DESKTOP VS MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

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7 Native videos get more reach than any other type of post - that’s why it pays off to promote them. Post and Promote Videos Natively Average Organic Reach While they are relatively more promoted than photos – 27% of all videos are promoted, compared to 17% of photos – there are so many more photos than videos that the new format is still far more effective at reaching audiences. 5 Because Facebook videos auto-play silently, it’s essential to make them visually appealing right from the start Video Status 8.7 % 5.8 % Try including dialog right at the beginning of a video. If people want to hear what’s being said, they’ll click for sound – and video churn rates show that viewers who make it past the first 5% of a video will likely stay engaged to watch until the end Make your native videos as shareable as possible - the objective is to make your content worth sharing (when someone shares your post it reflects the highest form of brand endorsement) thus helping to increase brand awareness 5 http://www.socialbakers.com/blog/2367-native-facebook-videos-get-more-reach-than-anyother-type-of-post Link Photo 0 % 2 % 4 % 6 % 8 % 10 % Date Range: October 1, 2011 to February 1, 2015 Data: The sample consisted of 4 445 Brand pages and the more than 670 000 posts 5.3 % 3.7 % Desktop vs. Mobile Advertising on Facebook Square Off
8 Driving Online Sales Desktop Mobile Remarket the visitors of the website or visitors that did not complete a purchase Creating a mobile app can be beneficial; get customer feedback to see whether they’d prefer the app Desktop is more suitable, as it ensures users are more likely to catch the ad in their feeds since it occupies more space Use mobile advertising IDs - Android, Apple, Facebook App Target your fanbase, provide special deals and not only discounts Connect it with your your offline activities by targeting the users that are nearby your shop Pay attention to the frequency of retargeting to minimize the times a person is likely to see the same ad Responsive design is essential Desktop vs. Mobile Advertising on Facebook Square Off
Page 1 and 2: FACEBOOK ADS STUDIES BY SOCIALBAKER
Page 3 and 4: 2 Introduction Since going public t
Page 5 and 6: 4 Driving Website Traffic and Conve
Page 7: 6 Desktop vs. Mobile Since mobile i
Page 11 and 12: 0 Get New Installs for Your App Des
Page 13 and 14: 2 Capture Newsletter Subscribers De

DESKTOP VS MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

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