DESKTOP VS MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

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Driving Website Traffic and Conversions
Desktop
Mobile
Use Custom Audiences and target the people that have already
visited your website, e-mail subscribers, and your contacts through
their customer journey:
Target leads, prospects, and clients with relevant messaging
People have a longer attention span than on mobiles,
so it’s important to test a lot of images
One common mistake brands make is neglecting to optimize campaign
images for mobile displays, leading to cut-off and unwieldy graphics.
Make sure your campaign visuals are mobile-friendly.
It’s also essential to have a responsive website and landing page
if you go mobile. Forms that need to be filled should be easily clickable
on any screen size or ideally prefilled by offering users a social log-in
via Facebook, Twitter or other profiles.
Use Lookalike 3 audiences to target the message
to similar recipients
Target your Fans - they are cheaper and have
a nearly 3x better Click Through Rate (CTR)
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Lookalike audiences in Facebook gathers a similar target audience to help you target people who are similar
to your current customers for Fan acquisition, site registration, off-Facebook purchases, coupon claims and brand
awareness. Facebook analyzes your Custom Audience list and creates a new segment that is optimized based
on either similarity or reach.
Desktop vs. Mobile Advertising on Facebook Square Off