Sail beyond<br />
the Horizon”.<br />
It is possible to get a support of up to<br />
USD 100 per pax for bringing mice to Malaysia<br />
and specific to Langkawi.<br />
Travel Trade OUTBOUND - Scandinavia
People On the Go<br />
Success<br />
for PATA<br />
More than 230 agents and<br />
tour operators attented<br />
the two PATA Long Haul<br />
workshops I Aarhus and<br />
Copenhagen during last<br />
week. Both sellers and<br />
buyers learned a lot.<br />
Juby Luu, mananger Pacific Travel and Bjarke Højland, JTB Travel<br />
got the latest news from Martin Schmidtsdorff and Mia Schou<br />
from Exspedia.<br />
Turkish Airlines has a one stop route<br />
to Malaysia from all the Nordic Countries,<br />
so Lana Yashkina from Malaysia<br />
Tourism in Stockholm was happy to<br />
see Mical Ambaek from the airline.<br />
Jordan and Aegean goes together as the airline has a one-stop<br />
route to the capital of Jordan Amman. Fra left Jorgen Tourism<br />
Jakob Haahr-Pedersen, Helena Popp and Yiannis Pantazopoulos,<br />
regional manager from Aegean.<br />
June Nielsen from PATA was the big mastermind<br />
behind the roadshow, which the<br />
two Icelandair reps Jeanett Dungal and<br />
John Rasmussen thanks her for.<br />
Thai<br />
roadshow<br />
To get into the lucky draw, everyone had to have<br />
a stamp in their “passport”. Karin Wellington-Ipsen<br />
from Qatar was happy to give a stamp to Cria<br />
Rasmussen from C&C Travel.<br />
Thailand Tourism had gathered<br />
all the major touroperators and<br />
agents to the biannual roadshow.<br />
They got the latest news from the new deputy<br />
governor Juthapon Rerngronasa (middle) and<br />
the director in Stockholm Pakkanan Winijchai<br />
and the CEO of Bravo Tours Peder Horsnhøj.<br />
Also the area sales manager for Thai Airways<br />
Flemming Sonne was present getting information<br />
from Srayut Ekahitanonda , who now will<br />
open his hotel number two in Hua Hin.<br />
The CEO of one of the biggest touroperators<br />
to Thailand TopTours got the latest news from<br />
Bangkok Airs Alisa Kranz.<br />
14<br />
>> Travel Trade OUTBOUND - Scandinavia
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The workshop were busy all the time during Vestnorden Travel Mark. Both exibitors and buyers had come to meet and do business.<br />
Vestnorden Travel Mart<br />
is a popular event<br />
This year did not break any records when it comes to the number of participants at the<br />
Vestnorden Travel Mart in Tórshavn. Looking back at the event its increasing popularity shows<br />
there is a demand.<br />
Although the digital behavior outruns<br />
the analogue one, representatives from<br />
the tourist industry in the Faroe Islands,<br />
Greenland and Iceland had a good time<br />
meeting their customers from many different<br />
countries face to face at Vestnorden<br />
Travel Mart in late September.<br />
The number of exhibitor were 213 representing<br />
100 companies with 124 buyers<br />
from 89 companies and travel agencies on<br />
the other side of the table – not far from<br />
the one-to-one goal. The atmosphere at the<br />
workshop was very relaxed even if it was<br />
obvious that all had a mission, which was<br />
doing business.<br />
Quite a few of the previous travel marts<br />
ended a bit early on the second day, whereas<br />
this year’s event continued to the bitter<br />
end – and a little further. Some of the exhibitors<br />
started to pack down their booths,<br />
while others continued meetings with<br />
their clients.<br />
Consider their guests as friends<br />
The owners of Make Travel, Maria Samson<br />
and Kent Christensen, were praised for,<br />
how they had solved the task. Every little<br />
