DESKTOP VS MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

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9 Stimulate Local In-Store Sales Desktop Target your fans, website audience and newsletter audience, cross-testing effectiveness across multiple ad sets. Mobile Target ads to people close to your location and offer them something extra for additional value Use the Offer ad format to provide one-time-one-time-only deals that will be shown to those near your stores Image: Facebook for Business Improve performance with carousel ads Carousel link ads drive 30-50 % lower cost-per-conversion and 20-30 % lower cost-per-click than single-image link ads. Desktop vs. Mobile Advertising on Facebook Square Off
0 Get New Installs for Your App Desktop Mobile Is your app available on Facebook? Use desktop ads to drive valuable traffic Make the ad relevant to the interests of those being targeted e.g. a fitness app for fitness buffs Use bright and catchy images to grab attention Videos are great - learn how to succeed here Use mobile targeting and leverage Audience Network 7 targeting, which posts your ad in other 3rd party apps, to reach the broadest audience beyond Facebook. Ads in the Audience Network use the same imagery you use for your Facebook Ads, so there’s no need for new creative. Segment your audience and test many different ads Cross-test the video auto-play and click-to-play formats Use carousel format Incentivize users to install the app by promoting a special offer e.g. if 1 order is made through the app, the user will receive a 50% discount 7 Facebook for Business Desktop vs. Mobile Advertising on Facebook Square Off
Page 1 and 2: FACEBOOK ADS STUDIES BY SOCIALBAKER
Page 3 and 4: 2 Introduction Since going public t
Page 5 and 6: 4 Driving Website Traffic and Conve
Page 7 and 8: 6 Desktop vs. Mobile Since mobile i
Page 9: 8 Driving Online Sales Desktop Mobi
Page 13 and 14: 2 Capture Newsletter Subscribers De

DESKTOP VS MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

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