detail had been taken care of. This time<br />
there were no reasons to complain at the<br />
30 th jubilee Vestnorden Travel Mart.<br />
16<br />
>> Travel Trade OUTBOUND - Scandinavia
Tel. +298 23 33 20<br />
HK Bussar<br />
www.hk.fo<br />
It is also a fact that the people of the West<br />
Nordic countries have a special ability of<br />
making their guests feel welcome. They<br />
consider their guests as friends, and they<br />
know how to enjoy both their friends and<br />
themselves. If you want to have this explained,<br />
please contact one of the participants.<br />
The organizers also find that the participants<br />
should bring some new impulses<br />
back home. They had brought in Nick Hall<br />
as the keynote speaker. He addressed the<br />
audience with the digital trends in travel.<br />
Quite a few of his theories surprised the<br />
segment that is not dependent on being<br />
on-line 27/7.<br />
Even better forecast for 2016<br />
Whether you like it or not these are the<br />
new customers of the travel industry. The<br />
Director of Promote Iceland, Inga Hlín<br />
Pálsdóttir emphazised that young people<br />
actually buy package tours and not necessarily<br />
organize trips themselves.<br />
The representatives for the tourist<br />
councils of the three West Nordic nations<br />
agreed on a very satisfactory 2015-season<br />
with a forecast looking even better for<br />
2016.<br />
The magazine TTO Scandinavia, which<br />
you are reading this very moment, would<br />
also like to take credit for a <strong>nov</strong>elty to the<br />
arrangement. We introduced the Vestnorden<br />
Travel Award. You can read about the<br />
prize and the winners on another page in<br />
this publication.<br />
The 31 st Vestnorden Travel Mart will be<br />
October 4 th – 6 th in Reykjavík, Iceland.<br />
Four representatives<br />
from the three West<br />
Nordic nations were<br />
looking forward to<br />
seeing even greater<br />
interest in their<br />
common destinations.<br />
From left Inga Hlín<br />
Pálsdóttir, Promote<br />
Iceland, Ólöf Ýrr<br />
Atladóttir, Iceland<br />
Tourist Board, Guðrið<br />
Højgaard, Visit Faroe<br />
Islands, and Anders<br />
Stenbakken, Visit<br />
Greenland.<br />
EXPLORE THE<br />
FAROE ISLANDS<br />
WITH US<br />
· Small privately owned company ensures<br />
personal attention<br />
· The trip of your life tailored to fit you<br />
· Bilingual experienced drivers<br />
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· Buses seating 10 to 52 passengers<br />
Tel. +298 233320 • www.hk.fo • hk@hk.fo
FAROE ISLANDS<br />
Growing more than 10pc<br />
Vagar Airport on the Faroe<br />
Islands shows until November 1.<br />
an increase of over 10 pc.<br />
Including October, the airport expects<br />
to equal the total passengerfigure of the<br />
whole of 2014.<br />
This means, that the airport before the<br />
last two months of the year will pass last<br />
year`s by some 30.000 passengers<br />
Jakup Sverri Kass, CEO of the airport:<br />
“This means we hope to pass <strong>28</strong>0.000<br />
pax in 2015, which will make the airport<br />
number 4 in the Danish Kingdom with international<br />
pax after we last year passed<br />
Aarhus Airport on international pax. And<br />
please remember we have a catchmenarea<br />
of 50.000, while Aarhus has 300.000. Our<br />
ambition grow more and overtake Aarhus<br />
Airport in total figures before long.”<br />
Both domestic and tourists have well<br />
received the new terminal. Travelers thrive<br />
at the facilities and the new tax-free shop<br />
has become a big source of income for the<br />
operation of the airport and is part of the<br />
basis for further development of Vagar<br />
Airport. Vagar Airport has already announced<br />
that the airport will expand<br />
New airlines are often visiting the islands in the North Atlantic.<br />
the parking lot so that you go from good<br />
380 parking spaces for about 800 parking<br />
spaces.<br />
“A better revenue base has made it possible<br />
for Vagar Airport to lower the total<br />
passenger fee from 185DKK to 165DKK.<br />
In addition, the airport has given Atlantic<br />
Airways big discounts on the new routes<br />
to Edinburgh, Mallorca and Barcelona.<br />
Atlantic Airways has also got a special discount<br />
on the improved frequenser Bergen<br />
and Reykjavik,” the director says.<br />
The airport is using close to 4 M DKK to<br />
lower passenger fees and support Atlantic<br />
Airways this year. Next year the airport is<br />
planing to increase support for new directroutes<br />
that are believed to benefit the Faroese<br />
tourism industry.<br />
SEE FOR YOURSELF<br />
IN YOUR OWN VEHICLE<br />
Motorcycle? Car? Camper? It’s your choice. Enjoy the freedom and independence<br />
of driving your own favourite vehicle. It all starts when you slowly cruise onboard<br />
the Norröna ready to experience what you have never experienced before.<br />
Norröna has weekly departures from Den mark to the Faroe Islands and Iceland.<br />
18<br />
WWW.SMYRILLINE.COM<br />
>> Travel Trade OUTBOUND - Scandinavia<br />
Phone + 298 34 59 00 | E-mail office@smyrilline.fo
Sleeping & Eating<br />
in the Faroe Islands<br />
KOKS<br />
Hotel Føroyar<br />
Áarstova<br />
Hotel Tórshavn<br />
etika<br />
Tel. +298 317500 Tel. +298 350000 Tel. +298 309090 Tel. +298 318900<br />
hf@hotelforoyar.fo ht@hoteltorshavn.fo hv@hotelvagar.fo kerjalon@hosteltorshavn.fo<br />
hotelforoyar.fo hoteltorshavn.fo hotelvagar.fo hosteltorshavn.fo<br />
Tel. +298 333999 Tel. +298 333000 Tel. +298 350035 Tel. +298 319319<br />
koks@koks.fo aarstova@aarstova.fo hvonn@hvonn.fo etika@etika.fo<br />
koks.fo aarstova.fo hvonn.fo etika.fo<br />
Tel. +298 331010 Tel. +298 260560 Tel. +298 331020 Tel. +298 323424<br />
barbara@barbara.fo pc@ostrom.fo no12@no12.fo baresso@sms.fo<br />
barbara.fo ostrom.fo no12.fo sms.fo
People On the Go<br />
People at Vestnorden<br />
Saga Omarsdottir and Addy<br />
Olafsdottir told the newly elected<br />
member of both the Danish<br />
parlament and the Faroese<br />
løgtinget, Magni Arge, about<br />
the next Vestnorden Travel mart,<br />
which will take place in Reykjavik in<br />
Iceland early October 2016.<br />
Camilla Siezing (right) has started her own<br />
Go Greenland agency based in Denmark.<br />
Here she pays a visit to her former colleagues<br />
at Air Greenland, Anika Krogh (left), Bergur<br />
Gunnþórsson and Helle Pedersen.<br />
Both Oddbjørg Højgaard,<br />
director of Hafnia<br />
Hotel in Torshavn, and<br />
Theresa Turiðardóttir<br />
Kreutzmann, director<br />
of VisitTorshavn, are<br />
working hard to attract<br />
more visitors to one of<br />
the smallest capitals in<br />
the World.<br />
Sølvi Jespersen, digital boss of Atlantic Airways, and Nancy Justinussen, Marketing<br />
Director, explained Ulf Nordström, Vulkan Travel Group, about the<br />
new digital possibilities at Atlantic Airways.<br />
20<br />
>> Travel Trade OUTBOUND - Scandinavia
Halda Olsen and<br />
Hans Jákup Kollslið,<br />
HK Bussar, proudly<br />
presented the<br />
Faroese company’s<br />
new full size Volvo<br />
buses and their<br />
Mercedes Sprinter<br />
minibuses. It takes<br />
bustransport and<br />
sightseeing in the<br />
Faroe Islands to a<br />
higher level.<br />
Else Thybo Jensen and Jette Larsen from Arctic Umiaq Line in Greenland give Niels Jørgen Nielsen from Rejsebixen<br />
in Copenhagen information about the new layout of the passenger ship “Sarfaq Ittuk” and the beautiful voyage<br />
along the west coast of Greenland.<br />
Jamison Bachrach from the US travel agency<br />
Wandering Puffin went to visit Smyril Line’s<br />
Eyðdis Hartmann Niclasen and Henny á<br />
Líknargøtu to hear more about the voyage<br />
from Denmark across the North Atlantic to<br />
the Faroe Islands and further on to Iceland<br />
with the comfortable cruise ferry “Norröna”.<br />
The latest news about<br />
Air Iceland’s new Dash-<br />
8 Q400 planes and the<br />
new route from Keflavik<br />
to Kangerlussuaq<br />
in Greenland Madelon<br />
Karssing from Troll Tours<br />
in Germany gets from<br />
Brynja Þorsteinsdóttir,<br />
Ingi Þór Gudmundsson<br />
and Árni Gunnarsson.<br />
Jóhannes Jensen from the Faroese hotel and restaurant company Gist<br />
og Vist and Súsanna Sørensen from Visit Faroe Islands were both satisfied<br />
with the number of participants at the Vestnorden Travel Mart and<br />
particularly their very positive attitude towards the Faroe Islands.<br />
Booking Manager Else Marie Petersen and Conference Manager Karl Sandgreen from the<br />
only four star hotel with five star conference facilities north of the Arctic Circle, the prestigious<br />
Hotel Arctic in Ilulissat, met with Product Director Karl Kannstadter from the Canadian<br />
company Quark Expeditions.<br />
Travel Trade OUTBOUND - Scandinavia
The three proud prizewinners of the first Vestnorden Travel Award: Ulla Lynge (middle) on behalf of<br />
Liisi Egede Hegelund and Inuk Hostels, Siggi Skarpheðinsson (left) from Into the Glacier and Captain<br />
Birgir Enni (right) and his ship Norðlysið.<br />
Travel award<br />
First winners of Vestnorden<br />
Travel Award are found<br />
On the 30th Vestnorden Travel Mart<br />
in Tórshavn, Faroe Islands, the magazine<br />
Travel Trade Outbound Scandinavia<br />
launched the first Vestnorden Travel<br />
Awards.<br />
The prizes were given to three tourist<br />
companies and the persons behind them<br />
in respectively Greenland, Iceland and the<br />
Faroe Islands.<br />
The winner in Greenland was Inuk Hostels,<br />
managed by Liisi Egede Hegelund,<br />
who unfortunately wasn’t a ble to participate<br />
in the travel mart. She achieved the<br />
prize for having built a tourist attraction<br />
at a scenic spot in the middle of the capital,<br />
Nuuk.<br />
It’s a modern interpretation of the traditional<br />
Greenlandic house built as a hos-<br />
There was great interest in the new Icelandic attraction of Into the Glacier, which is a man-made ice<br />
cave into Langjökull. Sigurður Skarphéðinsson, who actually won the Vestnorden Travel Award, had a<br />
busy time explaining the project to numerous participants during the workshop.<br />
tel and a conference center. The Inuk Hostels’<br />
café is also used by the locals in Nuuk.<br />
Ulla Lynge, who is the leader of Sermersoq<br />
Business Council received the prize on behalf<br />
of Liisi Egede Hegelund.<br />
Siggi Skarpheðinsson from Into the<br />
Glacier took this year’s Icelandic prize for<br />
his tireless work of excavating a tunnel in<br />
the glacier of Langjökull. Visualizing the<br />
history in the layers of ice, it’s possible to<br />
tell the story of Icelandic volcano eruptions.<br />
The visitors will also be offered a<br />
dram in the ice cold environment.<br />
The last prizewinner was the Faroese<br />
slup, Norðlysið, a wooden sail ship, which<br />
is under the command of Captain Birgir<br />
Enni’s. He presents the Faroe Islands seen<br />
from the sea, sailing around the green archipelago<br />
in the North Atlantic and serving<br />
a divine home cooked fish soup, made<br />
by fresh Faroese seafood.<br />
Birger Enni unveiled, that the prize<br />
was the first recognition for his 30 years of<br />
work in the Faroese tourist industry.<br />
Each of the three prizewinners got a<br />
pewter Viking ship and a diploma. The<br />
initiator of the Vestnorden Travel Award,<br />
Carsten Elsted, said after the ceremony,<br />
that Travel Trade Outbound Scandinavia<br />
are ready to find three new prize winners<br />
for next year’s Vestnorden Travel Mart in<br />
Reykjavik, Iceland.<br />
22<br />
>> Travel Trade OUTBOUND - Scandinavia
H O T E L<br />
ARCTIC<br />
Foto fra<br />
Umiaq-værelse<br />
Hotel Arctics<br />
kokkestab<br />
GREENLAND<br />
Alle vore værelser har samme<br />
spektakulære udsigt som herover.<br />
En rigtig “feel-good”<br />
hoteloplevelse<br />
Staben på Ilulissats 4-stjernede Hotel Arctic<br />
tager hånd om både gæsterne og det sarte<br />
grønlandske miljø.<br />
De 4 stjerner er en stor motivation for alle vore medarbejdere,<br />
og vi kan med god samvittighed byde vore gæster velkomne<br />
til et hotel der tager ansvar - hele vejen rundt.<br />
En “feel-good”-oplevelse både for os, vore gæster - og for<br />
den smukke natur vi er omgivet af.<br />
Vi tilbyder desuden alle vore gæster:<br />
★ Fly check-in direkte fra hotellets reception.<br />
★ Morgenkomplet fra kl. 5.00 på tidlige afrejsedage.<br />
★ Eftermiddagskaffe/-te og kage samt avisservice.<br />
★ Hotel-bus-service til og fra bymidte og lufthavn.<br />
★ Trådløst netværk og gæste PCer til fri benyttelse.<br />
Vi gør altid vort bedste, for at vore gæster skal få et fuldendt<br />
ophold, og er stolte over den motiverende feed-back; som vi<br />
ofte modtager.<br />
”...Ligeledes var det stærkt opmuntrende at se Hotel Arctic.<br />
Ikke blot fordi panoramavinduet ligner forsiden på National<br />
Geographic, men fordi hotellet viste hvad management kan<br />
udrette. Personalet var besjælet af "the spirit", og vi så ikke<br />
ét eksempel på tværhed, reservation eller gemmeleg; alle<br />
var optændt af deres fælles opgave baseret på fælles værdier.<br />
Sådan skal det gøres ...”<br />
Stor morgenbuffet<br />
hver dag fra kl. 5.00<br />
Vibeke Qvist,<br />
København. Maj 2012<br />
www.jgc-arctic.dk<br />
★★★★★<br />
4-star hotel / 5-star conference<br />
Tel: +299 944153 · E-mail: booking@hotel-arctic.gl<br />
www.hotelarctic.com<br />
På grund af hotellets fokus<br />
på energibesparelser samt<br />
det sarte miljø, er vi blevet<br />
tildelt Grønlands Miljøog<br />
Naturpris 2011.<br />
02/2015<br />
Iflg. Tripadvisor.dk er Hotel Arctic vurderet som nr. 1 i Ilulissat, både hvad angår hotel og restauranter
Ingi Þór Guðmundsson from Icelandair is discussing Air Iceland’s Greenland operation with Lykke Geisler Yakaboylu from VisitGreenland.<br />
Air Iceland expand its<br />
Greenland operation<br />
Three new Bombardier Dash-8 Q400-planes give the Icelandic airline<br />
more capacity on it’s domestic flights and it opens up the possibility of<br />
opening new routes. Greenland is in the focus.<br />
After 50 years of faithful service Air Iceland<br />
is now phasing out the workhorse of<br />
the sky over Iceland. It all began with Fokker<br />
F-27’s in 1965 and continued with the<br />
upgraded and more efficient F-50’s. In a<br />
not so distant future the five Fokkers will<br />
be sold, becoming a part of the aviation<br />
history of Iceland.<br />
Air Iceland already has changed saddle<br />
and operates two Bombardier Dash-8<br />
Q200 side by side with the Fokker-planes.<br />
The Dash-planes are used both for domestic<br />
flights and for Air Iceland’s Greenland<br />
operation.<br />
Within the coming months, namely<br />
December, January and February<br />
Air Iceland will have three Dash-<br />
8 Q400 delivered. Two of those are<br />
to be based at Air Icelands domestic<br />
hub at the city airport of Reykjavik,<br />
while the third plane will be<br />
based at the international airport in<br />
Keflavik.<br />
From March 9. Air Iceland will<br />
be part of a cooperation with its sister<br />
company Icelandair opening a<br />
route from Keflavik to Aberdeen in<br />
Scotland four times a week. The bigger sister<br />
with the jets will run the business, but<br />
Air Iceland will run the operation providing<br />
the plane and the staff.<br />
“We are looking into a route from Keflavik<br />
to Kangerlussuaq in Greenland in<br />
order to boost tourism there. In fact we are<br />
just waiting for the last few details to fall<br />
into place,” Director of Sales and Marketing<br />
Ingi Þór Guðmundsson, Air Iceland,<br />
explains.<br />
Air Iceland sees a great opportunity<br />
of increasing combination tourism from<br />
Iceland to Greenland. For many years<br />
Kangerlussuaq airport has been the main<br />
gateway to the country as all domestic<br />
routes in Greenland spread out from here.<br />
Kangerlussuaq is the last important<br />
Greenlandic airport Air Iceland is missing<br />
on its route map. It began with the route<br />
from Reykjavik to Kulusuk at the east<br />
coast of Greenland and further up north<br />
east to I<strong>tto</strong>qqortoormiit.<br />
Next was Narsarsuaq in South Greenland<br />
before the capital Nuuk and Ilulissat<br />
on the west coast became part of Air Iceland’s<br />
Greenland operation. Ilulissat has a<br />
growth of 14 percent this year, while Nuuk<br />
has had an increase of 9 percent according<br />
to Ingi Þór Guðmundsson.<br />
For some years Air Iceland felt<br />
a drop in the numbers of domestic<br />
passengers. Greenland helped to<br />
keep the propellers rotate and now<br />
Air Iceland is renewing its fleet –<br />
ready for new challenges in a very<br />
vibrant market.<br />
In a few months Air Iceland will operate<br />
three Dash-8 Q400, which take over from<br />
a fleet of Fokker 50’s.<br />
24<br />
>> Travel Trade OUTBOUND - Scandinavia
Two ferries with a very<br />
different profile<br />
The Faroese Smyril Line and the Greenlandic Arctic Umiaq Line are<br />
fundamentally different with a common goal. They both want to make the<br />
journey a positive experience for their passengers.<br />
Smyril Line’s flagship “Norröna” takes<br />
passengers, cars and goods from the continent.<br />
It embarks from the Danish port of<br />
Hirtshals and Tórshavn in the Faroe Islands<br />
is the first stop. The cruise ferry continues<br />
to Seyðisfjörður in Iceland.<br />
Established in 1982 the “Norröna ships<br />
of Smyril Line has been the motorway of<br />
the North Atlantic and considered a wellestablished<br />
institution among adventurers<br />
and travelers, who want to relax and prepare<br />
the soul on the way to their destinations.<br />
Not only does Smyril Line provide<br />
point-to-point ferry transportation, the<br />
company also arranges a trip with the<br />
duration of one week around the North<br />
Atlantic islands named Viking Cruise.<br />
Recently Smyril has also started a cooperation<br />
with HK Bussar on sightseeing tours<br />
to different destinations at the Faroe Islands.<br />
The Faroese concept is very much different<br />
from the one in Greenland, where<br />
Arctic Umiaq Line runs the “Sarfaq Ittuk”<br />
“Norröna” has plowed the North Atlantic on the route to the Faroe Islands and Iceland since 2004.<br />
along the west coast from Qaqortoq in the<br />
south to Ilulissat in the north. The ice classified<br />
costal vessel is a passenger ship only<br />
with limited cargo capacity.<br />
A voyage with “Sarfaq Ittuq” is a once<br />
in a lifetime experience. Not only is the<br />
ship passing the most spectacular sights, it<br />
also give the tourist passenger a possibility<br />
to get in very close contact with the local<br />
inhabitants, who are using the ferry as<br />
transportation in a country with no road<br />
connections.<br />
For the coming season the vessel has<br />
gone through a complete re<strong>nov</strong>ation, and<br />
today “Sarfaq Ittuk” is as attractive as the<br />
day it left the shipyard. The passengers are<br />
very satisfied with the service on board.<br />
During the summer they can benefit from<br />
the ship guides, who present the destinations<br />
visited by the ship.<br />
“Sarfaq Ittuk” is passing some of the most spectacular<br />
sceneries along the west coast of Greenland.<br />
Travel Trade OUTBOUND - Scandinavia
Greenland is on Lonely<br />
Planet’s Top 10 -list<br />
One of the world’s leading travel guides, Lonely Planet, range Greenland on<br />
its annual Top 10 destinations that travelers should visit next year.<br />
A couple of Months ago Visit Greenland<br />
got the message that Greenland was chosen<br />
to be one of the most attractive destinations<br />
in Lonely Planet’s new publication<br />
“Best in travel in 2016”. Alas the Greenlandic<br />
Tourism Council had to keep it a secret.<br />
The argument why Greenland has ended<br />
in Top 10 along with other more known<br />
destinations, makes Visit Greenland’s<br />
CEO, Anders Stenbakken, feel good.<br />
In its “Reason to go” Lonely Planet<br />
mentions the items that Visit Greenland<br />
in the recent years targeted in its marketing<br />
concept of “Big Arctic Five”. It consists<br />
of the northern lights, dog sledding, whale<br />
watching, ice and not the least: the pioneering<br />
people – the Greenlanders.<br />
- It is a very great recognition and a big<br />
tap on the shoulder for the tourist industry<br />
in Greenland. It shows that a small tourist<br />
destination can match greater or internationally<br />
known tourist destinations<br />
Anders Stenbakken and his crew feel a big tap on<br />
the shoulder Greenland being in Top 10 in Lonely<br />
Planet’s “Best in Travel 2016”.<br />
at the list such as the United States, Uruguay,<br />
Australia and Japan”, Stenbakken<br />
says adding:<br />
- It tells me that we have improved our<br />
making ourselves attractive and more<br />
visible in our marketing on the website<br />
greenland.com. Every month the number<br />
of visitors increases, according to Anders<br />
Stenbakken.<br />
The other countries in the top ten list<br />
is made up of Botswana in first place, as<br />
well as Latvia, Poland and the archipelago<br />
of Palau. Greenland occupies ninth place<br />
with Fiji as the 10 th .<br />
Lonely Planet writes in the explanation<br />
for the selection, that also users of social<br />
travel media has been involved in the<br />
question of which destinations are the hottest<br />
in 2016.<br />
For over 40 years Lonely Planet has<br />
printed more than 130 million travel<br />
books.<br />
DISCOVER<br />
THE SECRET GEM<br />
OF GREENLAND<br />
OPLEV GRØNLANDS<br />
HEMMELIGE<br />
PERLE<br />
BOOK AT AUL.GL
ÍSLENSKA/SIA.IS/FLU 76095 09/15<br />
AIRICELAND.IS<br />
ACTION PACKED TOURS<br />
ICELAND AND GREENLAND<br />
Air Iceland is your West Nordic airline, offering scheduled domestic flights and flights from Iceland to the Faroe<br />
Islands and Greenland. Choose from a variety of day tour packages in Iceland, and to Greenland, which include<br />
flight, bus transfer and guidance.<br />
A FEW EXAMPLES<br />
Day Tour<br />
AKUREYRI AND SURROUNDINGS<br />
⊲ Akureyri<br />
Day Tour<br />
LAKE MYVATN<br />
⊲ Myvatn<br />
Day Tour<br />
WATERFALL DETTIFOSS WINTER<br />
⊲ Super Jeep and snowshoe<br />
adventure<br />
Day Tour<br />
WORLD OF ICE AND DARKNESS<br />
⊲ Super Jeep and snowshoe<br />
winter challenge<br />
Day Tour<br />
EASTERN LANDSCAPES<br />
⊲ Egilsstadir and the<br />
surrounding area<br />
Day Tour<br />
FISHERMAN CULTURE DAY<br />
⊲ Isafjordur<br />
CONTACT AIR ICELAND OR ANY TRAVEL AGENT FOR RESERVATIONS<br />
For more Day Tours, look at our website www.airceland.is<br />
websales@airiceland.is<br />
tel. +354 570 3030
Airshow in June. (Messe Berlin)<br />
The region “all around Berlin”<br />
Brandenburg is not as well know as the city<br />
it surrounds: Berlin.<br />
Here it is possible to find all in one: the<br />
vibrant metropolis of Berlin, the Potsdam<br />
State Capital – the former centre of Prussia<br />
with its castles and gardens (which are<br />
part of UNESCO’s world cultural heritage)<br />
– as well as the idyllic Mark Brandenburg<br />
countryside with its more than 3,000 lakes<br />
and 30,000 km of watercourse - Europe’s<br />
most extensive landscape of rivers and<br />
lakes.<br />
Christmas markets<br />
It is now time fort he Christmas markets.<br />
To cruise with a punt to the Christmas<br />
market will only happen in Spreewald.<br />
Spreewald is situated two hours south<br />
of Berlin. For the first time this year there<br />
is this special Christmas market on at the<br />
two advents‘ weekends, namely on the first<br />
and on the second advent (<strong>28</strong>.-29.11. and<br />
05.-06.12.).<br />
From the big Spreewald port Luebbenau<br />
guests travel for half an hour by<br />
punt to Lehde. At the same time fables and<br />
legends from the Spreewald are narrated.<br />
Arriving in Lehde guests visit the traditional<br />
Christmas market on the grounds<br />
of the Freiland museum Lehde. There are<br />
many retailers, who sell art wares. Also old<br />
handicraft techniques like spinning and<br />
basket weaving are demonstrated.<br />
Brandenburg’s tropics<br />
Summer rules in the Tropical Islands<br />
throughout the year. 26° - unchanged<br />
whether June or December.<br />
Different water attractions such as a<br />
wild water stream, several heated pools<br />
Christmas markets on the way.(P.Becker)<br />
also for winter and a spray-area for little<br />
guests should be provided on an area of<br />
over 33,000 square metres. The open area<br />
will be connected with the existing tropical<br />
hall by an enclosed bridge, which leads<br />
thematically from the tropics into the<br />
landscape of the Spreewald.<br />
The tropical island provides more than<br />
1000 beds.<br />
International airshow<br />
In 2016 the ILA will be taking place from<br />
1st to 4th June 2016 at the Berlin Epicentre<br />
Airport. In addition to the technical<br />
segments of the ILA in the exhibition<br />
area, aircraft showcasing and the conference<br />
programme accompanying the exhibition<br />
there will be numerous opportunities<br />
available to make business contacts<br />
and for networking.<br />
The two <strong>final</strong> days of the event (Friday<br />
and Saturday) are the planned public days.<br />
Highlights atre the flight shows and the exhibition<br />
of all kinds of historic and modern<br />
aircrafts. The exhibition segments<br />
of the ILA 2016 comprise, among others,<br />
“Civil Aviation“, “Space Travel“, “Defence<br />
and Safety“, ”Unmanned Aviation Systems“,<br />
”Equipment, Driving” Mechanisms<br />
and Materials” with the associated ”International<br />
Suppliers Centre ”Helicopters“.